供应链和虚拟企业:比较及转化

供应链管理和虚拟企业是已经在世界范围所采用的概念。这些概念包括一系列管理、组织和技术问题,公司为了提高竞争能力,开拓市场机遇,建立合作联盟。供应链管理是一种集成的管理思想,从战略上整体地整合供应商和顾客。虚拟企业是一种动态的临时组织形式,不同的企业为了开拓商业机遇而通过合作弥补自身竞争力的不足。虽然他们有各自的特点,但是也有共同点。     

Bringing dark data into the light: Illuminating existing IoT data lost within your organization

Companies are making substantial investments in placing sensors out in the field and within products and equipment. These Internet-of-Things (IoT) technologies provide an unprecedented opportunity to harness data-driven insights to improve business performance. While the IoT is often framed as a next-generation technology, many businesses already are awash in these data because their existing operational technologies and other equipment generate substantial amounts of data. These data, along with the insights they generate, remain dark—out of sight and unused. Many managers are unaware of the existence and uses of such data. To shed light on the business opportunities afforded by exploiting dark data, this article provides managerial advice and demonstrative case studies in four strategic categories: improving returns on assets, reengaging customers, creating new products and business lines, and transforming business models.     

Customer relationship management in retailing: A content analysis of retail trade journals

The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in retailing. Specific objectives were to (1) identify organization and infrastructure requirements for CRM effectiveness, (2) identify CRM objectives and goals of retail companies, (3) identify data mining tools utilized by retailers to perform CRM functions, and (4) identify CRM strategies used by retail companies. A keyword search within business databases using CRM and CRM identified publications with CRM content. Content analysis was used on articles (N=149) drawn from Stores, Chain Store Age, Harvard Business Review, and Retail Forward over a 5 year period (2000–2005). Selected articles were stored as text files in QDA Miner, a computerized qualitative analysis tool. Key organization/infrastructure needs emerged focusing on data structure, organizational systems, technology structure, and data accessibility. Retailers goals/objectives and strategies focused on marketing, customer service, understanding customers through data analysis and increasing acquisition and retention through customer loyalty programs. Data mining tools identified supported marketing and customer analysis efforts. Findings provide insight into the challenges retailers face as they implement a more customer-centric business strategy.     

Online privacy as a corporate social responsibility: an empirical study

Information technology and the Internet have added a new stakeholder concern to the corporate social responsibility (CSR) agenda: online privacy. While theory suggests that online privacy is a CSR, only very few studies in the business ethics literature have connected these two. Based on a study of CSR disclosures, this article contributes to the existing literature by exploring whether and how the largest IT companies embrace online privacy as a CSR. The findings indicate that only a small proportion of the companies have comprehensive privacy programs, although more than half of them voice moral or relational motives for addressing online privacy. The privacy measures they have taken are primarily compliance measures, while measures that stimulate a stakeholder dialogue are rare. Overall, a wide variety of approaches to addressing privacy was found, which suggests that no institutionalization of privacy practices has taken place as yet. The study therefore indicates that online privacy is rather new on the CSR agenda, currently playing only a minor role.     

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

CRM has traditionally referred to a company managing relationships with customers. The rise of social media, which has connected and empowered customers, challenges this fundamental raison d'etre. This paper examines how CRM needs to adapt to the rise of social media. The convergence of social media and CRM creates pitfalls and opportunities, which are explored. We organize this discussion around the new “social CRM house,” and discuss how social media engagement affects the house's core areas (i.e., acquisition, retention, and termination) and supporting business areas (i.e., people, IT, performance evaluation, metrics and overall marketing strategy). Pitfalls discussed include the organization's lack of control over message diffusion, big and unstructured data sets, privacy, data security, the shortage of qualified manpower, measuring the ROI of social media marketing initiatives, strategies for managing employees, integrating customer touch points, and content marketing.     

Characteristics of Internet Users and Their Privacy Concerns

Abstract

Concern about the privacy of online consumers is a global issue. Given the global nature of the Internet, companies planning and implementing e-commerce must understand the differences in privacy concerns of consumers in different cultures with different social/economic contexts to become effective in business. Motivated by this need, this study analyzes and compares the privacy concerns of online consumers in China and the United States, identifies major factors related to these concerns, and discusses the cultural/social/economic backgrounds of the related phenomena found in the study.     

客户粘性的经济后果研究：基于供应商授信视角

供应商授信是企业融资的重要方式之一，本文以2013-2018年A股上市公司为研究样本，深入考察客户稳定性对企业供应商授信的影响及其作用机制，研究结果表明：(1)企业的客户稳定性越强，获得供应商授信的额度越多。该结论在采用工具变量法、倾向得分匹配法和替代变量等一系列稳健性检验之后依然成立。(2) 作用路径识别发现，企业经营业绩、信息环境和审计意见对客户稳定性与供应商授信的关系具有部分中介效应，其中企业经营业绩传递了约12%的客户-供应商的授信效应；信息环境传递了约5%的客户-供应商的授信效应；审计意见传递了约91%的客户-供应商的授信效应。(3)异质性检验发现，当企业所在地信任度较低、法制环境较差时，客户稳定性对企业供应商的授信额度影响更为明显。     

New Communications Approaches in Marketing: Issues and Research Directions

In the early part of the 21st century, the media landscape has been dramatically affected by the introduction of new, largely digital media. This increase in the number of media has been driven largely by improvements in technology and how customers interact with the technology and each other. In this paper, I describe the kinds of new media that companies are using to engage customers and the challenges that these media present from the perspective of the marketing manager. In addition, using the management challenges as a framework, I describe the research opportunities posed by these media and where marketing academics can make the greatest contributions.     

Implementing product platforms in the global enterprise: Lessons from an LED industry leader

Product platforming—using technology subsystems or components that are shared within and across product lines—is a proven way to increase the effectiveness of innovation processes in established companies and startups alike. Yet, embracing the product platforming strategy turns out to be difficult in practice, particularly within the context of global, diversified companies. In this article, we examine the strategies and challenges of implementing product platforms across multiple business segments and multiple geographies. Using the experience of global LED industry leader Signify, we explore the challenges of global platforming and the technological, organizational, management process transformations needed for success. We also examine how platforming strategies change as manufacturers enter the world of connected things.     

The Influence Of Board Diversity On Company Performance Of South African Companies

A board of directors forms one of the pillars of a robust corporate governance framework. Board diversity can offer both challenges and opportunities for a company. In this article we investigate whether diversity of a board influences company performance as well as the change in company performance for the Top 100 South African companies listed on the Johannesburg Securities Exchange in 2013–2015. Tobin’s Q and Return on Assets are used as performance measures. Our findings show that the proportion of women on a board, the number of directors with a business qualification and board size are significantly positively related with the performance of South African companies, whereas the ethnic diversity of a board is significantly negatively related with the performance of South African companies.     

Piracy in China

In a global marketplace, doing business in China is inevitable. Companies that conduct business in China, especially manufacturing and distribution, are particularly sensitive to piracy. It is common knowledge that piracy can be found everywhere in China, and in virtually every industry. This article analyzes Intellectual Property Rights and the business structure in China. Herein, the legal system is evaluated and common problems facing companies operating in China are discussed. We conclude with suggestions for companies currently operating in China, as well as those which plan to enter China in the near future. The opportunities of doing business in China outweigh the threat and fear of piracy.     

Data mining and automated prediction: A pedagogical primer for classroom discussion

The authors present a pedagogical primer on the highly controversial business strategies of data mining and automated prediction. They provide a summary that allows business professors and students the opportunity to better understand the privacy and ethical issues that arise from high-tech, Internet-based organizations implementing programs to collect and analyze large quantities of personal data from the users of their systems, and then using this data to make assumptions and projections on individual behaviors. The teaching summary also includes a consideration of the role that governments can play in limiting the ability of large tech-based companies to mine personal information for commercial application.     

美资制造业回流的成因分析及对策

在中国区位优势下降和美国重振制造业政策等多重因素的叠加影响下,美资制造业正在从中国东部地区悄然回流。在制造业撤离还未形成一种趋势前,中国政府要因势利导地采取对策:增强中国的区位优势;着力提升外资企业的根植性;引导外资投向中西部;促进代工企业向精致化发展;评估区位优势,预警外资撤离,以减少撤离可能或延缓撤离过程,从而减轻对中国经济、社会及产业发展的不利影响。     

The Role of Language in the Communication Process Between Business and Government: Evidence from Russian Firms

Abstract

The paper investigates how language facilitates communication process between government and business. We use Russian context to show barriers and challenges of using language in official communication between governmental authorities and Russian companies. In our work, we demonstrate how language may produce employee’s misunderstanding and discuss typical sources of ineffective usage of language. The results indicate that problematic issues of both linguistic and non-linguistic nature can lead to serious implications for successful communication between government and business in Russia. We found that documentations’ complexity, which is perceived as such due to a complicated subject area they belong to (legal, tax, etc.) and language insufficiency applied are most likely to raise multiple problems related to government’s communication with business.     

When customers get clever: Managerial approaches to dealing with creative consumers

Creative consumers (defined as customers who adapt, modify, or transform a proprietary offering) represent an intriguing paradox for business. On one hand, they can signify a black hole for future revenue, with breach of copyright and intellectual property. On the other hand, they represent a gold mine of ideas and business opportunities. Central to business is the need to create and capture value, and creative consumers demand a shift in the mindsets and business models of how firms accomplish both. Based upon their attitude and action toward customer innovation, we develop a typology of firms' stances toward creative consumers. We then consider the implications of the stances model for corporate strategy and examine a three-step approach to dealing with creative consumers: awareness, analysis, and response.     

Reverse logistics practices in the glass sector in Spain and Belgium

The legal and social pressure to recycle materials is constantly on the increase. As a result of the physical characteristics of glass and its large-scale use, the glass-producing sector represents one of the most important in terms of volume when implementing reverse logistics practices. This article studies the relationships with suppliers and customers from the perspective of environmental demands on the part of the packaging and bottling companies that use this material. The study compares the results obtained in two European countries, Spain and Belgium, which present very different characteristics as regards consumer habits and recycling.     

Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence

Product bundling is an increasingly important marketing strategy within many industries, and consumer influence on companies' ranges of product bundles is, thus, becoming an important issue. The aim of this study was to investigate product bundling strategies consumers are exposed to by some selected companies in the Swedish automobile, travel and banking industries. Bundling strategies were considered in relation to business orientation as well as the consumer's potential to influence the product bundles offered by these companies. Fourteen qualitative telephone interviews were conducted with senior representatives from the three sectors. Interview respondents were selected in cooperation with their respective companies. Results underwent interpretative analysis, and the findings indicated that business orientation is linked to product bundling techniques and to the type of customer influence on product bundling. Consumers were exposed to mixed and complementary bundling strategies, and customers of companies that apply a market orientation were found to have greater opportunities to influence product bundles directly, whereas companies that apply a production‐oriented approach were less able to respond to their customers' wishes. Consumer influence on the product bundles of production‐oriented companies was found to be of a more indirect nature.     

Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case

Individual and collective ethical stances regarding ethical consumption and related outcomes are usually seen as both a form of concern about extant market offerings and as opportunities to develop new offerings. In this sense, demand and supply are traditionally portrayed as interacting dialectically on the basis of extant business models. In general, this perspective implicitly assumes the juxtaposition of demand side ethical stances and supply side corporate initiatives. The Eataly story describes, however, a different approach to market transformation; in this case a company and a social movement (Slow Food) have negotiated and collaborated prior to initiating a new business model. This collaboration process and its outcomes are described, focusing specifically on ordinary Eataly customers’ and Slow Food members’ reactions. Given that Eataly can be regarded as a case of mainstreaming, ordinary customers seem satisfied with the new offering and the Slow Food support for the initiative; the more purist members of the Slow Food movement had critical concerns, however, as happened in similar conditions, according to literature, with regard to Fair Trade. The Slow Food endorsement of the new venture has also been observed from the attitude–behaviour gap perspective, as it contributed to addressing the factors affecting the gap between attitudes and actual behaviours. Extensive qualitative data were collected and analysed over a 3-year period. The main study implications refer to the ways in which companies and social movements could interact to co-design new business models, as well as outlining consumers’ attitudes and behaviours towards such new offerings.     

For your eyes only: U.S. technology companies,sovereign states,and the battle over data protection

Who owns an individual's electronic communications data, who should have access to it, and what can be done with it? The battle of privacy versus security is currently raging between U.S. technology companies and national security forces. U.S. technology companies are adopting corporate foreign policies to respond to sovereign states’ efforts to access customer data, which could change and possibly even destroy their business models. This article discusses the struggles faced by these companies and the policies influencing the possible outcome, as will be determined in the European Union within the next few years.