Design and evaluation of road pricing: state-of-the-art and methodological advances

This article provides an in-depth review of the state-of-the-art and describes methodological advances in the design and evaluation of road network pricing schemes. A number of paradigm shifts from the two polar cases of the marginal social cost pricing of road traffic congestion and revenue-maximizing road toll pricing are analyzed, as induced by the need to address realistic design complexities and constraints. The crucial role of the joint consideration of pricing strategies with optimal capacity provision and several network management measures is manifested and an integrated evaluation framework is suggested to incorporate a wide range of road pricing impacts into the scheme design process.     

浅议现阶段财务人员绩效考核

财务人员是每个企业、事业单位的重要成员,是不可缺失的岗位,在每个单位中起到核心地位.现阶段各个企业、事业对本单位内部的员工进行绩效管理,财务人员的绩效考核便随之诞生.企业要正确认识对财务人员现阶段的绩效考核指标是否正确、是否适应公司的现状,企业要重视公司财务人员的绩效考核.     

用关联矩阵法评价长租公寓投资价值

大力发展房屋租赁市场,是目前国家维护楼市稳定、解决流动人口居住问题的重要举措,长租公寓市场即将蓬勃发展。本研究采用关联矩阵法结合实例对长租公寓市场的投资环境进行评价。反思关联矩阵法中一致性检验的必要条件及关联矩阵法中评价尺度的局限性,在此基础上运用科学的方法对传统的关联矩阵法进行改进,得到一种更具普遍意义的长租公寓投资环境的评价方法。     

SYSMIN: An evaluation

The Third Lomé Trade and Co-operation Convention between the European Community and the African, Caribbean and Pacific (ACP) countries was signed on 8th December 1984. It is valid for the period from 1.3. 1985 to 28.2. 1990 and incorporates an extension of SYSMIN, the special financing facility for mining products created five years earlier under Lomé II. Now that Lomé III has passed its mid-term it is time to take stock of what SYSMIN has achieved and to begin thinking about improvements to be negotiated for Lomé IV.     

工程建设项目评标方法综述

目前国内工程建设项目中关于编制评标方法需要遵循的法律、法令较多,除了招标投标法之外,国家各部委、地方也分别颁布了许多关于详细操作的具体文件规定.如何在不违反各项法律、法规、法令的前提下顺利按时完成招标采购任务,是摆在所有工程建设招标采购人员面前的一项难题.     

浅谈我国金融不良资产评估

近年来,随着我国金融体制的不断改革,对金融行业不良资产的评估处置工作也得到推进,但现有的金融资产不良评估机制已不符合我国金融业发展的趋势.本文将在阐述金融资产评估要素及方法的基础上,提出我国金融行业不良资产存在的一些问题及对我国未来金融行业不良资产评估的对策分析.     

The evaluation of time-dependent attributes

This study investigated time-dependent attributes; that is, those not known during use but where the passage of time reveals information about the attribute. In a lab experiment, subjects were asked to try out a new home banking system. Two independent variables were manipulated: (a) the accuracy (or inaccuracy) of a bank transaction, and (b) whether the information about accuracy was revealed immediately or after a delay. An unknown time-dependent attribute (i.e., accuracy of fee charges) was evaluated more favorably when a highly correlated attribute, transaction accuracy, was also evaluated positively. When the attributes were not highly correlated, there was an interactive effect of information about transaction accuracy and the time when this information was revealed on evaluations of time-dependent attributes. Generally, information that was received with delay influenced the evaluation of time-dependent attributes, but information received immediately did not. © 1996 John Wiley & Sons, Inc.     

Consumer evaluation of recycled products

Despite the tremendous growth of recycled and recyclable products in recent years, there exists very little research on how consumers evaluate such products. An experiment was conducted to examine whether consumers' reactions to recycled products is product specific and cognitive or affective and not product specific. Results indicated that consumers are favorably influenced by the presence of recycled material regardless of the type of product, thus supporting an affective evaluation process. Results also indicated that the positive effects of recycling held only for established brands and not for new brands. © 1995 John Wiley & Sons, Inc.     

Design in China, Design for China

Paris＇ competitor
China Fashion Week A/W 2010-2011 Collection lasting from March 24th to March 30th, witnessed approximately 50 events including fashion shows, professional contests, conference and forum in Beijing. During this one-week fashion feast, 2000 pieces of design by 25 brands, 20 designers, 101 designers-to-be and graduates from 5 colleges, were showed in 26 shows and 3 contests.     

Affirmative action: An ethical evaluation

This paper examines four major arguments advanced by opponents of race and gender conscious affirmative action and rebuts them on the basis of moral considerations. It is clear that the problem of past racial/gender discrimination has not disappeared; its effects linger, resulting in a wide disparity in opportunities and attainments between minorities/women and whites/males. Affirmative action, although not the perfect solution, is by far the most viable method of redressing the effects of past discrimination. Thus it cannot be dismissed lightly by way of arguing for mere colorblindness. Bill Shaw is Professor of Business Law at the University of Texas at Austin. He is on the editorial board of the American Business Law Journal and the Midwest Law Review. Among his most recent publications are The Legal Environment of Business (with Art Wolfe), Environmental Law: Text and Cases, The Global Environment: A Proposal to Eliminate Marine Oil Pollution (With Frank Cross and Brenda Winslett, The Natural Resources Journal), and Comparable Worth and Its Prospects (The Labor Law Journal). Professor Shaw would like to acknowledge the research assistance of Ms. Sohni Z. Yousuff.     

文化产业竞争力评价指标体系研究

文化产业对于经济增长与国民素质的提高有着重要作用.近年来我国对文化产业的发展日益重视.本文结合我国实际情况,构建了文化产业竞争力评价指标体系,并对我国31个省份的文化产业竞争力进行评估,以期为我国文化产业的发展提供有益的借鉴.     

Subliminal auditory messages: An evaluation

Audio cassettes claimed by distributors to contain subliminal messages embedded within background sounds are currently-widely marketed and advertized. Although subliminal perception has generated considerable controversy for many years, recent research suggests that subliminal perception does occur when subjects can detect the presence of a stimulus but have no confidence that a stimulus was even presented. Given that the minimal stimulus condition for subliminal perception is stimulus detection, the subliminal audio cassettes marketed by several distributors were evaluated to determine if this condition was satisfied. Spectrographic analyses indicated that no identifiable speech is contained within the background sounds. In addition, using cassettes supplied by a major distributor, listeners could not distinguish between “signal” and “placebo” cassettes in a forced choice detection task. On the basis of these results, the only reasonable conclusion is that these audio cassettes do not contain any embedded subliminal messages that could conceivably influence behavior.     

品牌代言人价值评估指标解读

品牌作为一种资产,最重要的本质在于它与消费者的关系,而其也是品牌代言价值评价的基础。因此,要进行有说服力的代言人价值因素的评价探讨,需要考虑其中的消费者属性。总体来说,品牌代言的功能和影响可以分为经济和社会功能,并且这两种属性都是由消费者赋予的,即消费者决定了品牌代言人价值构成中的经济性因素和社会性因素。另外需要指出的是,代言人的经济性和社会性影响是否可以如企业所想的那样部分转移到产品或服务品牌上,关键是看二者是否具有良好的结合点,即代言人和品牌的气质匹配度。只有气质匹配度良好,才能实现二者的平衡,达到互补。综上,我们总结了影响代言人价构成的三大要素性指标,即经济性因素指标、社会性因素指标和气质匹配度指标。     

Product evaluation in a dynamic market

This paper reports the findings of a longitudinal study of the Australian womens' clothing market. Using MANOVA to analyze results from a field experiment allows variation in respondents' beliefs and preferences to be partitioned between (a) factors of theoretical and/or managerial interest (market segments and time), (b) factors representing secondary aspects of the research design (presentation and context of clothes) and (c) traditional measurement threats (repeated measurement). The results obtained for this illustrative case suggest that the variance generated by design choices and measurement effects may be equal to, or greater than, that associated with our theoretical constructs. If such a conclusion were more generally true, it would indicate a pressing need for the improved reporting of research designs and greater attention to the study of methodological artifacts.     

全面评价媒体的广告效果——媒体广告效果=收视×影响力指数

本研究借鉴国内外传媒研究者关于媒体质化研究的既有成果,集聚四家研究和调查机构及多名专家的智慧和经验,首次提出电视媒体影响力指数的概念和指标体系,并选取中央电视台、省级电视台、城市电视台三个层次共323个频道和60个全国收视率最高的代表性栏目,在全国35个中心城市对10500个样本进行了大规模的入户调查。分析结果表明,中央电视台是最具影响力的电视媒体,省级卫视影响力出现明显分化;电视栏目影响力上,中央电视台在新闻财经类栏目上优势明显,省级卫视在综艺影视剧类节目表现上与央视的差距正在缩小。本文还就收视率与影响力之间的相关性做了分析,并对这些研究结果的实际运用提出了策略性建议。     

金融市场安全与资产评估之我见

资产评估是金融市场中专业为的中介服务项目,也是预防金融风险、维护金融市场安全稳定的重要工具,因此从这个意义上讲,资产评估具备稳定器以及去资产泡沫化的作用,可以发现金融资产的内在价值及真实性价值.本文就在阐述资产评估在维护金融市场安全中的作用着手,针对我国金融市场在本次金融危机时所面临的挑战,并提出完善我国资产评估体系建设、提高资资产评佑质量的对策.     

中国酒店宾客意见反馈系统评估

宾客意见反馈体系对宾客满意度至关重要。本研究通过对中国10家酒店的386位住店客人问卷调查发现,"宾客意见卡"是酒店普遍使用的宾客意见反馈渠道,而客人认为酒店直接对客服务的员工是所有宾客意见反馈渠道中最有效也是他们使用最多的渠道。研究发现大部分客人有特别欣喜或不满意时会向酒店反映。本研究为中国酒店经营者提供了重要的宾客意见信息,建议他们要让员工了解宾客意见反馈对酒店的重要意义,不仅以积极的态度欢迎宾客反馈意见,还要授权直接对客服务的员工优先处理宾客反映的问题,同时注意提高他们处理宾客意见的知识和技巧。