Chinese International Students. An Avant‐Garde of Independent Travellers?

Though most long‐haul Chinese travellers participate in group‐based tours, many young Chinese are now travelling overseas to acquire educational qualifications. These ‘study tourists’ travel independently around their place of study, often accompanied by friends and relatives whom they are hosting. Understanding the characteristics of such independent behaviours may offer insights into China's future outbound travel market. This study of 1400 Chinese studying in Australia highlights distinctions between independent student travellers and youth travellers more generally such as backpackers. The findings challenge established typologies of independent youth travellers and raise prospective implications for marketers. Copyright © 2013 John Wiley & Sons, Ltd.     

A narrative review of Asian female travellers: looking into the future through the past

Following the rise of tourism in Asia, a growing female travel market has been observed in the region. Nevertheless, limited research has considered the travel experience of Asian women. In response to the dearth of research on Asian female travellers, this study employs a narrative synthesis approach through a postcolonial feminist lens to review the extant literature on Asian female travellers, with the aim to contribute to a cultural understanding of the historical and contemporary travel practices of Asian women. Based on this review, it is evident that Asian women’s travel behaviour is influenced by cultural identities and gender stereotypes. However, existing literature has also demonstrated the agency of Asian women in resisting discriminatory gender practices in tourism, which is represented in the transformation of the identity of Asian female travellers. Accordingly, an agenda for future research is proposed and some implications for the industry are discussed. This study addresses the western-centric and androcentric criticisms in tourism field and provides an alternative reading of women’s travel behaviour from an Asian perspective. This study has contributed to the critical tourism scholarship in Asia and has built an important foundation for future research on Asian female travellers, an area that is not well investigated.     

Non‐travel by Hong Kong residents

The study examined non‐travel by Hong Kong residents. Cluster analysis was used to segment the non‐travelling population into five groups. Overall, two‐thirds of non‐travellers indicated that taking a pleasure trip each year is unimportant to them. Yet, when asked to identify barriers to travel, lack of interest is cited rarely. Instead, intrapersonal barriers were identified as the most critical barriers by elderly singles and couples with low incomes. Affordability, work and family commitments were identified by all other groups. Non‐travellers simply do not have the travel bug and often have to rely on socially acceptable barriers to rationalise their lack of interest. Copyright © 2009 John Wiley & Sons, Ltd.     

The value and usage of ticket flexibility for short haul business travellers

Fully flexible business class and “full economy” airline tickets are aimed at meeting the needs of business travellers whose travel requirements may change after a ticket is purchased. The provision of these products has implications for airlines’ revenue management systems, which may lead to overbooking and denied boarding. Low-cost carriers have developed a method by which tickets can be changed only when required. This paper investigates the usage and value of ticket flexibility by business travellers as the popularity of high fare-fully flexible tickets has fallen in recent years. A survey of 284 business travellers showed that business travellers change their flight arrangements in only 32% of short haul trips. A stated preference study investigated the likelihood of respondents to change tickets in three hypothetical scenarios. The results indicate that to extend a business trip for business purposes travellers are confident that their company will bear the cost of changing a ticket valuing additional time at about £54 per hour but that the value of personal time when travelling is fairly low at £15 per hour. The study concludes that business travellers do not need to change their tickets often and that when they do, low-cost carriers offer a more cost-efficient method of providing ticket flexibility. This pay-for-usage approach to ticket flexibility undermines the traditional airlines’ pricing structures and this has contributed to the reduced, relative value of business class and full economy class tickets for short haul air travel.     

A typology of solo independent women travellers

This paper aims to profile solo independent women travellers in Tropical North Queensland, describe their key motivations for travel and behaviours, and locate this group on a typology of solo independent travellers in Australia. Previous research has painted solo independent women at one end of a travel spectrum as fearful and risk‐adverse and at another end, as risk‐takers who have few concerns about safety within the destination. This analysis is based on visitor surveys completed over 21 months at Cairns Airport (n = 2,618). The results indicated that solo independent women travellers (n = 228) felt safe in the destination and participated in a wide variety of activities including those with some degree of risk. Copyright © 2009 John Wiley & Sons, Ltd.     

Is average daily travel time expenditure constant? In search of explanations for an increase in average travel time

Recent research suggests that the average time spent travelling by the Dutch population has increased over the past decades. However, different data sources show different levels of increase. This paper explores possible causes for this increase. They include a rise in incomes, which has probably resulted in an increase in both travel costs and benefits, the benefits of additional travel having increased more rapidly than costs, and possibly the increased comfort level of cars. Finally, the new opportunities offered to travellers to make better use of their travelling time, such as working in the train, might also have made a contribution.     

For the young and old alike – An analysis of the determinants of seniors’ satisfaction with the true door-to-door DRT system EcoBus in rural Germany

Mobility and transportation service requirements change with growing age. Also in a car-based society like Germany many seniors need to give up driving the car and are dependent on relatives or public transport. Especially in rural areas, the accessibility of public transport is often limited. Demand responsive transportation has occasionally been proposed by researchers as a viable alternative to stop-, route- and time-based public transportation to address such problems. This case study analyses passenger data from the true DRT system EcoBus to identify distinct drivers of old passengers’ satisfaction compared to other passengers. Contrary to existing literature, older people stated to be even more satisfied with the service then younger travellers did. Moreover, older travellers tend to travel alone, but showed slightly higher satisfaction when travelling in groups. The results suggest that older people might be more open-minded and positive regarding flexible public transport schemes than expected.     

Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

In the realm of women's travel, while the accommodation experiences and preferences of female business travellers have been investigated, little is known about the female leisure-traveller in this regard. This study investigates one of the growth sectors in women's travel – girlfriend getaways (GGAs), which are holidays taken by females with other females. An action research approach was employed to explore the accommodation needs of all these female travel groups in the Malaysian context. Using a five-stage approach which included in-depth interviews, a hotel stay for three groups of women on a GGA, focus groups and secondary data analysis, four themes were identified. These themes address feminine comforts, facilitating friendship, safety, and shopping and the use of discount promotions with GGA. Findings suggest that the needs of female leisure-travellers are distinct from those of women who travel on business. Recommendations for hotel management are made to enhance the GGA experience for women, notably providing spaces and activities to facilitate female bonding.     

Motivation and personality traits for choosing religious tourism. A research on the case of Medjugorje

Religion has long been a primary motivation for journeys and it is considered the oldest non-economic reason for travelling. The purpose of this paper is to investigate the reasons tourists choose to travel to sacred sites, with the specific aim of discovering relationships between personality traits and motivations for religious travel. Participating in the research were 679 Italian travellers to Medjugorje sanctuary, who completed the travel motivation scale and big five questionnaire. The results show that motivation is focused prevalently on the need for discovery in men and socialisation in women. Multiple regression analyses demonstrated that personality traits are predictive of motivation factors differently for males and females.     

Information searching and the travel behaviours of MICE travellers: a cross‐cultural study

Despite growing academic interest in meetings, incentives, conventions and exhibitions (MICE) travel in recent years, there has been little investigation of the comparative information search behaviours of MICE travellers on the basis of their country of origin and cultural background. This paper proposes that country of residence and primary language spoken are significant factors in explaining the information searching and travel behaviours of MICE travellers. The sample population included Japanese‐, English‐ and Chinese‐speaking MICE travellers. A self‐completion questionnaire was administered to travellers undertaking MICE‐related travel in Taipei, Taiwan. Some significant differences were identified between the three respondent groups. The findings demonstrate the important role that is played by internal and external information sources among MICE travellers as a predictor of their subsequent travel to Taiwan. Copyright © 2011 John Wiley & Sons, Ltd.     

The Tourist Bubble and the Europeanisation of Holiday Travel

This account explores certain aspects of the developments in international, interEuropean holiday travel as a part of the phenomena characterised as modernity and Europeanisation. The focus is on the idea of 'travelling parochialism', i.e. whether large proportions of contemporary international holidaymakers and other travellers on their tours within Europe adopt some kind of furtherance of a home-like culture. The main point of departure is the idea of the 'tourist bubble' understood here as a territorial and functional differentiation and as an expectation of holidaymakers going abroad. The concept of 'travel ecumene' is introduced to examine implications for travellers of the development of a western European travel system. Moreover, the study analyses the extent to which the notion of the tourist bubble is still beneficial in comprehending significant aspects of inter-European holiday travel in relation to current discourses of internationalisation, Europeanisation and cosmopolitanism. The paper also discusses advances of cosmopolitan predilections and aspirations and their possible influences on contemporary international European tourism.     

Out of Prague: a week-long intermodal shift from air to rail transport after Iceland’s Eyjafjallajökull erupted in 2010

In April 2010, the eruption of Eyjafjallajökull considerably disrupted air travel across Europe. The grounding of air transport forced passengers to cancel journeys or find alternative means of transport. We analyse short-term intermodal shifts as a reaction to sudden changes in air transport availability. The question addressed is whether, and in what capacity, air passengers used railways when Prague International Airport was closed. To compare the degree of intermodal shift in Prague for particular European destinations during the closure, we calculated an InterModal Shift Index. We concluded that approximately 20% of passengers travelling to neighbouring countries and 6% of passengers travelling to more distant European destinations chose rail as an alternative. Following the airport closure, travellers were willing to choose rail transport as an alternative, but this willingness varies for different countries and areas.     

Solo Holiday Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction

A growing number of people are travelling alone for holidays, yet limited research addresses this topic. This paper explores the main motivators and drivers of satisfaction and dissatisfaction for solo holiday travellers using a critical incident technique to collect and analyse data. The findings show that drivers of satisfaction for solo holiday travellers are more related to personal feelings of freedom, relaxation and discovery (personal factors) and interaction with other people (human interaction factors) than with holiday destination factors. Safety (a destination factor) and unfriendly service providers (a human interaction factor) are the main sources of dissatisfaction for solo holiday travellers. Copyright © 2015 John Wiley & Sons, Ltd.     

Perceived travel risks: the traveller perspective and manageability

Although a large number of studies both in and out of the tourism literature have examined perceived risk, the risk categories utilized are often too broad and are not generated from the perspective of current and potential travellers. This deficiency in the travel research is addressed in this study by asking more than 2,000 respondents to identify their concerns when travelling. All respondent concerns were content analyzed to derive ten travel‐specific risks and the relationship of the identified risks with demographic characteristics of the respondents was examined. The identification of these potential and actual traveller‐driven travel‐risks allows tourism officials to better understand how to respond to alleviate traveller concerns and encourage travel. Copyright © 2008 John Wiley & Sons, Ltd.     

Creating rural heritage visitor attractions—the Queensland Heritage Trails project

To promote rural heritage in Queensland, the Australian Federal and Queensland State Governments embarked on an ambitious funding programmeme titled the Queensland Heritage Trails Network commencing in 1999. The aim of the programmeme was to fund the development of a series of cultural heritage tourism attractions designed to encourage visitors to travel beyond popular coastal destinations and into the rural hinterland. For a state where travelling times by road are measured in days not hours, the development of visitor attractions away from the relatively closely settled coastal areas is essential if additional visitors are to be attracted to rural hinterland areas. However, distance factors add to the cost of travelling to many remote attractions and may deter all but the most determined travellers. This paper examines a number of demand side issues that may effect the long‐term viability of many of the projects, particularly those in remote areas. Copyright © 2002 John Wiley & Sons, Ltd.     

Measuring the potential for self-connectivity in global air transport markets: Implications for airports and airlines

One of the strategies that air travellers employ to save money is self-connectivity, i.e. travelling with a combination of tickets where the airline/s involved do not handle the transfer themselves. Both airports and airlines, particularly low-cost carriers, have recently started catering to the needs of this type of passengers with the introduction of transfer fees or the development of self-connection platforms. The evidence provided by the existing literature, however, suggests that the degree of implementation of these strategies falls short of its true potential. In order to investigate how much self-connectivity could be observed in global air transport markets, this paper develops a forecasting model based on a zero-inflated Poisson regression on MIDT data. We identify the airports that have the highest potential to facilitate self-connections, as well as the factors that hinder or facilitate the necessary airline agreements at major locations. The results from this paper have many implications in regards to the widespread implementation of self-connection services and the future of the air travel industry.     

The gender turnaround: Young women now travelling more than young men

Daily travel mobility is on a downward trend in several developed economies, including the UK. This paper examines how mobility trends are differentiated by gender and birth cohort. Over the last decade, young adult women in Britain have come to have greater weekly mobility than their male counterparts. Until recently, women have consistently had lower mobility than men - suggesting that this finding could be a significant break with the past. This gender turnaround is driven mainly by young men travelling substantially less today than previous generations of young men. We find that younger cohorts of women travel are travelling further as they age, whilst younger cohorts of men are no longer becoming more mobile as they approach early mid-life, traditionally a life course peak in travel mobility. Possible reasons for the greater mobility of young women than young men are discussed and areas for future research identified.     

Segmentation of low-cost flights users at secondary airports

Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain.     

Investigating business traveller heterogeneity: Low-cost vs full-service airline users?

This paper investigates business traveller heterogeneity using data from a survey carried out amongst airline passengers. Traditional methods employed are usually based on mean responses, thus providing an incomplete picture of what business travellers perceive to be the main sources of differentiation in the airline industry. Factor analysis was used to find types of travellers through grouping of preferred attributes. Then, ordered discrete response methods were used to assess which attributes are perceived in a different way by the two types of travellers identified by factor analysis, controlling for route and passenger characteristics. The results show that a substantial portion of business travellers, who previously did not fly for business reasons, use low-cost air services. Furthermore, after having experienced the low-cost product, business passengers tend to reassess the valuation of some attributes in a way which is more favourable to the LCC. Hence, we conclude that LCC marketing strategies should be aimed at getting business travellers to experience the low-cost product.