Quality Selection Criteria of Travel Intermediaries

ABSTRACT

The study explores the selection criteria conducted by travel agencies, evaluating travel intermediaries (destination tour operator) founded on the visionary perspectives of product managers and front-line employees (tour leaders) of Taiwanese travel agencies. Statistically, data accumulated from the 36 product managers and 36 tour leaders by the critical incident technique indicates that local coaches, drivers, and local guides are monumental on group package tour (GPT) service sectors. Meanwhile, another critical issue being scrutinized is the selection scenarios, as to which prices are exponentially executed by product managers, whereas tour leaders tend to be destination tour operator qualities-oriented fundamentally. In order to enhance the destination tour operator service qualities, the research conducts relatively objective selection criteria in selecting the well-qualified and appropriate travel intermediaries as commissioners on the cutting edge travel agencies domain. More substantially, the revealed scenarios of destination tour operators supply the populously rivalous market, China, a relatively credential reference on selecting the well-suited Travel Intermediaries.     

Partnerships in International Travel and Tourism Marketing: A Systems-Oriented Approach Between Australia,New Zealand,Germany and the United Kingdom

Abstract

Little empirical research has been conducted about international partnerships between travel and tourism organisations, airlines and their intermediaries such as wholesalers and travel agents. Nevertheless, these partnerships are important because tourism is becoming more international and most destinations have to compete at a global level. Moreover, both producers and intermediaries are increasingly using information technology to increase their knowledge and relationship with customers. Thus this research set out to develop and empirically confirm a systemic model of these partnerships and four related research objectives. The methodology involved multiple case studies based on in-depth interviews with key players in Australia, New Zealand, the United Kingdom and Germany. The first outcome is a confirmation of the systemic model. In addition, the findings show the reasons for engaging in partnerships and the scope for further partnerships among the industry players. As well, the findings show that while ‘disintermediation’ may occur because of the advancement of communication technology, the linkages between travel and tourism organisations, airlines and intermediaries are still significant. Our framework can assist public and private travel and tourism organisations to mutually develop and manage marketing strategies and tactics for overseas markets.     

Surface Transport Distribution Channels in New Zealand

Abstract

This paper complements recent research on distribution in the airline industry by examining distribution channels for a range of surface transport businesses (coaches, rental cars, campervans, rail and inter-island ferries) in New Zealand. The study takes a national perspective, adopts a supply-side approach and is based on the analysis of information from in-depth interviews with selected providers. Particular emphasis is given to establishing the nature of the channels used and to the factors that contribute to differences and similarities in channel structures from one form of transport or product to another. Three broad classes of channels are identified: direct; conventional travel intermediaries; and local intermediaries. While carriers use multiple channels, broader patterns do emerge related to particular forms of travel and market segments.     

The critical success factors for a travel application service provider evaluation and selection by travel intermediaries

Current application service provider (ASP) is an emerging type of information technology outsourcing service that offer a comprehensive of information technology services for small and medium-sized enterprises (SMEs) to obtain information capabilities and maintain competitive advantage. Although numerous academics and practitioners have recognized the importance of information service suppliers, few studies has been conducted on decision analysis related to an ASP selection. Thus, this study combines two multiple criteria decision making tools to develop a multifaceted evaluation framework and identify the critical success factors (CSFs) for an ASP adoption by travel intermediaries in Taiwan. The empirical results implied different types of travel operations have different evaluation considerations for an ASP adoption. Travel intermediaries can devote to their core competencies, and acquire information support services through an ASP. On the other hand, ASPs can use differentiation strategies and allocate limited resources through focusing on these CSFs to enhance inter-organizational collaboration in travel supply chain.     

What online Hong Kong travelers look for on airline/travel websites?

A study was conducted to identify Internet users’ needs and expectations towards airline/travel websites in Hong Kong. Five focus groups were conducted and the results showed that online shopping behavior centers around more traditional products such as compact discs, cinema tickets, souvenirs, gifts, software programs, books and so forth. Regarding their needs and expectations towards an ideal airline/travel website, Internet users believed that the content of it should be informative, interactive and attractive.     

The Use of Problematic Integration Theory to Assess Destination Online Promotion Activities

Abstract

This paper uses problematic integration theory to assess destination online promotional activities often used to influence consumer travel purchase behavior. The model of destination online promotion activities assessment focuses on the link between consumers' online brand preference drivers (differentiation, quality, and value) and online market data (price, distribution, Web presence, promotions, direct online communication tool, and ad identification). The model is tested using the case of Australia (www.australia.com) and their efforts to attract a U.S. market. The study found Australia.com is a well-designed travel guide that provides information and emphasizes its aesthetic aspects. However, the Website's interactive aspects could be improved. By assessing destination online promotional activities, destination marketing organizations may be able to reduce underlying uncertainty regarding the destination and more clearly address the needs of their target markets.     

Developing,Operating, and Maintaining a Travel Agency Website

SUMMARY

Travel agencies have increasingly utilized agency Websites on the Internet to enhance their marketing efforts. This exploratory study aims to provide an analysis of the Internet use by travel agencies in the United States. A survey conducted with 102 travel agency professionals collected primary data to examine the perceived value and contribution of a Website to the agency business, purposes for developing and operating a Website, and benefits and challenges faced in operating a travel agency Website. The results of this study not only identified various issues in developing, operating, and maintaining a travel agency Website but also made various suggestions to address those issues. Implications are discussed as to how travel agencies could better understand e-consumer behavior and effectively market their product offerings online.     

Online travel insurance purchase intention : a transaction cost perspective

ABSTRACT

Using the transaction cost theory, this study examines customers’ online travel insurance purchase intentions. Data was collected from the life insurers in Taiwan via in-depth interviews and surveys. The hypothesized research model was tested using structural equation modeling. Findings of this study confirm that as customers have more trust in and less online uncertainty about life insurers with greater online experience, they are more likely to purchase online travel insurance. This study reveals that customers with high online purchasing frequency show less transaction cost than those with low online purchasing frequency.     

The Past,Present, and Future Research of Online Information Search

SUMMARY

Information technology has rapidly developed and accordingly online information search is increasingly important to both travelers and travel marketers. Despite the importance, there has not been given much attention to online information search behavior in the travel and tourism field. To stress the importance and urge researchers in advancing this area of research, this study briefly reviews (1) traditional views of information search, (2) the distinct features of online information search, (3) online benefits to travelers and marketers, and (4) online concerns and opportunities. In addition, potential issues on future research are suggested.     

Perception and Interpretation of Leisure Travel Articles

Limited attention has been paid to how readers perceive and interpret media messages about leisure travel experiences. This study examined college students' perceptions and interpretations of newspaper leisure travel articles revealing three central themes: intimacy and trust, tradition and authenticity, and socio-cultural knowledge. These themes are explored in order to understand the social justification of beliefs used by these college students when assigning meaning to leisure travel articles. Among the findings is the considerable role that leisure travel writers play as cultural intermediaries between local realities, readers, and future tourists. In particular, perception and interpretation of leisure travel articles revealed the expectations and shared meanings of these college students.     

Inbound Travelers' Selection Criteria for Hotel Spas in Hong Kong

With a growing number of travelers enjoying spa experiences, it is vital that hotels understand their preferences. As Hong Kong has a high visitor inflow and is in the preliminary stages of hotel spa development, an examination of the selection criteria used by inbound travelers when choosing hotel spas should provide Hong Kong hoteliers with the information needed to further develop and refine their facilities. This study examines the selection criteria that inbound travelers use to gain insight into how demographic factors and travel characteristics affect their spa-related decisions. A measuring instrument was developed based on in-depth interviews of spa industry professionals and secondary data. The results reveal that relaxation, pampering, and beautification were the main reasons that people visited hotel spas; with the three most important major selection dimensions being therapists, price, and product and treatment types. Of the 28 selection criteria studied, professional skills, product and service knowledge, sense of privacy, range of facilities, and product branding were the most important attributes. The implications of these findings and directions for future research are discussed here.     

Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents

ABSTRACT

Destination management organizations (DMOs) have an important role in engaging stakeholders in collaboration. Collaborating with stakeholders is useful for both stakeholders and destinations. However, it takes time and needs rigorous coordination to avoid conflicts with stakeholders. This study measures travel agencies’ attitudes towards engaging in online collaboration with DMOs for marketing purposes. It incorporates collaboration and technology acceptance models to predict the attitudes and intentions of travel agents using structural equation modeling. Data were collected from travel agents in Cairo, Egypt, using the random sample technique. This study will be useful for travel and tourism stakeholders and governmental marketing bodies.     

Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

Examining destination images from travel blogs: a big data analytical approach using latent Dirichlet allocation

ABSTRACT

In the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice.     

How do young Chinese friendship groups make travel decisions? A content and interaction process analysis

ABSTRACT

Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35 years) make travel decisions. Using the observation approach, this study observes the group travel decision-making process of 10 small groups. Issues such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviors in influencing group decision-making were also investigated. This study contributes to both general group interaction literature and tourism literature.     

International Travelers from Taiwan

Abstract

Taiwanese outbound travel market has been continuously growing but little in-depth research has investigated this market. This study uses discriminant analysis to examine Taiwanese outbound travelers whose travel philosophy is strongly oriented toward inclusive package vacations versus those who are not through their sociodemographics, travel characteristics, and benefits pursued variables. The results indicate that philosophy is a useful way to separate groups and that Taiwanese inclusive-package travelers tended to be female, older, with lower incomes, and less well educated. They usually seek a ‘Show and Tell,’ ‘Cost,’ and ‘Environment and Scenery’ benefits, spend more money on trips, and travel in larger groups. These findings can assist travel and tourism related organizations in developing packages and marketing strategies.     

Contract Disputes in Travel and Tourism: When the Online Deal Goes Bad

Abstract

This article explores e-commerce contract liability and its impact on the travel and tourism industry. Topics such as, what constitutes a legally-binding contract, and the various methods of accepting contracts online, such as click wrap and electronic signatures, are discussed. Jurisdiction issues particularly pertinent when considering liability related to travel and tourism products are addressed. Numerous tourism related liability cases are cited. The article concludes with recommendations for travel and tourism e-commerce businesses for limiting contract liability.     

EDITORS' NOTE

ABSTRACT

This paper examines the pre- and post-entry attitudes and expectations of university tourism students. A longitudinal study was conducted over three years to determine the degree of “fit” between employment and employee in the tourism industry, an industry often thought of as providing less than satisfactory working conditions. The study found that students are generally satisfied with their working conditions, but that students tend to have unrealistic expectations about the salary they will attract at graduation. In addition results show a significant increase before and after job entry between the importance given to intellectual challenge and the opportunities for promotion. There was also a significant decrease in the perceived importance of opportunities for travel, combining work and leisure, and outdoor work and an active lifestyle. Students' comments on their employment and educational experiences are included and the implications of this study for educators, researchers, students and industry are discussed.     

Constructing a risk management indicator model for travel agencies: a resource integration perspective

ABSTRACT

This study integrated resource-based theory and resource dependence theory, and introduced risk management on Taiwan's travel agencies. First, through in-depth interviews with experts and content analysis, preliminary items were generated. Second, using the modified Delphi method to converge expert consensus, and 7 facets with 37 items was formulated. Next, the criteria in the various levels were weighted through the Analytic Hierarchy Process and ranked. This study result showed that priority operating risks for Taiwan's travel agencies were financial risks, competing risks and supply chain risks. This study found can be used by travel agencies in risk management and competitive strategies.