民营企业经营中的泛家族主义文化情结

我国民营企业的生存和发展离不开社会文化基础的支撑,但“家族主义”尚不足以揭示中国企业运营的文化特征,而泛家族主义则更能描述中国人在团队、组织、社会中行为处事的精髓。泛家族主义文化在民营企业管理中主要有四种具体表现,它既可能是企业成功运作的原动力,也可能成为企业持续发展的桎锆,民营企业的下一步演进必须在继承和超越泛家族主义文化的基础上展开。     

Determinants of the corporate identity construct: a review of the literature

Corporate identity has received significant attention from both academics and practitioners in the last 25 years. Despite many articles written in this area a definitive construct of corporate identity and its measurements does not yet exist. The objective of this paper is therefore to provide a review of the literature on the corporate identity construct and its components and also to present the academic and managerial implications of this study.     

The Corporate Identity Management Process Revisited

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.     

Corporate branding: Where are we? A systematic communication-based inquiry

Despite the widely recognized relevance of corporate branding (CB) to gain competitive advantage, CB studies suffer from highly fragmented perspectives that make it difficult to discern the value of CB and orient its practices. Our study is aimed at clarifying how CB has been approached in the academic and practitioners' literature so far to identify the contribution of these different perspectives. To investigate the debate on CB, we adopted a systematic software-assisted content analysis, appropriate when the research aims are to disentangle multiple perspectives on a phenomenon. Software-aided content analysis allows a rigorous treatment of a text highlighting recurrent themes, their semantic links, co-occurrences and correspondences among lexical units. Our findings suggest that CB is a crucial crossroad between ‘inside’ and ‘outside’ of a company acting as a ‘bridge’ among key intangibles and as an ‘inside–outside’ interface between company and stakeholders. The Thematic Analysis of Elementary Contexts highlights four clusters related to how CB and communication have been conceived. In discussing the findings, we propose integrated marketing communications (IMC) as a conceptual and managerial framework capable of making sense out of CB complexity and casting light on the complementarities between the often conflicting academic and practitioners' views on CB.     

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Effective two‐way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid‐1990s Internet technologies have revolutionized internal communications in many organizations. However, the impact of these new forms of electronic media on internal marketing communication remains relatively unexamined. This paper draws on stakeholder and communication theories to provide a framework for understanding the dimensions of effective internal marketing communications and presents the results of an empirical study on the relationship between these dimensions and the use of new media in the workplace.     

论企业战略管理中的文化建立

企业要生存与发展 ,要在市场竞争中取得竞争优势 ,就必须要实施企业战略管理。企业战略管理是一种现代化管理 ,它涉及到企业的战略目标、市场竞争策略的选择等各个方面。企业战略管理的实施需要建立一种全新的企业文化与之相适应。     

The Cultural Dimension of Codes of Corporate Governance: A Focus on the Olivencia Report

The article deals with the sociocultural and historical background of the Olivencia Report and relates this to the document's content, particularly, to its recommendations for Spanish Boards. A discussion of the distinctively Spanish understandings of loyalty, due diligence and transparency is included. The work ends with insights into parallelisms between corporate governance and political government, specifically on the role of culture, democratic representation and accountability, the distribution of power, the protection of property rights and equality.     

Value orientations and consumer expectations of Corporate Social Responsibility

This paper explores how personal and situational factors impact consumer expectations of Corporate Social Responsibility (CSR). Consumer expectations are known to motivate marketers to incorporate social considerations into their marketing practices and to communicate about those actions. A study was conducted in order to examine the effect of values and issue involvement on consumer CSR expectations, categorised as economic, legal, ethical, and philanthropic. The study's findings demonstrated that consumers generally have high expectations of CSR, especially in the legal and ethical‐philanthropic domains. Expectations for the ethical‐philanthropic dimension of CSR are higher amongst consumers holding high self‐transcendent values and practicing high involvement. The main implications of the study are the potential for positioning companies as socially responsible and incorporating CSR in strategic marketing and communications decisions.     

揭开公司面纱再认识:从西方纷争到我国定论

我国2005年<公司法>修改中,创新地引入了揭开公司面纱制度.然而,这一制度本身在西方发达国家就是极具争议的法律惯例,文章将这些争议归纳为废除说、支持说和改良说三种基本学说.就我国目前的公司法律发展进程来看,只有改良说更符合现实需要.依托改良说,以限制性适用和分类别适用两个基本方面为适用原则,发展起一套更具相对确定性及稳定性的揭开公司面纱制度,改良一个具有争议性的西方法律制度,使之更好地服务于我国公司法的理论与实践.     

The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations

This study explores corporate social responsibility (CSR) by conducting a cross-cultural analysis of communication of CSR activities in a total of 16 U.S. and European corporations. Drawing on previous research contrasting two major approaches to CSR initiatives, it was proposed that U.S. companies would tend to communicate about and justify CSR using economic or bottom-line terms and arguments whereas European companies would rely more heavily on language or theories of citizenship, corporate accountability, or moral commitment. Results supported this expectation of difference, with some modification. Specifically, results indicated that EU companies do not value sustainability to the exclusion of financial elements, but instead project sustainability commitments in addition to financial commitments. Further, U.S.-based companies focused more heavily on financial justifications whereas EU-based companies incorporated both financial and sustainability elements in justifying their CSR activities. In addition, wide variance was found in both the prevalence and use of specific CSR-related terminology. Cross-cultural distinctions in this use create implications with regard to measurability and evidence of both strategic and bottom-line impact. Directions for further research are discussed. Laura P. Hartman is a Professor of Business Ethics and Legal Studies in the Management Department in the College of Commerce at DePaul University, as Associate Vice President for Academic Affairs of the University and as Research Director of DePaul’s Institute for Business and Professional Ethics. She is also an invited professor at INSEAD (France), HEC (France), the University of Melbourne, the Université Paul Cezanne Aix Marseille III and the Grenoble Graduate School of Business. She has been published in, among other journals, Business Ethics Quarterly, Business & Society Review, Business Ethics: A European Review, and the Journal of Business Ethics. Robert S. Rubin is an Assistant Professor in the Management Department at DePaul University’s Kellstadt Graduate School of Business. He received his PhD in organizational psychology from Saint Louis University. His current research interests include transformational leadership, leader cynicism, social and emotional individual differences, and management education and development. K. Kathy Dhanda is an Associate Professor at the Department of Management at DePaul University. Her areas of research include sustainable supply chains, environmental networks, marketable permit modeling, sustainable management, and public policy.     

从改善融资结构看上市公司治理结构的优化

现代资本结构理论和成熟市场经济国家的融资实践都表明,企业融资决策的一般次序为“内部融资——债务融资——股权融资”,而我国上市公司在触资决策上明显偏好于股权融资。 事实上,债务融资除了税后效应和财务杠杆作用以外,还有降低代理成本、加强激励约束、传递积极信号等作用,可以优化上市公司治理结构。固此,应大力发展我国企业债券市场。     

建立现代公司法人治理结构之理论基石

现代公司组合主体的多元性必然导致公司权力与利益分配的不平衡,并可能降低公司的经济效益。因此,要提高公司经济效益并对现代公司各主体之间分配权力与利益实现制衡其最有效途径是建立“高效优质”的法人治理结构。由于公司法人治理结构是法学与经济学共同研究的一个基本问题,所以分别从法学和经济学两个角度对其理论基石进行了探讨。     

浅议我国中小企业文化建设的相关问题及举措

中小企业文化建设的目的是提升中小企业核心竞争力、加速k 小企业发展的动力。通过分析我国中小企业文化在中小企业发展中的重要作用、存在的问题,并提出相关举措,为企业的快速发展提供良好的文化氛围。     

内部审计在公司治理中的效用评价及其发展趋势

企业内部审计的独立性问题一直是困扰我国公司治理有效性的难题.通过内部控制在公司治理风险和控制中的作用研究,与公司治理的有关理论相结合,寻求两者的共赢区间,以扩大公司治理的有效空间,提高内部审计的效用.     

创新企业价值理念 实现永续创新

企业价值观是企业文化的基石 ,企业价值理念的创新是企业适应激烈竞争环境的必然要求。现代企业只有切实贯彻能够促进企业可持续发展的价值理念 ,才能够实现永续创新。     

Corporate Ethical Codes: Effective Instruments For Influencing Behavior

This paper reviews studies of corporate ethical codes published since 2000 and concludes that codes be can effective instruments for shaping ethical behavior and guiding employee decision-making. Culture and effective communication are key components to a code’s success. If codes are embedded in the culture and embraced by the leaders, they are likely to be successful. Communicating the code’s precepts in an effective way is crucial to its success. Discussion between employees and management is a key component of successful ethical codes. Betsy Stevens as associate professor of Business Administration at Elon University. Her academic interests are business and management communication, business ethics, international communication, and hospitality management. An active researcher, she has published more than 20 articles in refereed journals such as The Journal of Business Communication, Business Communication Quarterly, The Journal of Business and Technical Communication, Journal of Business Ethics, Bquest and the Journal of Employment Counseling. She has an M.A. from the University of Cincinnati and a Ph.D. from Wayne State University. As a Fulbright Scholar, she taught university classes in Tomsk, Russia and has also been on the faculty of the Australian International Hotel School in Canberra, Australia     

上市公司环境治理的现状与对策

公司环境治理是公司治理的重要组成部分。目前,上市公司环境治理问题主要表现在环境会计信息披露不完善,缺乏强有力的政府干预、市场约束以及非政府组织和公民的监督。改善上市公司环境治理需要培育良好的环境治理的外部社会制度环境,倡导环境责任投资理念,加强利益相关者与公民的参与,完善上市公司环境责任报告。