浅析中小企业的危机公关策略

随着市场竞争的日趋激烈,缺乏危机管理机制的企业是没有竞争力可言的,特别是针对中小企业应该有效地开展危机管理,预防、妥善处理危机,把危机造成的损失降低到最低限度,甚至将危机化为转机,才能不断提升其综合竞争能力。     

网络媒体环境下企业危机公关分析

企业发展过程中难免遭遇危机,从发生机理、发展路径到应对策略,网络环境下的危机与传统环境下的危机有很大不同。通过梳理网络环境危机的特征,建立公关危机的生命周期模型,并结合家乐福、三株等案例对网络环境下的企业危机公关进行比较分析,认为在网络媒体环境下危机成型时期主动联络媒体,能有效控制风险并顺势转危为机;同时也提出了进行危机公关的策略。     

Public Relations in China

Sice China opened its doors to foreign business in 1978, its economy has boomed with an annual growth rate of 13 percent in recent years. As market competition has become increasingly intense, the demand for public relations has rapidly escalated as a growing number of local and foreign businesses battle for a piece of the Chinese market. Because public relations is still in its infancy stage in China, there are vast opportunities there for local and for- eign image-building practitioners. The Chinese public relations industry is thriving and gaining in irnportanceimd those abroad are continuing to take notice.     

A Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities

Abstract

This study is an investigation of advertising and public relations education over the past five years, presenting a regional analysis using data from the annual research project Where Shall I Go to Study Advertising and Public Relations? The results show the American Midwest, heartland and birthplace of advertising education, holding forth as the major region for advertising preparation. The Southeastern U.S. currently ranks first in public relations enrollment while the Midwest awards more PR degrees. In combined advertising/public relations programs, the Eastern U.S. leads in degrees awarded and student enrollment. Nationwide, all regions have experienced varying degrees of growth, reflecting the increased numbers seen in the national aggregate.     

2008年我国公共关系专业教育与学术研究报告

本文是对2008年我国公共关系专业教育与公共关系学术研究这两部分内容进行综合性梳理的概述。2008年国内设置公关本科专业的高校已有14所,设置公关硕士学位点的高校已达18所,设置公关博士学位点的高校也有5所;而2008年国内出版的公关著作超过86部,发表的公关论文多达490多篇。危机公关、企业公关、政府公关、媒体公关、高校公关、奥运公关、司法公关、赈灾公关、图书馆公关等是2008年公关学术研究领域所关注的9大主题。     

Crisis in the College/University Relationship with the Community

Abstract

Crises can arise in relationships between colleges and universities and their surrounding communities especially when campuses need to grow. If these institutions have focused strictly on sending their messages out rather than establishing two-way communication with important publics, they may suddenly find themselves embroiled in conflict and confronted with a crisis. Colleges and universities must rethink and restructure their communication and public relations function to include two-way communication and community engagement as a means of avoiding certain crisis situations.     

Public Relations Autonomy, Legal Dominance, and Strategic Orientation as Predictors of Crisis Communicative Strategies

This article investigates the factors affecting how public relations autonomy, legal dominance, and strategic orientation affect crisis communicative response in corporate contexts. Communication managers, crisis managers, public affairs managers, and/or public relations managers were solicited from Taiwan’s top 500 companies to participate in a survey. The results revealed that, in contrast to public relations autonomy being the strongest and sole predictor of concession strategy, legal dominance could predict defensive and diversionary responses in crisis events. The article concludes with a discussion of practical applications and theoretical implications.     

The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis

Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton's assertion that "the central organizing theme of public relations theory and practice" is relationships(Hutton, 1999, p. 209). It also relies upon Koehn (1994) to provide a theoretical discussion of the nature of professions, and the ground upon which professional ethics and public trust in the professions are based. It concludes, from a Koehnian perspective, that for public relations to move from the expertise and contractual models of practice into a covenantal model as a profession worthy of public trust, the field must devote itself to a defined human good (relationships), and must be grounded in a public pledge to serve this good.     

企业应对突发舆论危机的策略

随着公众社会参与意识的提高,企业遭受舆论危机的频率大幅度提高。本文通过对舆论危机内涵及传播规律的分析,探讨了目前企业在处理舆论危机中出现的问题,并进一步分析了企业应对舆论危机的策略,以期提高企业抵御舆论危机的能力。     

Ethical Standards and Ideology Among Korean Public Relations Practitioners

The purpose of this paper is to investigate the Korean public relations practitioners' perceptions toward ethical issues, individual practices, and ethical standards in the context of ethical ideology. The survey was conducted with the Korean public relations practitioners. A 2 (Relativism: High/Low) × 2 (Idealism: High/Low) factorial design was devised for the analysis.The MANOVA results showed that ethical ideology (idealism and relativism) had significant effects on ethical decision-making. Idealistic ideology had a main effect on ethical issues, individual practices, and ethical standards. However, relativistic ideology only affected the decision-making process related to ethical issues. No interaction effects were detected. This study indicated that the individual's ethical ideology could be an important variable in explaining the outcomes of the individual's ethical decision-making among Korean public relations practitioners.     

Should A Public Relations Code of Ethics Be Enforced?

Whether or not a public relations code of ethics should be enforced, among others, has become one of the most widely controversial topics, especially after the Hill and Knowlton case in 1992. I take the position that ethical codes should be enforced and address this issue from eight aspects: (a) Is a code of ethics an absolute prerequisite of professionalism? (b) Should problems of rhetoric per se in a code of ethics become a rationale against code enforcement? (c) Is a code of ethics of any significance? (d) Is the ethical code is enforceable, (e) Would the licensure system interfere with the freedom of expression of the practitioners? (f) Do PR practitioners choose to be ethical (if they do) because they have to be or because they want to be? (g) Would the public interest be virtually assured as a result of a public relations? and (h) Can education in ethics overcome the ethical problems in public relations?     

高校廉政文化建设中的公关学思考

高校廉政文化建设是全社会反腐倡廉的一个重要组成部分，而作为文化建设，它又有其自身的规律和特点。如何既遵循文化的发展规律，又切合廉政建设的内在要求，同时还要符合高校的工作实际，是当前高校廉政文化建设的关键所在。为此，应将公关学的美学观、形象观以及企业的CIS理念融入到高校廉政文化建设之中，以促进高校廉政文化建设的有效进行。     

危机管理及其相关概念探析

在借鉴国外危机管理理论研究和最新实践经验的基础上,从探讨的角度,辨析了危机、公共关系危机、公共关系危机处理、危机管理、危机管理计划、议题管理和预警管理等概念,同时也提出了议题管理和预警管理的联系与区别。     

浅析商业企业的公共关系个性

社会各方面越来越关注和重视公共关系及其活动，商业企业也不例外。商业企业与其它企业的公共关系相比较，有它自身的个性和特点。分析商业企业公共关系的个性。可给商业企业制定企业发展战略提供借鉴和参考。     

中国公共危机管理的困境与出路——一个宏观的分析

当前,中国公共危机管理面临着理论困境和实践难题,其根本原因在于理论研究和实践均陷入了“国家或政府中心论”的窠臼。走出困境,需要跳出“国家或政府中心论”,借助现代协同学理论与治理理论,革新公共危机治理范式,实现公共危机协同治理。为此,必须大力培育和发展社会资本。     

我国公共危机管理法制建设存在的问题与对策思考

2007年,我国人大常委会审议通过的《中华人民共和国公共危机事件应对法》,是新中国第一部应对各类公共危机事件的综合性法律,标志着我国规范应对各类公共危机事件共同行为的基本法律制度已经确立,但还存在着法规体系不健全、应急法制的实施环境有待进一步改善、应急管理的法制执行不到位等问题。我国应不断地修订和完善危机管理法律体系、营造良好的法制环境、加大职能部门执法监管力度,使危机管理工作逐渐进入了制度化、规范化和法制化的轨道。     

We Thought It Could Never Happen Here

Abstract

This article is a case study of the crisis communications response that took place following the Thurston High School shootings in Springfield, Oregon, in May 1998. It addresses the challenges faced by public information officers, in the Springfield/Eugene, Oregon area, who dealt with the communications aftermath of the Thurston shootings and looks at the emotional impact a crisis of this magnitude can have on those responding to it from an information dissemination and news gathering perspective.     

试论我国高校危机管理

当前各国高校危机事件频发,建立一套行之有效的高校危机管理机制对我国高校管理是非常有意义的。对高校危机管理的概念进行界定,我国高校危机管理应组建完备的组织机构,建立高校危机管理的预警机制,建立信息沟通制度。     

Critical Theoretical Considerations of Public Relations Messaging Around the Globe: Tools for Creating and Evaluating Campaign Messages

This study employs several critical theories in order to demonstrate their explanatory power in understanding public relations communication, globalization within campaign communication, and, in particular, some sample campaign messages drawn from public relations research and practice. In particular, critical theories of cultural studies, semiotics, and postmodernism inform the design and understanding of public relations messages through the tools of analysis they offer and through the rich vocabulary they provide. This study argues that public relations is the logical business communication discipline to develop theory and research into campaign message design and globalization issues utilizing the critical paradigm.     

Dialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States

Abstract

This study examined how the 117 Twitter profiles maintained by U.S. headquartered agencies appearing in the 2017 Global Top 250 PR Agencies list from the Holmes Report are using this platform to communicate with their publics. Guided by the dialogic communication theory, a content analysis of 1,120 tweets (from the 112 agencies identified as having public active accounts) published between January and October 2017 were analyzed to better understand the content strategies implemented by these agencies as well as the relationship between levels of public engagement and the implementation of dialogic principles. Additionally, this study placed a special emphasis on thought leadership and the means being employed by agencies to introduce and promote their ideas. The study’s results suggest that while media vividness increases the public’s levels of engagement, interactivity has an inverse effect. At the same time, the findings indicate that agencies are not fully employing the dialogic capacity of Twitter. From a strategic point of view, this study provides significant implications for social media communication practices by public relations agencies.