社会性别视角下大学生就业意识的性别差异——以武汉地区高校为例

本文从社会性别的视角,采用问卷调查法对武汉地区6所高校的在校本科生进行就业意识性别差异调查,研究发现总体上当代大学生在就业中的主体意识增强,但就业意识较重视个人价值的实现,忽视社会责任。与男大学生对比,女大学生职业价值观的功利性突显;女大学生及其家庭在就业问题上心理压力更大;女大学生社会性别意识模糊,对于未来在职业与家庭间的定位较为迷茫;男、女大学生在职场存在不同的性别利益。因此,国家在制定与执行就业政策时,应考虑就业政策对两性的差异化的影响,避免政策层面的性别歧视或性别偏向。高校应将社会性别意识纳入就业促进工作,针对当前女大学生就业意识存在的问题进行干预。     

Gender, Exposure to Tax Knowledge, and Attitudes Towards Taxation; An Experimental Approach

This study reports findings of gender differences in tax attitude changes influenced by better tax knowledge. Male students are more exposed to tax knowledge in a way that makes them reconsider more easily their attitudes towards their own tax evasion, i.e. tax ethics, than their female peers. Male students get a significantly stricter attitude towards their own tax evasion. On the other hand, female students are more exposed to tax knowledge in a way that makes them reconsider their attitude towards other people's tax evasion than their male peers, i.e. they get a significantly stricter attitude towards others tax evasion. Improved tax knowledge significantly changed both male and female students attitude towards the fairness of the tax system, i.e. they considered the tax system to be more fair. Implications for ethical behaviour of taxpayers are highlighted.     

Elderly Latinos in the U.S.: What Do They Know and Think About HIV/AIDS?

ABSTRACT

Previous research on efforts to change health related behaviors indicates that such change may be affected by an individual's knowledge and attitudes, sense of self-efficacy and of susceptibility, and the norms of his or her reference group. This paper presents results from analysis of responses to the National Health Interview Survey's questions about AIDS knowledge, attitudes, susceptibility and behavior, comparing older Latinos both to older non-Latino Americans and to younger Latinos. Data from the NHIS 1994 survey is analyzed; questions on AIDS knowledge and attitudes are investigated and the effects of age and ethnicity are compared.

The results demonstrate significant differences by ethnicity and age. While substantial majorities of all groups know the basic information about HIV transmission, of the four, older Latinos have the highest proportion of people with some inaccurate information.     

Exposure to Ethics Education and the Perception of Linkage between Organizational Ethical Behavior and Business Outcomes

This study focused on the effects of individual characteristics and exposure to ethics education on perceptions of the linkage between organizational ethical practices and business outcomes. Using a stratified sampling approach, 817 students were randomly selected from a population of approximately 1310 business students in an AACSB accredited college of business. Three hundred and twenty eight of the subjects were freshmen, 380 were seniors, and 109 were working managers and professionals enrolled in a night-time MBA program. Overall, the respondents included 438 male students and 379 female students. Exposure to ethics in the curriculum had a significant impact on student perceptions of what should be the ideal linkages between organizational ethical practices and business outcomes. Gender based differences were found with female students having a higher expectation regarding what should be the “ethics practices and business outcomes” link. Exposure to ethics in the curriculum had a positive moderating influence on the gender-based effects on perceptions of ideal ethical climate. The interaction effect showed that exposure to ethical education may have a positive impact on males and allow them to catch up with females in their ethical sensitivities concerning the ideal linkage between organizational ethical behavior and business outcomes. Further, consistent with the literature, the study found that gender differences in ethical attitudes regarding the ideal ethical climate, while significant for undergraduates, appeared to narrow considerably for the working professionals who were part-time MBA students. Harsh Luthar is an Associate Professor of Management at Bryant University. He received his Ph.D. from Virginia Polytechnic University, Pamplin College of Business, in the Department of Management. His research interests include international differences and cross-cultural issues impacting global human resource practices, ethical attitudes of students, and the nature of spiritual leadership. Ranjan Karri is an Assistant Professor of Management at Bryant University. He received his Ph.D. in strategic management from Washington State University. His research interests include corporate and business strategies, enterpreneurship, ethical leadership and corporate governance.     

Marketing eco-fashion: The influence of brand name and message explicitness

This study investigated the influence of two variables – brand name and message explicitness – on attitude toward advertisement and attitude toward brand, and further, explored the impact of attitude toward advertisement, attitude toward brand, and other variables on consumer purchase intention. A questionnaire with an experimental design component was administered to 343 college students. Results revealed that respondents formed positive attitudes toward apparel brand when the advertising message contained explicit information about environmentally friendly products. Attitude toward brand, subjective norm, attitude toward advertisement, eco-fashion involvement, and environmental commitment were strong predictors of intention to purchase an environmentally friendly apparel brand. Implications are that apparel marketers may build more positive attitudes toward brands by providing explicit information about environmentally friendly products in their marketing claims. This may be one way for marketers to attract college students who are interested in purchasing environmentally friendly products, but who are not fully committed to a green lifestyle. Further, marketers may be able to reach those who are less interested in purchasing environmentally friendly products by raising awareness and knowledge of the benefits associated with their products and brands, which may help to establish a sustainable market for eco-fashion.     

Gender differences in low‐risk single‐occasion drinking: an application of the theory of planned behaviour

This study examines the theory of planned behaviour (TPB) in the context of adhering to the UK low‐risk single‐occasion drinking (LRSOD) guidelines. Additionally, gender differences were explored. A convenience sample of 110 female students and 107 male students provided information about their LRSOD behaviour, as well as views, attitudes and intention regarding keeping to the LRSOD limit. Results of this study show the theory of reasoned action rather than the TPB to be pertinent, accounting for 24% of the variance for the female sample and 36% for the male sample. Gender differences are evident in terms of perceived pressure from government and educational campaigns as well as perceived likelihood of positive consequences of adhering to the LRSOD guidelines. Implications of the findings are discussed.     

A cognitive and behavioral hierarchical decision‐making model of college students' alcohol consumption

This study examined college students' drinking behaviors from a consumer behavioral perspective. A consumer‐oriented, cognitive, and behavioral‐hierarchical decision‐making model was developed and tested with the use of structural equation modeling. Questionnaires were collected from undergraduate students ( n = 269) attending a large state university in the southwestern United States. Results indicated that personal values can serve as significant predictors of the attitudes college students have toward alcohol use, which in turn can predict intentions to drink. Results also indicated that intentions to drink are strongly related to actual alcohol consumption, and that gender‐predicted attitudes and alcohol use during the past month influences intentions to drink. However, the structure of the model was similar after controlling for gender differences in alcohol use and for the stability of past behavior. The model delineated the specific roles played by personal values (self‐actualizing values vs. social–hedonic values) and attitudes toward the physical and psychological consequences of drinking. Overall, social–hedonic values and psychological consequences predicted actual alcohol consumption far better than did self‐actualizing values and physical consequences, respectively. Theoretical and practical implications are discussed, and directions for future research are suggested. © 2005 Wiley Periodicals, Inc.     

Social Marketing: Using Stages of Change Model to Assess HIV/AIDS Testing Intentions Among University Students in Ghana

This research sought to utilize the stages of change model to assess HIV/AIDS testing intentions among university students in Ghana. A quantitative research method using a questionnaire based on a random sampling method was employed to interview 167 students of the University of Ghana Business School in Accra. The analysis of variance and one-sample t-test statistical methods were employed to establish the relationship between variables. The study found that most university students in Ghana (80.9%) are at precontemplation, contemplation, and preparation stages. This suggests that social marketing intervention programs encouraging university students to know their HIV/AIDS status have not been effective, since most university students in Ghana have not yet taken action to test for HIV/AIDS. The study also found some university students at more than one stage at a time.     

Earlier financial literacy and later financial behaviour of college students

This study examined the association of earlier financial literacy and later financial behaviour of college students. Financial literacy was measured by both subjective and objective knowledge and financial behaviours were categorized into risky paying and borrowing behaviours. Based on data collected at two time points from a panel of college students at a major state university in the USA, the results showed that the association between earlier knowledge and later financial behaviours differed by the specific type of knowledge (subjective vs. objective), with stronger effect of subjective knowledge, compared with objective knowledge on both composite and individual measures of risky borrowing and paying behaviours. We found that only subjective knowledge was correlated with a reduction in both composite behaviours. Both subjective and objective knowledge, however, reduced some specific risky paying and borrowing behaviours. Finally, we found consistent differences for two of the control variables: higher GPA (Grade Point Average) was associated with fewer risky paying behaviours; and gender (male vs. female) was associated with more of both types of risky behaviours.     

Headless: The Role of Gender and Self‐Referencing in Consumer Response to Cropped Pictures of Decorative Models

Product pictures with “headless” decorative models, whose heads have been cropped out of the pictures, are often used in online retailing. This article reports findings from three experiments comparing attitudes for clothing displayed in pictures with cropped and uncropped male and female models, focusing on the moderating effects of consumer and model gender and the mediating effects of product self‐referencing. Results indicate that the effects on product attitudes are moderated by the gender of both models and consumers and mediated by self‐referencing. Pictures with uncropped male models result in more positive product attitudes, irrespective of consumer gender. For product pictures with female models, male consumer attitudes are also more positive for products displayed with uncropped models. In fact, attitudes are only more positive for clothing shown with cropped, “headless” models when both models and consumers are female. Implications of the findings for research and practitioners are discussed.     

Theory to practice: HIV/AIDS policies in operation within British retailing

Despite recent scientific advancements, Human Immune Deficiency Virus (HIV)/ Acquired Immune Deficiency Syndrome (AIDS) remains a serious health issue for those involved in employee management. The introduction of the Disability Discrimination Act (1995) has meant that increased numbers of HIV/AIDS infected workers are able to remain in employment, fully protected by this legislation. Because of the nature and characteristics of retail employment, it is suggested that retailers have an increased likelihood of encountering employees and/or customers with the disease, compared with most other industries. This paper examines one particular aspect of the challenge facing retailers, notably that of the ‘operationalization’ of their HIV/AIDS policies into practices, especially in terms of company selection rocesses, education and training, employee relations and employee assistance programmes. Data were collected from a number of leading retail companies, ¹ from which, important observations can be made with regard to retailers' attitudes towards employee welfare in general, and in relation to HIV/AIDS in particular. The research results indicate potential discrimination in terms of employee selection involving a significant number of major retailers, and little comprehensive education/training on HIV/AIDS occurring, despite evidence of disruptive behaviour by staff. In addition, the findings provide evidence that even major companies find it difficult to balance issues of employee welfare against the financial concerns of the organization, in terms of assisting affected employees.     

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Although considerable research has examined attitude toward advertising in general (AG), little is known about AG's determinants. This study investigates gender stereotype-related constructs whose relationship with AG is understudied and unclear. Structural equation modeling demonstrates that attitude toward sex/nudity in advertising predicts AG indirectly through the perceived offensiveness of advertising. Also, the more consumers believe that advertising portrays gender stereotypes, the less favorable their AG. Multi-group analyses, however, demonstrate that offensiveness harms AG for men, but not women. Also, gender-stereotype attitudes harm AG for female and younger consumers, but do not harm AG for male or older consumers. These results have important implications for advertisers in message targeting and advertisement execution strategies. Also, because unfavorable AG increases demands for governmental oversight and interference, the advertising industry should strengthen self-regulation. This self-regulation should proscribe traditional gender stereotypes and excessively erotic ads that may offend consumers, even if those consumers are outside an advertiser's target market.     

Business Students and Ethics: A Meta-Analysis

Given the proliferation of research regarding the ethical development of students in general, and business students in particular, it is difficult to draw conclusions from the contradictory results of many studies. In this meta-analysis of empirical studies from 1985 through 1994, the relationships of gender, age and undergraduate major to the ethical attitudes and behavior of business students are analyzed. The results indicate that female students exhibit stronger ethical attitudes than males. The same is also true for older versus younger students. However, the relationship with undergraduate major is still difficult to interpret.     

Gender,Social Networks,and Entrepreneurial Outcomes in Tanzania

This article presents results of a study that investigates egocentric network differences between female and male entrepreneurs and their entrepreneurial outcomes in Tanzania. Based on a random sample of 272 micro-, small, and medium-size enterprises, the study reveals that female and male entrepreneurs have diverse networks. However, when compared to their male counterparts, female entrepreneurs' strong ties included more kin members. No significant gender difference in the composition of weaker ties was observed, suggesting gender differences in the choice of individuals with whom to have strong ties but not with whom to have weak ties. A significant gender difference in entrepreneurial outcomes at both start up and at the time of research was found, suggesting an antecedent networking behavior influence on performance.     

Attitudes of Business and Non-business Students Toward Corporate Actions

This study examined differences in the attitudes of business and non-business students toward economic, legal, ethical, and discretionary corporate actions. The results from a sample of two hundred and forty-two (242) university students indicated differences across three background variables (college major, gender, and race).     

Turkish college students’ attitudes towards money

This research was carried out with 300 Turkish college students in Ankara in order to investigate attitudes to money. The questionnaire was given to subjects from three different universities. The data were analysed by using explanatory variables, including gender, age and family type. Findings indicated that college students’ money attitudes relating to the past and future were linked to selected demographics, especially gender and age variables. The results of this study are important to the understanding of financial behaviour of college students and to enable professionals in the field of family and consumer sciences to be more effective in their advice and teaching.     

大学生创业倾向和创业教育需求研究

以湖北大学在校学生为例,对创业态度与意向、创业路径与策略、创业知识与能力和创业教育需求进行调查。结果表明：男生比女生创业自信度高;就业前景好,创业意愿也高;大学生倾向于先就业后创业：行业发展是创业地点选择的主要因素,行业选择起点较低;认为缺乏管理实践经验是创业的主要劣势：对于创业教育有很高的渴求度,倾向以公选课方式学习,内容上则希望了解更多的优惠政策。     

Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics

Although sponsorship is considered one of the most important revenue sources, there have been surprisingly few attempts to explain how sponsorship works in the mind of a consumer in the nonprofit business segment. The purpose of this study was to identify factors that determine consumers’ attitudes toward sponsorship in college athletics. A conceptual model includes factors related to the sports property/event/team and sponsors. This study also examined the role of a perceived congruence between the sponsor and the sponsored property. A structural equation model test using a convenience sample of 460 students enrolled in a division I-A university suggested that specific characteristics of both the sponsor and the sponsored event are significant determinants of attitudes toward a college athletic sponsorship, and the perceived congruence plays an important part as moderator of a sponsorship perception–attitude link.     

Gender-Related Differences in Ethical and Social Values of Business Students: Implications for Management

This study investigated gender-related differences in ethical attitudes of 318 graduate and undergraduate business students. Significant differences were observed in male and female responses to questions concerning ethics in social and personal relationships. No differences were noted for survey items concerning rules-based obligations. Implications for future management are discussed.     

Why Forward Viral Fashion Messages? The Moderating Roles of Consumers’ Fashion Traits and Message Orientation

Businesses are now using social media as platforms for viral marketing. However, little is known about the motivations, attitudes, and behaviors of fashion consumers who engage with this marketing instrument. This study examines the factors that influence consumers’ use of social media and their behavioral intentions to forward viral fashion messages. An attitudinal model was proposed through the integration of uses and gratification theory and the elaboration likelihood model. Individuals’ fashion trait and message orientations were specified as moderating factors. An online survey was administered to collect data, and 381 college students participated in the study. Hypotheses were tested using structural equation modeling. Findings showed that individuals’ intention to forward a message was affected by favorable functional and expressive attitudes towards the message, while motivations of using social media had only slight effects on individuals’ attitudes. Group comparisons showed significant moderating effects from identified individuals’ fashion trait and message orientation.