共查询到19条相似文献,搜索用时 57 毫秒
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今年2月28日~29日在新加坡新达城举办了全球艾菲广告节,这是自1968年创立以来,40岁的艾菲奖第一次离开纽约,也是第一次把视野转向亚太区的创意新天地,这当然是亚太区广告业成长史上的丰碑,同时也是全球创意的大丰收。 相似文献
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创意产业这个词,最近有点时髦,文化的商业和商业的文化都可以归在其中。广告业便理所当然地成为创意产业的重要成员。创意产业,包括广告说白了都是用脑赚钱的行业,都需要天才的创意思维,需要思考!不断地思考!关于创意思维,永远是心理学家感兴趣的课题和领域。而我们广告人则比较现实,希望自己拥有永不枯竭的天才般的创意源泉。 相似文献
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广告创意的价值转换与体现——广告行业在创意产业发展背景下的反思 总被引:2,自引:0,他引:2
创意产业正在当今国家的经济竞争中扮演越来越重要的角色,本文试图探讨在创意产业发展的背景下,创意对于中国广告行业的重要性,以及中国广告业创意边缘化的现实。并就广告行业在今后的发展过程中,应如何体现创意的价值提出了独到的见解。 相似文献
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JWT(智威汤逊)的案例始终有一种让人着迷的"创意爆炸点",你找到了吗? 舒雅:开启公主魔幻之旅在最私密,离心最近的内衣上,放上神奇的"爱情魔咒",魔咒中刻有各种不同的爱情幻想,例如:真爱永远、异国旅途恋曲、爱情升温转运等,各个不同恋爱阶段的女性都会在其中找到自己的爱情幻想;这些魔咒让 相似文献
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从一个不爱读书又被老师评为素质太差的乡下小孩,到为圆电影梦,从副导转做贸易,尔后种过花,开过七家花店,当过杂志摄影师,通讯社记者等诸多种工作,三十三岁高龄仍是个无所事事的“浪子”,一不小心被老婆逼上了广告的“贼船”,开始和年轻人玩起了创意角逐的游戏,不想一玩十几年成了“瘾君子“,竟然不能自拔。 相似文献
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中国广告业在复苏后的二十几年内逐步走上正轨并日益迈向繁荣,然而推动这一行业发展的中坚力量——广告人的生活却远远没有广告本身来得精彩:比稿、加班、熬夜、视疲劳、青春饭……他们打着积极的生活态度的幌子,去尝试改变人们的观念、生活,自己却躺在人生的边缘遍体鳞伤。有人说,行业特点如此,进入者请慎重。这个行业到底怎么了?广告人的现状能否改变?就让我们从关爱广告人的角度出发,审视时髦光鲜外表背后的真实状况,真切询问:“广告人,你过得好不好?” 相似文献
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Katarzyna Boratyńska 《Journal of Promotion Management》2019,25(5):631-639
The aim of this article is to indicate economic and financial characteristics of financial technology, or fintech, that contribute to value creation in the financial services industry. This study presents a theory of digital transformations and elements of ecosystems theory and connecting them to fintech issues. Building from the DIPLOM model of corporate diplomacy. Corporate diplomacy. Building reputations and relationships with external stakeholders. Sheffield UK: Greenleaf Publishing Limited, this article proposes the DIPLOMA model with seven elements of fintech best practice, that are, Digital, Innovation, Pricing, Learning, Openness, Modernity, and Agility. This article stresses on practical insights to provide tool to enable stakeholders create value on fintech. 相似文献
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This is the acceptance speech by Paul D. Reynolds upon receiving the 2004 International Award for Entrepreneurship and Small Business Research. The award is sponsored by the Swedish Foundation for Small Business Research (FSF) and the Swedish Business Development Agency (NUTEK). In this speech Reynolds reflects on his contribution to entrepreneurship research. 相似文献
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Employment creation has become a central objective of policy in many countries. There is also growing unanimity that it can be better attained via a partnership of the private and public sectors. In order to provide the necessary background, the paper highlights extant evidence on the role of entrepreneurship in employment creation and some of the factors which may constrain it. The paper also evaluates the performance of private banks and management consultants in providing credit and management assistance in the job creation program for unemployed graduates in Nigeria. The evaluation is on the basis of the participants' ratings on some selected performance criteria. On the average, with only one exception, banks obtained better ratings than consultants on six performance criteria that are common to them but failed to meet the participants' expectations on four credit-related criteria. 相似文献
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隶属安索帕数字营销集团的知世(Isobar_wwwins)上海总部位于画廊林立的上海艺术雕塑中心.这里也是知世营销大中华区管理团队的常驻地。甫一进入 ,外间的烦恼与浮躁便似乎被隔离了,留下的,是份放松的心情,来享受这充满艺术气息的环境,以盈在这环境中的工作。 相似文献