我国开放式基金营销渠道研究

本文以开放式基金营销为背景,借鉴美国等共同基金产业发达的国家基金营销的方法,结合我国开放式基金的发展进入了营销竞争时代的现状,引进国外成熟市场的理念,形成以银行、券商、保险公司及其他基金经纪机构共存的销售方式,实现营销渠道的多元化。     

黑龙江省稻米流通通道实证研究

本文利用黑龙江省统计数据和大量实际调查数据对黑龙江省水稻流通通道进行了定性和定量分析,认为黑龙江省水稻具有较高的商品率,流通渠道的市场化从水稻流通量上体现得很明显。农民生产的水稻既可以直接卖给粮库、米业公司和私人粮贩,也可以加工后卖给私人粮贩和消费者。私人粮贩既收购水稻也收购大米,收购的水稻或直接卖给米业公司和粮库,或加工后卖给批发商、零售商和消费者;收购的大米卖给批发商、零售商和消费者。稻农种植水稻单位收益较高,但与其所面对的中间商相比经营规模较小,综合流通量和利润率两个因素,其总收益与整个流通环节中其他中间商相比并不高。     

The Evolution of Marketing Channels: Trends and Research Directions

Despite the vast increase in marketing channels research published in the past decade, few contemporary analyses review or synthesize the domain. This article provides a comprehensive review of marketing channels research from 1980 to 2014. To present a multidimensional view of marketing channels, the authors evaluate extant literature from four perspectives: (1) key theories and constructs, (2) marketing channel strategies, (3) units of analyses, and (4) substantive topics in channels research. A content analysis of the relevant topics within each perspective that have had the greatest impact on channel research provides insights into research trends. This multidimensional analysis offers an integrated guide to extant literature, as well as an outline of promising directions for research, in light of the most significant trends.     

The Role of Marketing Channels in Supply Chain Management

This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integration and forecasting of where the field is heading. Such a review identifies where the field of supply chain management (SCM) has been, where it is, and where it is likely to go within the domain of marketing. Importantly, our paper involves a strategic discovery of the anchoring of SCM thought in marketing. A prominent feature of this paper is a set of takeaways, delineated from the cross-section of SCM literature bases (marketing channels, logistics, purchasing, and operations management) that will facilitate the development of the topic of SCM in marketing. These takeaways serve as agenda setters for future research and potential applications of SCM in marketing. Overall, we contribute to the marketing and SCM literatures by (1) reviewing the breadth of the most impactful literature on SCM that is directly connected to the field of marketing, (2) summarizing the state-of-the-art of the SCM in marketing literature, and (3) forecasting via a series of integrated takeaways what research is needed and where the SCM in marketing is likely to progress.     

现代企业营销渠道发展的博弈系统分析

论文认为,在营销渠道形成的博弈过程中,存在着流通博弈、需求博弈和供应博弈等三类博弈.博弈分析的结果表明,顾客便利是营销渠道发展的基本要求,企业的发展阶段对于营销渠道的管理有着不同的要求,精确地设计营销渠道成为降低企业经营风险的有力手段,保持营销渠道的灵活性是增强企业核心竞争力的保证.     

营销渠道中的人际关系与跨组织合作关系:概念与模型

关于营销渠道中的跨组织管理行为和中国的关系,各自已有相当数量的学术论文发表。也有人将二者结合起来,探讨人际关系对中国企业进行渠道跨组织合作与管理的影响。然而,由于关系这一概念有丰富的内涵,大家的认识不统一,所以造成了相关的研究存在概念不清、测量工具混乱、讨论难以深入的问题。为了弥补这一缺陷,文章首先讨论了关系这一概念的基本内涵,然后将营销渠道中企业间的人际关系与跨组织合作关系相结合,提出一个理论模型,作为今后在理论上对相关问题进行进一步探讨的基础。     

Organizational Innovation Capability: A Driver for Competitive Superiority in Marketing Channels

This paper investigates the interplay between innovation and competitive superiority in the context of channel management by adopting a capabilities view. The relevance for channel marketing and management scholars is that we developed an environment-strategy-value contingency model to address the focal phenomenon. Our empirical results clearly support the key argument that managerial and technological innovations play an essential role in understanding of how competitive superiority is achieved in constantly evolving marketing channels. As such, our contingency factors involved have a significant intermediate role in each of the research contexts examined, indicating that the innovation capability has a channel specific profile.     

企业战略联盟的组织形态演进

长期以来,战略联盟一直是战略管理中倍受关注的焦点。从两条主线追溯了战略联盟组织形态的演进路径———其中一条是战略联盟的组织形态特征,另外一条则是企业联盟的战略涵义。分析战略联盟组织形态演进过程中的共同特征,对我国企业的发展和竞争具有一定的现实意义。     

Effects of Network Embeddedness on the Relationship Between Environmental Volatility and Interfirm Contracts

Purpose: This study examines the effects of an embedded network on the contractual relationship between exchange parties under conditions reflecting varying levels of environmental volatility and investigates the role of an important network factor—the embedded network—in the contractual relationship between manufacturers and their suppliers.

Methodology: The empirical test was conducted with manufacturing companies in the context of manufacturer–supplier relationships. Construct measures were based on existing measures and previous research. Measurement reliability and validity were established using exploratory and confirmatory factor analysis and an overall measurement model was assessed with structural equation modeling using LISREL.

Findings: The results of a survey of manufacturers indicate that firms in an embedded network preferred “soft” contracts even when they face volatile environments, whereas those facing volatile environments in a less embedded network preferred “hard” contracts with explicitly specified written requirements. Network partners carefully evaluated embedded networks (a critical factor that has not received enough attention) before forming contractual relationships in a network perceiving interfirm relationships differently.

Originality: The study introduces network embeddedness to explain governance mechanisms in volatile environments and shows that the explicit recognition of embedded network may facilitate the development of contracts with specific provisions as the contractual relationship evolves.     

跨国银行国际营销渠道的比较与选择

代理行和海外分行是银行国际分销渠道的两种主要模式。从合约理论来看,代理行是一种市场合约,海外分行是一种企业合约。本文运用合约理论分析和比较了这两种分销渠道的交易特征,并利用博弈论模型探讨了这两种分销渠道的运用环境和适用条件。     

Effects of Exclusivity Agreements on Supplier's Control Over Marketing Channels

Abstract

This paper outlines an investigation aiming to increase knowledge of the effects of exclusivity agreements on marketing channels. We focus on one of the more relevant benefits of exclusivity for manufacturers mentioned in the marketing literature: control over resellers. We analyze the different ways these agreements could affect the manufacturer's control over the distribution channel and propose five hypotheses regarding the consequences of exclusive territories and exclusive dealing on the supplier's control. The empirical results provide strong support for the hypotheses regarding their effects on control through bargaining processes.     

安全监管措施在食品网络营销渠道中的实施

随着计算机网络信息技术的发展,电子商务线上网购模式已经渗透到人们生活的各方各面,电子商务中具有的交易安全快捷、产品种类丰富、不受地域空间限制等特点,使得网络购物成为人们首选的购物方式。然而,电子商务交易中存在的问题也随着网络交易规模的扩大而逐渐凸显出来,尤其是在食品网络营销渠道中,食品安全问题以及违法销售问题等成为安全监管工作面临的重要问题,严重制约着食品网络销售的市场拓展。     

Organizational Politics:Tactics, Channels, andHierarchical Roles

This research examines the relationships among the types of self-serving political messages sent in organizations, the channels through which they are sent, and the targets to whom they are sent. Two theoretical streams converge in this study: Communication as Political Behavior and Media Usage Theory. A review and synthesis of these two bodies of literature yielded three hypotheses, each of which received strong statistical support. The data suggest that the process of encoding and transmitting self-serving messages is strongly related to the specific target to whom they are sent (boss, subordinate, or peer) and the channel through which they are sent (face-to-face, telephone, memo, or e-mail).     

The Relationship between Mutual TSI and Interfirm Contracts: The Moderating Effect of Strong Ties

ABSTRACT

Purpose: This study examines the influence that tie strength has on contractual relationships between exchange parties with specific investments and also explores the role of network intensity in contractual relationships between buyers and suppliers. We hypothesize that the relationship between transaction-specific investments (TSIs) and contracts is moderated by network intensity.

Methodology: An empirical test is carried out by analyzing buyer–supplier relationships of manufacturing companies. The construct measures were based on those obtained from prior research, and the reliability and validity were established using exploratory and confirmatory factor analysis. The overall measurement model was then assessed with structural equation modeling using AMOS.

Findings: We focus primarily on contract variables as a governance mechanism that can be affected by the strength of ties among firms and the results of our empirical study indicate that supplier TSIs improve the use of informal contracts while the use of formal contracts undermines the effect on supplier TSIs. In addition, we found that firms with weak ties with their partners in the network are more likely to use both formal and informal contracts than those with strong ties.

Contribution: Our study has several contributions. First, our research improves the understanding of the relationship between TSIs and the choice of contracts as a governance mechanism, especially for mutual TSIs. Second, our research improves our understanding of the network strength in the context of business-to-business relationships extending the understanding of the relationship intensity among firms in a network. Third, we focused on the effects of network intensity on contractual relationships.     

Game-Theoretic Coordination Mechanisms in Distribution Channels: Integration and Extensions for Models Without Competition

A significant game-theoretic literature on the coordination of distribution channels has developed over the past three decades. We provide an extensive analysis of an important subset of this literature, channels without competition. We review four major models that build on the initial work of Jeuland and Shugan (1983) – who developed a quantity-discount schedule that induces channel members to set price and non-price, marketing-mix variables (MM-variables) at channel-coordinating levels. Moorthy (1987) criticized their schedule's complexity, arguing for a simpler wholesale contract that induces coordination by avoiding double marginalization.     

Evaluation of Alternative Market Channels for Farm-Raised Catfish

Abstract

Catfish producers have traditionally marketed catfish to centralized processing plants that eviscerate and fillet the fish for distribution to the food service sector and to retail markets. However, low prices offered by the processing plants since December of 2001 have fallen short of the breakeven costs for some farmers. Developing alternative marketing channels that offer higher prices to catfish producers have been suggested to help improve farmers' revenue by spreading price risks. The objective of this study was to examine the effect of alternative marketing channels and average size on the average price of farm-raised catfish. The results of this analysis suggest that catfish farmers can increase the average price received for live food-sized catfish by decreasing the percentage of fish marketed to processing plants and live haulers, while increasing the percentage of fish marketed to retail outlets in an average size range of 0.57 kg to 0.90 kg. This can be achieved with on-farm value-added processing. However, retail outlets are relatively limited and may not provide a solution to large-scale producers of the catfish farming industry.     

农业合作经济组织营销渠道力现状与对策

基于伯特.罗森布罗姆的营销渠道受重视理论和弗兰茨和兰文的营销渠道“六力模型”理论,分析我国农业合作经济组织建设营销渠道在获取竞争优势、降低农产品储运成本等方面的重要性,以及营销渠道力薄弱、渠道利润流失的状况。提出应通过加强农业合作经济组织实力、营销渠道建设、市场营销组合要素配合等,提高农业合作经济组织营销渠道力。     

关于组织行为研究的五大前沿走势

从组织行为研究领域的前沿走势来看,后现代主义思潮在相当大的程度上具有标识性,这在各个相关学科中都有显著表现,如在组织行为基本原理方面,以演化(心理学)理论为新视角、新支点和新方法,对有关组织行为的基本特征及一般规律作出通论性归纳和解说;在组织经济行为方面,从传统"理性行为"的狭小视界中走出,直面现实人类行为,去解说组织中个体或群体的经济行为规律;在组织社会行为方面,在社会学关于"社会现象"的大背景下,将人的行为放置在特定的社会情境中去观察,以解析那些超越个体人格差异的群体心理现象及行为表现;在组织政治行为方面,研究特定社会政治环境中,一个组织为获取生存合法性和持续竞争优势,其成员究竟如何在内部通过权力斗争,以及在外部与其他组织间围绕控制权展开较量,从而实现组织场域利益最大化;在组织整合管理行为方面,以"战略性激励"为核心,密切关注现代组织学习型变革基本趋势。     

基于流通经济学视角的蔬菜价格波动问题研究

本文拟从流通经济学视角对蔬菜价格波动问题进行理论分析,通过调查对比分析三次不同时点调查中蔬菜批发业务从业人员来源地、经营方式、经营品种的差异,对不同经济发展阶段蔬菜批发业务行业特点进行系统研究。结果表明,近年来大城市蔬菜经营的市场化、专业化程度迅速提高,主要体现在国营性质的批发商已经完全消失,个体经营者占批发商的比例迅速上升;批发商集货及销售产品的地域更加广泛;蔬菜供销价格完全随行就市,经营规模扩大,入行资本投入增加;品种、品质、价格以及需求等市场行情的迅速变化使蔬菜批发业务需要更多的经营技巧。蔬菜价格的迅速波动是交易市场化和专业化的体现,政府有必要花费更多精力考虑如何提供基础设施、质量监督、信息发布等公共产品,为公平竞争创造良好环境。