从道德的视角看员工对印象管理的运用

印象管理的研究文献中迄今几乎没有从道德的视角研究员工对印象管理的运用。本文借用道德理论和社会影响理论来提出如下命题:(1)道德认知发展水平高的员工运用印象管理策略的可能性要低于道德认知发展水平低的员工。(2)员工对道德推理的使用在道德认知发展水平与印象管理策略运用之间的关手上起到调节作用。(3)使用印象管理策略的员工比不使用者达到所希冀的结果的可能性要大。(4)道德领导在印象管理策略对所希冀的结果的作用上起到调节作用。     

Chinese immigrants in network marketing business in Western host country context

Many Chinese immigrants start their entrepreneurship business by joining major network marketing businesses in Western host countries. The willingness of these Chinese immigrants to undertake network marketing rests on the influence of the social environment of the network marketing organization. Network marketing specific self-efficacy, social competence and motivation for establishing one's own business are also hypothesized to play an important role in their engagement in entrepreneurial actions. Drawing upon Bandura's social cognitive theory and the immigrant entrepreneurship literature, the present study investigates whether the social environmental influence of a network marketing organization affects the extent to which Chinese immigrants develop the self-efficacy, social competence and motivation to establish their own business and how these variables affect the actions undertaken in the host country. The study is based on the sample of 194 Chinese immigrants in their adopted host country, Australia. The findings of the survey suggest that the social environment within network marketing organizations positively affects self-efficacy, which in turn positively affects the entrepreneurial actions undertaken by Chinese immigrants in conducting their network marketing business. Social environmental influence impacts positively on their motivation to establish their own network marketing business and social competence. However the effects of motivation and social competence on entrepreneurial action were not supported. Theoretical and managerial implications are discussed.     

Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce

ABSTRACT

This study investigates the variables that determine small online vendors’ intentions to continue engaging in social commerce. Based on the theory of planned behavior (TPB) and social exchange theory (SET), eight hypotheses were developed to (1) identify the antecedents that influence small online vendors’ attitudes toward social commerce, subjective norms, and perceived behavioral control; and (2) examine the causal relationships among the variables with respect for continuous usage intention. A questionnaire survey was used to collect data on a sample of 166 small online vendor managers and employees. Partial least squares (PLS) was used to validate the proposed model. The findings show that social exchange factors (perceived benefits and commitment) significantly affect small vendors’ attitudes toward social commerce. The results further confirm the validity of TPB, i.e., attitude and perceived behavioral control have significant impacts on continuous usage intention in relation to social commerce. The findings of this study provide important insights into the antecedents of attitude for academics and practitioners, application of social computing in commerce for engaging in service innovation, and have the potential to contribute to the development of effective online marketing strategies.     

The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption

As technological innovations have become an integral part of the world economy in recent decades, predicting acceptance of those products has become a major goal of many researchers in academia and industry. The main objective of this study is to examine the role of social influence and the moderating effect of a product's public/private status on consumers' intended adoption of high-tech innovations. The results indicate that both social influence and adoption attitude have positive effects on consumer intention to adopt an innovation. Specifically, the effect of social influence on adoption intention is fully mediated by consumer attitude. Further, the relationship between social influence and adoption intention is stronger when an innovation is publicly consumed rather than privately consumed. Implications and future research directions are discussed.     

Development and Validation of Ethical Computer Self-Efficacy Measure: The Case of Softlifting

The concept of self-efficacy is concerned with people's beliefs in their ability to produce given attainment. It has been widely applied to study human conduct in various settings. This study, based on Albert Bandura's social cognitive theory, proposes the employment of self-efficacy for investigating people's ethical conduct related to computer use. Specifically, an ethical computer self-efficacy (ECSE) construct concerning software piracy is developed and validated. The measurement model of the construct was rigorously tested and validated through confirmatory factor analysis. The results suggest that ECSE can be operationalized as a second-order factor model. The first order constructs are termed use&keep (do not use), distribution (do not distribute), and persuasion (persuade others not to commit piracy). These factors are governed by a second-order construct of ECSE. This construct could be useful to research a wide range of information ethics in the future.     

社会规范对绿色消费的影响及作用机制

绿色消费是我国推进生态文明建设所倡导的消费行为,本文将社会规范划分为描述性规范、动态描述性规范和命令性规范,探讨了社会规范对绿色消费的影响及作用机制。通过两个实验研究发现,描述性规范、动态描述性规范、命令性规范对绿色消费的促进作用显著,三者对绿色消费的促进作用无显著差异;描述性规范、动态描述性规范会激活消费者的个人规范,个人规范在描述性规范、动态描述性规范影响绿色消费过程中发挥部分中介作用;命令性规范会引发消费者的后果认知,进而激活个人规范,后果认知与个人规范在命令性规范影响绿色消费过程中发挥完全中介作用。因此,可以发挥描述性规范、动态描述性规范对绿色消费的引导示范作用和命令性规范对绿色消费的监督作用,激活绿色消费的个人规范水平,更为有效地促进绿色消费。     

绿色营销研究：内涵、现状与对策

日益加大的生态压力使人类不得不转变传统的生产生活方式,以绿色营销理念寻求经济发展与环境保护的平衡。在理论层面,界定了绿色营销的内涵、核心与特点,认为其有助于消费者利益、企业利益、社会利益和生态环境利益四者的统一。在实践层面,认为国内绿色营销的实施尚处于起步阶段,存在诸多不足,应从政府、企业和消费者三个雏度采取相应措施,促进绿色营进一步发展。     

论生态旅游——绿色休闲时尚的发展

全球人类面临着生存环境的危机,随着人们环境意识的觉醒,绿色运动及绿色消费席卷全球,生态旅游作为绿色旅游消费,一经提出便在全球引起巨大反响,生态旅游的概念迅速普及到全球。世界各国现在都大力倡导发展生态旅游,我国的生态旅游是主要依托于自然保护区、森林公园、风景名胜区等发展起来的。生态旅游属于绿色消费,但绝不能理解为消费绿色。生态旅游作为一种新的休闲时尚与传统山水旅游有着本质的区别。     

Social networks and social media: Understanding and managing influence vulnerability in a connected society

Influence vulnerability has recently become a concern across society and in business. Such vulnerabilities increase as social networks are leveraged by different entities, oftentimes through social media, to affect how we think and behave. While many instances of social influence are positive and beneficial, others can be quite negative and lead to harmful outcomes for organizations and individuals such as reputational damage and an inability to control desirable thoughts, narratives, and behaviors. In general, they can decrease people’s freedom of thought and behavior. This article draws on the concepts of social embeddedness and network commitment to outline people’s influence vulnerabilities. It then proposes three guidelines to help reduce influence vulnerabilities based on the concepts of trustworthiness, network commitment, and self-management.     

绿色营销——21世纪的营销

当今世界在向可持续发展方向转变 ,众多企业亦开始从传统营销向绿色营销演变。可持续发展是世界各国发展的必然抉择 ,绿色营销则是企业实施可持续发展战略的重要方面 ,并将成为 2 1世纪的营销主流。     

绿色消费驱动下的绿色营销策略及其启示

绿色消费是绿色营销产生和发展的时代基础和思想基础,绿色营销能有效引导和促进绿色消费。文章基于绿色消费和绿色营销的互动发展机制,从消费者感知效力、利他主义、自由主义和环境保护意识四个细分变量分析了绿色消费行为,揭示了其间隐含的营销策略启示。