Using Conjoint Analysis to Help Design Product Platforms

This article illustrates how one can combine different conjoint analysis studies, each containing a core of common attributes, to help design product platforms that serve as the foundation for multiple derivative products. The illustration is based on actual, but disguised, data from a small company that makes electronic test equipment.
This article demonstrates that decisions that consider products individually are likely to be suboptimal and can be significantly different than those based on product platforms. Suboptimality can occur either when preferences for product features differ across markets or when a technology is more important to the overall company than it is to an individual product. Additionally, we show the importance of considering both fixed and variable costs when performing this type of analysis as sales, contribution, and profit-maximizing products are quite different. Finally, sensitivity analyses show that these results are robust with respect to assumptions about price sensitivity, fixed costs, and timing of entry. © 1999 Elsevier Science Inc.     

Redesigning Product Lines with Conjoint Analysis: A Comment

In a recent article, Page and Rosenbaum [ Journal of Product Innovation Management 4; 120–137 (June 1987)] discuss the use of conjoint analysis at Sunbeam Corporation. Their article provides a nice illustration of a conjoint application to food processor appliance redesign decisions. In this note, Dick Wittink compares characteristics of Sunbeam's approach to both established and more recent results reported in the conjoint literature.     

Redesigning Product Lines with Conjoint Analysis: How Sunbeam Does It

Sunbeam Appliance Company, faced with the task of redesigning its lines of small appliances, developed a procedure that couples consumers' evaluations of possible new designs with a marketing research technique—conjoint analysis. In this article, Albert Page and Harold Rosenbaum describe Sunbeam's redesign of its food processor product line. They report detailed information, including key design attributes, alternative product designs, market segments, and competitive positions, and describe the use of a simulation model that predicts the market share of alternative product line configurations before they are even developed or introduced into the market. The procedure provides product line managers with a powerful tool to assist them in redesigning their lines.     

Redesigning Product Lines with Conjoint Analysis: A Reply to Wittink

Albert Page and Harold Rosenbaum reply to Dick Wittink, noting some additional characteristics of the food processor market. They agree that least-squares regression is another option for analysis and that problems may be introduced by comparing across attributes with differing numbers of levels; however, they argue that other criticisms may lead to additional cost and complexity without necessarily increasing the validity of the results.     

我国中小企业国际化经营:现实基础与战略分析

我国加入WTO之后,中小企业走国际化经营之路是必然趋势。我国中小企业具有经营机制灵活、市场开拓力强、适用技术、技术创新等优势,是现阶段我国对外投资的战略主体。在国际化经营中我国中小企业应以企业集群强化竞争优势,以利基战略形成持久优势,选择有利的投资区位,采取渐进式的发展路径。     

浅析“回旋性”思维方法在功能服装设计中的应用

功能性服装具有广阔的发展空间,而现代快节奏的生活要求服装产品设计周期更短,种类更加多样化。分析功能服装的"回旋性"设计要素,能够对功能服装设计流程中的要素把握起到参考作用,有利于提高功能性服装的设计效率及功能适用性。     

情感化设计在服装中的体现

随着时代的进步,人们的生活也变得更加现代化和科技化,同时人们对精神范畴的追求就更加强烈。本文从情感化设计的角度,对中西方传统服饰中的情感因素进行分析,并阐述了现代新型服装中所渗透的情感概念,为情感化的设计发展提供理论支撑,以提升现代服装设计的情感内涵和人文关怀。     

解析服装设计中的复古元素

在渴望个性化的时代,人们追求一种返璞归真,复古服饰的出现使得人们对其的关注度不断提高。选取复古元素为主要研究对象,对服装上的复古元素进行解析,从服装的廓形、色彩、面料三要素上进行详细的阐述。试图通过对复古元素在服装中应用表现的分析,找出复古元素在服装中的应用手法和技巧,得出其在服装设计中流行的现实意义。     

物流企业中ERP设计分析

随着我国加入世界贸易组织,物流企业在我国得到了迅速发展,本文分析了物流企业存在哪些问题,通过ERP的应用提升物流企业管理水平,并具体分析在物流企业设计ERP应包括哪些功能模块以及具体技术实现。     

服装设计中的意境美解析

本文结合意境美学的特点,从情景交融、天人合一的意境美,道法自然、出水芙蓉的意境美,虚实相生、气韵生动的意境美,静中真境、空灵幽禅的意境美,立象尽意、山水比德的意境美等五方面解析了服装设计中意境美的体现。     

设计驱动式管理中的文化因素分析

从分析设计驱动创新的特点入手,解析了设计驱动创新在企业中发挥作用的机理,探讨了文化因素在设计驱动式管理中的作用,提出设计驱动式管理应该从文化结构开发新产品、社会文化因素融入产品设计和设计中体现企业文化等三个方面展开。     

浅析色彩在网页设计中的运用

色彩是网页设计中的第一视觉要素,网页设计得成功与否,色彩起到了关键的作用。在进行网页色彩设计时,应首先根据网站的主题确定主题色。再根据网站想要达到的效果配以辅助色。网页色彩的搭配还受网站风格和信息内容的影响。除此以外浏览者的类别也是设计师不容忽视的一个因素。综合这些因素再融入美学规律,创造出既具实用性又具艺术性的网站。     

浅析色彩在服装设计中的应用

色彩是靠视觉而传递信息,这一色彩信息已广泛地深入到我们人类生活的各个领域。尤其在服饰中给人的第一感觉首先是色彩。色彩是创造服饰整体艺术氛围和审美感受的特殊语言,也是充分体现着装者个性的重要手段,可以说色彩是整个服装的灵魂。     

Discrimination in Dynamic Procurement Design with Learning-by-doing

We study the long-run impact of procurement discrimination on market structure and future competition in industries where learning-by-doing makes incumbent firms more efficient over time. We consider a sequential procurement design problem in which local and global firms compete for public good provision. Both firms benefit from learning-by-doing if they provide the public good in the previous period, but global firms only may be able to transfer learning-by-doing from different markets. We show that the optimal procurement has to be biased in favor of the local firm even when all firms are symmetric with respect to their initial cost distribution.     

针织面料在春秋外衣设计上的应用与分析

针织面料主要用作内衣生产,用针织面料进行春秋季外衣设计,能发挥针织物柔、垂、贴、透的特点。针织物不只可以用作贴身的内衣生产的面料,在外衣设计中也能够发挥针织物休闲的特点,为服装设计增添新的思路。针织物的透气性可以进行相对大小的控制,以满足设计要求;针织物能够通过自身组织设计,满足外衣设计的尺寸稳定性;针织面料服装在加工过程中,要注意自身的加工特点。针织面料与机织面料有机结合设计效果更好,能够充分发挥各种面料的性能特点。     

催化裂化装置能量回收机组配套选型分析

催化裂化装置再生系统主风线路的压降不同,对主风机出口压力的要求也不同.确定了几种主风机组配套方案,通过计算各种配套方案的功率消耗,分析其对节能的影响,同时考虑了投资、占地、管道布置、操作是否方便等因素,最终选择了能量回收主风机组与离心主风机组匹配的方案.并对该方案中离心主风机的启动、并机、调节等进行了阐述.     

浅析循环经济下利乐包装的设计创新

在循环经济下,对包装设计的认识和实践以由以市场需求和商品促销为基础,把设计创意的定位重点放在商品和销售两个领域而转向在设计过程中涉及到环境问题。从包装设计的视角不再只是单一地为商品或服务做宣传,而是通过选材、立意、制造等方面对利乐包装进行一系列的基于节约与环保并促进可持续发展的设计,才能有利于促进人类与自然生态环境的和谐发展。     

R&D competition versus R&D cooperation in oligopolistic markets with evolving structure

This paper considers investment behavior of duopolistic firms subject to technological progress. It is assumed that initially both firms offer a homogeneous product, but after a stochastic waiting time they are able to implement a product innovation. Production capacities of both firms are product specific. It is shown that firms anticipate a future product innovation by under-investing (if the new product is a substitute to the established product) and higher profits, and over-investing (in case of complements) and lower profits, compared to the corresponding standard capital accumulation game. This anticipation effect is stronger in the case of R&D cooperation. Furthermore, since due to R&D cooperation firms introduce the new product at the same time, this leads to intensified competition and lower firm profits right after the new product has been introduced. In addition, we show that under R&D competition the firm that innovates first, overshoots in new-product capacity buildup in order to exploit its temporary monopoly position. Taking into account all these effects, the result is that, if the new product is neither a close substitute nor a strong complement of the established product, positive synergy effects in R&D cooperation are necessary to make it more profitable for firms than R&D competition.     

有线电视光缆传输系统指标的分析与设计

介绍了有线电视网中ＡＭ 光缆干线传输综合指标的分析与设计。由于ＤＦＢ激光器间的非线性有较大差异,故引入了光链路这一参数。当把这一参数引入有线电视光缆干线设计时,可根据有线电视光缆系统不同传输距离、光接点的分配指标和光缆干线传输系统的实际情况,计算光链路损耗,以确定光端设备的选型,从而进一步确定光缆干线传输系统的设计,使得有线电视总系统指标给以保证