Exploring the resources associated with consumer vulnerability: Designing nuanced retail hardship programs

Retailers across a variety of sectors offer hardship programs to assist consumers who are experiencing vulnerability. Hardship programs are typically designed as a ‘one-size-fits-all’ approach, viewing consumer recipients as one homogenous group. To investigate the resources associated with consumer vulnerability, we thematically analyzed reports from 20 government-funded projects in Australia which directly assisted 32,498 low-income households in the energy retail sector. Our findings reveal three resource ‘bundles’: connections-resource-bundle, convenience-resource-bundle and security-resource-bundle. We then provide recommendations for retailers and service providers on what they can do to alleviate hardship for consumers within each resource-bundle.     

Relational foundations of an unequal consumer credit market: Symbiotic ties between banks and payday lenders

Banks have financially supported payday lenders for decades. In this article I qualitatively demonstrate how these financial relationships have reinforced and expanded a bifurcated consumer credit market, and why these relationships matter for consumer access to financial services. I use archival financial documents from publicly traded payday lending companies between 1996 and 2014, available through the Securities and Exchange Commission, to construct the bank-payday lender network and reveal motivations for these financial relationships. I find that bank-payday lender relationships are sustained over many years, and that these relationships are mutually beneficial, enabling payday lender expansion and providing a way for banks to quietly profit from high-interest lending in the face of other regulatory constraints. Further, I show that these relationships have significantly reshaped the consumer credit market over the past two decades. I conclude by considering broader implications of symbiotic institutional relationships in contemporary markets.     

Unfairness in consumer services: Outcomes of differential treatment of new and existing clients

In a consumption context, there is a growing interest in understanding unfair behaviour of firms towards customers. Our research focuses on unfairness perceptions driven by differential treatment, particularly through price discrimination, i.e. the practice of charging differential prices to different customers. Our purpose is to investigate the consequences of these practices for unfairness perceptions, satisfaction, trust and patronage, showing a dual perspective: the perceptions of new vs existing clients when they face the advantaged or disadvantaged conditions. A survey-based experimental design approach was used. We conclude that unfairness perception is stronger for existing than for new clients, prompting negative attitudinal and behavioural consequences when the former are exposed to disadvantaged conditions in relation to the latter. Our study aims to provide marketers with a perspective on the pitfalls related to differential treatment between present and prospective clients, with implications in terms of design and implementation of customer management strategies.     

Understanding the vulnerability of blind consumers: adaptation in the marketplace,personal traits and coping strategies

ABSTRACT

The purpose of this article is to examine the vulnerability perceived by blind consumers in the marketplace. By analysing the narratives of 16 people that have acquired blindness, we develop an understanding of the internal and external factors that affect their degree of vulnerability and identify their coping strategies. Data analysis consisted of content interpretation and a search for the meaning of the particular experiences, events and states reported by the respondents. Results show how emotional well-being, consumption-facilitating social support, acceptance, autonomy and perceptions about marketplace difficulties all relate to coping mechanisms.     

Retail market segmentation: the use of consumer decision-making styles,overall satisfaction and demographics

The objective of the current study was to determine segments of younger and older retail shoppers on the basis of the use of decision-making styles, overall satisfaction and demographic factors. To collect data for this study a structured questionnaire was administered to a sample of 894 urban shoppers residing in two cities in Botswana whose ages were between 18 and 64 years. The shoppers were intercepted in the shopping malls. The unique aspects of this study include the analysis of age differences in the factor structure of consumer decision-making styles as well as the investigation of hybrid segments of the general shopping public using consumer decision-making styles in conjunction with overall satisfaction and demographic factors. Eight decision-making styles emerged for both younger and older shoppers. However, only three styles being Time energy conserving, Perfectionism, and Habitual buying emerged in both age groups. The key findings also reflected that both younger and older shoppers were represented in three segments which were labelled as: uninhibited, functional and laid-back shoppers. Younger shoppers were also classified as recreational quality seekers whilst older shoppers were labelled as novelty–quality seekers. The use of decision-making styles varied significantly across the four segments in each age group. Further differences were observed based on overall satisfaction, education, marital status and income subject to the age group. These results represent a solid attempt to extend knowledge of shopping behaviour in a modern retail sector within a developing country, which is essential for retail mix development and positioning strategies.     

Gender differences in recollections of economic socialization,financial self-efficacy,and financial literacy

The OECD/INFE international surveys of adult financial literacy (OECD/INFE 2016, 2020) show gender differences in financial literacy in developed countries in Europe. In this study, we examine whether these differences can be explained by gender differences in parental economic socialization using the Dutch 2018 DHS household survey. We investigate whether respondents' recollection of economic socialization when young predict their adult economic behavior and self-assessed financial knowledge. The results from ordinal logit and logistic regressions and for nonlinear equations decompositions reveal gender differences in the recollection of economic socialization and in how socialization practices are related to economic behavior and self-assessed financial knowledge. Men have to a greater degree than women been socialized in terms of having paid work outside the home, while women more often than men report that their parents controlled their spending. Moreover, we find gender differences in how men and women benefitted from the same socialization practices.     

How looking forward over the short period to-go affects consumer enjoyment: Role of temporal scarcity in access-based services

Access-based services (ABS) have shown tremendous growth recently. We examine the relationship between service period framing and consumers’ anticipated ABS enjoyment. Four scenario-based experiments revealed that focus frame of the service period affected anticipated enjoyment of upcoming ABS experiences and this effect is mediated by perceived temporal scarcity. We also examine the moderating role of perceived product benefits, indicating that this mediated focus-frame effect is amplified among consumers tending to pursue hedonic benefits from the borrowed goods. Lastly, we confirm the anticipated enjoyment’s mediating role on the relationship between focus frame and consumers’ positive behaviors and attitudes toward ABS.     

Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels

Despite an increasing market presence, little research has been conducted regarding consumer‐purchase behaviour of food products bearing ‘value‐based’ labels. Moreover, as the effectiveness of these labelling formats is dependent upon consumer's knowledge of their existence, this paper aims to explore the relationship between knowledge, openness to experience (i.e. validated personality trait related to intellectual capability) and purchase behaviour upon consumer behaviour in this context. Using structural equation modelling techniques, causal influences on purchases of fresh meat bearing ‘value‐based’ labels are identified and three multi‐attribute attitude models are proposed. The paper concludes that these labels are of value to consumers and that product knowledge plays a significant role in aiding purchase decisions. Consequently, marketing communication implications arising from the proposed multi‐attribute attitude models are discussed.     

The structure of consumer confidence and real value added growth in retailing in the Netherlands

Consumer confidence is a determinant of the willingness to buy and thus of sales in retailing. The main purpose of this study is to investigate whether the structure of consumer confidence in the period 1987-2000 differs from the 1972-87 period. The main finding is that, in the 1972-87 period saving had a precaution motive and in the 1987-2000 period saving had a transaction motive. In the 1972-87 period, the utility and ability of saving were determined by the development of household wealth; and in the 1987-2000 period, the utility and ability of saving are determined by the level of household wealth. The perceived inflation is related more strongly to the perceived development of the general economic situation in the 1972-87 than in the 1987-2000 period. Empirical evidence is found that consumer confidence also influences real sales of retailers.     

Why are you so tolerant? Towards the relationship between consumer expectations and level of involvement

It is vital that managers understand the way consumers form their expectations so that quality services are offered. Therefore, the aim of the paper is to assess the behaviour of consumer expectations over time and what effect does the level of involvement have on them. Two field studies are realized with students from an educational institution under the perspective of cluster analysis and latent growth model. Our results reveal that the patterns of expectations change from one service meeting to another and these mutations can be explained by the degree of consumer involvement. As theoretical insights, in addition to broadening the debate about the antecedents of expectations, this study also reaffirms the dynamic behaviour of consumer expectations. Thus, the constant control of expectations shows a relevant strategic way for survival in competitive sectors.     

文化与金融发展的研究综述

文化在经济发展中的作用越来越为经济学家所重视,但是关于文化对金融发展的影响的论述并不多见。本文在文化影响经济发展的基础上归纳了国内外学者对文化与金融发展关系的阐述,并简要评述了文化对中国金融发展的影响。     

A comparison of determinants of consumer satisfaction/dissatisfaction with the performance of apparel products between South Korea and the United States

The purpose of the present study was to identify the determinants of consumer satisfaction and dissatisfaction (CS/D) with the performance of apparel products at the purchase and product-consumption stages for Korean consumers, and to examine if these determinants were similar to those for US consumers. Results showed that at the purchase stage, the three variables, found significantly related to CS/D at purchase for US consumers, were also significant for Korean consumers. These three at-purchase variables were: perceived at-purchase performance, performance expectation and experience-based norm disconfirmation (i.e. the discrepancy between consumers’ experience-based norm and their perception of product performance at purchase). When the variables related to CS/D at the product-consumption stage were examined, both similarities and differences were found between Korean and US consumers. For both countries, perceived consumption performance and satisfaction at purchase were significantly related to CS/D at the product-consumption stage. Differences were found in the effects of expectancy disconfirmation and performance expectation on CS/D at the product-consumption stage. Expectancy disconfirmation is the discrepancy between consumers' performance expectation and their perception of product performance after consumption. Expectancy expectation was found to be a significant determinant of CS/D for US consumers, but was not a determinant for Korean consumers. Performance expectation, which was found not to be a significant determinant of CS/D for US consumers, was a significant determinant for Korean consumers.     

The dark side of consumer life in the age of virtual and mobile technology

ABSTRACT

This study extends the nascent stream of research that investigates the contributions of mobile and virtual technology to consumer misbehaviour and dark side of consumer life. Using a qualitative approach, the present research explores the nature of consumer–technology relationship, specifically virtual and mobile technology, at the level of lived experience. The findings reflect eight important facets of technology-related dark-side consumer behaviour that, in one way or another, cause harm to the individual user, other consumers or society at large. These themes showcase human entrapment in mobile and virtual technology. The findings have significant implications for marketing managers as well as consumer well-being.     

Interfield Dynamics: Law and the creation of new organisational fields in the nineteenth-century United States

Abstract

This article draws on the concept of ‘strategic action fields’ to examine the interaction of law and organisations in the nineteenth-century United States. Focusing on the emergence of savings banking, it analyses how new legal rules were created to define the actors, actions and relationships that constituted the organisational field. The article develops three conceptual claims about the dynamics of institutional contexts: (a) the configuration of state fields shaped the nature and timing of legal rule making vis-à-vis organisational fields; (b) state actors engaged in ‘inter-field framing’ by applying analogies from the legal field to define social order in the organisational one; and (c) the legal and organisational fields were mutually constituted through these interactions. The article concludes by elaborating on the broader value of the theory of fields in business history.     

A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization

Research in the area of consumer socialization suggests that parents act in an agent–learner relationship with their preadolescent children and have the greatest influence on their young children's purchase behaviour. The present study examines this assumption in light of changes in family roles and composition, media exposure and marketing efforts aimed at children. A cognitive recognition test of advertising slogans drawn from recent television commercials is used to determine knowledge levels of a sample of preadolescent children and their parents. Results suggest that children, beginning at age nine, have as much knowledge of advertising slogans as do their parents, even in product categories targeted at adults.     

‘Credit Constraints and Determinants of the Cost of Capital in Vietnamese Manufacturing’

This paper examines the extent to which borrowing constraints restrict firm access to credit and identifies individual, firm, and loan characteristics, which determine the cost of capital in Vietnamese manufacturing. Using direct information from a Vietnamese enterprise survey the paper shows that between 14 and 25% of the enterprises are credit constrained, and these enterprises would increase their debt holdings by between 40 and 115% if borrowing constraints were relaxed. Moreover, it emerges that informal credit markets play an important role for fast growing firms. Enterprises do not appear to have the necessary time to go through the many administrative difficulties in the formal credit system if they want to “seize the day”. Finally, collateralized loans face larger interest rates, explained by the significant influence of “policy lending” in Vietnamese credit markets.     

金融业金融功能异化:表现形式与功能归位

本文认为,中国金融业发挥着提供铸币收入、平衡预算赤字、替代财政投资、平衡地区差距、替代财政补贴等“第二财政”功能。这种替代既有逻辑上的必然性———渐进式改革的必然要求,也有其现实上的不合理性———财政功能与金融功能错位。中央政府和地方政府主导下的金融分割,造成了这一错位,只有加快金融制度建设,促进财政到位,才能使得金融归位。     

Marketing mass home ownership and the creation of the modern working-class consumer in inter-war Britain

During the 1930s the British building industry and building society movement waged an aggressive campaign to sell the idea of home ownership to a new mass market. A number of sophisticated marketing strategies were employed to transform the popular image of a mortgage from ‘a millstone round your neck’ to a key element of a new, suburbanized, aspirational lifestyle. Despite opportunistic behaviour by some developers, the spectacular success of this campaign both contributed to the fastest rate of growth in working-class owner-occupation during the twentieth century and had a substantial impact on consumption patterns for families that moved to the new estates.     

外商投资对江西省经济增长贡献研究

文章运用灰色关联模型,对江西省2001—2010年外商投资与经济增长的关系进行了实证研究。研究表明:外商投资带来的产业转移与江西省经济发展的水平具有密切的关系,产业转移不断推进有力的促进了江西省经济的发展。文章最后还提出了相关的政策建议。     

The network of relationships between the economic environment and the entrepreneurial culture in small firms

In this article we maintain that the cultural evolution processes of small firms are strongly influenced by the type of relationships that they establish with the economic environment.In the first part of the article, the main points of the discussion are set forth. Here, the theoretical debate is presented and the existing relations between the entrepreneurial culture and the interaction of firms with their economic environment is analyzed. In the second part of the article, the methodologies adopted for the statistical analysis are explained, and the results of the empirical analysis are presented. Finally, in the third part the implications for practitioners, industrial policies, and future directions in research are discussed.The importance of openness to change in the entrepreneurial culture is a basic assumption in this study. It is well known that in small and medium firms, entrepreneurs often demonstrate “a resistance to change” that limits the firm's competitiveness. In some observed territorial and industrial contexts this resistance to change is determined by a cultural entrepreneurial homogeneity. This homogeneity is a result of the similarity of the social, educational, and entrepreneurial experiences of the subjects observed. Indeed, the entrepreneurs studied had, for generations, received the same education, lived in the same area, and come from the same social setting. This entrepreneurial culture is typified by distrust of innovation and discontinuity, which leads these entrepreneurs to favor already proven solutions and initiate the behaviors of others, rather than take innovative actions. Principal component analysis has been used to identify the influences that various factors, within and external to the firm, have in the forming of an entrepreneurial culture and thus on the openness of entrepreneurs and firms to learning. In the sample, a trade-off emerged between tendencies to homologous behaviors and the spirit of initiative. Through cluster analysis we identified categories of entrepreneurs with a different propensity to innovation regarding established firm routines. “Learning entrepreneurs” belong mainly to industries that serve the final consumer while “bounded entrepreneurs” tend to specialize in commodities more often for export.The implications of our results might interest new entrepreneurs who can include this element when analyzing the viability of new ventures. Small, already operational firms, can evaluate opportunities arising from export processes or might adjust their position on the production filiére to be closer to the final market.This empirical analysis should be reapplied to firms in areas with different environmental characteristics or to production filiéres where the relationship between customer and supplier is different, as for example in high-tech-industries, so as to verify whether the intensity of the relations with the market differs according to external factors or the technological intensity of the industries examined.