Risk governance in an age of wicked problems: lessons from the European approach to indirect land-use change

In this article, the success of a risk communication programme conducted in two municipalities in Sweden is evaluated. The communication efforts were initiated in order to comply with the Seveso II Directive, passed as a national law in July 1999. Data from two different questionnaires are used. Between the distribution of the two questionnaires, an information campaign took place in the communities. The first questionnaire was aimed at measuring the public's opinion and understanding of the risks related to chemical industries in their communities, as well as the public's knowledge of emergency behaviour in the event of an accident. The second was aimed at measuring the effects or impact of the risk communication programme on the public. A total of 346 respondents participated in the study by answering two questionnaires. An evaluation of the risk communication efforts was focused around three dimensions: comprehension, audience evaluation and communication failures. The results showed differences between the two campaigns that gave significantly different results in the two communities. In the community with the multimedia channel campaign, the respondents showed greater knowledge of the production process at the local industry, they also judged the health threats for that industry to be less after the campaign, and they saved the information material to a greater extent. However, the overall effects of the information campaigns were weak. Future research is needed to explore the relation between people's emergency behaviour and risk communication.     

Evaluation of risk communication for rural water supply management: a case study of a coastal area of Bangladesh

Consumption of safe drinking water is an important public health issue. In this study, we considered the risk communication topic of human health concerns related to unsafe water consumption in rural coastal areas of Bangladesh, where potable water is scarce. Our objective was to investigate the level of knowledge that rural residents had concerning safe water consumption and to evaluate the effects of risk communication on knowledge and behavior changes. We considered four rural villages of southwest coastal areas of Bangladesh as sample. This study was based on the results of a questionnaire survey administered before and after risk communication. The pre- and post-survey were conducted during August 2009 and March 2010, respectively. Data were collected from 120 women aged 18–60 years. Two format presentations, with and without water quality information, were used to convey the risk messages. In the present study, indicator bacterial (Escherichia coli) contamination levels in drinking water sources were considered as water quality information since absence of E. coli is the safety margin for the detection of disease-causing organisms. Analysis of the survey data revealed that risk communication can be vital to changes in water consumption knowledge and behavior. Overall general knowledge scores were almost same in the pre-survey for without- (mean score 3.16) and with-information (mean score 3.10) villages. However, after risk communication, there were detectable increases in the mean scores (mean scores, 3.54 and 3.64, respectively, on a 4 point scale) for both groups. Furthermore, risk communication with water quality information appears to be a more effective method of risk communication. Dissemination of risk messages was also higher in with-information villages. Seventy four percent of the participants from with-information villages reported that they had discussed the risk messages with family members and neighbors, compared to 59% of those from without-information villages. The results of this study revealed that age, education, and distance of water sources influence changes in consumption and maintenance behavior. These findings suggest that, in addition to installation of water supply facilities, there is a need to address the low levels of knowledge about safe water consumption in rural coastal communities of Bangladesh. Location specific water quality information may be more useful to convey health risk messages concerning unsafe drinking water consumption.     

The end of risk communication as we know it

According to the US National Research Council, risk communication ought to be viewed as a dialogue among people conducted to help facilitate a more accurate understanding of risks and, related, the decisions they may make to manage them. But, in spite of this widely accepted perspective on risk communication, there is often a disconnect between how it is defined and how it is practiced. Rather than focusing on a true dialogue aimed at improving risk assessments and risk management decisions, risk communication is often viewed as means of simply educating people about existing risk assessments so that, on their own, they might make (or contribute to) better risk management decisions. More worrisome, risk communication is still often seen as a means of ‘correcting’ misconceptions about, or perceptions of, risk; in other words, risk communication is used as a vehicle for attempting to align lay perceptions with their expertly assessed severity. In this paper, I argue that risk communication must become more decision-focused if it is to meet the objectives set forth – in 1989 – by the US National Research Council.     

Risk communication for catastrophic events: results from focus groups

Focus group methods are adapted here to address two important needs for risk communication: (1) to provide approaches to risk communication in very extreme and catastrophic events, and (2) to obtain risk communication content within the specific catastrophe area of chemical and biological attacks. Focus groups were designed and conducted according to well‐established protocols using hypothetical sarin and smallpox attacks resulting in a chemical or biological release in a confined public space in a transit system. These cases were used to identify content for risk communication information and suggest directions for further research in this area. Common procedures for conducting focus groups were used based on an initial review of such procedures. Four focus groups – two for each type of release – each lasted about two hours. Participants were professionals normally involved in emergencies in health, emergency management, and transportation. They were selected using a snowball sampling technique. Examples of findings for approaches to communicating such risks included how information should be organized over time and how space, locations, and places should be defined for releases to anchor perceptions geographically. Examples of findings for risk communication content are based on how professionals reacted to risk communications used during the two hypothetical releases they were presented with and how they suggested using risk communications. These findings have considerable implications for using and structuring focus groups to derive risk communication procedures and types of content to be used in the context of catastrophes.     

Risk Communication and the Social Amplification of Public Sector Risk

Concerns exist within the public sector about the ability of organizations to communicate issues of risk. These concerns include: the nature and magnitude of risks; the vulnerability of those who may bear the consequences associated with an event; and the sense of helplessness felt by victim groups. Apart from the public sector's role as risk generator, regulator and communicator, it also has some responsibility for dealing with the consequences of a major catastrophic event through agencies such as health care and the emergency services. Under certain conditions, it is apparent that concerns over risk issues can escalate beyond a level expected by those charged with the management of that risk. Within this framework, the effective communication of risk and uncertainty is an integral, but often neglected, part of public sector activities. This article explores the process of risk communication and risk amplification and suggests a number of perspectives on policy development.     

Community social capital and individual disaster preparedness in immigrants and Canadian-born individuals: an ecological perspective

Abstract

Psychological research on the predictors of disaster preparedness has mainly focused on individual-level factors, although the social environment plays an important role. Our goal is to provide a systemic perspective to help improve risk communication and risk management for natural disaster risks. We examined how community-level social capital related to individual-level disaster preparedness in immigrants compared with Canadian-born individuals. We characterised participants’ communities’ social capital by conceptually linking two national surveys using postal codes. We performed sequential linear multiple regression analysis to examine the relationship between community social capital and individual disaster preparedness. Results revealed three components of social capital: societal trust, interaction with friends, and neighbourhood contact. Societal trust positively predicted the extent to which immigrants and Canadian-born individuals knew someone who would search for them post-disaster. Interestingly, results revealed that Canadian-born individuals were more likely to uptake emergency planning when living in a community with strong societal trust, while the reverse was true for immigrants. Results suggest that some components of social capital may have an effect on certain preparedness behaviours. Societal trust could have both positive and negative effects on emergency planning depending on individuals’ immigrant status. Risk communication and risk management should consider social capital as part of the framework for effective disaster preparedness.     

The impact of specific information provision on base station siting preferences

When it comes to the new siting of a mobile communication base station in one’s neighbourhood, some people react with rejection because they fear health consequences from the emitted high‐frequency radiation. Most people would prefer to site base stations outside residential areas, but from a public health perspective, this may result in even more radiation for the phoning population. Therefore, authorities are interested in improving the current base station siting processes. The question arises whether specific knowledge enhancement would influence base station siting preferences or whether affective or emotional components (due to the scientific uncertainties involved) would overrule the influence of such attempts. To answer this question, an experimental study with a convenience sample of Swiss citizens (N = 228) was conducted. Participants were confronted with one of three texts: a neutral text (control group), an information booklet about mobile communication and an emotionally charged newspaper article that reported a conflict about the siting of a new base station. After reading the text, participants filled out a questionnaire about their perception of mobile communication and their base station siting preferences. Reading the information booklet increased participants’ knowledge and led to some perceptual changes of base stations and mobile phones. Importantly, participants reading the booklet were able to transfer their knowledge to a base station siting task and found locations that would emit less radiation for the phoning population. Implications and limitations of these results are discussed.     

How do people perceive graphical risk communication? The role of subjective numeracy

This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. Results suggest that participants with low subjective numeracy have more difficulty in comprehending the graph, and that they process the graphical information less efficiently than the participants with high subjective numeracy. In addition, the position of referential risks on risk ladders could influence people’s risk perception. Based on these findings, we provide some implications for the design of risk communication graphs and for the use of graphs in informing persons with low subjective numeracy about risks.     

Risk and crisis communication narratives in response to rapidly emerging diseases

The uncertainty inherent in crises can create a narrative space that is often filled by multiple interpretations about both what is happening and what steps should be taken to resolve the crisis. As more information becomes known, these competing crisis narratives gradually merge into a dominant narrative about the crisis, lessons learned from it, and recommendations for the future. This case study examines the swine industry’s response to the Porcine Epidemic Diarrhea virus (PEDv) outbreak. The virus spread rapidly throughout the industry and, in a matter of months, had killed approximately 10% of the U.S. swine population. This analysis examines the crisis communication that ensued during that time. More specifically, 13 specialists representing the National Pork Board, American Association of Swine Veterinarians, veterinarians highly active in treating PEDv, university extension agents, and academic researchers were interviewed for this study. A narrative analysis of the interview content revealed that communication efforts made by swine industry leaders successfully shifted the PEDv story from that of competing narratives to a dominant narrative that helped resolve the crisis efficiently. This success is attributed, in part, to effective use of all available industry resources for both conducting research and sharing information rapidly through pre-established communication networks and widely read resources. Results of this narrative analysis reveal a key recommendation that maybe generalizable to similar crisis events. That is, an effective crisis narrative should focus not only on what protective actions to take, but also on a clear explanation regarding the nature of the crisis. Moreover, such explanations must be translated intelligibly to diverse non-scientific publics and provide a compelling rationale for why the recommended actions are vital.     

Public reception of scientific uncertainty in the endocrine disrupter controversy: the case of male fertility

Scientific controversies are associated with significant uncertainty. Despite this uncertainty, available knowledge must be communicated to the public, who are potentially at risk. There are contradictions in the existing literature about the value of communicating uncertainty associated with science. Some scientists and decision-makers believe that communicating uncertainty to the public will produce panic and confusion, and will discredit science. Others believe that uncertainty must be communicated to increase trust in science. We tested reactions to communication about uncertainty related to the controversial link between exposure to endocrine disrupters and a decline in human male fertility. Our empirical setup used focus groups and qualitative analysis of participants’ perceived uncertainty and their emotions. The results show that laypeople raise more and different uncertainties than those communicated by researchers. Moreover, laypeople did not react to uncertainty ‘globally;’ they had different reactions to the different sources of uncertainty. Uncertainty did not elicit panic in this case study. Rather, uncertainty was reassuring, except when it was associated with an inability to precisely identify and, therefore, control the cause of male reproductive disorders. We discuss the emotions expressed and their relationships with communication about scientific uncertainty (powerlessness, guilt, outrage, etc.). We also note that feelings of confusion increase after uncertainty has been communicated.     

Which food safety information sources do Italian consumers prefer? Suggestions for the development of effective food risk communication

This study investigated which information sources Italian consumers use most frequently when they have a question about food safety in order to obtain useful insights to inform food risk communication. In 2011, a national survey was conducted targeting Italian people responsible for purchasing and preparing food for their households. Respondents’ choices of information sources on food safety were correlated with their socio-demographic and behavioural characteristics, their levels of objective knowledge, their levels of trust towards some authorities and their levels of self-perception regarding risk exposure. Our data analysis identified those information channels that are most likely to reach Italians actively seeking information. Mass media (radio/television/newspapers) were the most frequently used information source, followed by the Internet. Age, educational qualification, employment status, geographical area, family status and objective knowledge were the variables that influenced the choice for information sources used by the Italian population. The frequency of buying food products, the frequency of eating put and the frequency of cooking also showed a dependency relation. The profiles of those who actively seek information were also outlined. Among these, the Mass media users’ and the Internet users’ profiles were further analysed. Results show that Italian consumers do actively seek information about food safety, revealing that food safety continues to be a concern for the Italian consumers. Their interest in this topic represents an opportunity for public health authorities to address an audience of receptive consumers. Such information will be valuable in the design of targeted communication campaigns to increase consumers’ knowledge and awareness of food safety issues and will help authorities to choose the most effective channels through which to deliver key messages.     

Fish consumption: efficacy among fishermen of a brochure developed for pregnant women

The risk to human consumers from contaminants in fish is often dealt with by issuing consumption advisories, or in some cases, information brochures. Normally advisories and brochures are developed and tested with anglers. We examine the efficacy of a fish consumption brochure that was developed for pregnant women on people engaged in fishing in the Newark Bay Complex. The brochures were in English and Spanish, and subjects could read and be interviewed in either language. Of the 151 people interviewed, 32% were women, 58% spoke only English, 22% spoke mainly Spanish and the rest felt comfortable with both languages. There were no differences in the percent that were present as a function of preferred language. There were significant differences in the understanding of the brochure, depending upon preferred language (and the language of the brochure). In general, anglers preferring Spanish and who read the brochure in Spanish obtained fewer of the messages correctly than those who preferred English (seven of seven questions). There were also gender differences in efficacy of the brochures; a higher percentage of female anglers thought that the fish were not safe to eat from the port and thought that eating contaminated fish from the port could harm their baby. Although the correct message was obtained by 34–100% of the anglers, depending upon the question, and 60–75% of the anglers believed the pamphlet, only 16% (Spanish‐speaking) to 47% (Bilingual) planned on changing the species of fish they eat or the method of cooking. These data suggest that a pamphlet designed for pregnant women is useful for anglers, and they can obtain the ‘correct’ message from it. However, a relatively small percentage of subjects were persuaded to change their cooking or consumption behavior. In addition to television, subjects felt that the direct approach of distributing brochures face‐to‐face was an important method of communication of fish consumers.     

Information asymmetries and spillover risk in settlement systems

I show how information asymmetries between agents in different settlement systems can increase the risk that a problem in one may spill over to another. I focus on the strategic behavior of participants who operate in multiple systems as they choose how best to manage their liquidity across the systems. In the event of an operational shock in one system, these participants may continue to make payments in order to avoid delay costs, thereby risking a liquidity sink, if they believe they can recycle liquidity from the other, unaffected system. They are more likely to risk a liquidity sink if they believe banks in the unaffected system will continue making payments early, unaware of the operational problem. I show that a liquidity-saving mechanism (LSM) in one system may reduce the probability of spillover into the other; in this sense, I identify a positive externality from the introduction of an LSM.     

Insights into the reception and acceptance of risk messages: nuclear emergency communication

The objective of this paper is to test whether the effect of variables such as knowledge, attitudes, trust, risk perception, and psychometric risk characteristics changes in the different stages of risk-related information processing. To address this question, a distinction is made between two information-processing steps, reception (measured as a person’s ability to retain the information communicated) and acceptance (measured as a person’s level of agreement with the communicated information). An empirical study was conducted, using a radiological accident (2008) in Belgium as a communication case study. Face-to-face interviews were conducted on a large sample of Belgian population representative with respect to province, region, level of urbanization, gender, age, and professionally active status (N?=?1031) and among the population living in vicinity of the accident (N?=?104). All factors were measured on reliable scales (Cronbach’s α?>?.75). The reception–acceptance model was used to produce new insights into risk communication. The results demonstrate that knowledge was the driving factor only for the reception of risk messages, while heuristic predictors such as psychometric risk characteristics, attitudes, and trust were most influential for the acceptance of risk messages. It is discussed how the results will facilitate a more thorough understanding of information processing and how they could be used to design more focused risk communication strategies.     

Advantageous Comparison and Rationalization of Earnings Management

This paper proposes that psychological factors can change managers' beliefs about earnings management when they choose to engage in it. I show that, under certain circumstances, engaging in a small amount of earnings management alters a manager's beliefs about the appropriateness of the act, which may increase the likelihood of further earnings management. Specifically, I predict and find in two experiments that participants who initially choose to manage earnings are motivated to rationalize their behavior. Participants who are exposed to an egregious example of earnings management (commonly the focus of enforcement actions and press reports) have the opportunity to rationalize their behavior through a mechanism called “advantageous comparison,” where participants compare their behavior against the egregious example and conclude that what they did was relatively innocuous and appropriate. My analysis also indicates that presenting participants with an example of earnings management that is similar to the initial decision they made mitigates advantageous comparison. These results have implications for academics interested in how earnings management, and perhaps fraud, can accrete over time and for regulators and practitioners who are interested in preventing it.     

Dis-Ag-reement: the construction and negotiation of risk in the Swedish controversy over antibacterial silver

What constitutes a potentially hazardous object is often debated. This article analyses the polemic construction and negotiation of risk in the Swedish controversy over the use of antibacterial silver in health care and consumer products. This debate engages the media, government agencies, parliament and government, non-governmental organizations and companies. Texts and websites from these actors were studied using content analysis. Antibacterial silver is construed by some actors as a risk object with harmful effects on a series of objects at risk: the environment, public health, organisms and sewage treatment. In contrast, other actors deny that antibacterial silver is a risk object, instead construing it as mitigating risk. In such a schema, antibacterial silver is conceived of as managing the risk objects of bacteria and micro-organisms, in turn managing the risk objects of infection, bad smell and washing, and in turn helping the environment and public health (objects at risk). The structure of the debate suggests two basic modes of risk communication. First, antibacterial silver is construed as a risk object, endangering a variety of objects at risk, such as organisms, public health, the environment and sewage treatment. Second, this association between antibacterial silver and objects at risk is obstructed, by denying that antibacterial silver is a risk object or by associating silver with the benefit of mitigating risk.     

Accounting Undergraduates' Perceptions of Cooperative Learning as a Model for Enhancing their Interpersonal and Communication Skills to Interface Successfully with Professional Accountancy Education and Training

To interface effectively with professional accountancy training, accounting educationalists should ensure that they turn out graduates who possess the interpersonal and communication skills required of today's accountant. Attainment of these skills is promoted by group work. However, little empirical evidence exists to help academics make an informed choice about which form of group learning enhances interpersonal and communication skills. This paper addresses this deficiency by comparing perceptions of skills enhancement between accounting students who experienced traditional or simple group learning and those who undertook cooperative learning. The findings reveal that the cooperative learning cohort perceived their learning experience to be significantly more effective at enhancing interpersonal and communication skills than that of the simple group learning cohort. This study provides evidence that cooperative learning is a more effective model for delivering interpersonal and communication skills than simple group learning, thereby creating a more successful interface between academic accounting and professional accountancy training.     

The effects of risk‐taking tendency on risk choice and pre‐ and post‐decisional information selection

Ideally, people seek and select information about unfamiliar risks with which they are confronted, before they make a risk choice. This study investigated what happens when people do not have this opportunity. The main question was how risk‐taking tendency influences intuitive risk decisions and how this impacts subsequent information search and subsequent choices. In the present study, participants had to make a choice about an unfamiliar risk, either before or after they had had the opportunity to search for (risk‐promoting or risk‐averse) information. In the condition where they could only seek for information after they had made a choice, they had to reconsider their first choice and make a second risk choice. We expected that (1) risk‐taking tendency would impact people's risk choices, but only in the situation where they have little information. On the basis of cognitive dissonance theory, it was furthermore predicted that (2) risk‐taking tendency and (3) initial risk choice would affect risk information selection. Furthermore, we predicted that (4) the first risk choice and (5) the risk information selected would influence the subsequent risk choice. The results suggest that if people make a first, intuitive decision about an unknown risk, risk‐taking tendency has an effect on the choice, but that this does not happen when people can first select information. Risk‐taking tendency did not influence information selection, but initial choice did (although in another way than we expected). Furthermore, both the first risk choice and the risk information selected affected subsequent risk choices. These findings suggest that people often make initial intuitive decisions that are influenced by personality characteristics, and that are subsequently difficult to change.     

The perceiver’s social role and a risk’s causal structure as determinants of environmental risk evaluation

We present a dual-process risk perception model that integrates cognitive and emotional as well as consequentialist and deontological components by distinguishing between two modes of evaluative processing: (a) a consequentialist evaluation that focuses on potential consequences and (b) a deontological evaluation that focuses on moral values. Each of these two modes is assumed to trigger specific cognitive evaluations, specific emotions, and specific behavioral tendencies concerning a perceived risk. We conducted an experiment (N = 270) that tested whether the relative dominance of the two evaluative modes would depend on the causal structure of the environmental risk being evaluated and on the social role of the evaluator. Three types of causal structure were varied by providing scenario information: (a) anthropogenic risks that endanger only nature, (b) naturally caused risks with potential harmful consequences for humans, and (c) anthropogenic risks that may harm humans. Participants evaluated each scenario from the perspective of one of three social roles: mayor, expecting parent, and environmental activist. For each scenario, participants specified their focus and evaluated the event’s morality and perceived risk, the intensity of specific emotions, and their preferences for prospective behaviors. Results showed that the consequentialist evaluation was generally stronger than the deontological evaluation and was less affected by the experimental manipulations. The deontological evaluation was substantially affected by the risk’s causal structure. It was stronger for anthropogenic than for natural causation; risks caused by humans were associated with greater perceived moral blameworthiness, more intense morality-based emotions (e.g. outrage), and a stronger tendency to perform agent-related behaviors (e.g. aggression) than naturally occurring risks. The effect of the social role was less pronounced than that of the causal structure. Furthermore, the effect of an evaluative focus on behavior was fully mediated by emotions for deontological evaluations and partially mediated for consequentialist evaluations. The implications for environmental risk perception and communication are discussed.     

Strategies to create risk awareness and legitimacy: the Swedish climate campaign

Social means of risk regulation often only arise in response to media attention and public opinion. In contrast, in the case of climate change, the Swedish government proactively launched a public information campaign to promote public awareness and knowledge of the risks associated with climate change, with the explicit objective of promoting acceptance of public means of reducing greenhouse gas emissions. This paper analyses the framing of climate change in the Swedish climate campaign and its communication strategy. What was the message of the campaign narrative? What did it imply concerning the causes, effects, and management of and responsibility for climate change? What means were used to communicate the risks of climate change? The paper analyses the campaign narrative, its references to various affective images of climate change, and the various storytelling techniques it used. It concludes that the Swedish climate campaign relied on a unidirectional view of risk communication and proffered a narrative containing inconsistencies and ambivalence. The analysis demonstrates that despite a thoroughly worked‐out strategy, a well‐defined message, and the intention to speak clearly, a complex problem such as climate change cannot easily be transformed into a single, coherent story.