International and domestic tourists’ “a priori” and “in situ” image differences and the impact of direct destination experience on destination image: the case of Linz,Austria

A profound understanding of destination image and its determinants is of significance for destinations aiming to effectively position themselves in the tourism market. However, existing research on destination image formation has mainly focused on the “a priori” and “a posteriori” stages and paid only limited attention to the “in situ” stage. To fill in this gap, this study examines the effect direct destination experience and visitors’ nationality (domestic vs. international) have on both “pre-travel” and “in situ” cognitive and affective elements of image. The study was conducted using 400 international and domestic visitors to Linz, Austria. The findings indicate that there are significant differences in the way domestic and international tourists perceive Linz as a tourist destination both prior and during the actual experience. The study also provides empirical evidence that direct destination experience plays a major role in destination image formation, irrespective of individual’s nationality. The theoretical and practical implications of these findings are also discussed.     

Is there growth impact of tourism? Evidence from selected small island states

This study investigates the growth impact of international tourist arrivals on carbon emissions in selected small island states via Environmental Kuznets Curve (EKC) hypothesis. The study employed a panel-based multivariate model for seven small islands between the periods of 1995 and 2013 to evaluate the long-run equilibrium relationships between international tourism and carbon emissions through the channels of energy consumption and economic growth. Findings from the panel cointegration results show the existence of a long-run equilibrium relationship between the variables of interest. International tourist arrivals have a negatively significant impact on carbon dioxide emissions in the long run. Thus, we infer that the law of diminishing marginal returns with regard to tourism-induced EKC hypothesis holds in the case of small island states.     

The impact of abusive supervision and co-worker support on hospitality and tourism student employees’ turnover intentions in Ecuador

Ram (2015. Hostility or hospitality? A review on violence, bullying and sexual harassment in the tourism and hospitality industry. Current Issues in Tourism. doi:10.1080/13683500.2015.1064364) posits that violence and harassment are areas of concern within the hospitality industry, and scholarly interest in abusive supervision in the workplace has grown since the last decade. This study extends Ram's (2015. Hostility or hospitality? A review on violence, bullying and sexual harassment in the tourism and hospitality industry. Current Issues in Tourism. doi:10.1080/13683500.2015.1064364) assertion by examining the effect of abusive supervision experiences on student employees’ turnover intentions in a hospitality and tourism context in a high power distance culture, Ecuador. The results showed that abusive supervision was positively related to turnover intentions, and its effect was stronger than co-worker support, with the abusive supervision–turnover intentions relationship being fully mediated by perceived organizational support (POS). In addition, co-worker emotional support was found to attenuate the negative effects of abusive supervision on POS. All in all, the findings highlight the roles of POS in explaining the relation between abusive supervision and turnover intentions and co-worker emotional support in buffering the negative effect of abusive supervision. The important role of culture is discussed.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

Influence of the ‘slow city’ brand association on the behavioural intention of potential tourists

This study sees the ‘slow city’ idea as a brand, and used an empirical method to examine the influence of its brand association types on the behavioural intentions of potential tourists. The measurement of brand association types was limited to the following 13 variables: slow food, traditional culture, authentic local food, happiness, healthy, organic, peaceful, quality of life, beautiful scenery, comfortable, affectionate, compassion and well-being, elicited from a pre-test. The findings from 485 potential tourists in the 2 largest cities in South Korea show that eliciting positive feelings and brand associations are strong marketing strategies that increase the chance of tourist visits, and therefore could influence the choice of a destination and the chance for revisits in the future. The results of this study contribute to a better understanding of the marketing influence of the slow city brand on the behavioural intentions of potential tourists.     

The effects of macroeconomic and weather conditions on the business cycle of Taiwan’s adventure tourism

This paper utilises a Markov regime-switching model to explore the influences of macroeconomic and weather conditions on the business cycle of Taiwan’s adventure tourism, that is, white-water rafting. The number of rafting participants is used to identify two stages of the business cycle of the white-water rafting industry: the peak and the trough. Our empirical evidence reveals that unemployment has a negative effect on the number of rafting participants in the troughs while it has a positive effect on the number of rafting participants in the peaks. It follows that economic recession would adversely affect the number of participants in adventure tourism in the troughs, while it is not true in the peaks. Moreover, we show that the more the sunshine hours, the more participants travel on white-water rafting in the peaks. However, temperature is not a determinant of demand for adventure tourism under a subtropical climate, which contradicts much of literature.     

Tourists’ destination image: an exploratory study of alternative tourism in Palestine

This study aims to understand how alternative tourism can contribute to the destination image of Palestine, given its negative image in the media. It proposes a framework for various destination image aspects and applies this framework in the context of alternative tourism in Palestine. It seeks to explore the key image formation factors, the perceived images of Palestine, and the post-visit behaviours of tourists who had engaged in alternative tourism in Palestine. This research contributes in fulfilling intriguing gaps in the Palestinian destination’s image literature, as well as the alternative tourism field that has emerged manifestly in Palestine. This study is exploratory in nature applying qualitative methodology by using open-ended questions in email interviews, and the interviews were analysed using thematic analysis. The empirical results proved that tourists who had visited Palestine and engaged in alternative tourism, had positive destination images, opposite to the ones portrayed in the media that show Palestine as a dangerous place to visit. Finally, this research provides academic and managerial implications.     

Market segmentation for a leverage revitalization of China’s inbound tourism: the case of US leisure tourists

China’s inbound tourism currently faces a tough choice between a niche strategy and a wide-range tourist attraction. The derivative concept of ‘leverageable market’ provides a reasonable method to solve the problem. This study, thus, attempts to conduct market segmentation for identifying a core crowd in the leisure tourism market of US near-venturers that leverages revitalization. A mixed segmentation method was adopted that combined ‘a posterior approach’ with ‘a priori approach’ in an overall multi-stage framework. ‘Venturesomeness’ in Plog’s psychographic model was the first principle segmentation variable used, which is intrinsically pertinent to the connotation of a leverageable market. ‘Activity participation’ was added to further partition the near-venturers identified, yielding refined management strategies. The data first indicated an obvious shift of China’s psychographic destination position from ‘near-venturer’ to ‘mid-centric’. Cluster analysis further identified four activity-based near-venturer segments: outdoor stimulus experiencers, recreation and amusement seekers, culture searchers, and extensive interest holders. Significant socio-demographic and trip-related features were found among the clusters. The corresponding managerial and theoretical implications, limitations, and agendas for further related research were finally discussed.     

‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.     

Iran on the news – exploring videos’ effects on potential tourists

ABSTRACT

While previous tourism studies on the visual have tended to focus on the analysis of photos, only recently videos have received more attention by tourism scholars. Within the emerging tourism literature on videos, little has been written on the videos produced and shared by online news and documentary networks and their persuasive effects on potential tourists’ perceptions about a destination. By focusing on Iran, this work investigates whether videos produced and shared by online news and documentary networks influence viewers’ perceptions about the country and their willingness to travel to the country. This study employs semi-structured, in-depth interviews to explore the meanings and interpretations attached to two videos about Iran, which were produced and shared by an Iranian online news and documentary network. A total of 15 participants, including a film producer and 14 respondents as audience were interviewed. Overall, the findings of this study highlight that the videos’ interpretations by the participants were multiple and often diverged from the producer’s intentions. Moreover, although the videos were perceived as tools produced to attract tourists, they were not regarded as sufficiently persuasive to totally change previously formed images about Iran and create a strong desire to visit the country.     

Shining light on the darkness. Placing tourists within North Korean tourism. Comment on: Desiring the dark: ‘A taste for the unusual’ in North Korean tourism?

Few studies exist of tourism in North Korea. Many passing references to tourism have been distanced from actual tourists. Visiting North Korea is a form of moral political tourism that has no relationship to dark tourism or fantasy, but represents tourist interest in seeking to discover a ‘real’ North Korea that is distinct from hegemonic political narratives from outside or inside the country. Tourism is associated with the need to evaluate and reconsider political orthodoxies and ideologies, and discover an everyday environment.     

Moving beyond tourists’ concepts of authenticity: place-based tourism differentiation within rural zones of Chilean Patagonia

This paper explores the potential for rural and remote zones of emergent destinations to base their tourism development on endogenous resources and place-based differentiation through analysis of a two-phase case study within the geographic zone known as Patagonia. The first phase of the research explored independent tourism consumption within a new independent travel circuit designed to integrate rural zones of the Aysén Region of Chile with adjacent tourism zones in the Santa Cruz Province of Argentina, including the iconic Mount Fitz Roy and the town of El Chalten. This phase sought to understand perceptions and preferences relating to authenticity. Results highlighted differences between host and guest concepts of welcomeness; which, negatively impacted consumption in the rural Chilean zones of the circuit. The second phase explored local service provider perspectives within these zones, surfacing place-based customs and practices that; while authentic, were not recognized, understood, or valued by the visitors who participated in phase one. Discussion proposes that subtle aspects of local cultures, such as those identified by the current study, represent unrecognized endogenous assets that can be leveraged within differentiation strategies for place-based development, thus providing emergent destinations with alternatives to place-neutral strategies, like commodification and standardization.     

Simple living and tourism in times of ‘austerity’

The sharp increase in domestic tourism in the UK in 2009 and 2010 has prompted speculations about an embryonic quest for ‘simpler pleasures’ and greener, less exotic holidays. Absent from these debates is a more thorough reflection about the complex ways through which people negotiate everyday senses of normalcy, simplicity and excess in consumption and travelling. This is important to understand the political, economic, cultural and technological contexts that may facilitate a shift towards simpler, sustainable lifestyles. The paper presents results of fieldwork looking at ways in which tourists negotiate what is normal and excessive in holidaymaking. Data suggest that tourism is a highly valued symbolic aspect of modern life which few people are ready to sacrifice on environmental grounds and which is inextricably entangled with contested notions of accessibility, citizenship, equality and fairness.     

The effects of tourists’ knowledge-sharing motivation on online tourist community loyalty: the moderating role of ambient stimuli

This study explores the role of tourists’ knowledge-sharing motivation in the formation of online community loyalty. More specifically, the study examines (1) the theoretical relationships between five factors influencing knowledge-sharing motivation, knowledge contributions (KNC), knowledge-sharing continuance intentions (KCI), and community promotion (COP) and (2) the moderating effects of ambient stimuli on the relationship between KNC and KCI and on that between KNC and COP. For valid respondents, a convenience sample of online travel community members was obtained using Amazon Mechanical Turk. Hence, a total of 410 responses were employed to test the research hypotheses through a structural equation modelling analysis and a series of hierarchical multiple regression analyses. The results show that four factors influencing knowledge-sharing motivation, namely altruism, expected reciprocal benefits, reputation, and trust, had positive effects on KNO. KNO had positive effects on KCI and COP, and KCI had a positive effect on COP. In addition, a positive group perception moderated the KNC–KCI and KNC–COP relationships.     

Historical blueprints of tourists’ paths from Poland to the former USSR

ABSTRACT

This article is a contribution to the developing body of research on tourism within the region of the Central and Eastern Europe. Our aim is to explore if and how Polish tourists to the former Soviet Union incorporate a historic past in their imaginaries. Sixty interviews carried out between 2008 and 2012 are analysed in order to establish if there are references to the past in tourist accounts although the fact history was not a major travel motivation. We were also interested in how the past co-creates tourist experiences and destination images. We found out that tourists may question dominant versions of historic memory in their straightforward references to the past. We also discovered that sources of memory are multiple and include not only first-hand memory but also family memory as well as non-representational memory. Some tourists purposefully suppressed the past. We suggest that more attention should be paid to ‘traces’ of the past in tourism imaginaries.     

Assessing the role of the built environment and sociodemographic characteristics on walking travel distances in Bogotá

Planning for more sustainable mobility is an important goal for public authorities worldwide. Setting better conditions for pedestrians and cyclists has been related to many social benefits, such as less pollution and congestion. Local authorities, aware of the relationship between transport and land-use, are adopting planning tools to analyze growth in cities and their impacts using multiple indicators. This paper develops an econometric trip length model that correlates socioeconomic characteristics and built environment conditions with walking travel distances in the city of Bogotá, Colombia. A log-linear regression model was estimated using information for 2015 of Bogotá's household travel survey, along with data of employment and population by block obtained from official sources. The built environment component of the model serves to evaluate the effect of land-use patterns. A proof of concept was developed using land-use information extracted from a Cellular Automata Land-Use model calibrated for the city. From its results, some factors of the built environment were estimated and two scenarios were tested in this study. One depicts the average walking distance for households surveyed in 2015, and the other takes a simulation of land-use policy in developing a new urban area as an input. The results indicate that people living in areas were the land-use mix and job/population ratio are low, tend to have longer walking distances, suggesting the need to implement special policies that reallocate some activities and encourage higher land-use mix in the urban periphery where low-income households tend to be located. The proposed method can identify the impact of land-use policies in the distances traveled by walking, facilitating the impact assessment of land-use regulations.     

Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK

Millennials are one of the largest groups to be targeted by tourism companies. This paper compares the travel motivations of Millennials from both the United States and the United Kingdom by ratings, rankings and perceptual structures of both push and pull factors. This exploratory study used a questionnaire to examine the inner motivations (e.g. push factors) and preferred destination activities (e.g. pull factors) of American and British Millennials (n?=?322). Data analysis included the non-parametric Mann–Whitney U test, Kendall’s coefficient of concordance, an alternating least-squares algorithm (ALSCAL) model and ordinal regression. The results reveal that American and British Millennials are quite homogeneous in their push travel motivations and destination activity preferences. The most important motivational factors for both are ‘to relax’ and ‘to escape from the ordinary’. Both nationalities also agree that the most attractive destination activities are ‘to try local food’ and ‘to go sightseeing’. The findings indicate that the US and UK samples are similar and that there is room for segmentation according to demographics.