湖北省旅游教育发展探微

当代旅游业的竞争归根结底是人才的竞争,旅游业的兴衰主要取决于旅游教育的成败。湖北省有优越的区位条件,丰富的旅游资源,具备建成旅游强省的综合优势;而培养一批高素质的旅游人才是建成旅游强省最根本的支撑条件。但是目前,湖北旅游教育盲目地超前发展,层次结构、...     

浅析旅游教育中人才培养模式的创新与进步

经济时代的快速发展也为旅游业的进步起到较大的推动作用,由此也激发了人们对旅游教育的关注度,对我国旅游教育提出了较大的挑战,我国旅游教育应该通过逐步创新和发展为旅游业培养出高素质人才,促进旅游教育的发展。     

湖北省旅游教育人才培养的现状与对策研究

随着旅游业的发展 ,湖北省旅游教育规模不断扩大 ,但是旅游教育相对滞后 ,且人才缺口仍然很大 ,尤其是缺乏高素质、务实型和创新型人才。本文结合湖北省旅游人才培养的现状 ,分析了旅游教育滞后的原因 ,并提出了相应发展对策。     

新时期思政教育融入旅游管理专业教学的途径研究

经济的发展和人们生活条件的改善促进了旅游业的发展和进步,因此,为了实现旅游业的健康发展必须重视进行旅游产业高素质人才的培养,同时重视对教育进行创新,和旅游管理进行必要的改革。但是,我国的一些院校在进行旅游教育的过程中还坚持传统的教育方式。因此,应该借鉴西方先进国家的教育方式将思政教育融入旅游管理专业中。思政专业能够实现提升学生的思想和素质,进而帮助学生更好的融入社会中。     

浅谈旅游环境与旅游业的发展

本文着重探讨旅游环境与旅游业发展之间的关系,旅游业是当前的朝阳产业,但是如何实现朝阳产业的绿色可持续发展是亟待解决的问题。旅游环境是影响和制约旅游业发展的重要内容,而旅游业想要得到健康快速持续发展,必须注重旅游环境的开发、利用和保护三者之间的关系。要完善法律法规,加大宣传力度,引入旅游环境评价体系。同时。各级政府要注重旅游环境的开发和保护工作。     

论旅游高等教育中的双语教学实践

新世纪旅游教育已经成为旅游产业链的一个组成部分 ,旅游高等教育在行业发展的带动之下面临着前所未有的市场化压力。行业特性决定了双语人才在入世后中国旅游业与国际旅游业竞争中的重要地位。传统教育中语言教育和专业教育相分离 ,使专业人才与语言人才难以合二为一。本文提出在旅游高等教育中导入双语教学 ,以新的教育思想、教学思路来培养旅游业所急需的双语人才 ,提高旅游高等教育质量 ,改良旅游业的产业链 ,促使中国旅游业的产业素质的提高。     

内蒙古旅游企业人才发展对策

在全国旅游产业发展的大环境下,内蒙古旅游业也得到迅猛发展。旅游人才是内蒙古旅游业及旅游企业赖以生存和发展的重要支撑。旅游企业人才质量的高低直接决定着内蒙古旅游业的竞争力和综合发展实力。目前,内蒙古旅游企业人才发展方面存在着区域分布不均衡、流失现象比较严重、专业和高素质人才短缺、新业态和高端人才紧缺、人才发展内生力不足等主要问题。针对这些问题,本文从经营管理人才、技术人才、服务人才、紧缺和短缺人才四个方面提出相关对策。     

旅游高等教育人才培养模式的思考

长期以来,我国旅游教育无论在教育理念,还是在教学实践方面都落后于旅游业的发展.旅游教育没有充分认识旅游、旅游业的特点,以及由此而形成与之相适应的旅游教育的方法和规律,而是用传统的教育分类、学科教育以及教育思想指导旅游专业办学.于是,大批旅游管理专业的毕业生未能进入旅游业工作,而旅游业缺乏高素质专门人才的现状长期不能有效解决.     

《旅游教育质量认证体系》及其启示

随着全球旅游业的快速发展以及《服务贸易总协定》的实施,对高素质旅游人才的需求越来越旺盛,旅游教育也越加受到各方的关注和期待。但是现阶段由于各国的文化背景、经济状况和教育质量都不尽相同,旅游教育的质量也大相径庭。世界旅游组织(WTO)为更好地提高旅游教育质量以满足迅速发展的旅游业,制定了《旅游教育质量认证体系》(TedQual Certificacion System)。该文主要就《体系》制订的背景、体系的组成、质量标准的构成及认证的程序作简要的介绍,并就其对中国旅游教育的启示阐述个人的观点。     

旅游概论课程实施开放式教学模式探讨

高速发展的旅游业对中职旅游专业的教育方式提出了新的要求,而传统的"满堂灌"模式显然已经不再适合新时期培养高素质的旅游人才。基于此,本文尝试从开放式教学模式这个角度来探讨如何提高课堂教学质量,增强教学的趣味性和开拓性。     

Sources of Slavery-Destinations of Slavery

Summary

This study seeks to account for differences between the UK and US in including sites of black slavery as part of their heritage tourism and museum agenda. Both countries were heavily involved in the slave trade and both currently have immigrant communities with an appreciation of their origins. However, and unlike the American situation, it is only recently that Britain has opened the contentious issue of slavery to public gaze. In this regard, attention focuses specifically on the mounting of a pioneering Slave Exhibition at Liverpool's Maritime Museum and, by interviewing its chief curator, various insights are gained as to the potential and pitfalls of such a permanent display of an inglorious past. Further interpretation is added by references to the general literature on heritage tourism, the emerging context of “thanatourism” and the framework of a Force Field model that can usefully accommodate the competing interests of rival stakeholders.     

社会学框架下的旅游学学科属性定位分析

本文在假设旅游学是一门独立学科这一前提下，借用社会学关于学科属性定位的分析框架，对旅游学的学科属性进行定位分析。从学科的认知维度来看，旅游学是一门“应用”性较强的“软”学科；从学科的组织维度来看，旅游学是一门“分野度”较高而“城市化度”较低的学科。旅游学学科的这些属性的确定。为我们解释旅游学发展现状提供了基本依据。能够使我们明确旅游学的发展阶段、发展方向以及应注意的问题，这对于旅游学学科建设具有重要意义。     

Determinants of success of restaurant crowdfunding

This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent communication with funders are key drivers for success. We conclude that restaurant entrepreneurs who show that their project benefits the community where they operate, provide constant updates that maintain project interest, and are responsive to funders’ comments are more likely to succeed in reward-based crowdfunding.     

An Examination of the Impact of Sponsorship on Attendees' Recognition of Sponsors

ABSTRACT

Sponsorship is a critical component of the convention and exhibition industry. There are diverse forms of sponsorships in this industry and many sponsors expect more benefits derived from their contributions than those from typical marketing activities, such as advertising and public relations. However, there have been few attempts to examine the impact of sponsorships in the convention and exhibition area. This study evaluated the impact of sponsorship by assessing attendees' recognition of sponsors in relation to different types of sponsorships and number of days attending a show. Results indicated that attendees' recognition level of the sponsors varied depending on the type of sponsorships and the number of days attending a show. In addition, sponsoring companies achieved a much higher recognition level than non-sponsoring companies. Based on the findings of this study, business and marketing implications are also discussed.     

Service failure of intermediary service: impact of ambiguous locus of control

The purpose of this paper is to examine the impact of ambiguous Locus of Control (LOC) on customers’ evaluations after service failures in the tourism distribution channel between intermediaries (travel agents) and suppliers (hotels). A three (Locus: ambiguity, intermediary, and supplier) × two (Severity: severe versus mild) between-subject design was employed. Findings indicate that customers’ evaluations are more negative of an intermediary (travel agent) than of a supplier (hotel) when customers do not know who is at fault. In addition, when service failure is severe, consumers who do not know who is at fault (perceiving an ambiguous LOC) are more dissatisfied with the service failure than those who know who caused the failure (perceiving a clear LOC). Furthermore, customers who served themselves (self-service; high participation) are more likely to attribute service failure to a supplier than customers who were served by an intermediary (intermediary service; low participation).     

可持续旅游发展的价值依据比较

本文追溯了可持续旅游发展观在不同学科中的理论渊源,分析了"可持续旅游发展"的不同价值诉求,探讨了基于功利价值、正义价值或良心价值等不同价值基础之上的"可持续旅游发展".环境与发展经济学、旅游社会学、旅游人类学的部分流派的理论范式和研究方法可以为旅游发展提供现实的、可操作的指导,体现了对功利价值的追求.旅游社会学和旅游人类学的主要流派理论密切关注旅游的社会、政治及文化影响,体现了对正义价值的追求.而环境伦理和生态伦理学则更多地考虑了整个生态系统的和谐发展,体现了对良心价值的追求.     

Modelling bimodality of length of tourist stay

Empirically, the length of stay by tourists at their destination usually presents bimodality, overdispersion and non-zero observations, and classical distributions do not seem to fit this type of data very appropriately. In this paper, we introduce two distributions which accommodate bimodality. One is a flexible discrete distribution which can be applied to both bimodal and unimodal data sets. The second distribution is an infinite mixture model that accounts for unobserved heterogeneity in the mean parameter, thus reflecting the heterogeneous preferences of tourists. Both models are suitable for the inclusion of covariates. Our empirical results show that each of these models is suitable and provides a reasonably good fit. Of the two, the infinite mixture model is preferred.     

中国沿海地区旅游绿色发展对生态环境质量的影响分析

推动沿海地区旅游绿色发展,减少旅游业对资源与环境的压力,有利于保护旅游目的地的海洋生态系统,实现旅游与生态协调可持续发展。本研究以2011—2020年中国沿海地区11个省（市、区）面板数据为研究样本,采用空间计量模型估计方法,分析沿海地区旅游绿色发展对生态环境质量的影响。结果表明：（1）中国沿海地区旅游绿色发展水平与生态环境质量持续、稳步提升,且在地理空间上呈现较显著的空间集聚与关联特征;（2）旅游绿色发展对生态环境质量具有明显的正向影响及空间溢出效应,中国沿海地区各省份旅游绿色发展水平每提升1%,本地生态环境质量将上升0.302%,邻近省份将上升0.139%;(3)旅游绿色发展与第三产业、科技支出的交互作用能够有效增强其对生态环境质量的正向影响,但与第二产业、人口数量的交互作用会降低其对生态环境质量的正向影响。为实现中国沿海地区旅游绿色转型发展,应重视海洋第三产业发展及科技水平提升,促进污染排放整体下降,提升生态环境质量。     

中国区域旅游合作时空演化特征分析

自1980年以来,中国的区域旅游合作已经取得了较快进展.为了对我国区域旅游合作发展特征有更为深入的了解,本文利用网上检索的手段获得了153个以政府为主导的区域旅游合作案例.并依照内容、空间、地域和组织划分出不同的合作类型,进行了汇总分析.在此基础上,论文揭示了各种区域旅游合作类型的时间演化特征和区域旅游合作的空间差异特征,对今后中国区域旅游合作发展趋势进行了预测.