图形创意在平面广告营销设计中的表现及应用

在生活节奏日益增快的今天,大部分人已经失去了阅读文字的兴趣,他们更愿意接受的是简单易懂、创意性强的图形等。将创意图形运用到平面广告设计中,能提升广告的趣味性,使人们在观赏图片的过程中能带来视觉上的享受。本文主要对图形创意在平面广告设计中的表现及其应用进行简单的叙述。     

现代商业环境下的图形设计

图形是现代激烈竞争的商业环境中重要的传播媒介。商业图形设计与传统文化密不可分,设计师需要对传统图形艺术进行重新审视。商业领域中的全球化交流,要求现代商业图形设计不仅要满足本国消费者的解读和审美需求,还要让图形成为全球的通用语言,从而将商品信息迅速传递给国际消费者。图形设计作为一门视觉艺术,不仅要满足消费者的审美需要,还担负着引导消费者审美水平的责任。     

浅析互联网新闻动画的图形设计

新闻动画是互联网与传统新闻结合的一种信息解读方式,利用动画轻松的形式直观生动的诠释新闻内容,提升了观众的体验层次,加深了受众对新闻信息的理解,成为了一种深受观众喜爱的表现形式。新闻动画中的图形设计是这类动画重要的制作流程,本文通过对新闻动画的创作剖析,探讨新闻动画图形设计中的几个问题。     

言之有理——冈特·兰堡招贴艺术中的图形语言特征

21世纪是读图时代,人们会很自然地对各种传媒信息进行选择和接纳,作为视觉传达的信息如何表现与传达的,与图形语言如何被解读有直接的关系。一幅成功的招贴设计作品,必然要求有独特的图形语言。本文研究了德国平面设计大师冈特·兰堡的招贴艺术中的图形语言特征。     

在企业信息系统中构建Web应用中分析图的动态形成

本文通过对Web应用程序中图形的应用研究,提出了动态产生图形的思想,并将该思想成功应用在Web应用程序的开发和企业信息系统中,对企业信息系统中的分析和决策系统的处理起到了很大的作用,通过动态图形处理,提高了企业处理分析信息的有效性和可靠性。     

论图形语言在标志设计中的识别性

标志的形式是一种"艺术符号",具有表现性和可认知性的特性.标志设计将传达给受众的信息要高度地概括与凝练,并运用一种简洁的形式来表达,标志设计即运用视觉符号的某种象征性,以其简单易懂、易识别的特性来传达信息.由于标志具有其识别性的特征才能在推广应用中发挥出强烈的视觉表现力,因此,标志设计的"图形"表现与视觉传达中的识别性则是密不可分的.     

词语形象感的认知机制及其教学的运用

词语形象感,即为词语在读者的意识中引起的一种情绪联想反映.文章以英语中的动物词和颜色词为例,分析说明词语具有形象感的认知机制,即图形-背景的分离.作者进而把这种理论分析运用与英语精读课堂教学中,让学生了解英语国家文化,并加深对元语言的认识.     

浅谈平面广告设计中的图形创意

图形作为平面广告中的主要视觉元素,其表现效果直接决定了平面广告设计的成功与否,因此,图形在是广告设计创意的主要对象。图形创意作为广告设计的主要工作内容,有着其特有的应用原则和表现形式,并可通过多重的表现手法来完成创意过程。     

基于逻辑推理理论的图形推理范式研究

随着互联网时代的到来,越来越多的图形信息充斥在我们眼前,这就使图形学无时不刻的出现在我们日常的生活中。通过对逻辑推理理论的探索,推导出图形推理图式,同时总结出一套图形推理图示的使用方法,可应用于当前较为流行的界面设计领域,为之后的界面设计版块分布关系提供理论依据和设计来源,也可提升人的图形认知效率。     

论《视觉传达设计》课程中的图形设计教学

本文针对《视觉传达设计》课程中的图形设计教学，结合图形的传达优势、现代图形设计观念及应用规律，以信息论、系统论等理论充实教学，对图形设计教学总结并提出了全新的教学方法，     

A commentary on “Understanding Dog-Human Companionship”

“Understanding Dog-Human Companionship” is important insofar as the article is a quantitative study that validates many qualitative studies of the human-dog relationship and the meanings that dogs have to their owners. The article suggests questions about consumer behavior that go beyond dog ownership. Aspects of dog ownership could be applied to ownership or “consumption” of many things — including cars, spouses, and children.     

‘Blame it on marketing’: consumers' views on unsustainable consumption

This paper addresses consumers' attitudes towards consumption, the extent to which excessive consumption is perceived as an environmental problem and what consumers perceive as their personal responsibility vs. that of marketing for this consumption. Findings from a focus group and a survey administered to lecturers of a university in Portugal are reported. A critical reflection upon the findings reveals that participants view consumption as excessive and mostly due to marketing, but do not associate high levels of consumption with environmental damage. The consumers surveyed did not accept personal responsibility for excessive consumption, and many of them do not perceive their actions to have a significant impact on the environment. The high educational level of our sample makes these findings of particular concern. This paper feeds the debate on sustainable marketing and expresses the need to address consumers', as well as marketing's, place in sustainability. Implications of this study are drawn and directions for future research are suggested.     

Comment on “Improper use of endogenous formative variables”

Cadogan and Lee's point can be made simpler by referring to the basic math underlying these relationships. The larger problem with this paper, as with the bulk of the formative measurement literature, is a failure of imagination, which is holding back progress in a variety of fields.     

车货匹配平台价值共创逻辑的演进——从“再中介化”到“去中介化”

文章以运满满为研究案例,对车货匹配平台的价值创造活动展开研究,分析平台价值创造逻辑的演进,从中归纳运满满的成功经验,为车货匹配平台的发展提供经验借鉴。研究发现：车货匹配业务是多个参与主体的价值共创活动,物流平台企业介入车货匹配业务后,促使新的车货匹配生态系统的形成,不仅使车货匹配平台的价值共创活动从车货匹配业务向其他增值业务延伸,也使价值实现的要素和价值共创的参与主体产生改变;平台经历了从“再中介化”到“去中介化”的演进,车货匹配生态系统内部“社会价值”的持续创造,为生态系统的发展演进提供了条件。     

Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making

A considerable body of psychological and neuroscientific research has demonstrated the existence of robust sensory correspondences between various features, attributes, or dimensions of experience in different sensory modalities. Despite findings indicating the importance of sensory correspondences to human information processing, research on purchase decision‐making has not to date focused sufficiently on this phenomenon. The present study examines how the lightness of packaging colors, and the location of products on a display shelf interact to affect consumers’ purchase decision‐making via perceived visual heaviness. As predicted, a display with light (dark) colored products positioned in the upper (lower) shelf positions increases shoppers’ perceptual fluency and facilitates their visual search, thus leading to the suggestion that “light” (heavy) locations are most appropriate for light (dark) colored products. Moreover, the lightness‐location congruent display is shown to influence people's choice behavior positively as well. This research also demonstrates that when consumers consider the lightness (in terms of their weight) of the products, they are more likely to choose light (vs. dark) colored products located in the upper shelf positions. These results therefore demonstrate that consumers’ purchase decision‐making may be promoted by in‐store environments designed to be congruent with their sensory correspondences.     

“妒能”如何变成“赋能”：职场妒忌对工作绩效的影响

职场妒忌是工作中非常普遍的现象，以往研究主要聚焦在职场妒忌的“阴暗面”，却未能对其积极效应给予足够的关注。基于自我一致性理论，并结合Arnold的行动序列作为整体逻辑，探讨了职场妒忌与工作绩效的内在作用机制。研究结果表明：职场妒忌对工作绩效具有显著的正向影响；内在动机与观察性学习分别在职场妒忌对工作绩效的影响中起部分中介作用；内在动机与观察性学习在职场妒忌与工作绩效之间存在链式的中介作用；职场友谊对“职场妒忌内在动机观察性学习工作绩效”这一链式中介路径起调节作用，即职场友谊越高，职场妒忌对内在动机的正向作用越强，内在动机与观察性学习在职场妒忌与工作绩效之间的链式中介作用越强。