滑雪旅游发展初期的营销策略选择

随着人们健身、休闲意识的增强,滑雪旅游成为旅游行业发展中的亮点。进行滑雪场旅游建设与开发的回报率高,但其投资也大,如果经营不当投资人将面临效益不好,投资难以收回的风险。在滑雪场兴建的发展初期,滑雪场的营销策略非常关键。因此作为投资人,应当从认识和关注滑雪场旅游景点初创时期的营销策略价值、滑雪场的选择、营销方案选择出发,实现滑雪场的有效经营。     

我国冰雪旅游产业的空间格局及其影响因素——以滑雪场为例

滑雪旅游是冰雪旅游的重要形式之一,滑雪场是滑雪旅游的空间载体和滑雪产业蓬勃发展的重要支柱。本文以中国760家滑雪场为研究对象,运用不均衡指数、核密度等方法分析中国滑雪场的空间分布格局与特征,结合多元回归模型进一步探讨中国滑雪场空间分布的影响因素,以期为未来中国滑雪场的空间规划、布局管理等提供一定的参考价值。     

滑雪旅游多元营销开发路径分析

我国滑雪旅游营销服务单一,应当立足于滑雪场的旅游效率提高、旅游收益增值出发,从增加滑雪旅游营销项目、组织竞技观赏赛事营销活动、开设大众滑雪体验营销活动、实施滑雪旅游场的常年营销等多元营销开发路径,促进各地滑雪场以滑雪旅游为背景的旅游发展。     

滑雪旅游营销预售策略的利弊效应透视

滑雪场的创立与发展应当走市场的道路,重视经营策略的科学实施。预售作为服务行业的一种常见的营销策略,应用于滑雪旅游企业,对于滑雪场的创立、促进滑雪场的发展具有重要的推进作用,但同时也值得关注的是,预售也容易使客户产生一些对经营企业的不良的消费抵触情绪,不利于企业争得客户的持续消费。因此,作为滑雪旅游企业针对预售策略的这种效应,应当采取必要的预售服务策略。     

论滑雪场及周边城镇建设与房地产开发的互动关系

滑雪场建设是滑雪旅游产业发展的基础,它依托房地产开发建设,又拓宽了房地产开发市场;它对雪场周边城镇的经济发展也是有力的促动。为此,雪场及其周边城镇的房地产开发建设要围绕滑雪旅游这个中心,突出冰雪文化特色和生态特色,推动雪场及周边城镇的经济发展。     

论滑雪场及周边城镇建设与房地产开发的互动关系

滑雪场建设是滑雪旅游产业发展的基础，它依托房地产开发建设，又拓宽了房地产开发市场；它对雪场周边城镇的经济发展也是有力的促动。为此，雪场及其周边城镇的房地产开发建设要围绕滑雪旅游这个中心，突出冰雪文化特色和生态特色，推动雪场及周边城镇的经济发展。     

以滑雪的名义约会童话小镇

正梅杰夫是位于法国南部罗阿大区的一个小镇,这里是全欧洲最早最好的滑雪度假村之一,每年都会有大量的滑雪拥趸者不远千里来到这里梅杰夫是位于法国南部罗阿大区的一个小镇,也是法国人最爱的赏雪和滑雪小镇。这个拥有200多年历史的小镇有浓郁的乡村风貌,保存完好的中世纪风格鹅卵石街道,沿着山坡依次排开的尖顶小木屋让你仿佛置身于童话故事里。梅杰夫滑雪场是全欧洲最早设立且设备最好的滑雪度假村之一,每年吸引大量不远千里而来的滑雪爱好者。     

以滑雪的名义约会童话小镇简

梅杰夫是位于法国南部罗阿大区的一个小镇,这里是全欧洲最早最好的滑雪度假村之一,每年都会有大量的滑雪拥趸者不远千里来到这里梅杰夫是位于法国南部罗阿大区的一个小镇,也是法国人最爱的赏雪和滑雪小镇。这个拥有200多年历史的小镇有浓郁的乡村风貌,保存完好的中世纪风格鹅卵石街道,沿着山坡依次排开的尖顶小木屋让你仿佛置身于童话故事里。梅杰夫滑雪场是全欧洲最早设立且设备最好的滑雪度假村之一,每年吸引大量不远千里而来的滑雪爱好者。     

烟台滑雪旅游服务业的现状与可持续发展对策

大众滑雪运动的蓬勃兴起,不仅促进了滑雪产业的发展,还填补了烟台冬季旅游的"空白"。滑雪旅游作为一个新的经济增长点,在增加就业机会、带动经济发展等方面的作用已显现无疑。但是目前烟台滑雪旅游的发展现状,制约了滑雪产业的可持续发展。     

以产业转移化解我国竞争优势断档

产业转移是企业维持竞争优势、促进转型升级的重要途径。产业转移是在提高产品附加值、降低资源环境消耗的基础上,在全球范围内对资源进行重新配置,从而达到降低经营成本、提高经营效益的目的。目前,从降低企业经营风险、提高资源配置效率的角度考虑,我国东部地区产业转移的最佳目的地应该是我国的中部地区,其次是西部地区和东南亚国家,而从长远来看,非洲地区也有可能成为承接我国产业转移的重要目的地。     

Luxury without guilt: service innovation in the all-inclusive hotel industry

With more than 500 all-inclusive resorts around the world, competition in this sector is intense and resorts are constantly trying to gain a sustainable competitive advantage through innovation. The main aim of this article is to investigate the issue of non-technological innovation in the holiday resort industry, in general, and, in particular, how such innovation has enabled the success of ultra all-inclusive concept. The article is based on the case of the Excellence group, analysing the factors behind the success of their business model and its sustainability.     

度假区开发利益相关者合作模式研究

度假区的开发管理模式关系到度假区经营的成败,往往也牵涉到地方政府和当地社区的利益。山东蓬莱君顶酒庄度假区开发管理中企业、政府、社区通过相互依存的关系,构建了利于度假区良性发展的三方合作模式,为我国其它度假区探索一条适合我国国情的度假区与地方经济、当地社区共同发展的选择途径。     

冷战后美国经济外交中的单边经济制裁

随着冷战的结束,两极对峙终结,国际政治经济结构发生变化,经济外交成为总体外交中最重要的组成部分之一.中国作为一个社会主义国家,奉行独立自主的和平外交政策,主张在平等互利的基础上与各国开展经济外交.在出现经济摩擦的情况下,中国从来都避免采取武力或经济制裁等硬性手段,主张在平等协商和谈判的基础上解决分岐.而作为冷战后世界上唯一的超级大国的美国,受其资本主义经济外交理念的支配,却将经济制裁作为其经济外交政策的核心.经济制裁是把"双刃剑",有可能在国际政治中得以延续.但是如果不转变传统的制裁思维,经济制裁的最终破产又将是历史的必然.     

Drunk, drowsy, doped: skiers' and snowboarders' injury risk perceptions regarding alcohol, fatigue and recreational drug use

The objective was to investigate perceptions of snowfield resort visitors about injury risk regarding alcohol, fatigue and recreational drug use. Visitors to a resort village in a large Australian snowfield region completed a brief survey about fatigue, alcohol and recreational drug use and injury risk perception. Participants stated their ability to ski or snowboard and drive safely following a lack of sleep, alcohol and recreational drug use. Intoxicated snowfield resort visitors were compared with non-intoxicated visitors. Safety beliefs across snow sport and transport were compared. Participants reported that they generally slept less than usual and 30% reported both drinking alcohol and using drugs more than usual while visiting the snowfields. Participants perceived driving as a greater injury risk than skiing/snowboarding (p < 0.001). Fatigue was perceived as a relatively weak injury risk factor, particularly whilst skiing and snowboarding. Awareness needs to be raised among snowfield resort visitors about the contribution of alcohol, fatigue and recreational drug use to snow sport and transport-related injury risk.     

The contingent influence of organizational capabilities on proactive environmental strategy in the service sector: An analysis of North American and European ski resorts

Our study of 134 North American and European ski resorts examines the influence of externally focused organizational capabilities on the generation of proactive environmental strategies under contingent effects of uncertainty in the general business environment. We find that the capabilities of strategic proactivity and continuous innovation are associated with proactive environmental strategies. Managerial perceptions of uncertainty in the general business environment moderate the deployment of the capability of continuous innovation at all levels of uncertainty and stakeholder engagement at low and average levels of uncertainty. The study contributes to the resource‐based view (RBV) by illuminating an important contingency under which capabilities are likely to be deployed to generate a proactive corporate strategy. Copyright © 2007 ASAC. Published by John Wiley & Sons, Ltd.     

From conventional to unconventional monetary policies: The failure of the market‐maker of last resort

This paper analyses the new role of market‐maker of last resort openly assumed by central banks since the 2008 financial crisis revealed the increasing impact of noninterest‐income activities on banks' balance sheets. A brief review of the distinction between conventional and unconventional monetary policies shows that the inflexion point from lender of last resort to market‐maker of last resort is given by the extension of central bank intervention to other markets than the bank reserves markets. Herein, it is explained how the market‐maker of last resort role is as counterproductive as its predecessor in putting the economy back on track. We show that the main problem of both conventional and unconventional monetary policies is that they distort price signals, particularly asset prices, in their attempt to reignite economic growth. Instead of correcting cyclical fluctuations, the policies of the market‐maker of last resort prevent the cyclical divergences between financial and goods sectors from readjusting.     

Resort ecotourism: A master plan for experience management

Destination resorts are beginning to realize that “green” operation is fast becoming a business imperative. Ecotourism, too, offers an economic opportunity for those willing to follow a master plan for developing ecoresorts.     

“反公地悲剧”与我国遗产旅游地管理体制改革

我国遗产旅游地几乎同时存在"公地悲剧"和"反公地悲剧"现象。"公地悲剧"现象造成了遗产资源的极大破坏,使得遗产资源的保护目标没得到更好实现。"反公地悲剧"现象的存在是造成我国遗产旅游地开发不足、资源利用受限,遗产资源展示价值的目标无法实现的根本原因。本文分析了我国遗产旅游地"反公地悲剧"表现形式,并运用博弈论的分析方法,对遗产旅游地管理体制提出了改革建议。     

Seasonal employees' intention to return and do more than expected

Seasonal employment is important in the service industries. Having motivated and satisfied employees is fundamental when front-line employees play a key role for the customers' perceived service quality. Seasonal work differs from permanent employment in many aspects and if managed properly, this could be a competitive advantage and contribute to the success of an organization. This study focuses on seasonal employees' intention to return and to do more than expected at work as well as the relationships between certain motivational factors and job satisfaction. A survey was carried out at four ski resorts with 477 respondents. Correlation and regression analyses indicate that job satisfaction influences the intention to return but does not have a strong influence on organizational citizenship behaviour (i.e. doing more than expected at work). The results improve our understanding of seasonal workers' motivation and behaviour. The concluding part discusses managerial implications.     

旅游度假区高端市场开发研究

以我国旅游度假区目前开发情况为基础,分析我国旅游度假区客源市场的特点,可以得出,旅游度假区对旅游市场的开发建设具有引领作用。并进一步分析了在新形势下应如何对旅游度假区进行开发建设,从品牌建设、发展模式等角度提出了开发建设旅游度假区的新思路。