红楼酒店开展跨地区企业管理业务

红楼酒店管理有限公司是我市乃至全省颇具影响力的酒店管理公司。近日，正式接管了吕梁中阳宾馆，并于元月1日正式开业，这是红楼酒店管理公司跨地区开展的一次企业管理业务，也是一次区域间旅游星级饭店管理方法的交流和沟通。     

浙江工商大学旅游学院

浙江工商大学旅游学院是全国创办旅游管理专业较早的院系之一创建于1986年。学院拥有旅游管理学硕士点专门史（旅游文化）硕士点。有旅游管理资源环境与城乡规划管理两个本科专业，学院下设旅游管理系，城乡多规划系，有浙江省旅游科学研究所，中国饮食文化研究所，中国旅游文献研究所，中国饭店协会浙江考试培训中心，旅游规划设计院和财政部与浙江省共建的现代旅游实验室，是浙江省旅游管理专业自学考试的主考单位。旅游管理学科是浙江省重点学科，至今已培养了11届硕士研究生。     

校企协同创新旅游管理专业实践教学体系构建

随着教育体系的不断完善,许多高校开始重视实践教学体系的地位和作用,但大多数高校的旅游管理专业,面临着实践教学师资力量匮乏、实践教学目标不够明确、校内实践教学设施设备紧缺、实践课程设置不合理、校外专业实习层次不高、校企合作缺乏有效的动力机制等问题,导致旅游管理专业实践教学质量难以保证。因此,构建旅游管理专业协同创新实践教学体系,推进旅游院校与旅游酒店企业协同创新,对提升旅游管理专业人才培养质量,更好地满足旅游行业发展对高素质人才的需求,意义重大。     

试论散客旅游心理及管理营销

<正>随着旅游业的不断发展，散客旅游已成为当今旅游市场的一大热门话题，受到了各方的高度重视。散客旅游凭借独立、灵活、多元的特点，可以为游客提供个性化的体验，但与此同时也面临着一定的挑战。因此，为了更好地推动散客旅游的发展，旅游从业人员需要深入了解散客旅游与团队旅游的差异，并结合散客的心理特征，进行精准的管理和营销。     

生态旅游管理理念下的旅游企业管理新模式探析

近年来生态旅游逐渐被人们所了解并追捧。旅游业的快速发展催化着生态旅游观念开始不断发展、完善并逐渐深入人心。国内相关旅游企业对于旅游管理的模式也正在不断更新着,特别是生态旅游管理观念下的新型管理模式,近年来被逐渐认可和普及。本文将以简要介绍生态旅游管理的基本概念,并就传统旅游管理中所存在的一些问题,探析落实旅游企业管理新模式的相关策略。     

进一步完善旅游监督管理

世界上很多旅游业发达的国家和地区，把旅游监督管理看作是旅游业发展的重要环节之一。有些具体做法，值得我们在国家层面的旅游立法过程中借鉴和进一步完善。一、强化政府主导的旅游管理体制 在欧洲许多国家，市场化管理高度成熟，基本上不存在政府、民间机构、企业之间的相互矛盾，但政府对市场的管理方式不尽相同。     

全力振兴和发展临汾市旅游产业

2004年，是临汾市旅游产业发展极不平凡的一年，在这一年里，临汾市上下，尤其是外事旅游战线上的广大干部职工，以“三个代表”重要思想为指导，严格按照市委、市政府的总体部署和具体要求，进一步解放思想，实事求是，与时俱进，开拓创新，在外事工作归口管理、旅游产品开发建设、旅游企业体制改革、旅游市场宣传促销、旅游行业规范管理等方面都做了大量的卓有成效的工作，     

旅游与城市管理学院

旅游与城市管理学院是全国创办旅游管理专业较早的院系之一。学院拥有旅游管理学硕士点、专门史（旅游文化）硕士点。有旅游管理、资源环境与城乡规划管理、城市管理3个本科专业，在校本科生1016人，研究生123人。     

中国南极旅游开发探讨

南极旅游的合法性及其资源的世界共享性，显示中国参与的紧迫性。明确南极旅游经营者和旅游者，对保护南极环境与生态系统的义务和法律责任。建议南极旅游管理框架，应是在国家监管机制下，接受国际IAATO业务指导和企业自主经营管理原则。应用旅游学原理和南极环境科学理论，强化环境保护意识教育，推动中国南极旅游业的顺利、健康发展，为人类和平利用南极，维护南极生态环境安全做出贡献。     

旅游企业人力资源管理模式研究

本文通过对四川旅游企业人力资源及其管理现状分析,发现四川旅游业人力资源的素质和结构与旅游业快速发展的要求有较大的差距,并在一定程度上影响和制约着四川旅游业的进一步发展.因此,提高四川旅游业人力资源管理水平,有效进行人力资源的开发已成为四川旅游企业迫在眉睫的要务,鉴于此,本文提出了相应的人力资源管理模式并对其进行了解析.     

The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism

This paper adopts a managerial perspective to revisit an original case study of the “Pink Night” festival presented by Giovanardi et al. (2014) in an earlier issue of this journal. Our in-depth qualitative study contributes to the event tourism planning and management literature in three ways. First, we shed light on how and why competing Destination Management Organisations (DMOs) cooperate to plan, develop and manage event tourism. Second, we introduce and describe the brand new concept of the meta-event, which is the main theoretical contribution of this work. Third, we elucidate the role of meta-events as brand architecture tools to rebrand and reposition wide tourism areas. We illustrate the theoretical and managerial implications of the meta-event concept for event tourism studies and destination managers.     

Evolutionary analysis of sustainable tourism

This paper aims to explore an effective green incentive mechanism for government to develop traditional tourism into green tourism by establishing a dynamic evolutionary game model among governments, tourism enterprises, and tourists. We first discuss the evolutionary stable strategy (ESS) regarding green innovation and its corresponding conditions for each stakeholder, and then analyze the ESS between tourism enterprises and tourists, with and without consideration of government green supervision. The optimal green incentive condition for driving all stakeholders to conduct green behavior is identified. More importantly, we advise the government to first implement green incentive mechanism in the areas where the tourism market scale is relatively small. Additionally, we utilize numerical examples to illustrate the findings and provide some managerial insights.     

Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women

Health tourism and wellness tourism have become "temptations" with many world markets looking to take advantage of their growing popularity. Babymoon tourism is one of the hottest trends in travel today. The aim of this study is to fill a gap in the research on babymoon tourism by measuring the awareness of, and interest in, this trend in Romania through convenient sampling. The results show that 28% of respondents know "babymoon", but they agree on its positive impact. Our research results emphasize the necessity of promoting babymoons due to the actual trend and because the holiday market has been focused on well-being and promoting the concept of hedonic well-being. Additionally, to promote Romania as a babymoon destination, we must consider that today's consumers are prosumers seeking experiences and emotional wellbeing. Promoting babymoons for emotional well-being can result in two managerial outcomes for Romania: brand identification and intention to revisit.     

旅游企业利益相关者管理理论研究进展

利益相关者理论是近年来颇受西方管理学界重视的一个新兴的企业管理理论,被认为是理解和管理"现代企业"的工具.旅游业关联性强的性质决定了旅游企业必定有众多的利益相关者.文章对利益相关者理论在旅游管理研究中的引入、旅游企业利益相关者的界定,以及旅游企业利益相关者的管理策略的研究进展进行了综述,并作出了简要评价.     

Profiling the Strategic Marketing Activities of Small Tourism Businesses

Abstract

This study profiles the strategic marketing activities of small tourism businesses, by examining the extent to which they engage in specified practices which may be broadly described as “strategic.” It was found that city-based enterprises are more strategic in their emphasis than their rural counterparts, and that larger small businesses are more strategic than smaller small businesses. Businesses which engage in product packaging appear to be more strategic than those which do not. Possible explanations for the relatively low incidence of strategic marketing amongst small tourism business generally are a lack of managerial expertise and the absence of staff to whom tasks may be delegated.     

对台湾原住民部落观光营造的思考

在对台湾原住民①部落②观光营造理念和实践研究的基础上,笔者认为在营造的目的、规划和管理的方法以及部落旅游特色的形成等方面,台湾原住民部落观光有值得借鉴之处.结合大陆民族社区旅游发展的实际,笔者提出:保护和传播民族文化是民族社区旅游的根本目的,培养少数民族旅游人才是民族社区旅游发展的关键,民族社区居民应该成为旅游开发的利益主体.     

Producing Extreme Metal festivals: An analysis from Lacan's gaze

By employing Lacan's theoretical framework of gaze, this study provides a narrative analysis to examine the managerial experiences of the producers for Extreme Metal festivals. Specifically, it explores meanings and struggles of tourism festival making that connects individual subjectivities and politics of culture production. As such, it offers a broad conceptual framework merging the Lacanian gaze into tourism research and MacCannell's theory. The findings reveal that festival producers are constantly dealing with various contested roles and voices, revealing in-depth psychological complexities situated within managerial experiences. Meanwhile, the process of festival management must be seen as significantly influenced by the mechanism of cultural offering that the producers attempt to assert and define through the festival space. Finally, implications related to the greater realms of psychoanalytic insights and their potential connections with tourism management are discussed.     

Can the tourist-area life cycle be made operational?

The tourist-area life-cycle concept has become accepted in the minds of tourism planners and managers. If the lifecycle concept is to be useful it must be made operational. This paper reviews six major conceptual and measurement decisions necessary to accomplish this task. The applicability of the life cycle to tourism forecasting and marketing strategy is then considered. The article concludes with some thoughts on how tourism planning might be better served if the concept of evolution of a tourist area were based more on a framework of structured analysis and the Darwinian natural selection theory than the life-cycle concept.     

旅游人才培养与高等旅游教育的职业化发展

旅游业的飞速发展及国际旅游业竞争的加剧 ,对从业人员提出了更高的要求 ,越来越多的国家和企业认识到2 1世纪旅游业的竞争 ,实际上就是旅游人才的竞争。本文首先从旅游人才市场的供需错位现象入手 ,分析目前我国高等旅游教育中存在的不足 ,认为职业化导向应是高等旅游教育发展的方向之一 ,并提出了相应的发展思路与对策     

双层嵌套多元旅游业态概念模型初步研究

旅游业态概念是中国旅游界将零售亚态概念运用到旅游发展实际和科学研究之中,具有一定的创新性.文章在剖析零售业态三种概念的基础上,分析其空间、服务、层级属性,系统阐述旅游业态适合、耦合、集合三重概念,分析其递进和统一关系,构建双层嵌套多元旅游业态概念模型.双层指旅游业态分为经营形态内层和旅游产品表层两个层次,嵌套指旅游业态经营形态内层与旅游产品外层存在耦合和相互作用关系;多元包括提供产品相同、经营形态一致的多个企业构成一种旅游小业态和多种相互关联的旅游小业态构成一种旅游大业态两个方面.利用该概念模型,有利于探索旅游业态创新途径、理解产业层级和加强企业运营管理.