青少年网络道德危机的现状及其对策——基于哲学层面的视角

互联网对青少年这一最主要的受众群体的影响,已经从生活习惯、思维方式、价值观念和道德问题等方面深入到了各个领域。随着网络的日益普及化,网络的负面影响也日益凸显。加强青少年的网络道德教育,已成为我国中小学德育工作所面临的一项紧迫任务。本文基于哲学层面的视角,指出青少年在构建"亚道德"生存体系过程中的阵痛与不适,分析网络对青少年身心健康的负面影响,提出青少年网络道德教育的若干对策。     

互联网对青少年思想教育工作的影响与对策

互联同由于大容量、互动性,隐秘性、易检索的特点而深受青少年的喜爱,许多青少年利用网络来浏览、求索自己关心的问题和内容.然而,由于缺乏相应的网络立法和完善的网络道德规范,互联网也给广大青少年的身心健康带来了极大的负面影响.本文从互联同对青少年思想教育工作的影响入手,对互联网时代如何开展青少年思想教育工作进行了探讨.     

网络文化对青少年思维方式的影响及创新路径研究

本文从网络文化对青少年思维方式中的思维认知结构、思维价值结构、思维方法三个方面的负面影响,探析网络文化背景下青少年思维方式存在的问题,并探究出解决问题的对策和创新路径,促进网络文化与青少年思维的健康发展。     

浅析互联网对青少年带来的负面影晌

该文通过举例说明互联网对青少年带来的负面影响，并针对这一问题，提出如何教育以及引导青少年正确使用互联网具体措施。     

试论网络世界的道德观建设

核心价值体系、社会主义荣辱观的提出为我国道德建设提供了重要的道德准则和价值尺度,如何把这个道德观彻底地渗透的到生活的各个细节,尤其是网络的虚拟世界中,让青少年可以更加健康的成长是本文要讨论的问题。应完善网络道德观教育,加强和巩固社会主义思想道德的主体地位,预防网络给青少年带来负面影响。     

我国青少年网络成瘾的预防研究

互联网的不断发展,使它影响着公共生活的各个方面,同时网络成瘾问题也随之产生,它像海洛因一样影响着青少年的学习生活。本文提出影响网络成瘾的四个因素,提出了开展数字生活实践的方法。以期引导青少年正确使用网络应用,让网络成为青少年有效生活、健康生活、幸福生活的一部分。     

网络流行语表达意图与当代青少年精神品质分析

网络流行语是当代青少年精神世界的写照。分析网络流行语表达意图,结合青少年对网络流行语的热衷程度,能较准确地反映青少年精神品质的实际状态。为了规避网络流行语的负面影响,应该培养"理趣",构建"精神自主免疫系统",培养高雅文化情趣。     

论网瘾对青少年的影响

青少年网瘾问题是当今社会普遍关注的问题,他给家庭、学校和社会都带来了许多危害,分析了网瘾带给青少年负面影响的原因,并提出了预防青少年网络成瘾的对策建议。     

创造适合未成年人发展的网络语言环境

言论自由是每一个公民的基本权利,随着互联网影响的不断扩大,网络言论自由逐渐成为公民主要的言论表达方式。青少年越来越早的接触网络,由于身心发育程度不够,正在越来越多的成为网络语言暴力和网络谣言等的受害者与加害人。随着新《未成年人保护法》的出台,我国加大立法来保护青少年免受来自网络的侵害,但是还存在很多不足。我们的立法应当更完善、更科学,但仅靠法律是不够的,社会各界应统一起来,打造有利于青少年健康发展的绿色网络环境。     

简析青少年网络聊天中的自我认同特点

随着互联网的迅速普及和扩散,同络已经成为青少年沟通交流的重要平台,而网络聊天则成了青少年网络交往的主要方式.青少年正处于自我认同的重要时期,本文主要就青少年网络聊天中自我认同的一些特点进行讨论,以期为相关工作者在关于网络聊天对青少年身心发展影响方面提供一些参考.     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

基于消费者视角的口碑传播媒介组合策略研究

随着互联网的兴起,企业对口碑传播的重视达到了前所未有的高度。当前,传统媒介继续保持旺盛的生命力,互联网成为口碑传播的有力推手,分销渠道则把真实的企业和产品呈现给消费者并与其互动。口碑传播的媒介组合策略正是整合了传统媒介、互联网和分销渠道三者的力量,以期望在消费者之间形成自发的、持续的口碑。     

Factors Affecting the Adoption of the Internet in the Public Sector

ABSTRACT

Research in the area of electronic marketing has focused considerable attention on consumers' and advertisers' perceptions of the Internet as a marketing communication medium. Whilst such research has been undertaken mostly in the private sector, it is important to recognize, and attempt to understand, the growing number of public sector organizations that have an Internet presence. Results of a study of the perceptions of managers in public sector organizations of the Internet as a marketing communication tool are reported. Findings suggest that decision makers in the public sector who feel that there is a need for their organizations to have an Internet presence, are more inclined to adopt the Internet as part of their marketing communications program. Furthermore, they are more likely to feel that use of the Internet will improve their overall marketing effectiveness. It is also interesting to note that the perceived complexity of using the Internet has a significant effect on both the adoption of and attitude towards the Internet as a marketing communications tool. This suggests that there is still some uncertainty amongst public sector organizations as to the usefulness of the Internet in marketing their services.     

Neue Informations- und Kommunikationstechnik: L?sung für den Arbeitsmarkt der Zukunft?

Recent technological advances have prompted both utopian and dystopian visions of the transformation of work. The design of humane work environments requires not only a thorough understanding of technological affordances but also ?? critically ?? of work practices and their development. Many workers use advanced communication technologies on the job. It is assumed that this may foster economic productivity and growth, but there may also be negative effects, i.e. problems due to information overfl ow, diversion of attention and blurred boundaries between professional life and family life. The Internet has become one of the most popular tools for job seekers and changed the way workers and firms are matched on the job market. There is evidence that job changers who found their new job through the Internet are better matched than those who found a new job through newspapers, friends or other channels. The Internet has the potential to improve the matching quality of the labour market.     

Building brand relationships online: A comparison of two interactive applications

Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. However, the effects of interactive communication on marketing effectiveness may depend on several factors related to each individual consumer, such as Internet experience. In this study, two of the most common applications for interactive communication—personalized Web sites and customer communities—were compared for their ability to develop consumer-brand relationships as measured by the Brand Relationship Quality (BRQ) framework of Fournier (1998). No main effects of the applications were observed. However, significant effects of Internet applications were found when Internet experience was included as a moderating variable. Specifically, it was found that personalized Web sites developed stronger consumer-brand relationships for respondents with extensive Internet experience than for respondents with limited Internet experience. Conversely, it was found that customer communities developed stronger relationships among respondents with limited Internet experience than among respondents with extensive Internet experience. Implications for marketing management and future research in this area are discussed.     

Teenagers on the Net

ABSTRACT

Both in business and in academic research, the Internet and electronic commerce grow exponentially. Attention has predominately been directed to developing the companies' capabilities and systems, while the consumers' perspective in contrast has received much less attention. This paper takes this perspective and focuses on online behavior of specifically 16- to 18-year-old teenagers. This particular segment tends to open to new things and know a great deal about using computers and the Internet. A questionnaire conducted among students in a high school in southern Finland showed that the overwhelming majority had computer and Internet access at home. Most of the young respondents had already used the Internet for various purposes and intend to do so even more in the future. For the young, information search and communication were the main purposes of using the Internet, and lower-value products related to mobile phones were the main products being bought online. At the same time they had different concerns that influence their behavior and, somewhat surprisingly, reported a slightly negative attitude towards electronic commerce. In line with previous studies, privacy and security issues were the primary concerns for the young Internet users. Gender aspects also emerged from the data since there were several differences in Internet usage and online purchasing between girls and boys. Based on the findings, the paper ends with implications and recommendations for companies attempting to approach teenagers in order to build relationships with them.     

The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications

Despite the growth of the Internet, one area that has not really been discussed is the elderly's use of the Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth consideration. However, seniors cannot be defined simply by their chronological age, but by their cognitive age. This paper discusses the impact of cognitive age of a national random sample of American elderly consumers on their Internet use. The results suggest that those seniors with a younger cognitive age use the Internet more than those seniors with an older cognitive age. Additionally, seniors with a younger cognitive age have more social contact off‐line (but not online) than those seniors with an older cognitive age. Finally, in terms of demographic variables, chronological age is positively associated with cognitive age and women report a younger cognitive age than men. These results suggest that for policy makers interested in increasing the participation of seniors, they can utilize the Internet to reach those who are younger in terms of cognitive age; however, they will not be able to reach all seniors in this manner and they need to utilize the Internet as a complementing media to their traditional communication sources.     

The Effects of Multimedia Communication on Web-Based Negotiation

With the rapid growth of electronic commerce, there is growing demand forremote online negotiations. Although the Internet now enables audio and video communication, most Web-based negotiation systems are still text-based. There is, however, a lack of research on the effects of multimedia on remote negotiations. In this paper, we present a theoretical model to investigate the impacts of multimedia communication in an online negotiation setting. The constructs in our model include communication efficiency, communication effectiveness, and positive and negative social-emotional communication. Through a simulated house purchasing negotiation experiment, we study how different multimedia combinations (text only; text with audio; text with audio and video) affect our constructs and thus further influence negotiation results. Our results showed that both text with audio and text with audio and video communication were significantly preferred to text alone. However, the addition of video to text and audio communication in a negotiation environment was not found to be beneficial. It did not significantly improve communication efficiency, effectiveness or positive social-emotional communication, but distracted negotiators from focusing on the negotiation task. Our analysis also revealed that the communication efficiency construct did not correlate with the perceived success of the negotiation solution; however communication effectiveness and social-emotional communication did correlate with negotiation satisfaction.     

The Internet and Sustainable Consumption: Perspectives on a Janus Face

In the industrialized world, Internet use has grown exponentially to become a global communication and business resource. For the time being, both theoretical and empirical research on consumption and the Internet are still in their infancy. This paper discusses the possible influence of the Internet on sustainable consumption. In absence of a solid empirical data base, the approach is a conceptual one. The paper investigates the role of the Internet in the development of consumption patterns and lifestyles, looks at the Internetös role in developing public awareness of environmental and social issues, and discusses its potential contribution to support strategies for sustainable consumption such as sufficiency, efficiency, consistency, and political consumption. It concludes with implications for consumer policy and questions for further research.     

Attitudes Towards Product Website Design: A Study of the Effects of Gender

The research of the Internet2 project has resulted in the introduction of new technologies and has set the stage for another round of Internet growth. These technologies will enhance interactivity and allow for the delivery of greater amounts of information through richer communication. With these new options, World Wide Web‐based retailers must now rethink the design of their sites, the amount of information to deliver and the degree of media richness to provide. This article sets forth an overview of the evolution of the Internet, presents relevant media richness theory, gives a review of the literature with regard to gender and the Internet and presents an empirical illustration of the effects of gender on attitudes towards website design. The results suggest that, overall, males have more positive attitudes than females with regard to both rich and lean websites. The study details the development of an experimental instrument for measuring user attitudes and discusses the impact of the results.