国内连锁超市的核心竞争力分析

连锁超市核心竞争力是指连锁超市所拥有的超越其他零售业态或其他企业能使自己保持长期竞争优势并获得稳定发展的能力。在后WTO时代,中国的连锁超市若要在国内同行的竞争和外资洋超市的冲击中求得生存和发展,必须尽快提升自己的核心竞争力。核心竞争力是连锁超市生存和发展的基础,为提高核心竞争能力,连锁超市必须对影响其核心竞争力的因素进行分析,在分析的基础上做出正确的决策。本文分析了连锁超市在中国的发展现状,核心竞争力的影响因素,以及在目前环境下该如何提升国内超市的核心竞争力。     

本土连锁超市客户关系管理探析

近年来,在与国外大型连锁超市竞争过程中,本土连锁超市如何提供优质产品,增强顾客服务,与客户建立持久关系以赢得竞争优势,已成为业界重要的研究课题。以扬州地区本土连锁超市为例,构建本土连锁超市客户关系管理体系,要依据客户关系管理的特点。克服目前客户关系管理的不足,建立起稳固的客户关系,即必须在会员制的基础上,充实顾客数据信息,细化客户分类。     

农村连锁超市运营模式创新研究

在农村连锁超市现行运营模式中,连锁总部处于中间经销商的地位,收益来源主要为供应商的销售返点.这一模式存在连锁总部经营负担过重、整体供应链上信息传递不畅、交易成本太高等弊端;而在新型的"B2B连锁网络与物流共配"综合服务运营模式中,连锁总部处于中间服务运营商的地位,收益来源为网站广告费用和中介服务费用.这一模式具有减轻连锁总部经营负担、节省加盟店和连锁总部信息搜寻成本、缓解农村连锁超市供应链上各方之间矛盾、降低连锁总部物流配送成本等优势,弥补了现行农村连锁超市运营模式的不足;要实现这一新型运营模式.连锁总部必须建立完善的信息系统平台,具有较强分拣配送能力的配送中心以及比较密集的农村连锁超市加盟店实体网络,并不断提高加盟零售商的计算机应用水平.     

The Distribution Systems of Supermarket Chains by Alan C. McKinnon

This article considers the benefits supermarket chains may achieve from setting up their own distribution systems and attempts to explain differences in distribution strategies. These differences appear to be closely related to differences in the way chains have grown, management investment preferences and turnover composition, taken in conjunction with total sales, branch size and geographical extent of the business.     

三四级市场连锁超市的促销策略

连锁超市的迅速发展给人们的生活带来很多方便,而在三四级市场中连锁超市的经营状态和经营业绩却不尽理想,超市彼此之间的竞争也日益激烈,为扩大销售额,吸引更多的消费者购物,连锁超市采用适当的促销策略尤其重要。本文针对连锁超市在经营中,从促销理念、促销产品、促销技巧等方面所存在的问题进行分析思考,提出了相应的对策,为连锁超市在促销经营中达到预期目的而提供参考。     

Global Competitive Pressures,Labour Market and Employment Issues in the Japanese Service Sector

Global competition of products and services leads to rapid changes in the economy, industry and management. Judging from the industrial employment structure in Japan, the lower prices of foreign goods and services will drive the unemployment rate up in the long run. The Japanese economy urgently requires the growth of business and job opportunities, and therefore the role of employment protection legislation should be re-examined from the viewpoint of encouraging business activities. Analysis of the case study shows that managers in the growing service sector have positive attitudes towards employment growth and the expansion of business activities if the following measures are introduced: the deregulation of redundancy dismissals, the introduction of arbitrary work with performance pay, and legislative enforcement against age discrimination for hiring and firing.     

The Changing Nature of Japanese Production Systems in the 1990s and Issues for Labour Studies

The authors discuss the changing character of production strategies and organizational arrangements at three leading Japanese automotive assemblers against a background of concern with the impact of work regimes upon employees. Innovations in production line organization are compared within and between the companies, and the argument advanced suggests that the attempt to ‘humanize’ work routines and procedures, by the leading company especially, has met with mixed results. Sornetimcs more ‘efficient’ technologies and forms of organization have been inhibited in the pursuit of ‘human-centred’ forms of work organization. Nevertheless, the article points up the considerable variations which exist both between and within Japanese companies and trade unions with respect to the understanding of the role played by labour.     

日本整车厂商变革与广东汽车供应链体系的构想

日本三大汽车跨国巨头齐聚广州,为广东发展汽车产业提供了很好的机遇。及时了解和把握合作伙伴最新的动态和发展趋势,明确自身的潜在优势,对制定广东汽车产业发展的长远规划和行动计划具有重要意义。     

演化与变迁:我国城市中的"农改超"问题

“农改超”是指用连锁超市形式取代我国城市中的农贸市场形式。“农改超”是一项交易制度的演化 ,它反映了社会经济环境的变迁。“农改超”涉及到对现阶段我国城市中农贸市场功能的认识问题。“农改超”计划还涉及到对市场经济条件下政府职能的认识问题。在市场经济框架下 ,超市对农贸市场的替代是一种市场的自然选择过程 ,取决于市场竞争的优胜劣汰 ,取决于社会经济环境的变迁。政府不应该成为推进“农改超”的主角。     

In-Store Shopping Strategies: Time and Money Costs in the Supermarket

Consumers may adopt in-store shopping strategies to reduce time and/or money expenditures. Seven shopping strategies were identified and used to simulate the purchase of 19 specified products at three supermarkets at which price and size data were collected. Expenditures ranged from $13.88 to $23.70 for the various strategies, requiring up to 272 price comparisons. The monetary savings (from the average) resulting from use of the strategies were used to determine the break-even times for three hypothetical wage rates. Break-even time was defined as the amount of time one could spend such that the value of the time expended equals the monetary savings realized. The efficiency of a strategy was found to vary by store and by the value placed on shopping time. The implications of the findings for consumer educators are noted and discussed.     

The Consequences of Globalisation: India's Software Industry and Cross‐border Labour Mobility1

The Indian software industry is a prime example of globalisation. The industry has been characterised by large cross‐border mobility of its skilled labour force. Using a unique survey of Indian software firms, our paper quantifies the extent and impact of mobility on firm behaviour and performance. Cross‐border labour mobility in the paper refers to both temporary and permanent labour flows by Indian software professionals. The picture that emerges is of a highly mobile world in which temporary mobility has been an important characteristic of the industry. A significant number of workers have work experience abroad in a developed country. Moreover, the share of skilled workers with such experience has been positively associated with the incidence of skilled migration from the firm. This suggests network effects are at work. In terms of the impact on performance – as measured by the change in turnover per worker and the change in the employment size of the firm – the paper finds little evidence of a robust adverse effect. Further, the evidence suggests that there have been important external effects at work, as through changes in the willingness of workers to acquire skills, as well as through increased provision of educational services. These have further abated the risk of a brain drain. However, the software industry may be rather different from other industries. Our results need to be interpreted as the outcome of a particular case of skilled migration and not one necessarily representative of all types of skilled migration and source sectors.     

县域农村超市物流配送问题及对策

农村物流是消除二元经济、建设社会主义新农村、构建和谐社会的重要组成部分。推进农村商品安全方便流通,一个重要方面是优化完善农村超市配送体系。本文在分析县域农村超市物流配送存在问题的基础上,提出对策建议。     

供应链脆弱性的影响因素及其管理原则

本文认为,供应链的复杂性带来了风险性和脆弱性,并威胁到供应链的持续性;影响供应链脆弱性的因素,一是当前供应链运行模式注重效率而非效力,二是供应链的全球化趋势,三是生产分销的集中化,四是外包生产日益盛行,五是供应商数量缩减,六是需求波动,七是供应链成员间透明性和控制措施的缺乏。文章提出,要解决供应链脆弱性问题需要采用变化管理的方法,即“3P”管理原则。     

我国零售业保护期结束后的竞争态势

随着零售业保护期的结束,我国零售业将处于一种前所未有过的竞争态势之中。零售业的彻底对外开放,关系着我国整体零售行业的发展。我们应看到外商的进入,对我国零售行业既是一种挑战,也是一种机遇。我国零售业如何面对这种对外资零售业全面放开的现实,去迎接挑战,本文结合我国目前最大的零售商"联华超市"的经营发展状况,与第二大洋巨头"家乐福"进行具体比较,以获启示。     

Assessing Supermarket Product-Line Decisions: The Impact of Slotting Fees

In this paper, I estimate a structural demand model for a product category in a supermarket chain. I use the model to infer manufacturers' side payments to obtain shelf access in the supermarket and I estimate the impact of these fees on product assortment. The results suggest that the supermarket carries some unprofitable products. Instead of eliminating them, it charges slotting fees to the manufacturers of those products. Since the absence of slotting fees would lead the retailer to discontinue some products, this paper argues that forbidding slotting fees would harm consumers. Welfare calculations reveal that product assortment in this market is close to socially optimal.     

Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?

This study builds upon previous research by assessing the magnitude and incidence of experimentally-determined deceptive advertising decisions in supermarket advertisements. In essence, it illustrates the logical second step in a viable approach to estimating the potential for deceptive advertising in other communities and for other types of products.