Factors influencing cultural event tourism in Nelson Mandela Bay,South Africa

ABSTRACT

Cultural tourism has established a market share of approximately 20% in the tourism sector globally. In addition, it fosters socio-economic benefits for a destination and its residents. This study explores residents’ attitudes towards cultural events in Nelson Mandela Bay (NMB), South Africa, to enhance the destination image and induce stakeholder engagement. In this study, 3659 residents of NMB either completed an online questionnaire or a face-to-face interview. The results indicate that the residents of NMB have a positive attitude to cultural events. Notably, the demographic profile of the respondents is representative of the country and may be transferred to a national level to assist the South African tourism industry. The findings clarify insights to the market needs and cultural differences that may be used to tailor unique selling propositions in culturally diverse destinations.     

Tourism gateways and regional economies: the distributional impacts of MICE

The meetings, incentives, conventions and exhibitions (MICE) industry is a rapidly expanding sector of tourism world-wide, but particularly in the Asia Pacific region. Of the many challenges underlying development of this sector none is more important than determining the economic benefits from devoting resources to industry growth. The paper argues that although research has been undertaken on the economic impacts of MICE events and MICE destinations, regionally and nationally, the issue of the distribution of these benefits between tourism gateways and more remote regions has been neglected. The paper seeks to help remedy this neglect. It presents a framework for assessing the economic impacts of the MICE industry in a regional economy. It then illustrates how the framework can be used to compare economic impacts of MICE tourism in destination gateways and more remote areas, with the use of Australian data. The paper draws attention to the types of data deficiencies that seem to be endemic to estimating the economic impacts of MICE, and which constitute a barrier to informed public policy making and planning. Finally, the implications are discussed for development of MICE tourism generally. Copyright © 1999 John Wiley & Sons, Ltd.     

Going beyond the traditional destination competitiveness – reflections on a smart destination in the current research

ABSTRACT

This paper reviews the literature on tourism destination competitiveness from different aspects, focusing on comparative and competitive advantages. Also, the paper highlights the importance of information and communication technologies (ICTs) in tourism destinations and their increasing impact on the achievement of destination competitiveness. Thanks to the wider application of ICTs in tourism, tourists nowadays are well informed and have access to global market which creates a new dynamic environment by creating a smart demand. Since smartness emphasizes on ICT-based tools, including smartness integration for value co-creation, it can increase and enhance destination competitiveness. In this regard, special emphasis is placed on exploring the core components of smartness and smart tourism destination.     

Natural disaster and destination management: the case of the Caribbean and hurricane Irma

This current issue in the Caribbean raises the topic of destination management and more particularly the importance of considering natural phenomenon when planning and developing a tourism product. The impacts of Irma on some Caribbean islands such as Saint-Barthelemy, Saint-Martin, Barbuda and Anguilla show that hurricanes are major risks for the tourism industry of the islands. This risk could be said to be absolute in the Caribbean but the negative impacts can be mitigated by appropriate strategies. To some extent, natural disasters provide tabularaza that give destinations opportunities to reinvent themselves sustainability.     

Trip Cultural Activities and Tourism Expenditure in Emerging Urban‐cultural Destinations

Although tourism expenditure is determined by different factors, the literature has not analysed the extent to which trip cultural activities affect tourism expenditure in the destination. The focus of this paper is a microeconomic analysis performed in 14 emerging urban‐cultural destinations in Andalusia (Spain). The results confirm that there are activities related to cultural visits, attendance at events or gastronomic activities that determine tourism expenditure. These results guide the implementation of specific actions by the policy‐makers in these destinations aimed at increasing the economic impact of tourism, based on the creation of high value‐added tourism products to overcome their mere dependence on built heritage. Copyright © 2015 John Wiley & Sons, Ltd.     

Image Difference Between Culture and Nature Destination Visitors in Tropical Africa: Case Study of Nigeria

The study evaluates images of tourism destinations in diverse cultures and nature destinations in Nigeria amongst 880 domestic and foreign tourists surveyed by systematic random sampling. Colour photographs and structure questionnaires were employed to evaluate the destination preferences and images considered very important to various tourist groups, and comparison was also undertaken through chi-square test. The results revealed nature destinations, especially ecotourism/wildlife and landform areas, as desired most by tourists. Natural attraction, landform features, facilities/ amenities and historic/archeological features represented most important images underlying destination perception and selection. Safety/security and prompt services/ personal quality were least appreciated destination features. Significant differences emerged between domestic and foreign tourists and tourist groups in various destinations, in types of destinations preferred and in environmental images held of tourism destinations. Implications of the study for destination planning, management and marketing are highlighted.     

Achieving destination competitiveness: an importance–performance analysis of Serbia

As a relatively new and under-researched tourism destination, Serbia provides an interesting context to assess destination competitiveness in conditions of global environmental changes and the additional challenges of transition from a socialist economy to a market-based economy. This article uses importance–performance analysis (IPA) to assess the importance of different activities to underpin tourism development in Serbia, as well as the industry's perceived performance in respect of these activities. There are a number of areas in which Serbian tourism industry considers itself to be underperforming in the implementation of activities to maintain destination competitiveness. This article analyses these results in detail using IPA as a diagnostic tool. Particular attention is paid to investigating the implications of the findings for both destination managers and private tourism operators in Serbia that can assist them to develop a focused action agenda to achieve and maintain destination competitive advantage. The approach can be used in other destinations to assess tourism ability to meet the challenges of global trends.     

Destination competitiveness: what we know,what we know but shouldn't and what we don't know but should

Two decades after the seminal work of Crouch and Ritchie [(1999). Tourism, competitiveness, and societal prosperity. Journal of Business Research, 44(3), 137–152], which triggered an avalanche of research on the topic, there is an extensive and still-growing body of literature on destination competiveness. Research on competitiveness, in the context of tourism destinations and even in its parent field of economics, has been characterized by controversy and strong criticism. Given the complexity of the phenomenon, the multiplicity of perspectives taken on it and the current stage of knowledge, there is a clear need for a reflective audit that enables a careful consideration on the knowledge acquired with past research as well as a well-thought-out identification of the needs for future research. Only such meticulous process will ensure the progress of this field of enquiry. The wide-spread acknowledgement of the importance of competitiveness for a destination's long-term success in addition to the constant comments that it is still a topic not well understood, suggests that research on it still has a long future ahead. This article embraces this challenging task by documenting, examining and critically assessing the existing literature on three dimensions: definitions, theoretical models and measurement. In addition, existing gaps are identified and research propositions are presented to guide future research.     

Destination Appraisal for European Cultural Tourism to Iran

Local input into identifying and selecting the unique selling points of a destination is an important element in the development of appropriate and culturally sensitive tourism to developing international tourist destinations. Here, a destination appraisal matrix was created and, then, was tested by a group of Iranian tourist industry representatives. The destination appraisal matrix technique can easily be used by tourism marketers in such developing countries, and the matrix proved to be a successful method of initiating discussions on the problem of positioning a destination when normal expertise, structures and resources are lacking and conventional approaches to positioning are difficult or inappropriate. Copyright © 2011 John Wiley & Sons, Ltd.     

Progress in tourism and destination wellbeing research

A proliferation of research in recent years has revealed a myriad of relationships between tourism and the concept of wellbeing. These include health benefits of visiting tourist destinations, a product focus on wellness and maintaining good health. Broader interpretations emphasize the complex ways in which tourism can influence the emotional, psychological, cognitive and spiritual dimensions of wellbeing, both for tourists and for destination communities. This study reflects an emerging paradigm shift that incorporates a deeper appreciation of the benefits derived at the destination level from a focus on health and wellbeing. The study highlights three key perspectives, namely the tourist, the destination community and the destination itself. The study concludes that research in this area is critical to the future development, management and marketing of sustainable and competitive destinations with the wellbeing of tourists, their destination host communities, and the overall destination experience, critical to their ultimate success.     

Modelling information use,image, and perceived risk with intentions to travel to East Asia

This research empirically tested a tourism behaviour model explaining tourists' intentions to vacation for the first time in selected countries extending image research by Baloglu and McCleary [(1999). U.S. international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144–152; A model of destination image formation. Annals of Tourism Research, 26(4), 868–897] and more recently Kaplanidou and Vogt [(2007). The interrelationship between sport event and destination image and sport tourists’ behaviors. Journal of Sport & Tourism, 12(3–4), 183–206]. Key factors that remain untested in modelling international travel propensity were identified as: information sources, cognitive and affective destination image, and perceived risk. On-site surveys were conducted in two US metropolitan areas with a purposive convenience sample. Data were analysed with structural equation modelling for three destination countries (China, Japan, and South Korea) so that positioning strategies were illustrated through empirical evidence. Modelling results supported previous research showing that stronger positive cognitive and affective destination images and lower perceived risks for vacationing in a destination positively influenced intentions to travel to the countries of interest. Of greater interest are findings on information usage influencing cognitively held images, particularly cultural experiences, but information use was found not to directly influence the affective component of image. Intent to travel to each of the three countries was heightened by different factors – for China it was affective image, for Japan cognitive image, and South Korea a reduction in perceived risks. Destination marketers can use this model to understand the use of information sources, in general or specific types, to influence cognitive images held and perceived risks associated with a foreign country, and to ultimately modify affective image and intent to visit a destination for the potential first-time visitors.     

Interfirm resource integration in destination contexts

ABSTRACT

In a co-producing tourism destination context, interdependent firms providing the destination product need to coordinate their relationships to achieve resource integration. We focus on two key dimensions of resource integration: (1) interfirm resource complementarity and (2) adaptation of activity structures. Survey data from tourism firms at Norwegian mountain destinations show that both resource complementarity and adaptation of activity structures are a function of trust, authority-based governance, and interfirm learning. Trust and learning have overall stronger effects on resource integration than authority-based governance, in particular on the development of resource complementarity. Authority-based governance has a significant effect on the adaptation of activity structures and a borderline significant effect on resource complementarity.     

Pictures and prose: exploring the impact of literary and film tourism

While literary tourism has a long history traceable back to the seventeenth century, the considerable growth of interest and popularity in literary tourism research among academics and the tourism industry has been recognised only since the mid-1990s [Hebert, D. T. (1996). Artistic and literary places in France as tourist attractions. Tourism Management, 17(2), 77–85]; [Squire, S. J. (1993). Valuing countryside: Re?ections on Beatrix Potter tourism. Area, 24, 5–10]; [Squire, S. J. (1994). The cultural values of literary tourism. Annals of Tourism Research, 21, 103–120]. With this in mind, this paper aims to investigate how tourism stakeholders can take advantage of the positive promotional impacts that a book and film linkage can have on specific destinations. It also examines how tourism patterns and trends in these destinations have been subsequently influenced and transformed. Within an exploratory case study mode, special emphasis will be placed on two international case studies (Ireland and Indonesia – in particular Bali) which have been associated with internationally recognised books and their subsequent blockbuster films. The findings suggest that both literary and film tourism have a positive effect on these destinations due to an increased growth in their tourism arrivals once the location was referred to in a book and afterwards used as the setting in the related film. This paper will add to the current knowledge base on film and literary tourism and create an awareness of the strength of this form of tourism for international tourism destinations.     

Destination Competitiveness: Determinants and Indicators

The paper develops a model of destination competitiveness that will enable comparisons between countries and between tourism sector industries. The model seeks to capture the main elements of competitiveness highlighted in the general literature, while appreciating the special issues involved in exploring the notion of destination competitiveness as emphasised by tourism researchers. Associated with the model is a set of indicators that can be used to measure the competitiveness of any given destination. These indicators, comprising both objective and subjective measures, were identified from the major elements comprising the generic destination competitiveness model and also from discussions at workshops held in Korea and Australia. This paper has four major objectives: to develop a model of destination competitiveness that identifies key success factors in determining destination competitiveness; to develop an appropriate set of indicators of destination competitiveness; to highlight the advantages and limitations of the model; and to identify areas for further conceptual and empirical research. The development of a model of destination competitiveness and an associated set of indicators allows identification of the relative strengths and weaknesses of different tourism destinations, and can be used by industry and governments to increase tourism numbers and expenditure, and enhance socioeconomic prosperity.     

Co-evolution in tourism: the case of Albergo Diffuso

An important aspect of competitiveness between destinations concerns the way in which historical and cultural heritage is used. Thus, the relationship between territories and firms grows stronger, shifting the focus on the innovation processes within and across destinations. To increase our understanding of how these processes take place in a tourism destination, more theoretical and empirical research is required. This paper aims to respond to this call by examining the central role played by the Italian phenomenon of Albergo Diffuso (AD) through a co-evolutionary approach, fertilized by the evolutionary economic geography literature. The study focuses on the dynamics of the relationship between this new hospitality model, territories and tourists, by analysing 14 case studies of ADs rooted in historical villages. Findings show that AD can be considered as a new sustainability-oriented hospitality model which, by creating synergies with its territory, positively affects the competitiveness of the destinations where ADs are located. The theoretical implications suggest that the creation and development of these innovative firms are the result of effective multi-level co-evolutionary adaptations, adding new elements to the existing literature on innovation in tourism. Moreover, implications for both entrepreneurs and policy-makers emerge, together with suggestions for future research.     

Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach

This study explored the factors that determine the tourism attractiveness of a seniors-friendly destination drawing upon an expert panel. A list of 20 destination-specific attributes was generated through a literature review and was then classified, using the ‘4 As’ of tourism destination management practice: Attractions, Access, Amenities, and Ancillary Services. The results identified the essential components of a seniors-friendly tourism destination as barrier-free public transportation facilities, barrier-free accommodation facilities, variety of seniors-only accommodation options, barrier-free facilities along customized travel routes, and variety of public transport options. While accessibility and amenities constitute important and/or essential experiential components in a seniors-friendly destination, complementary services and tourism resources also contribute to tourism attractiveness. It is concluded that the ability of a destination to accommodate the special needs of senior travellers could be further enhanced by extending the availability and variety of both lodging- and transport-related barrier-free facilities and services. From a scholarly perspective, the study reinforces the need to address the desire amongst seniors in general for a sense of freedom and mobility, and the reality that a substantial subgroup have needs that merit special provision.     

Domestic tourism destination choices — a choice modelling analysis

Tourism destinations compete with each other to attract visitors. Although international tourism has received a lot of attention, domestic tourism remains the mainstay for many destinations. To inform the basis on which destinations compete, an understanding of the determinants of destination choices is required. In this paper, the discrete choice modelling method is applied to investigate the determining factors underlying the short‐break holiday destination choices of prospective tourists from Melbourne, Australia. The results from an estimated nested logit model indicate the relative importance of a number of destination and trip attributes and respondent characteristics. The model results are used to simulate the effects on destinations' market shares resulting from various changes in attributes and tourist characteristics. Copyright © 2003 John Wiley & Sons, Ltd.     

Tourist sustainability of destination as a measure of its development

The traditional understanding of geographical space as a given place is now insufficient. It should be analysed in a wider context of social, cultural, economic and environmental aspects as well as psychological and emotional factors. It signifies that also a tourist destination, which is of geographical character, should be studied as a set of similar factors. In this respect, a given destination is characterized by particular complexity and multi-dimensionality, which generate an ontological question concerning its nature. On the other hand, including the whole complexity of destinations, an epistemological issue concerning the possibility of their cognition remains open. Taking into account these considerations, a research problem related to the nature destinations as well as the possibility of their development has been formulated. The problem is followed by the hypothesis, which assumes that the measure of tourist development of destinations is the achievement of the state of tourist sustainability. Wherein the tourist sustainability is understood as an advantage of benefits gained from tourism over the costs of its development. In the empirical part of the paper, a method for assessment of development of destinations has been presented. This relies on social constructionist foundations and is related to the model of sustainable tourism whose assumptions have been applied as theoretical bases. The method itself was positively tested in an actual environment of five tourist towns and can be treated as a universal tool for measuring the state of tourist sustainability (unsustainability) of different destinations and in consequence, it can constitute a useful device for the management of tourist areas.     

Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis

The present paper constitutes a segmentation research with the use of the exhaustive chi‐squared automatic interaction detection tree analysis approach which, through the characteristics of a tourist destination, aims at the illustration of the English and German tourist groups and more specifically, (i) those who are repeat visitors of several tourist destinations and (ii) those who express a willingness to urge other people to visit geographic tourist destinations that the former have already visited. The results of the research help the tourism managers to apprehend the characteristics of the destination products that best describe the visitors. Copyright © 2008 John Wiley & Sons, Ltd.     

Towards a Framework for Food Tourism as an Element of Destination Marketing

Local and regional food holds great potential to contribute to sustainable competitiveness in a destination. An analysis of the literature and promotional material of South African and key international destinations, however, indicate that the contribution of food to sustainable tourism and the marketing of destinations has received very little attention globally, as well as in South Africa. A framework and guidelines for developing and implementing food tourism could enable destination marketers and entrepreneurs to optimise the tourism potential of local and regional food. To this end a food tourism destination-marketing framework was conceptualised, which was based on the findings of a South African situation analysis and international trends and best practices. The South African situation analysis entailed an empirical investigation among regional and provincial destination marketing organisations to determine the current status and future potential and food tourism initiatives as a key component of destination marketing in South Africa. To support the food tourism destination marketing framework, two key tools were developed, namely TOURPAT (a tourism and culinary atlas linked to a geospatial database) and PAT (a product potential and attractiveness tool). The framework and tools were tested in a South African destination and provided the stakeholders with mechanisms to develop and implement food tourism. This paper outlines the key components and an evaluation of the framework and tools that have been developed. Guidelines and recommendations for the development, packaging and marketing of local and regional foods are postulated. Proposals for future research are also outlined.