The Relationships of Destination Image,Satisfaction, and Behavioral Intentions: An Integrated Model

Built upon the tourism and marketing literature, a conceptual model depicting the relationship among tourism destination image components, satisfaction, and behavioral intentions was proposed. A conceptual model consisting of six hypotheses was empirically tested using survey data from 550 Chinese tourists who visited Zhang-Jia-Jie, a major Chinese tourism destination shown on the list of the World Natural Heritage. The empirical findings reveal that: (a) overall tourism destination is reflected by both cognitive image and affective image, and (b) overall tourism destination image has an indirect impact on behavioral intentions through satisfaction. Theoretical and managerial implications are discussed before the article concludes with limitations and directions for future research.     

Environmentally Responsible Behavior in Ecotourism: Exploring the Role of Destination Image and Value Perception

Creating more environmental awareness among tourists and inducing environmentally responsible behavior is an essential precondition for, as well as consequence of, ecotourism. The aim of this study is to explore what role destination image and value perception play in shaping environmentally responsible behavior. A survey involving 332 valid questionnaires was conducted at an ecological area in Southern Taiwan. The results of structural equation modeling show that the cognitive image of the eco-site induces environmentally responsible behavior via its affective image and tourists' perceived value. Affective image and perceived value can subsequently enhance the environmental consciousness of tourists and their specific concern for the ecological environment, thus enhancing their environmentally responsible behavior at the eco-site. With environmentally responsible behavior an essential aspect in ecotourism, this study emphasizes destination image and value perception as important antecedents to environmentally responsible behavior. The study concludes with managerial suggestions.     

旅行社经理人工作倦怠的影响因素研究

旅行社企业内外部众多的新老问题困扰着旅行社经理人的工作,长期的高压工作很容易转化成工作倦怠,严重影响他们的工作幸福感.了解旅行社经理人工作倦怠产生的影响因素及发展过程对提升旅行社经理人工作幸福感,促进旅游业的健康、可持续发展有着重要的理论和实践意义.文章采用内容分析法,通过与旅行社经理人的访谈搜集资料,并运用扎根理论对资料进行处理与分析,研究发现:①旅行社经理人工作倦怠产生的影响因素包括角色冲突、工作控制感、组织和社会支持感3个正向因素和情绪智力这一负向因素.②旅行社经理人工作倦怠的产生过程是情感耗竭—情绪调动—个人成就感降低,这与其他行业从业人员工作倦怠的情感耗竭—去人性化—个人成就感降低发展过程有所不同.     

黄浦江两岸游憩空间意象比较研究

基于城市意象理论,采用网络文本分析法对黄浦江两岸游憩空间结构性意象与独特性意象进行比较研究,以推动黄浦江两岸旅游意象塑造,促进两岸协同发展。结果显示:各具特色的意象元素使黄浦江西岸形成了历史文化景观,东岸形成了现代都市景观,整体意象感知由核心区向周围衰减;意象五要素在两岸空间意象构成中的作用强度不同,标志物和区域是两岸公共主导意象要素,西岸道路要素可意象度高于东岸,共享边界黄浦江是两岸意象形成的基本参照系;文化内涵是西岸特色意象形成的基调,现代服务功能是东岸特色意象形成的关键。基于以上研究,对黄浦江两岸游憩空间意象塑造、品质提升及协同发展提出相关建议。     

The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis

This paper analyses the cognitive component of the image of a destination from a dual perspective. Firstly, we study its composition by positing three positions on a continuum: functional, mixed and psychological, which are analysed using confirmatory factor analysis. Secondly, we study the influence of these components on tourists' overall image of the destination and on their future behaviour intentions, using structural equation analysis. The results show that the psychological and functional components exercise the greatest influence on the overall image of the destination. Overall image was found to influence future behaviour intentions consistently, while the functional component is relevant for revisit intention and the psychological component for the intention to recommend.