Consuming heritage: Perceived historical authenticity

This paper examines tourists' perceptions of the historical authenticity of The Rocks, Australia, a heritage precinct fashioned by the Sydney Cove Redevelopment Authority. It argues that overall tourists perceive this representation of history as authentic. Gender, income, education level, position in lifecycle, place of residence, and previous visitations to The Rocks were also explored to identify how these variables might shape tourism experiences and subsequent negotiations of authenticity. The overall uncritical “consumption” of the commodified version of history as heritage is regarded as a matter for concern. The commodified environment based upon the rhetoric of Australian nationalism has silenced alternative versions of the past which highlight oppression, racism, and conflict.     

Negotiating authenticity: Cathar heritage tourism

This paper explores the negotiation of authenticity with the case of Cathar heritage tourism in southern France. Also known as the Albigensians, the Cathars were a medieval sect practicing in the Languedoc Region of southern France from the tenth to the fourteenth century. Cathar heritage tourism is based upon various museums, heritage centers, castles, and seasonal trading fairs or markets supplemented by the activities of Cathar re-enactment or ‘living history’ societies. This interest in Cathar heritage has led to a highly saturated calendar of events. In 2010, for example, the total number of all varieties of these events in France was 36, with over 4000 people actively participating and the events attracting upwards of about 3 million visitors annually.

Based on a case-study approach, the geographical breadth of Cathar heritage tourism in France is outlined, giving brief case studies of each of the main types of tourist experiences. This is followed with a discussion on how notions of authenticity and commodification are constructed by key participants through the staging of particular types of Cathar heritage tourism.     

Cultural heritage authenticity: A producer view

The role of the producer (i.e., heritage manager) in shaping the meaning of authenticity is conceptually underdeveloped. We adopt the position that tourists' perceptions of cultural heritage authenticity are greatly influenced by the core attributes of the cultural heritage object and how it is produced. Building on existing research and our analysis, we contend that the Cultural Heritage Object contains three core and overlapping attributes: physical form (Form), links to what is culturally and historically significant (Links), and vitality to actively transmit meaning (Vitality). Using this tripartite conceptualization, we approach Heritage Production Authenticity in terms of the object's Indexical and Iconic cues. In doing so we provide a powerful basis to develop our understanding of heritage production authenticity.     

Knowledge transfer processes in the authenticity of the intangible cultural heritage in tourism destination competitiveness

ABSTRACT

As tourism based on intangible cultural heritage usually encompasses a knowledge transfer process, the authenticity of the heritage (or its perception) can be affected by knowledge transfer. These knowledge transfers occur to present the heritage to the tourists (courses, tour guiding, etc.), but also in the destination itself when the heritage knowledge is codified in museums, tour guides are trained, or the heritage is transferred to newer generations. These situations present potential challenges where authenticity is distorted or even lost, and it affects the competitiveness of the destination. The work attempts to analyse those knowledge transfers and their challenges regarding authenticity to sustain the competitiveness of the destination.     

The role of authenticity,experience quality,emotions, and satisfaction in a cultural heritage destination

ABSTRACT

Recent studies have shown the increasing importance of affective and subjective variables, such as experience quality, authenticity, and emotions in the formation of tourist satisfaction. This paper is a pioneer in jointly analysing the influence of authenticity in its double dimension, experience quality, and emotions variables on satisfaction in a cultural context. This study uses the structural equation modelling approach (Partial Least Square) and shows the direct and positive influence of objective and existential authenticity on the quality of the experience, as well as the direct and positive influence of the quality of experience on emotions. It is highly relevant to focus on both cognitive and affective dimensions of authenticity to improve the quality of the tourists’ experience. No previous studies in the literature examine the possible relationships between the different dimensions of authenticity on the quality of the experience and on emotions. The work reveals the importance of such variables in generating greater tourist satisfaction with the visited destination.     

Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives

ABSTRACT

Authentic intangible cultural heritage (ICH) provides a community with a unique selling point in the globally competitive tourism industry. The process of commodification of ICH, however, has threatened its authenticity and thus sustainable tourism approaches are required to achieve successful transmission and promotion of ICH as a sustainable tourism resource. This paper explores the priorities of ICH practitioners in relation to the development of ICH as a sustainable tourism resource, by utilising South Korea as a case study. The results revealed that from the ICH practitioners’ perspectives, authenticity is a holistic notion integrating the transmitted customs, inherited meanings and the practitioners’ identities. ICH practitioners agree with the potential positive symbiotic relationship between transmission of authentic ICH and promotion of ICH as a tourism resource. To achieve the positive symbiotic relationship, locals’ awareness of ICH, ICH practitioner empowerment and parallel development between tourism development and transmission of ICH are necessary. To date, the practitioner approach to the authenticity of ICH and ICH as a sustainable tourism resource is little explored in the literature, thus this paper makes a valuable addition to the area of sustainable heritage tourism.     

Tourism,heritage and cultural performance: Developing a modality of heritage tourism

Research has shown that heritage is a contested concept which not only creates unnecessary binaries but also perpetuates essentialized First World imagery of Asian countries. To assist in its reframing, this paper proposes critical ethnography. It is argued that through it, a more nuanced and community-based understanding of cultural heritage can be developed, thus allowing the articulation of modalities of cultural heritage and the formation of alternative imaginaries. To develop this point, the essay problematizes the heritage concept, examines how governing policies and tourism frameworks define cultural heritage vis-àvis its use in the tourism industry, and discusses the theoretical sources and intellectual legacy of critical ethnography. Cases from Batanes and Marinduque provinces, the Philippines, are reviewed to serve as background. With critical ethnography as a strategic method, the essay suggests that the semiotics of heritage tourism can be broadened and possibilities for social change in Asian tourism and hospitality established.     

Deconstructing the internal structure of perceived authenticity for heritage tourism

Abstract

Although modern society is more inclined to view authenticity from a postmodernist perspective, few quantitative studies on heritage tourism explored existential authenticity in detail. This study deconstructs authenticity into three components – object-related, intra-personal, and inter-personal – and then constructs a complete model by exploring each component’s internal structures, asking to what extent travel motivation is an antecedent and loyalty, a consequence. Data were obtained from 1,088 valid survey questionnaires distributed in Pingxi, Taiwan. Study findings confirmed the reliability and validity of the items used to measure the construct of authenticity. Regarding the internal structure of authenticity, intra-personal authenticity plays a mediating role between object-related authenticity and inter-personal authenticity, and this inter-personal authenticity may be the final value that tourists perceive. Compared with recent related studies, this model more comprehensively explains the degree of variation in loyalty, reflecting its importance for heritage tourism management and marketing. If a destination remains authentic, tourists are willing make a return visit. Authenticity may enable tourism managers to strike a balance between preservation and development when achieving the long-term goal of sustainable development.     

The construction of intangible cultural heritage: A Foucauldian critique

Within tourism studies, there has been limited attention to the concept of World Intangible Cultural Heritage, its discursive normalisation and its effects at the level of the nation or public sphere. Through a discourse analysis of a public institutional document on intangible cultural heritage in Scotland, we demonstrate how Foucault's power/knowledge dyad unfolds at one of its points of application. Our key findings include that discursive strategies of conviction (such as inventorying) are deployed to frame intangible cultural heritage within an existing discursive field of relationship that articulates with Scotland's contested political position within the United Kingdom; and that notions concerning the importance of safeguarding intangible cultural heritage have been constructed through discourses of its fragility and immateriality.     

Traditional costume experience at a cultural heritage festival

The experience of traditional costumes on palace grounds is a unique phenomenon of cultural heritage tourism in South Korea. This study investigated the impact of the experience of the traditional Korean costume, Hanbok, on festival satisfaction. Based on the theoretical background, five dimensions of festival experiences were derived: playfulness, escape, placeness, togetherness, and sacredness. The proposed model was empirically tested in a field study with 374 respondents participating in the Royal Culture Festival held at the UNESCO World Heritage Sites in Seoul, Korea. The regression analysis showed that all five dimensions of festival experiences had a statistically significant impact on festival satisfaction. This study affirms that the Hanbok experience plays a key moderating role in the relationship between four of the five dimensions of festival experiences and festival satisfaction. Detailed academic and managerial implications are provided.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Economic valuation of cultural heritage sites: A choice modeling approach

Despite growing attention by researchers and policy makers on the economic value of cultural heritage sites, debate surrounds the use of adequate methods. Although choice modeling techniques have been applied widely in the environmental economics field, their application in tourism and cultural economics has been much more limited. This paper contributes to the knowledge on the economic valuation of cultural heritage sites through a national choice modeling study of Old Parliament House, Australia. The study sought to value marginal changes in several attributes of this site and revealed that only some of them are valued positively: extending the period of temporary exhibitions, hosting various events, and having ‘shop and café’ and ‘fine dining’. Advantages of using a mixed logit model are provided and managerial and policy implications are discussed.     

Extending and adapting the concept of quality management for museums and cultural heritage attractions: A comparative study of southern European cultural heritage managers' perceptions

Quality in cultural heritage attractions is mainly approached from the visitors' satisfaction perspective, and the literature does not contain a clear definition of quality in the management of cultural heritage sites open to the public. The present study aims to reframe this trend. By way of theoretical contribution, we propose a definition of quality in cultural heritage attractions management based on dimensions such as the capacity of preserving the cultural assets, the ability to communicate effectively their significance, the quality of commodification for visitor use, and the ability to boost intercultural competence and promote intercultural dialogue. Based on the above, an empirical, qualitative study was conducted on the cultural heritage managers' current perceptions of quality. The results suggest that a profound asymmetry exists among practitioners' opinions and practices, and four types of cultural heritage managers were defined with regard to their perception of quality: Reactionary, Reticent, Pragmatic, Enthusiastic.