从语域角度探讨外贸英语函电的语言特点

作为国际商贸沟通的重要手段之一,外贸英语函电有其独特的语言特点.本文探讨了外贸英语函电语域中的三个参数厦其对语言特点(套语,句法,语篇结构)的影响,旨在提高商贸工作者外贸英语函电的书面交际能力,从而更有效地进行商贸信息交流.     

外贸英语函电课程教学体系的创新性研究

外贸英语函电写作技能作为一项基本的职业技能,直接关系到高职学生的就业能力。本文基于浙江工商职业技术学院外贸英语函电课程教学实践的研究,分析了当前外贸英语函电课程教学现状,提出了外贸英语函电课程教学内容、教学模式、教学方法、教学条件等教学体系的创新性研究。     

《外贸英语函电》课程及数字资源建设的实践研究

随着我国与其他国家的经济交往日趋频繁,对外贸英语函电的学习变得越来越重要。目前,函电教学大多局限于词句的层面,课堂练习的载体有限,缺乏与相关课程的联系。通过对外贸英语函电课程在体系构建、教学方法、数字资源库建设及实践操作训练等方面的研究,《外贸英语函电》课程体系已经建立,课题组已撰写课程标准,开发了课程教材,探索并尝试开展模拟实战的教学,创建并完善《外贸英语函电》数字资源,但《外贸英语函电课》程仍需进一步研究。以期推进外贸英语函电课程及数字资源库建设的发展,提高该课程的实际运用效果。     

高职高专外贸英语函电课程教学方法探索

外贸英语函电是一门将英语写作与外贸实务相结合的实用性较强的课程。本文以外贸英语函电的课程特征为出发点,对高职院校外贸英语函电课程教学方法做了初步的探索。     

中西思维在外贸英语函电写作中的差异与影响

作为一项跨语言、跨文化的交际活动,外贸英语函电写作与思维方式存在密切联系。本文分析了中西思维差异产生的原因、思维差异对外贸英语函电写作的影响,并提出在外贸英语函电写作教学中的几种对策,以便提高学生外贸英语函电写作的能力,从而在跨语言和跨文化交流中有效地促进贸易活动的展开。     

案例互动与Simtrade平台融入我国本科院校国际经济与贸易专业外贸英语函电教学探索

外贸英语函电是我国本科院校国际经济与贸易专业的核心课程,在教学中侧重训练和培养学生的英语表达能力,尤其是英文信函撰写能力。目前外贸英语函电教学具有教师较难把握外贸函电行文特征和教师经济学背景有助于外贸函电教学的特点,将案例教学与Simtrade外贸软件平台与外贸英语函电教学相结合,将网络实习情境直接融入教学过程,更有利于发挥学生的主观能动性,使学生更好地掌握国际贸易实务操作流程,从而有效提高外贸英语函电教学的效果。     

提高外贸英语函电课程教学效果的方法

外贸英语函电是一门将英语写作与外贸实务等多个学科知识相结合的实用性较强的课程。本文以外贸英语函电的课程特征为出发点,对如何提高高职院校外贸英语函电课程教学效果提出了几条方法和建议。     

中职外贸函电课堂教学探讨

经过几年的教学实践和探索,根据外贸英语函电的课程特点和语言特点,针对中职学生这一特定人群,初步探讨了外贸英语函电的课堂教学方法。     

《外贸英语函电》教学方法探析

外贸英语函电是一门将外贸实务与外贸英语相结合的综合课程,是国际经济与贸易专业的重要的专业课程之一。《外贸英语函电》教学方法主要有：必要的讲授;组织模拟训练;努力为学生创造实训和实践的机会;要求学生课后进行必要的诵读。     

外贸英语函电在国际商务谈判教学中的应用

外贸英语函电是进行国际商务谈判的语言工具,两门课程核心都是围绕出口商和进口商之间的商品交易进行的。本文探讨了外贸函电英语与国际商务谈判的联系和区别,并对国际商务谈判中实施外贸英语函电教学给出了五点建议。     

The Effects of Euphemism Usage in Business Contexts

Transparency is important in today’s business environment. The use of euphemisms decreases transparency yet is increasing in business and business education. This study examines the effects of euphemism on people’s attitudes toward actions and their intentions to perform those actions. It also measures the effect of oversight on attitudes and behavioral intentions. Using a 2 × 2 experimental design, we measured participants’ attitudes by employing a semantic differential scale and behavioral intentions by using a simple yes/no question regarding the action described. A questionnaire with 20 brief scenarios provided the euphemistic (transparent) versus non-euphemistic (less-transparent) condition. Oversight versus non-oversight conditions were manipulated through instructions to participants. Hypotheses regarding the effects of euphemism were supported; participants were both more likely to rate an action as appropriate and to indicate they would take that action when stated euphemistically. Oversight did not have a significant effect on attitude toward the action, but did significantly affect participants’ intentions to take that action. Findings suggest both managerial and ethical implications for businesses. Greater transparency includes more straight talk and less euphemism and is recommended to ensure employees’ understanding and implementation of ethical business actions.     

Whose Culture and How Far? Culture Presentation in Current Business English Textbook Series

International business communication is associated with cultural norms of both native and non-native business counterparts. It seems that the study of culture presentation from the perspective of English as a lingua franca in business English textbooks has been rather underexplored. To this end, cultural contents in two internationally distributed business English book series published by leading publishers were examined. It was found that the selected textbooks in the series were in favor of a representation of native speakers in global business encounters, the inner-circle culture of native speakers was the dominant culture content, and the level of cultural presentation tended to remain in the knowledge-oriented rather than communication-based level. This leads to an argument in favor of critical and reflective culture presentations in business materials.     

The Development of Undergraduate International Business Practicums in Small Business Schools: An Experiential Learning Framework

The value of the inclusion of experiential learning opportunities in international business education has been well established in the literature. We set out to examine industry-identified skills and experiences that could lead to enhanced employability and early career performance. Through our extensive review of theory, empirical work, leading programs, practicum channels, and our own qualitative study, we proposed frameworks to help guide small business schools best structure their undergraduate international business experiential learning offerings. Specifically, we suggest the establishment of tracks or concentrations with supplemental skill focus, emphasis on foreign language proficiency, and requiring at least two international internship or service learning practicums, preferably abroad, that include mini-consulting projects, presentations, and deliverables.     

Multiple student learning objectives in basic business statistics: Strategies,assessment, and recommendations

The basic business statistics course is ideal for incorporating multiple objectives related to program learning goals common at most business schools. Along with quantitative reasoning skills, activities are described that allow the measurement of student outcomes related to oral communication and ethics. Strategies include the hidden curriculum approach, term projects involving real data, class presentations, and an emphasis on the ethical use of statistics. These approaches are implemented across multiple sections over multiple semesters, illustrating the untapped potential of this course for achieving multiple learning goals as well as how results can be used to refine assessment methods and improve instruction.     

Practical formalism: A new methodological proposal for business ethics

The traditional exposition of Kantian ethical theory in the business ethics literature is abstract, esoteric, and impractical compared to the more usable presentations of utilitarianism. This situation can be improved by identifying and describing the conceptual dimensions of formalistic ethical reasoning, as contained in the interplay between case and principle, with examples from the business/society literature. F. Neil Brady is Associate Professor of Management at San Diego State University. He has published several articles which appeared in Academy of Management Review.     

Aristotelian virtue and business ethics education

In recent years there has been an increased interest in the application of Aristotelian virtue to business ethics. The objective of this paper is to describe the moral and intellectual virtues defined by Aristotle and the types of pedagogy that might be used to integrate virtue ethics into the business curriculum. Virtues are acquired human qualities, the excellences of character, which enable a person to achieve the good life. In business, the virtues facilitate successful cooperation and enable the community to achieve its collective goals. The cultivation of virtue in students requires imparting knowledge about virtue and training students to be virtuous. A variety of instructional techniques are discussed including using case studies, collaborative and cooperative learning, role-playing, and video presentations. Business educators should emphasize to students that virtue considerations apply both to possible actions they may take and to themselves as moral agents. Since faculty may be viewed as role models, it is especially important that they set proper standards of behavior for students to emulate. Steven M. Mintz is the Dean of the School of Business and Public Administration at California State University, San Bernardino. His accounting ethics casebook, Cases in Accounting Ethics and Professionalism, is in its third edition and is published by McGraw-Hill.     

Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

This article provides the background and the events leading up to this special issue, and the composition of articles that follow. This special issue includes articles that take a bottom-up approach in understanding and explaining subsistence marketplaces, focusing on individual, communal, and cultural factors that influence consumers and entrepreneurs who live at or near subsistence, and who comprise a majority of the world's population. This bottom-up focus is distinct and complementary to the macro-level economic development and mid-level business strategy (e.g., base of the pyramid) approaches to the role of business in poverty alleviation. This special issue consists largely of papers based on presentations at the second subsistence marketplace conference held in Chicago in 2008, with articles and essays reflecting a healthy commingling of disciplinary perspectives that cuts across social and commercial enterprises.     

Professional ethics: Business students' perceptions

Professional ethics, a contemporary topic of conversation among business professionals, is discussed using the perceptions of college business students as the focal point. This research relates to the issues of college instruction in professional ethics, differences in perceptions of ethical behavior attributed to gender, and whether or not students' perceptions of ethical behavior can be modified. After presenting a review of the more important historical developments and research related to professional ethics, this paper focuses on the results of a study that compared a set of ethical responses of various groups of college students with each other. The results of hypotheses testing show an ethics maturation process from students' initial exposure to business courses through the graduate level. These tests also show that formal ethics training, i.e., a separate professional ethics course or unit is an existing course, is not a significant factor in this process. However, one may conclude that the students' perceptions of proper ethical behavior matures toward society's expectations during college life.James R. Davis is a Professor of Accountancy at Clemson University. He has published articles on professional ethics and made several presentations on the subject at professional meetings. Currently he is evaluating the different attitudes toward professional ethics of students in different international environments.Ralph E. Welton, Jr. is an Associate Professor of Accounting at Clemson University. He teaches a graduate course on the accounting environment which includes units on professional ethics and legal responsibilities of accounting professionals. His research interests include comparative international perceptions of business ethics and the individual's longitudinal ethics development.     

Open Innovation in Emerging Markets: A Business Model Perspective

There has been significant contribution to the management literature on open innovation and partnership strategy, detailing their nature and impact in a wide range of business environments. However, “strategic positioning” of the business model based on their interactions with other business entities has not received enough academic attention despite its implications for the new generation of start-ups in emerging markets who do not have any prior business models to emulate. This research conceptualizes a framework that would help strategists position their firm in the market by carefully analyzing its interactions with other business and social entities in the business eco-system.     

晋商文化及其对现代企业文化建设的启示

晋商是明清时期中国十大商帮之首,曾称雄商界500年。晋商在长期的经营实践中形成了颇具特色的企业文化,如重商立业的人生观,诚信义利的价值观,开拓创新的企业精神,以人为本的科学发展观念等,这些对现代企业文化建设有着重要的启示和借鉴意义。