The Role of Logistics Leverage in Marketing Strategy

ABSTRACT

In today's environment-where changes in price, promotion, and product often are quickly imitated-the way to sustain competitive advantage may lie in changes to ancillary services, such as logistics. By leveraging excellent and superior logistics services, intricately linked with marketing strategy, firms can potentially create and maintain competitive advantage. The purpose of this paper is to begin the theoretical development process by understanding the implications of logistics leverage on marketing strategy. Two sources of antecedent justification, application of extant literature and observation of the phenomenon through case studies, are employed to develop the theoretical model. Conclusions, with implications for managers and suggestions for futue research, areal soprovided.     

第三方物流企业如何利用物流信息技术

随着世界经济环境的变化和企业经营的全球化,物流网络正在扩散.为了实施全球化,韩国企业需要通过合并和战略合作实现有竞争领域的全球化,通过构筑信息技术及供应链管理实现系统全球化,避免无差别投资,实现以竞争力为基础的特色全球化:韩国政府应重点支持全球化的第三方物流发展,与第三方物流企业共同对投资地区进行分析,以确保其在世界新市场中的竞争力.     

The Role of Cooperation and Innovation in Reducing the Likelihood of Export Withdrawals

SUMMARY

This study concentrates on analyzing the role played by innovation and cooperation in the likelihood of Estonian wood industry enterprises' export withdrawals. The data obtained from two different databases show that about 40% of the Estonian wood sector firms have withdrawn from (some of) their foreign markets. The results indicate that export withdrawls are more typical of those firms that have not introduced new products, services or processes. In the case of cooperative activities the data present mixed results, not allowing us to draw explicit conclusions.     

第三方物流的成本收益分析

首先阐述了成本收益分析对第三方物流成本控制的意义,介绍了第三方物流成本的局部控制和综合控制并分析了它们之间的关系,在此基础上进一步建立了第三方物流的成本收益分析模型。最后,指出第三方物流的成本收益分析是进行第三方物流有效成本控制、进一步发展第三方物流的重要手段。     

我国物流市场的建设重点分析

我国的物流市场已经具备一定的规模,但是,整体的产业化水平很低,能够提供的服务主要还是第二方物流,同时,自营物流还占相当大比重。在整个市场领域,物流市场也是最不规范的市场之一。这种状况既不能满足社会经济发展对高质量物流服务的需要,也影响了我国物流市场的规范、健康发展。从我国的客观条件和环境来看,现阶段我国物流市场的建设重点应该是第三方物流。     

黑龙江省发展第三方物流的对策思考

目前,我国的第三方物流这种新的物流形态已经开始初步发展,越来越多的企业纷纷选择了这种新兴的形态。但黑龙江省的第三方物流发展却严重滞后,第三方物流企业多为传统的物流企业,不是真正意义上的现代物流企业。发展黑龙江省的第三方物流需要政府和企业的共同努力,政府应提供政策上的支持,第三方物流企业应从加强观念、资源、信息等方面的建设入手提高其自身竞争力。     

第三方物流与第四方物流的战略协作式发展

第三方物流(3PL)与第四方物流(4PL)是物流发展的两种不同形式,从各自的优势及3PL与4PL战略协作式发展的构想,可以达到整合社会资源,提高物流效率,实现双方共赢的结果。第三方物流与第四方物流紧密合作,可以在供应链内部创造一个关系融洽、和谐而又长久的利益共存体。     

发展第三方物流,提高物流企业核心竞争力

目前我国第三方物流发展的实际十分落后和缓慢,与越来越多的企业物流外包的物流需求发展极不适应,发展第三方物流成为我国物流发展的必然趋势。本文从我国第三方物流业发展中存在的问题出发,有针对性地提出了规范化地发展现代物流、加强物流企业流程改造、加大物流信息化建设力度、开展电子商务物流、发展综合物流代理业务和培育大型物流企业、壮大企业规模的第三方物流发展对策。     

唐山发展第三方物流初探

第三方物流是区别于第一方(卖方)物流和第二方(买方)物流,专门从事物流服务的物流组织或个人。在供应链时代,企业要提高核心竞争力必然要物流外包,第三方物流正是在这样的背景下发展起来。本文从唐山发展第三方物流的基础入手,分析了唐山发展第三方物流的制约因素,最后提出了唐山发展第三方物流的策略。     

电子商务环境下的第三方物流

本文从物流在电子商务发展中的推动力入手,分析电子商务物流和第三方物流的关系,得出第三方物流是电子商务物流的必然选择,并提出了发展第三方物流的策略。     

电子商务环境下我国第三方物流企业加快信息化建设的障碍及策略研究

电子商务的迅速发展给第三方物流企业的发展既带来了机遇,又带来了新的挑战。本文首先分析了电子商务环境下第三方物流信息化的必要性,然后对我国的第三方物流企业信息化建设的现状及面临的主要障碍进行了阐述和剖析,最后提出了我国第三方物流企业加快信息化建设的策略。     

关于第三方物流在我国发展问题的思考

本文阐述了第三方物流及其特征,分析了我国第三方物流产生、发展现状,重点分析了当前我国第三方物流发展中存在的问题,最后提出发展我国第三方物流的相应对策。     

MANAGING LOGISTICS OUTSOURCING RELATIONSHIPS: AN EMPIRICAL INVESTIGATION IN CHINA

While many companies outsource their logistics functions, creating a collaborative relationship with third‐party logistics service providers remains a challenge. The current study explores the effects of often overlooked human factors in this context. Data on buyer perspectives were collected in China. The analysis results suggest that buying firm's top management championship, supplier firm's designated employees, and the buyer‐seller personal relationships (i.e. Guanxi) at different levels, all have significant impacts on inter‐firm collaboration, which in turn enhances the buying firm's logistics performance.     

大力发展4PL的重要意义分析

通过对现代物流发展趋势进行分析,以及对3PL(Third Party Logistics)和4PL(Fourth Party Logistics)的特点和区别进行探讨,提出在现代物流中3PL和4PL的发展关系,并分析其对现代物流发展的意义即解决现代物流发展的瓶颈,增强我国物流的国际竞争力等。     

作业成本法在第三方物流企业成本管理中的应用

物流成本的居高不下是当前多数物流企业面临的主要问题,借助于第三方物流是个必要的选择,第三方物流对于多数企业在借助专业化规模经济、提高物流效率、降低物流成本方面具有较好的作用。为了提高第三方物流企业的物流管理水平,把作业成本法应用在企业物流成本的核算管理当中,应从物流管理的转变着手打破企业成本管理的枷锁,拓展企业的利润空间,提高企业的生产运营质量,增强企业的核心竞争力。     

Customer Satisfaction with Consumption Systems

ABSTRACT

Purpose: This research examines how satisfaction toward a product and its associated services offered together by a single provider jointly affects behavioral intentions toward the provider.

Design/methodology/approach: In this study, empirical tests were conducted using longitudinal data spanning 5 years from a multinational company that offers both products and associated services as part of a consumption system to their customers.

Findings: Results show a joint congruent effect of product and services satisfaction on behavioral intentions is linear and positive. It appears that offering great service cannot compensate for less-than-adequate satisfaction toward the product. The results further highlight decreasing customer sensitivity to improvements in both sources of satisfaction and imply that focusing on too high levels of one type of satisfaction for their customers can actually be counterproductive for firms.

Research Limitations: Our model was tested using the data obtained from a single firm. Future research could test this model with data from multiple firms in various different industries and establish broader generalizability to the findings.

Practical Implications: Findings provide managers with insights on how to allocate resources across product and service spaces and to manage product and services revenues over time. Results also indicate that customer behavioral intention ratings are more weighted on product quality over the service received by them. However, mere improvements in the product cannot provide the highest desired results and therefore quality improvements in the product need to be complemented by improvements in service quality.

Originality/Value: There is a rapid emergence of the phenomenon of manufacturers providing both products and services as an integrated consumption system to their customers. While the provision of both product and service subsystems by the same firm leads to certain synergies, there are obvious costs to the development of new service capabilities and coordination with existing product capabilities. Our research intends to address this issue.     

The Influence of Selected Factors on the Perceptions of Managers of Small Business Firms Regarding Legal Firms

Abstract

The South African service provider is faced with an increasingly turbulent and complex competitive environment (Griffith & Rust, 1997:109-116). Factors that impact specifically on the environment of service firms (such as the providers of legal services) include the growing importance of consumerism and a drastic increase in competition (Harrel & Fors, 1992:299-306).

The latter factor has a number of causes, amongst others, a stagnating economy (Griffith & Rust, 1997:109-116). A factor that impacts directly on the growing competition amongst providers of legal services is the increase in law graduates and commensurate increase in qualified attorneys and advocates entering the market. Figures supplied by the Law Society of the Cape of Good Hope and the Law Society of the Transvaal indicate an increase in excess of 50% in the number of practising attorneys in both the former provinces of the Cape and Transvaal between the years 1990 and 1997.

This article presents an exploratory study establishing the relative value attached by small business in South Africa to certain factors, inter alia advertising and location, pertaining to firms providing legal services. A better understanding of the importance of these factors will assist legal firms to improve service delivery thereby improving profitability.     

物流联盟地位分析

信息技术以及电子商务的飞速发展,带来了物流模式的不断变革。当第三方物流的发展方兴未艾时,第四方物流应运而生,但由于其苛刻的条件在目前并不适合我国国情。通过对我国物流产业发展的实际情况以及第三方物流与第四方物流对比分析,在社会分工的基础上,提出了我国目前物流发展的经营模式,对该模式在整个物流发展中的地位进行了比较分析,明确指出物流联盟在我国的重要地位,以及在整个物流发展历程中的中坚力量作用,同时指出我国第四方物流主体对象的归属。     

Electronic Commerce Encourages Differentiation

Abstract

This paper explores why and how ecommerce firms differentiate their products and services. Consumers who shop online are able to do quick and easy comparison shopping, including shopping in an active market for used goods. Since online product search and price comparisons are faster, easier, and involve fewer shopping costs, firms who sell online must differentiate their products and services to a greater extent than those who do not sell online. These product and service differentiations may be certified and rated by host shopping sites and by outside ratings companies.     

我国第三方物流企业的联盟分析

当前出现众多的国内外物流企业争夺市场份额的局势,对我国第三方物流企业造成巨大冲击。然而,国内第三方物流企业大多规模不大,缺乏现代物流理念,竞争还停留在低层次的价格战上。如何通过联盟有效整合物流资源,已成为瞩目焦点。本文试图通过相关实践和理论研究,对第三方物流联盟的背景、可行性、方式以及风险防范作出初步探讨。