企业文化与企业诚信

企业文化的核心是价值观,实现价值观的内核是诚信,二者具有一致性.诚信是企业文化建设的起点,也是企业成功的基础.现代企业要为实现诚信提供制度保障,更要在企业文化中赋予诚信以核心地位,并将企业诚信贯穿到企业方方面面.在企业文化中落实诚信、构建诚信体系,首先要在企业内部培养诚信的企业文化,树立诚信的文化氛围;其次,要在企业外部建立产品诚信、服务诚信、销售诚信、竞争诚信等客户诚信;再次,要在企业之间以诚信结盟,实现资本与资源的有效调配和高效利用.诚信建设不会一蹴而就,要始终贯穿于企业的每一个环节和一切活动之中,持之以恒,并不断加强诚信管理.     

Responses Toward Corporate Crisis and Corporate Advertising

This article investigates how individual differences affect consumer responses to corporate advertising during a corporate crisis. Study 1, based on qualitative data, showed brand ownership, involvement with the crisis, and news media exposure were important factors in understanding consumer response toward the crisis and the company. Study 2, a survey, empirically demonstrated that prior attitude toward the company was the most critical factor affecting advertising-related behaviors. The study further suggested consumers of the brand were more likely to view the company favorably, to know more about the company, and to be more involved in their following of the crisis.     

企业价值观与企业管理模式

企业价值观日益成为现代企业管理的核心原则和灵魂因素，它决定着企业管理模式及其相关的方方面面。知识管理模式，将是以人力资本和技术为动力，以高新技术产业为支柱，以强大的系统化、高新化、高效化的科学研究体系为后盾，以信息生产和利用为核心，用知识价值不断更新目标经济的一种新型企业管理模式。     

公司治理与企业社会责任研究

<正>一、引言企业社会责任研究兴起于20世纪初,从20世纪50年代开始,西方学术界和企业界就对企业社会责任展开了热烈的讨论。目前对企业社会责任研究可分为两部分,第一部分是对企业社会责任概念的界定和完善     

企业思维模式的新趋势:企业利益相关者问题研究

在中国众多企业奉行“股东至上主义”或“消费者第一”的固定思维模式的今天,提出了利益相关者的思维模式。作者在综述有关利益相关者国内外研究现状的基础上,系统地阐述了利益相关者的定义、分类、特点。作者展望了对企业不同利益相关者的重要性及影响程度的研究、利益相关者满意度和企业绩效的关系等方面的研究,将有助于企业更好的平衡各利益相关者的利益,提高各利益相关者的满意度,提高企业综合竞争能力。     

企业兼并与边界重构:一个基于现代企业理论的分析框架

兼并是企业进行外部扩张的重要手段 ,但企业兼并本身是一把双刃剑。兼并是否能够获得理想的绩效 ,在一定程度上取决于兼并后企业的边界是否最优。本文基于现代企业理论 ,从企业的交易频率、资产专用性和契约环境三个维度分析了影响企业边界的因素 ,并进一步指出企业兼并的最终极限是企业的有效边界。由于兼并不同于企业通过自身积累而进行的扩张 ,完成兼并后的企业边界往往并不是相对有效的 ,企业必须进行边界重构。企业在综合考虑边界重构成本和政策环境的基础上 ,可以采取消除边界冗余等相应措施实施边界重构。     

Corporate Identity and the Advent of Corporate Marketing

This paper places corporate identity studies in a historical context with the writer arguing that there have been four distinct phases in the area's evolution. Currently, there is increasing international and interdisciplinary contact between scholars engaged in identity research. Recent developments have led the writer to postulate that the literature on corporate identity, organisational identity and corporate communication may be regarded as forming the basic building blocks of a new, cognate area of management which in time may be known as Corporate Marketing.

However, the marketing mix as applied to organisations in their totality will need to be rethought. In this paper the 4Ps are extended to 10Ps with philosophy, personality, people, performance, perception and positioning complementing the existing 4Ps. In addition, the author identifies nine key interfaces, which need to be examined by managers and consultants when reviewing an organisation's identity. Such interfaces represent 'moments of truth' for an organisation's senior management when evaluating their organisation's identity.     

试论企业价值观与企业形象塑造

在竞争日益激烈的市场经济条件下 ,企业形象塑造已成为众多企业制胜的法宝 ;而作为企业形象塑造核心的企业价值观 ,直接影响着企业形象的精神层、制度层和物质层等各个层面的形象塑造效果。因此 ,为了迎接WTO的各种挑战 ,中国的企业形象塑造 ,应在树立体现时代特色的科学的现代企业价值观的基础上 ,适时导入CI战略 ,打造“MADEINCHINA”的中国名牌。     

为何选择基金?

目前广大投资者可以投资的项目很多,有储蓄、保险、债券、股票和基金.那么,何谓基金呢? 通俗地讲,基金就是通过汇集众多投资者资金,交给银行保管,由专业的基金管理公司负责投资于股票和债券等证券,以实现保值增值目的的一种投资工具.基金作为投资品种队伍中的后起者,有着其他品种不可比拟的优势.     

Corporate Culture

This study tests the relationship between the Peters and Waterman cultural criteria of customer closeness and corporate values and the scales of marketing effectiveness as developed by Kotler. Analysis of data collected from 54 mid-American companies suggests a positive association. Marketing effective companies appear to have distinguishing cultural profiles when compared with marketing ineffective companies.     

企业公民

友成企业家扶贫基金会联合多家机构发起抗旱救灾倡议,西图公司荣膺“2010年度全球最具商业道德企业”,标致雪铁龙资助北京打工子女小学,     

Corporate Refocusing

During the 1980s, many conglomerates and other diversified firms reduced their diversification by refocusing on their core businesses. This paper provides an economic explanation for this phenomenon. It is argued that: (a) refocusing represents the natural response of firms to a more volatile external environment and a more competitive capital market; and (b) over-diversified firms that refocus will achieve improved profitability and a higher market value, and will thus protect themselves from hostile takeover.     

企业公民

沃尔玛中国荣登中国品牌百强榜2009年12月22日,由人民日报社人民网与《中国新闻周刊》联合举办的共和国60年经济盛典系列评选中国经济百人榜、中国品牌百强榜暨第四届人民社     

企业公民

格林豪泰:搭建"退役运动员就业绿色通道"在赛场上奋力拼搏、万众瞩目的运动员,退役后因技能、伤病等原因,缺乏工作机会的他们生活容易陷入困境。就此,格林豪泰酒店管理集团8月启动"运动员就业绿色通道",尽力帮助这些退役运动员就业。     

企业公民

欧莱雅向四川捐款210万元扶贫助学8月13日,四川省首个"欧莱雅扬帆班"在攀枝花市盐边县渔门中学开班。与此同时,欧莱雅中国正式宣布,将捐款210万元在四川扶贫助学,包括在四川援建2个"欧莱雅扬帆班"以帮助当地贫困儿童继续学业及在20所初中设立"欧莱雅扬帆爱心图书库"。民建四川省委秘书长秦启光,攀枝花市政协副主席、市委统战部部长赵勇,欧莱雅中国副总裁兰珍