Assessing preferences for mega sports event travel products: a choice experimental approach

Hosting mega sports events spreads positive destination images and generates massive tourism arrivals for the host communities. It is, therefore, important for tourism businesses to better understand what types of travel products, tailored for particular mega sports events, are purchased by sport tourists. Using a choice experimental approach, this study aims to examine how sport tourists formulate their preferences for travel products customized for the 2018 PyeongChang Winter Olympic Games by making intricate trade-offs among various product attributes. We utilize a gender perspective to further understand the preference dynamics embedded in segmented sport tourism markets. Study results suggest that sport tourists put distinctive weights on each of the attributes comprising the Olympic travel products. Gender differences are also identified in sport tourists’ choice decisions for sports event travel products. Based on the study findings, this paper proposes several marketing strategies to meet the needs of targeted market segments.     

Profiling Sport Tourists: The Case of Super 12 Rugby Union in the Australian Capital Territory,Australia

The concept of sport related tourism has become more prominent in the last few years as both an academic field of study and an increasingly popular tourism product (Gibson, 1998). Sport tourism includes travel to participate in a passive (e.g. sports events and museums) or active sport holiday (e.g. scuba diving and cycling), and it may involve instances where sport or tourism itself is the dominant activity or reason for travel. However, little research has been undertaken to examine the profile of sport tourist market segments in an attempt to understand these segments and their potential as tourism markets. This paper will examine one such attempt to profile sport tourist spectators through surveying sport tourists attending Super 12 Rugby Union matches at Bruce Stadium, Canberra in April/May 2000. The paper discusses the preliminary results of this exploratory study, and examines the sporting behaviour and travel behaviour of spectators. The paper will then discuss differences between spectator characteristics with an emphasis on examining high yield segments based on sport and travel behaviour, and will conclude with a discussion of future research possibilities.     

Tourism and development challenges in the least developed countries: the case of The Gambia

Despite some recognition of the role of destination marketing organisations (DMOs) in crisis management, limited attention has focused on the role of DMOs in crisis events, and in particular their role in managing knowledge across diverse stakeholder groups and domains. This theoretical paper attempts to address this deficiency by synthesising knowledge management and tourism crisis management literature, to outline the potential role of DMOs in managing knowledge across boundaries during crises. Carlile's [(2004). Transferring, translating, and transforming: An integrative framework for managing knowledge across boundaries. Organization Science, 15(5), 555–568] work on boundary spanning is used to consider potential organisational and management issues for DMOs dealing with crisis events and how they should be managed. This paper argues that because of the role and nature of DMOs, they should play an important role as knowledge spanners/brokers to transfer, translate and transform knowledge to stakeholders. The paper concludes with future research avenues related to knowledge management, DMOs and crises.     

Strategic Planning and Community Involvement as Contributors to Sustainable Tourism Development

This paper is concerned with the role of stakeholder driven strategic planning as a contributor to the ultimate sustainability of tourism development. An initial literature review describes the evolution of theory related to three specific issues in the study of tourism – sustainability of tourism development as a desirable goal, stakeholder participation as a contributor to sustainability, and strategic planning as an appropriate framework within which stakeholder driven development activity can occur. The review concludes that these concepts are well supported in the literature, with little empirical evidence available on which to base any meaningful level of support. It is therefore argued that the value of these propositions may exist more strongly in theory than in practice. After discussing a number of factors which may negatively impact upon the practical implementation of these theoretical constructs, the paper proposes a quantitative instrument by which a specific tourism development planning process can be assessed for its conformity with desirable principles of sustainability in tourism development. Closing paragraphs indicate an intention to test this instrument across a variety of regional settings.     

Commentary - Sport as an Avenue of Tourism Development: An Analysis of the Positive and Negative Impacts of Sport Tourism

Recognition of the negative effects that are often associated with sporting megaevents has emerged relatively belatedly in the academic literature. Much attention has focused on the economic development potential of sporting events (Burgan & Mules, 1992). Various authors suggest that positive image and identity, inward investment and tourism promotion through media coverage and the televising of sport also help to justify hosting sports mega-events. Roche (1994: 1) states that 'mega-events are short term events with long-term consequences for the cities that stage them'. In many cases, it seems, the long term consequences for the host cities are negative. It appears that with increasing scale, the potential for sporting events to create negative impacts also increases (Olds, 1998, Shapcott, 1998). Despite this, little academic attention has been paid to the tourism potential of regular season domestic sport competitions, national championships and local/regional sport. At these levels of sport the potential for negative impact is minimal, while the tourism development potential that they offer remains largely unresearched.     

Trip Cultural Activities and Tourism Expenditure in Emerging Urban‐cultural Destinations

Although tourism expenditure is determined by different factors, the literature has not analysed the extent to which trip cultural activities affect tourism expenditure in the destination. The focus of this paper is a microeconomic analysis performed in 14 emerging urban‐cultural destinations in Andalusia (Spain). The results confirm that there are activities related to cultural visits, attendance at events or gastronomic activities that determine tourism expenditure. These results guide the implementation of specific actions by the policy‐makers in these destinations aimed at increasing the economic impact of tourism, based on the creation of high value‐added tourism products to overcome their mere dependence on built heritage. Copyright © 2015 John Wiley & Sons, Ltd.     

Adventure Sports and Tourism in the French Mountains: Dynamics of Change and Challenges for Sustainable Development

Despite their historical links, there have always been profound contradictions in the relationship between sport and tourism in France and Europe in terms of behaviour and development models. The end of the 1980s and the beginning of the 1990s marked a certain narrowing of this divide, with a gradual blurring of the boundaries between tourism and sport, and an increasing hybridisation of activities and reference models. This change was due on the one hand to the increasing demand for 'active tourism', breaking with the cultural and geographical conformism of conventional holidays and trips, and on the other hand to the appearance of 'leisure sports' held in new esteem following the development of a whole range of new or revived activities (climbing, mountain biking, canyoning, parascending, rafting, hydrospeed), which no longer resisted 'touristification.' In this process, the crisis which affected winter sports in France during the second half of the 1980s played a far from negligible role by stimulating a systematic search for diversification in the supply of tourism 'products', with respect both to seasonal aspects and to the target clientele and activities. Thus, while a crisis was shaking the foundations, the renewal in the supply of leisure sports was contributing to a revival of mountain tourism, particularly in the summer. The result of this upheaval was that leisure sports, which until then had been largely marginal to tourism, were placed at the very centre of the touristic system.     

Learning never goes on holiday: an exploration of social tourism as a context for experiential learning

This paper applies Experiential Learning Theory to examine learning experiences of UK children during a holiday to assess the potential of holidays as influencing factors in educational achievement and attainment. The paper presents findings from a study undertaken with low-income families who had received financial support to take a holiday through the concept of social tourism. The study concludes that across a range of holiday styles, tourism can provide a context for experiential learning, and that the holiday can help to contextualise classroom learning through relearning. Finally, this form of social tourism, which included cooperation between schools, families, social and education services and social tourism organisations helped to improve relationships between the schools and families, which could be beneficial for children's learning in school. This paper calls for further research on the links between tourism and education.     

Analysing the competitiveness of tourism regions in Hungary: new findings

This study assesses the regionalisation of Hungary's tourism regions and investigates the division of national tourism gross domestic product (GDP). Moreover, the concentration, spatial disparities and features of these two indicators are examined. The competitiveness of Hungarian counties is analysed using a multi-modal approach and the penetration of these tourism regions is discussed by applying the Tourism Penetration Index. We also calculate the regional GDP across Hungary.     

Disentangling the tourism sector’s fragmentation: a hands-on coding/post-coding guide for interview and policy document analysis in tourism†

Qualitative tourism research is inevitably multidimensional. The fragmentation of the tourism sector across policy domains, scales, space and stakeholders leads to ‘blurry’ and aggregated datasets. Yet, tourism studies have a weak record in describing how results emanate from raw qualitative data. This paper presents a coding/post-coding scheme that proved robust in disentangling multidimensional tourism datasets in a middle-range research project that necessitated reflecting on the position of the researcher and the literature study during the data analysis. It describes the pragmatic decisions taken to organise the qualitative data from a research project on cross-border tourism and regional development processes. The paper also functions as a reflexive account of how this scheme came into existence. It contributes to the tools available to practically acknowledge the fragmentation of the tourism sector and the resulting multidimensional qualitative data, and calls for a more open accounting of the data analysis process and the underlying research values in tourism studies.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.     

The Impact of Host Community on Destination (re)branding: A Case Study of Hiroshima

This paper investigates local groups’ opinions on interpreting a dark heritage site for the promotion of tourism and analyzes their roles in tourism activities, through a case study of Hiroshima, Japan. As the first city suffered nuclear bombing, Hiroshima is a primary tourism destination in Japan but faced the challenge of revitalization. Fieldwork investigation methods, including semi‐structured interviews, were applied. The results suggest that local people hold favorable attitudes toward tourism development. They conduct an alternative approach to rejuvenating Hiroshima by identifying the essence of the place – a cheerful and peaceful city – and incorporating it into tourism events. Copyright © 2013 John Wiley & Sons, Ltd.     

Creative tourism and visitor motivation

Creative tourism has been explained as a new genre of tourism that offers the visitor an opportunity to develop their creative potential through an engaged experience in the destination visited. Despite a growing literature on the topic, little attention has been given to examining what motivates creative tourists to visit particular places and events. This paper aims to address this research gap by applying the push-pull framework to investigate the travel motivations of creative tourists. To do so, the responsive interviewing model was employed to survey 20 of such tourists who had visited creative spaces and spectacles in three of China's UNESCO-designated creative cities. Through a qualitative thematic analysis of the transcribed interviews, a new push-pull framework is introduced to conceptualise the travel motivations of creative tourists. Our paper concludes with practical considerations for destination managers seeking to design and market creative tourism experiences.     

Developing Local Citizenship through Sporting Events: Balancing Community Involvement and Tourism Development

Cities throughout the world have struggled to remain competitive in an era of globalisation and devolution. As a result, many have turned to tourism-related activities, such as hosting sporting events or mega-events, as part of development strategies (Hall, 1992). Within this context, questions of how these short-lived events affect resident and nonresident identities have been raised. In essence, questions of citizenship, community, and identity have become central with the on-going use of itinerant tourism strategies. Lepofsky and Fraser (2003) reasoned that community citizenship can no longer be viewed as a static concept, where rights to local citizenship are guaranteed by virtue of residential status. They propose the notion of flexible citizenship, where residents and nonresidents alike determine their level of citizenship by their ability to negotiate their contributions within the community. This paper uses this conceptualisation of citizenship to explore how community involvement in the hosting of sporting events – by organising, watching, or participating in an event – affects notions of community citizenship, and how these newly articulated citizenships affect tourism development.     

Sport events and integrated destination development

Sport events are recognised as contributing to the development of tourism destinations, both through direct visitation and through destination image building, and yet they are not well understood in terms of their contribution to the development of destination networks. The development of the ‘tourism destination framework’ by Haugland, Ness, Grønseth, and Aarstad [2011. Development of tourism destinations: An integrated multilevel perspective. Annals of Tourism Research, 38(1), 268–290.] is supported by five propositions which are assessed here, in the light of the evidence collected from Sail Port Stephens and other published studies. Overall, the results support the propositions, and further suggest that sport events can become a mechanism through which destinations can develop products and services that utilise resources and competencies across several firms to contribute to destination development.     

Different but Similar: Social Comparison of Travel Motives Among Tourists

Although previous research suggests that people prefer to think of themselves as being authentic (or individualistic) travellers rather than stereotyped tourists, there have been few studies investigating the external validity of such claim. This paper addresses this research gap by investigating tendencies to dissociate the self from typical tourists in terms of travel motivation. Findings suggest that people perceive their own travel motives to be different from those who they perceive as typical tourists and that these tendencies generalize across people involved in different forms of tourism. This paper discusses the results from a social psychological perspective and provides implications for future research and destination management alike. © 2014 The Authors. International Journal of Tourism Research published by John Wiley & Sons, Ltd.     

Potential Economic Contribution of Regional Tourism Development in China: A Comparative Analysis

The tourism industry in China has increased dramatically in recent years. Tourism development has been somewhat asymmetric with east coast provinces developing faster than others. This research compares and contrasts the potential economic contribution of tourism across China's provinces. Because of larger multiplier effects, the more economically developed provincial economies will experience greater economic benefits as a result of further increases in tourism. However, several inland provinces are also poised to benefit from increased tourism. Increases in visitor arrivals in these provinces have the potential to benefit both the tourism sectors and those sectors that demand and supply services to these industries. This is an attractive source of economic development in lesser developed provinces. Copyright © 2014 John Wiley & Sons, Ltd.     

Watching narratives of travel-as-transformation in The Beach and The Motorcycle Diaries

The attention recently accorded to feature films in tourism studies has been mostly driven by the idea that cinema has the ability to provoke in the viewer a sense of anticipation regarding a given or potential tourist destination. Films, however, also play an important role in shaping our notions of what a tourist experience should be. One of the most common tropes in travel or tourism-related films has been the trope of the journey as a transformative or ‘life-changing experience’. This paper explores the connections between this recurrent trope and the classical narrative film. Broadly consisting of a character-centred narrative in which events are organised by causal logic, moving towards the resolution of an initial problem or crisis, the classical narrative film relies heavily upon the idea of change (the turning point which prepares the way for denouement) and is, therefore, particularly prone to depictions of tourism as a life-changing experience. Despite innovations introduced from the 1960s onwards, most mainstream travel films still follow this narrative scheme. This paper analyses two of these films, The Beach (2000, dir. Danny Boyle) and The Motorcycle Diaries (2004, dir. Walter Salles), which have been widely discussed in relation to tourism, underlining how they support notions of travelling as a source of transformation, sidestepping more banal kinds of experiences. Drawing on a large sample of online film reviews, I argue that viewers are not unaware of this bias, which they often reproduce, comment upon and challenge.     

Co-evolution in tourism: the case of Albergo Diffuso

An important aspect of competitiveness between destinations concerns the way in which historical and cultural heritage is used. Thus, the relationship between territories and firms grows stronger, shifting the focus on the innovation processes within and across destinations. To increase our understanding of how these processes take place in a tourism destination, more theoretical and empirical research is required. This paper aims to respond to this call by examining the central role played by the Italian phenomenon of Albergo Diffuso (AD) through a co-evolutionary approach, fertilized by the evolutionary economic geography literature. The study focuses on the dynamics of the relationship between this new hospitality model, territories and tourists, by analysing 14 case studies of ADs rooted in historical villages. Findings show that AD can be considered as a new sustainability-oriented hospitality model which, by creating synergies with its territory, positively affects the competitiveness of the destinations where ADs are located. The theoretical implications suggest that the creation and development of these innovative firms are the result of effective multi-level co-evolutionary adaptations, adding new elements to the existing literature on innovation in tourism. Moreover, implications for both entrepreneurs and policy-makers emerge, together with suggestions for future research.     

Measuring the Socio‐Economic Legacies of Mega‐events: Concepts,Propositions and Indicators

Legacies have become a key rationale underpinning the bidding process for hosting mega‐events. These long‐term effects are deemed to hold benefits and costs, and measurement is important. However, there is limited theory or empirical evidence on legacy impacts. In this article, the literature on legacies of mega‐events is reviewed and event tourism isolated to develop an interdisciplinary conceptual model to measure tourism legacies, and develop propositions on measurement issues. This paper develops a framework of key indicators, propositions and measures to evaluate socio‐economic legacies, which will support event organizers and decision makers to formulate policies for improving event legacies. Copyright © 2012 John Wiley & Sons, Ltd.