The Cartoon Network

Abstract

Currently seen in 70 million U.S. homes and 145 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remained one of cable's highest-rated offerings. Drawing from the world's largest cartoon library, Cartoon Network also showcases a number of unique and award-winning original ventures. This article, which can form the basis for a strategies and tactics discussion in a university-level course in advertising or marketing, chronicles the use of advertising specialties in the introduction of the Cartoon Network to cable operators.