中粮重拳酒庄酒

据了解，烟台长城是中粮酒业三家公司里边唯一一个推出酒庄酒的企业。对于酒庄酒的推出，中粮下了很大力气，仅项目筹划就有七年之久，而为了使酒庄酒能给中粮长城在品牌上带来一个质的提升，中粮还不惜花200万元来征集庄园的设计方案。     

中粮商业大跃进：发展与隐忧并存

中粮大悦城的＂青年城市综合体＂理念诱人,在实践上证明其成功是有可能的。但西单大悦城的成功是区位等综合原因。中粮必须找到这点并在其扩张的过程中面对和解决这个急剧多变的新兴市场所给予它的困难和考验。适者生存是商业社会的法则,中粮也不能例外。     

收购澳糖的“柔性攻势”

中粮的柔性攻势的确有效。当竟购对手抨击中粮时，一些蔗农甚至站出来说：“为什么要拒绝中国人？”     

中粮集团“忠良文化”

中粮集团从2004年开始有计划、有步骤、系统地开展企业文化建设工作.首先明确了企业文化建设目标,确定了企业文化建设的方向,在此基础上,提炼总结出企业文化的核心和内涵,并借助有效的传播载体让员工体验、感悟中粮文化,实现文化的植入,使员工自觉地将这种文化融入自身的思想、行为中,从而达到文化对人引导的目的,而中粮员工自身行为表现反过来又强化了中粮的文化,实现了中粮企业文化的升华固化.     

着手智慧社区建设 提升物业品质

<正>智能化管理服务已经成为当前和今后一段时间物业服务企业竞争制胜的关键筹码,今后或将成为物业服务企业的基本服务手段。自2011年开始,笔者所在的中粮地产集团深圳物业管理有限公司成都分公司(以下简称"中粮物业成都公司")着手智慧小区建设,将小区现有软件资源与数字小区平台和数字物业管理系统结合,为客户提供优质的物业服务,建立和谐人文时尚活力社区,为中粮地产的专业化、差异化和品牌化发展做出独特的贡献。建设智慧小区已经成为中粮     

2001&#183;宁高宁：转战“中粮”

四个月的“识思悟”之后，宁高宁带领中粮的高管，用新的培训方法和逻辑，开始探讨“新中粮战略”     

中粮“分水岭”

宁高宁近期的日程中填满了各种仪式：4月28日参加在天津举行的中粮粮油综合基地奠基，5月6日又出席中粮米业与几个种粮大户签订的大米订单种植合同发布会。仪式的背后，标志着宁主导下的中粮转型成果逐渐浮出水面。     

2001·宁高宁:转战“中粮”

四个月的“识思悟”之后,宁高宁带领中粮的离管,用新的培训方法和 逻辑,开始探讨“新中粮战略”     

中粮：喧嚣之后

所有故事都有个开头,"绿金"的故事就从中粮开始,尽管它不是惟一的主角,却对振荡感受最深2007年9月18日,英国BP公司中国区高管来到中粮广场大厦B座11层,希望与中粮合作建甜高粱燃料乙醇项目,最好明年就能动工,而中粮的意见是"不急,算算账,可行就做,不可行就不做"。     

宁高宁新政

入主中粮将近两年之后,这位中国最著名的整合者终于亮牌了。但要实现以34个业务单元为平台的“有限多元化”,中粮仍面临管理和资本能力的挑战     

孙伊萍:“非攻”蒙牛

蒙牛是行业"异数",如果再被"国企化"情况会更糟,这也是三年来中粮一直"控而不管"的原因。然而,接二连三的食品安全事故,让中粮感到作壁上观等于引火上身。宁高宁再三思考之后,决定派一位执行力强、攻击性弱的柔性总裁空降5月20日下午,内蒙古和林格尔蒙牛总部三层大会议室。台上一个女人的声音说:"大家下午好!"台下一百多个衣着齐整、肤色黝黑的男人用粗犷的噪音大吼:"好!很好!非常好!越来越好!一天更比一天好!"蒙牛新帅与旧将第一次大规模的呼应演练,显得     

中粮“全产业链”战略的价值创造路径研究

深刻剖析产业链价值创造路径对我国农业产业化经营能起到重要的指导和促进作用。本文在梳理产业链、价值链等理论的基础上,以中粮集团有限公司（COFCO）为案例研究对象,系统而又逻辑地展示了其“全产业链”战略的发展过程,重点分析了企业自身价值、公共价值创造同战略活动之间的紧密关系。结合案例和理论的综合论证,本文最终得到了中粮“全产业链”战略的价值创造路径的理论框架,即战略活动、集聚、企业管理控制能力与产业链价值创造之间的影响关系。强调了这一影响路径是动态反馈的过程,企业在构建产业链的过程中应基于自身核心竞争优势,动态调整其管理控制方式,促进战略活动更好地转化为集聚效应,从而保证整体价值创造的持续性。     

功能对等理论在英语习语翻译中的应用价值

功能对等理论强调首先在意义上,其次在风格上用目的语再现源语信息最接近的自然对应信息或相当信息。英语习语蕴含着丰富的文化信息,不仅具有鲜明的名族特色和地域特色,还集中体现了语言中的各种修辞手法。针对习语的这些文化特征,在翻译过程中,根据奈达功能对等理论,可采用完全,类比,抽象等翻译策略来翻译英语习语,达到不同民族文化之间更好的交流和沟通。     

企业伦理视角下的中粮屯河核心竞争力探析

核心竞争力是企业持续竞争优势的源泉,卓越伦理是提升企业核心竞争力的关键要素。中粮屯河在发展过程中,对待所有利益相关者都能以一个负责任的大企业的行为举止体现出高伦理标准的要求,使企业具备了卓越伦理的核心竞争力企业的特征。     

Adverse selection and reputation in a world of cheap talk

Internet message boards are inherently a world of cheap talk due to the anonymity of message authors. This paper investigates whether a pecuniary reputation system influences the adverse selection problem endemic to message boards. First, we find evidence that authors with high reputation scores are less likely to voluntarily offer a buy–hold–sell sentiment in a particular message. Second, we find that authors with no reputation at stake tend to be more bearish with their sentiment but, after controlling for selection, authors with more reputation at stake tend to be bullish in their sentiment. Third, we find that high-reputation authors tend to offer more accurate sentiments on the day their message was posted, which suggests day-trading behavior by authors, but that higher-reputation authors are no more accurate than others after the day of posting. Our results suggest that reputation, coupled with a small pecuniary reward system, can materially influence the adverse selection problem in a world of cheap talk.     

Framing charitable appeals: the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention

An experiment was conducted to explore how potential donors' perceptions of their own susceptibility to the negative consequences of not making a donation may moderate the relative persuasiveness of gain‐framed and loss‐framed fundraising messages (defined by messages that highlight corresponding gains or losses as the result of making or not making donations to a charitable organization). It found that as participants' perceptions of their own susceptibility to the negative consequences of inaction increased, the loss‐framed message became more effective than the gain‐framed message in increasing donation intention. The relative persuasive advantage of the loss‐framed message was statistically significant among participants with higher levels of perceived susceptibility. The findings not only speak to the important role played by perceived susceptibility to the negative consequences of inaction in determining the relative persuasiveness of gain‐framed and loss‐framed fundraising campaigns but also provide the guidelines that practitioners can use when designing campaign messages. Copyright © 2015 John Wiley & Sons, Ltd.     

The Paternalistic Bias of Expert Advice

Using a theoretical model of noisy expert advice, I show that language inflation can be a rational response to the vagueness of language. Experts will tend to overstate their positions to a like‐minded decision maker (DM) and this constitutes a Pareto improvement over sending a sincere message. When the message space is bounded, overstatement may interfere with the DM's ability to aggregate the experts' information, because communication is less precise when the same message is sent for many states of the world. Despite this, I show that experts are willing to send either the most extreme message to the DM, or a partially overstated message, because by doing so the expert can decrease the likelihood the DM makes a suboptimal decision due to his subjective interpretation of the advice. Because the expert inflates his message toward the policy he believes the DM would be better off choosing, rather than sincerely revealing his information, I refer to this behavior as a paternalistic bias.     

Improving the effectiveness of prosocial advertising campaigns: Message strategies to increase support from less empathic individuals

Individuals with low levels of trait empathy are hesitant when it comes to helping people in need. This makes it difficult for nonprofit organizations to gain their support for prosocial advertising campaigns. An experimental study among 214 Swiss students examines what message strategies nonprofit organizations should use to increase support from less empathic people. We investigate the effects of depicting daily life situations where people in need are happy versus sad (visual message strategies) and the effects of presenting statistical versus anecdotal evidence (verbal message strategies). The results show that less empathic individuals hold more favorable attitudes toward prosocial advertising campaigns when exposed to sad daily life images and anecdotal evidence. Moreover, attitudes mediate message effects on less empathic individuals' intentions to comply with a prosocial advocacy. Overall, the study suggests that nonprofit organizations should prefer sad over happy daily life images and anecdotal over statistical evidence in prosocial advertising campaigns.