落脚于城市:商贸移民如何进入自雇创业领域

商贸移民的自雇创业是农业转移人口落脚于城市的有效途径。基于杭州、苏州、宁波和温州四个城市的668份自雇创业者调查问卷,分析了城市商贸移民自雇创业进入方式及其影响因素。将城市商贸移民的自雇创业进入类型区分为自己摸索、社会网络及工作经验转入三种方式,在此基础上探讨个体特征、人力资本、社会网络及企业特征因素对不同创业进入类型的影响。研究结果表明,城市商贸移民的自雇创业进入对社会网络的依赖性较强,个体特征因素、工作经历、网络关系强度、网络异质性及企业特征因素对城市商贸移民自雇创业进入方式具有显著的影响,而受教育程度和社会网络规模的影响并不显著。     

货币局制度:阿根廷危机的根源

货币局制度是一种特定的钉住汇率制度，它要求货币的发行以等额的黄金或外汇作为储备，在运作上，由于货币局制度对货币发行和兑换做了严格的规定，汇率稳定要比一般钉信汇率制更具信用。阿根廷从1991年开始实行货币局制度，有效抑制了恶性通货膨胀，促进了经济发展，但也使阿根廷陷入了空前的危机之中，货币局制度在阿根廷的崩溃对于发展中国家汇率制度的选择具有一定的启示作用。     

完善建筑业税收征管的对策研究

现阶段,建筑业税收在我国地方税收体系中占有重要的份额.但由于建筑业行业特点及市场管理上的落后等诸多原因,使得建筑业税收流失现象比较严重.本文在充分调研分析的基础上,介绍了部分地区成功的税收征管经验,并对完善建筑业税收征管的对策进行了探讨和研究.     

浅议当前城乡二元结构现状及改革对它的影响

农业、农村和农民是关系到我国改革开放和现代化建设全局的重大问题。本文从城乡二元结构的现状出发，进一步研究经济体制改革对城乡二元结构的影响，在此基础上，探讨最终实现具有中国特色的城乡一体化的发展方向。     

阿根廷金融危机与发展中国家发展资金问题

2001年末阿根廷爆发的金融危机再次为世界经济如何健康发展敲响了警钟，金融危机虽然还没有大面积波及其他国家，但他给阿根廷带来的社会危机的严重后果是值得人们深思的。发展中国家如何在发展经济的同时，处理好债务与经济发展的关系，是一个不容忽视的问题。     

我国证券交易印花税率调整的实证分析及制度优化

采用调高证券交易印花税率的办法来遏制股市的投机行为,需要通过具体的交易实证来验证。2007年我国证券交易印花税率大幅提高的做法,因为股市存在的逆向效用,在实证数据上难以达到对于股市噪声交易的控制作用。而具体的优化制度,需要从分段累进印花税率和收益比例累进税率两个方面来完善,并通过拉弗曲线和市盈率变化来分别检验税率变化对于税源影响程度以及波动控制情况。     

广西-东盟城市管理合作的层次、价值与策略研究

广西与东盟诸国在城市发展水平上存在明显的梯度差异与梯度效益,双方在城市管理合作方面有着诸如政治共睦、经济互利、社会双赢、文化同育等充分的理论和现实价值。广西地方政府应采取多项措施,比如实现合作主体的多元化、拓展友好城市合作模式、实施"走出去"与"引进来"战略、创建并完善广西-东盟城市合作论坛等,实现并深化双方的城市管理合作。     

视域融合与《红楼梦》西班牙文重译本之序言变迁

以《红楼梦》西班牙文重译本前后两版序言(李希凡原序和西方改编者新序)为研究对象,通过对比分析两序诠释情境及文本视域的差异,考察中西视域之矛盾、对话与融合在《红楼梦》西译本序言改编中的集中体现,探究西班牙作为译本传播的目的语语境对中国经典文学的接受态度,以期助力于中国文学西译事业。研究发现,改编后的序言保留了原序的大部分信息和社会性阐释视角,但更注重对曹雪芹个体生命历程的发掘,将小说的爱情主题置于更加重要的地位,且特意渲染了小说的异域神秘感;改编者视域融入原序文本,主要体现在阶级政治视角解读的弱化、个体生命视角解读的引入以及读者意识的强化。     

上海和香港：差距、优势与互补合作

上海和香港，经过半个世纪的不同发展历程，分别成为亚洲和世界名的大城市，形成了自身的优势和特点，同时也存在着各自的不足，在新世纪的发展中，上海和香港相互补足，必将成为两个兄弟，并驾齐驱。     

城乡居民基本养老保险对农村老年居民生活质量的影响研究——基于连云港市灌南县的调查数据

文章基于抽样调查数据,运用Logistic回归方法,分析城乡居保对农村老年居民生活质量的影响。研究发现,对于不同收入家庭的农村老年居民,缴费档次能够显著影响其家庭、健康、精神文化生活质量以及最终的整体生活质量;而领取待遇、参保情况与缴费档次未能显著影响到低收入老年居民其他维度的生活质量。因此,完善城乡居民基本养老保险可以更好地提升农村地区老年居民的生活质量。     

Consumer switching costs: A typology,antecedents, and consequences

The management of customer switching costs has been hampered by the lack of a comprehensive typology for conceptualizing, categorizing, and measuring consumers' perceptions of these costs. This research develops a switching cost typology that identifies three types of switching costs: (1) procedural switching costs, primarily involving the loss of time and effort; (2) financial switching costs, involving the loss of financially quantifiable resources; and (3) relational switching costs, involving psychological or emotional discomfort due to the loss of identity and the breaking of bonds. The research then examines the antecedents and consequences of switching costs. The results suggest that consumers' perceptions of product complexity and provider heterogeneity, their breadth of product use, and their alternative provider and switching experience drive the switching costs they perceive. Furthermore, all three switching cost types significantly influence consumers' intentions to stay with their current service provider, explaining more variance than does satisfaction. In view of the potential importance of switching costs, the impact of all strategic moves on switching costs should be considered Michael Porter (1980:122). Thomas A. Burnham (Tburnham@scu.edu) (Ph.D., University of Texas) is an assistant professor of marketing in the Leavey School of Business at Santa Clara University. His research investigates the strategic management of consumer switching costs and the use of customer suggestions in product improvement. Prior to obtaining his doctorate, he developed strategic reports and budgets for MCI Telecommunications and consulted with the management of a cooperative in Paraguay as a U.S. Peace Corps volunteer. Judy K. Frels (Jfrels@rhsmith.umd.edu) (Ph.D., University of Texas) is an assistant professor of marketing in the Robert H. Smith School of Business at the University of Maryland. Her research focuses on the marketing of high-technology products, innovation adoption, and consumer switching costs. Prior to obtaining her Ph.D., she spent 10 years developing operating systems and compilers, as well as managing and marketing software and hardware products at IBM and at Tymlabs Corporation. She has consulted with firms including SAIC, Imation, Input-Output, Inc., and the University of Arkansas for Medical Sciences. Vijay Mahajan (Vmahajan@mail.utexas.edu) is John P. Harbin Centennial Chair in Business, McCombs School of Business, University of Texas at Austin. He is currently serving as dean of the Indian school of Management, Hyderabad, India. He has published extensively on innovation diffusion, new product development, and strategic marketing.     

大学生旅游行为特征分析及市场开发建议--以长沙市高校为例

大学生旅游市场的开发是当前的一个热点问题，其潜力巨大，却备受冷落。正确把握大学生旅游行为的特点是解决问题的关键所在。根据对长沙市高校大学生旅游意向的抽样调查数据，深入探讨了大学生群体的旅游心理及行为特征，总结了大学生旅游行为的一般规律，并据此提出了一些开发大学生旅游市场的建议。     

Family structure,materialism, and compulsive buying: A reinquiry and extension

The present study represents a reinquiry and extension of Rindfleisch, Burroughs, and Denton's (1997) foundational study concerning the impact of family structure on materialism and compulsive buying in young adults. In addition to reexamining the relationships specified in the Rindfleisch et al. study, the authors of this study also examine additional and/or different relationships. The findings of their reinquiry include the following: (1) family structure is positively related to the happiness dimension of materialism; (2) the predicted direct effect of family structure on compulsive buying was not supported, suggesting that divorce may not affect compulsive buying until early adulthood; and (3) the mediating roles of family stressors and family resources, and the moderating role of socioeconomic status may require additional investigation. Directions for future research in this nascent area of inquiry are offered. James A. Roberts (jim_Roberts@baylor.edu) (Ph.D., University of Nebraska-Lincoln) is the W. A. Mays Professor of Entrepreneurship and associate professor of marketing at Baylor University. He has had articles published in numerous journals including theJournal of Consumer Affairs, theJournal of Business Research, theJournal of Public Policy and Marketing, Business Horizons, Psychological Reports, theJournal of Marketing Theory and Practice, theJournal of International Consumer Marketing, theJournal of Social Behavior and Personality, theJournal of Personal Selling and Sales Management, Industrial Marketing Management, theJournal of Managerial Issues, theEducation Review, theJournal of Marketing Management, and various conference proceedings. Areas of research include selling and sales force management, compulsive buying, socially and ecologically conscious consumer behavior, and advertising-related issues. Current research efforts focus on the marketing/entrepreneurship interface. Chris Manolis (manolis@xavier.edu) is an associate professor of marketing at Xavier University in Cincinnati, Ohio. He received his Ph.D. from the University of Kentucky, and his research interests include the study of psychological and behavioral processes of exchange participants and various methodological/empirical research issues. His research has appeared in a number of journals, including theJournal of Business Research, theJournal of Consumer Psychology, theJournal of Consumer Marketing, theJournal of Services Marketing, Basic and Applied Social Psychology, andStructural Equation Modeling. Joh F.(Jeff) Tanner Jr. (jeff_tanner@baylor.edu) (Ph.D.,University of Georgia) serves as associate dean at Baylor University. His research interests are the use of marketing technology to promote responsible behavior and customer relationship management. He has published research in theJournal of Marketing, theJournal of Business Research, theJournal of Public Policy & Marketing, and others.     

动态竞争:综述、概念框架与研究建议

动态竞争理论是最近几年兴起的产业经济学与战略管理学最前沿的研究问题,其以竞争性市场行动与回应的对偶关系为出发点,采用博弈论、田野研究、演化与行为科学、内容分析等方法对组织现象和竞争行为做出了新的、比较系统的解释.本文追踪了一些主流和前沿的文献,按照每篇文献各自的特点和贡献,将这些众多文献做了更为细致的分类和梳理.更重要的是,在有限的篇幅内特别强调了理论的概念框架与研究方法,这可以为国内学者研究中国企业的动态竞争问题提供有益的思路.     

房地产业周期波动分析——基于济南市的实证研究

房地产行业是地区经济发展的基础性、先导性、支柱性产业之一,因其资金密集、涉及产业众多等特点,在经济运行中占据重要的地位。与此同时,与国民经济周期类似,房地产行业运行存在周期性循环和波动,本文从已有国内外房地产周期波动理论出发,以济南市房地产业发展为研究对象,借鉴房地产综合景气指数模型以及改进的扩散指数（DI）方法进行济南市房地产周期波动的实证研究,在对房地产波动理论研究发展推进的同时,对于济南市房地产业健康发展有着指导实践意义。     

县域新型金融业区域对比与对策建议——以成都市武侯区为例

本文通过对武侯区新型金融业的现状进行分析,并运用SWOT方法进行优劣势和战略规划剖析,最后针对性提出了政策建议,旨在为武侯区新型金融业的发展路径选择提供有益借鉴。     

Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis

This research focuses on consumer perceptions that are developed on the basis of a firm’s advertising appeals as well as other factors. In conceptualizing brand-image perceptions, the authors extend the frequent use of productrelated images to include corporate and country images attached to brands. The authors report findings based on secondary economic and cultural data at the macro level and the results of a global brand-image survey conducted in the top 20 international automobile markets at the individual level. The findings suggest that while consumers’ attitudes toward corporate image and country image exert main effects on their brand purchase behavior, the effects of certain product-image appeals are moderated by sociodemographics and national cultural characteristics. The empirical results are broadly supportive of the proposed hypotheses and provide a consumer-based extension of Roth’s work on global brand image. Ming-Huei Hsieh (hmh@saturn.yzu.edu.tw), Ph.D., is an assistant professor in the Department of International Business, Yuan Ze University, Taiwan. She has obtained her Ph.D degree (2002) from Warwick Business school of the University of Warwick, United Kingdom. Prior to her Ph.D. study, she conducted several market research projects for major multinationals, including General Motors, Procter & Gamble, Bayer, Johnson & Johnson, and Prudential in Taiwan. She is currently studying a variety of topics in cross-national consumer research. Specifically, she is exploring topics in brand management. She is also interested in the areas of Internet marketing and customer relationship management (CRM). She has articles published in theJournal of International Marketing, theJournal of Product and Brand Management, and theJournal of Organizational Computing and Electronic Commerce. Shan-Ling Pan (pansl@comp.nus.edu.sg), Ph.D., is an assistant professor and the coordinator of the Knowledge Management Laboratory (http://kmlab.comp.nus.edu.sg) in the Department of Information Systems of the School of computing at the National University of Singapore. He received his MBA degree (1993) from the University of Texas at San Antonio, his MA degree (1996) from the University of London School of Oriental and African Studies (SOAS), and his Ph.D. degree (2000) from the University of Warwick, United Kingdom. His primary research focuses on the recursive interaction of organizations and information technology (enterprise systems), with particular emphasis on organizational issues such as work practices, cultures, structures, decision making, change, and strategy implementation. His research work has been published inInstitute of Electrical and Electronics Engineers (IEEE) Transaction on Engineering Management, theJournal of the American Society for Information Systems and Technology Communications of the Association for Computing Machinery, Information and Organization, theJournal of Strategic Information Systems, theEuropean Journal of Information Systems, andDecision Support Systems. Rudy Setiono (rudys@comp.nus.edu.sg) received his Bachelor of Science degree from Eastern Michigan University and M.Sc. and Ph.D. degrees from the University of Wisconsin-Madison in 1984, 1986, and 1990, respectively. He has been with the National University of Singapore since 1990 and he is currently an associate professor in the School of Computing. His research interests include linear programming, nonlinear optimization, and neural networks. He is a senior member of IEEE and serves as an associate editor ofIEEE Transactions on Neural Networks. His publications have appeared in theSIAM Journal on Control and Optimization, theEuropean Journal of Operational Research, theJournal of Optimization Theory and Applications, IEEE Transactions on Neural Networks, IEEE Transactions on Data and Knowledge Engineering, IEEE Transactions on Systems Man and Cybernetics, Neural Computation, Neurocomputing, Connection Science, Management Science, and many other reputable journals.     

幼儿园乡土课程文化:内涵、形成、发展——基于A园的田野研究

研究在明确乡土文化和幼儿园乡土课程文化及其关系的基础上,借助A园田野日志的梳理而建构了A园园所志,深入挖掘了A园乡土课程文化建构的三个层次及其必备能力,以日常生活、社会和文化互动理论阐述了这一过程,进而探讨了推动乡土课程文化持续发展的社会、幼儿园及家庭等各因素,其中园所因素内涵着园所课程传统、园长及其管理团队、教师的文化自信三个子因素;社会组织、家庭和幼儿园之间结成的"共同体"是幼儿园乡土课程文化发展之本,园长和教师是共同体的核心,由此而形成"一核多元"的共同体结构。     

嘉兴市开展"两分两换"试点工作的实践与探索

以嘉兴市13个试点镇为例,介绍了＂两分两换＂试点工作的具体做法,总结了开展此项工作以来取得的七大成绩。同时指出,当前试点工作中主要存在着土地利用总体规划亟待修改、宅基地置换住房周期过长、前期需要投入大量资金、承包地流转价格脱离市场和离地农民就业困难等问题,并提出有针对性的对策措施：第一,加快新一轮规划的编制与管理;第二,建立全市性资金运作体系;第三,培养农业规模化经营实体;第四,争取上级土管部门的政策倾斜;第五,加大对离地农民的就业扶持等。     

A customized market response model: Development,estimation, and empirical testing

A customized, stepwise, log-linear, distributed lag, restricted market response model is proposed to estimate the effects of various elements of promotion expenditures on sales in the presence of potentially significant effects due to trend and/or seasonality when using time-series data. As distinct from standardized software packages, the customization offers management several benefits: (a) an (optional) imposition of prior restrictions on the directions of the coefficient variables; (b) an empirical determination of the lag structure for selected variables; (c) the detrending of the data to allow for the assessment of incremental marketing mix effects above trend; and (d) a simplified sensitivity analysis. The model is empirically tested and validated using sales data for a brand where the impact of several marketing mix variables is estimated and investigated via policy simulations. A comparison of these results with those obtained from a corresponding unrestricted model illustrates the advantages of this approach. Finally, the limitations of this procedure and directions for future research are discussed.