Visitors’ diversified motivations and behavior – the case of the pilgrimage center in Krakow (Poland)

The article presents the visitors’ motivations and behavior at the pilgrimage center in Krakow (Poland). Here, the relation between these elements, i.e. whether their motivations have a correlation with what buildings they visit, is emphasized for the first time. The most important motivations for visits were religious and tourist ones, often rated equally high by the same respondents. They visited religious, cultural and tourist buildings and facilities. The stay of visitors with religious motivations was not limited to religious practices, but was extended by tourist behavior. Similarly, visitors with tourist motivations visited religious buildings and participated in religious practices. However, they visit tourist and cultural facilities more often. Additionally, the three groups of respondents were categorized and, on the basis of importance of the religious and tourist motivations, three types were distinguished, i.e. pilgrims, religious tourists and tourists. Their characteristic has been expanded by the analysis of their behavior. Nowadays, visitors’ motivations and behavior at pilgrimage centers include those typical for pilgrims and tourists in the traditional meaning. In addition to their religious function, these sites offer cultural and tourist facilities. The article highlights the dedifferentiation approach to visitors’ motivations and behavior, and in respect of the spatial organization of pilgrimage centers.     

Volunteer Tourism: Postmodern Pilgrimage?

Volunteer tourism is very close to modern backpacking tourism but when the motive basis is concerned, it can be considered a clearly separate form of tourism. Thus new viewpoints must be utilised. In this study the discussion was expanded towards premodern tourism and postmodern theories were utilised. To strengthen the theoretical ideas, two example destinations in Indian Himalayas were selected. The rise of so-called alternative tourism is one aspect of postmodernity in tourism. Volunteer tourism belongs to the group but it also differs remarkably from the other members. These differences are connected here with traditional pilgrimage, which represents probably the oldest type of tourism. While pilgrims are searching for enlightenment by conducting pilgrimages to particular sites, volunteer tourists follow their altruistic motives and reach their aspiration level in sacred liminoid. Altruistic tourism will most likely grow in the future. In addition to this, traditional pilgrimage has also been changing. Contemporary pilgrimages include behaviour which has traditionally been typical to conventional tourism. Thus the convergence of traditional pilgrimage towards leisure tourism and the birth of volunteer tourism represents the blend of premodern and postmodern – a trend which was started by the help of modernity but finally occurred in postmodernity.     

Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Neopagan Pilgrimages in the Age of the Internet: A Life Changing Religious Experience or an Example of Commodification?

This paper focuses on the phenomenon of Neopagan ‘pilgrimages’, which are advertised on the Internet and directed to various ancient sacred sites in Greece and in the Mediterranean Sea. After showing how travellers to Greece in the Modern Age have been inspired by classical myths and have often represented their trips as ‘pilgrimages’, the paper examines how Neopagans, women belonging to the Goddess Spirituality Movement, use travels to ancient sacred places as a way to reconstruct their own identity. Therefore, the perception and representation of the tourist journey as ‘pilgrimage’ obscures the reality of the commodification of religious experiences, in a globalised context in which different consumers ‘buy’ different experiences of ancient Greece.     

In search of heterotopia? Motivations of visitors to an English cathedral

This paper explores visitor motivations at an English cathedral, and the role that heterotopia plays in their motives. More than a third of visitors to Chichester Cathedral appear to be motivated by a subconscious search for a spiritual experience, hidden by rational motives such as interest in history. It concludes by examining the management implications that arise from a potential lack of understanding about visitors' motivations. Cathedral managers should acknowledge their visitors' intrinsic sense of spirituality and recognise their spiritual motivations through interpretation, which should encourage them to explore their personal narratives around the emotional dimension of visiting a cathedral. Copyright © 2010 John Wiley & Sons, Ltd.     

‘Gap Year' in China: views from the participants and implications for the future

This paper contributes to debate about how tourism is conceptualised. It takes a discursive approach to understanding some of the rules and relations that have influenced the way tourism has been defined ‘conventionally’ with particular attention to a way of seeing tourism that has the hallmarks of a tourist looking-glass. From here an examination is made of more contemporary movements that undermine conventional discourse. In searching for some common ground between these different approaches to tourism, a synthesis can start to be developed around the idea of relations and context. Tying these contemporary analyses to a relational and contextual basis invites some coherence in the search for new directions for tourism discourse.