Parenthood and wildland recreation consumption: An unexplored phenomenon

The effects of parenthood on consumer decision making have not been systematically studied in prior research of the wildland recreation phenomenon. The present study utilizes data from the most recent National Survey of Recreation to assess the direct effects of parenthood on wilderness-related or wildland outdoor recreation behavior. Additionally, a framework for the conceptualization of the interrelationship between human values, demographics, attitudes toward the environment, wildland management policy variables, attitudes toward wildland recreation, and wildland recreation consumption is proposed. The findings suggest that parenthood is an important variable in understanding wildland outdoor recreation consumption. © 1993 John Wiley & Sons, Inc.     

African American Participation in Wildland Outdoor Recreation

Outdoor recreation is an important aspect of the American culture, with a central tenant that all citizens have the right to enjoy the public wildlands. The present study analyzed African American wildland outdoor recreation behavior and found that this segment of the population, as a proportion, tended to participate in wildland outdoor recreation activities to a significantly lesser extent than their White counterparts. The findings suggest important public policy implications.     

我国城镇居民休闲消费行为的地区差异性分析——基于1995-2005年省级面板数据的检验

本文在省际层面上运用面板数据模型（Panel Data）对我国城镇居民可支配收入对休闲消费的影响进行了实证分析。结果显示,（1）从时间趋势上看,我国城镇居民可支配收入对休闲消费支出的影响并不稳定;（2）我国省际城镇居民休闲消费支出具有较大的差异性,且我国省际城镇居民休闲消费支出与可支配收入水平之间并不存在稳定的对应关系。对于上述特点,本文进一步从我国城镇居民休闲消费的时间约束及休闲方式多样性等角度进行了深入的分析和说明。     

休闲发展趋势及其管理对策

休闲作为现代社会恢复体力、发展智力的社会性活动,必将成为未来社会的变革引擎,促进环境、经济、政治、社会、科技与文化各方面的休闲化发展,产生,“休闲社会”和“休闲人”。面对“休闲社会”和“休闲人”,政府和社会公共服务组织需要加强休闲管理,企业组织需要关注休闲经营。     

建立评价指标体系 发布城市休闲指数

城市休闲,是指在城市范围内休闲观念、休闲行为以及相关的休闲供给和休闲需求之间的总和。我国传统的评价指标体系多侧重于生产领域,与人民生活密切相关的休闲领域评价指标体系研究还近乎于空白。因此必须为我国城市休闲发展水平提供一整套客观的、量化的、科学的分析与预测手段——城市休闲发展评价指标体系。     

城市居民游憩行为时空特征调查研究——以南京为例

满足市民利用闲暇时间放松身心的游憩需求,不仅仅是市民个人的问题,更关系到城市发展问题。从南京市民角度看,参与游憩的欲望与程度取决于市民个体的身体及收入状况、游憩地类型、距离因素等;从时空特征角度看,市民游憩时间与闲暇时间呈正相关,而在空间上则表现出距离衰减规律;从游憩地条件看,游憩设施吸引力有限、消费太高、服务有待完善、交通不够便捷等问题已成为市民参与游憩的障碍。政府部门应加强对市民游憩观念的引导,更应加大投入力度,强化基础设施及游憩功能建设,着力解决诸如公共交通、环境保护等问题,推进游憩资源整合,不断完善游憩服务与产品,提升公共服务能力。     

体验型休闲——“农家乐”经营的新模式

“农家乐”作为利用农业自然资源和文化资源的一种休闲方式,对推进旅游业的发展,优化农村产业结构和加快城乡一体化进程都有着积极的作用。但如今的农家乐良莠不齐,整体效益低下。应采用体验型休闲模式,提升农家乐休闲的内涵,融文化教育、旅游观光、劳动锻炼、农耕体验,餐饮娱乐为一体,集合经营模式和公司制经营模式求得更大的发展。     

晚间休闲消费者出行影响因素分析——以杭州市为例

晚间休闲的开发能丰富游客的行程,延长游客的滞留时间,增加游客的消费支出,带动关联产业发展。本文以杭州市为例,运用因子分析和多元回归分析等方法,寻找影响游客晚间出行的影响因子,用线性方程表达其之间的关系。研究结果显示,在感知因子、游客自身因子、外界环境因子这三个维度的度量下,感知维度对游客的影响最显著。并且在研究结果的基础上,提出杭州晚间休闲规划的相关建议。     

城市广告环境与专项规划研究

近年来,整治城市户外广告环境已在全国大小城市逐步展开,以规划先行提升城市户外广告科学管理水准已成为共识。然而,作为城市专项规划其内容如何体现规划的科学性和可操作性仍有待于深化研究。本文认为：要改善当前城市户外广告环境,对于规划本身而言,首先要梳理户外广告与城市发展、户外广告与广告经营以及户外广告与城市管理四个关系,其次着力于户外广告设置与城市区域定位、媒体选择、经营与监管以及量化与美化五个方面的研究,这必然涉及到规划内容的深度和具体指导实施的关键所在。     

从休闲的视角看旅游

从休闲的角度审视旅游,它们既有时空等方面的差异,又有作为文化层面上的共性特征。作为融入休闲活动的旅游的发展,应该以人为本,以休闲旅游环境承载力为基础,坚持科学的发展观,走可持续发展之路。     

户外广告受众和投放内容比较分析——以合肥市户外广告市场为例

近年来合肥市的户外广告市场以前所未有的速度持续增长。户外广告与其他媒介相比较具有较大的优势,它覆盖面广,有强大的视觉冲击力和有效的到达率,户外广告的目标受众也越来越细分化。当电视、报纸等传统强势媒介的投放成本越来越高时,户外广告表现出其竞争优势,占据着一定的市场份额。本文主要是对合肥市近年来户外广告的受众和投放内容进行一些探讨和分析。     

Effectiveness of Outdoor Advertising of Services

Outdoor advertisements are now routinely used by marketers of products and services as they have been found to be effective in general. However, there have been no studies testing the effectiveness of outdoor advertising of services in particular nor have there been studies comparing the effectiveness of outdoor advertisements of services with that of consumer goods. In this paper we study the effectiveness of outdoor advertisements of services and investigate the influence of few billboard and consumer related fac- tors on its effectiveness. The results show that the outdoor advertise- ments of services are very effective. Further, the recall of outdoor advertisements of services may be enhanced by providing direc- tional information when applicable and by unusual executions such as having them in black and white when most other ads are in color. Recall of outdoor advertisements of services was also found to be positively associated with respondent involvement with outdoor advertising and their attitude toward advertising.     

城市户外广告媒体资源市场化配置研究

城市,外广告媒体资源市场化配置是市场经济发展的必然要求,本文基于公共资源的视角,分析城市户外广告媒体资源市场化配置的寻租风险、商业风险和道德风险,通过完善户外广告管理系统,建立有救的产权交易机制,以及系统性的政府立法等,来提高城市户外广告资源的经济效益和社会效益。     

杭州文化创意产业竞争力因子分析

通过对我国十大城市2011年文化创意产业的基础、收获、结构、环境因子等分析发现,杭州文化创意产业宏观发展环境在全国居中等偏下水平,政府专项资金投入额度有待增加,文化事业单位要进一步改造和发展,要采取措施引导居民进一步扩大在教育文化娱乐服务等方面的消费。杭州市政府要增加文化体育娱乐方面的投资,加大对知识产权的保护力度,以增强文化创意产业的整体实力和竞争力。     

城郊旅游开发的影响因素与空间格局

城郊已经成为人们休闲度假的重要目的地。影响城郊旅游开发的几个重要因子,即城市经济的发展水平,城郊休闲环境、吸引物与服务设施,城市居民休闲行为的变化,决策者行为与城郊土地开发的政策等。同时随着旅游需求结构的调整城郊旅游地的空间布局由零星点状分布向组团式分布最后演变为环城市游憩带的空间发展趋势。     

Effects of outdoor advertising: Does location matter?

The growth and success of outdoor advertising is in large part due to the medium's ability to reach an increasingly elusive and mobile consumer. However, this success has come with a price. Public pressure and regulation have begun to eliminate or curtail many outdoor advertising locations, leading practitioners to question the effectiveness of the remaining outdoor advertising sites. Using associative learning techniques, these studies investigate what effect, if any, the environment in which outdoor advertising appears has on the attitudes, beliefs, and purchase intent of the advertised brand. The results of four experiments presented here suggest that the background environment does not impact advertising effectiveness, and practitioner concern of such may be unfounded. © 2011 Wiley Periodicals, Inc.     

流程再造理论与税收信息化发展

流程再造理论作为管理学的重要理论，在指导税收征管改革实践方面具有重要作用。在介绍流程再造理论的基础上，分析了其对我国税收征管的启示，提出了简并优化流程节点，归并重组税务机关职能部门和增强纳税服务意识的建议，以促进税收信息化的发展，提高税收征管效率。     

中国户外运动用品经营现状分析

近年来,随着中国户外运动不断兴起,户外运动用品市场得到了长足发展。但由于其市场发展的不均衡、经营者的市场意识不成熟,以及经营模式存在问题等,导致市场经营策略狭隘,制约了户外运动用品市场的发展。应发挥中国国内商家的市场优势,打破国际品牌垄断,创建自己的户外运动用品品牌,带动整个户外运动用品产业向大众化发展,促使市场走向行业规范和有序竞争,以促进整个行业的持续与健康发展。     

洛阳市户外广告的发展研究

本文对洛阳市户外广告进行了分析和探讨,认为洛阳市户外广告取得了不少成绩,但仍然存在很多问题。为此,洛阳市户外广告在今后发展中应突出地方特色,满足城市居民的需求,借鉴多种艺术表现形式,维护整体城市景观等。     

Communication and recreation for ‘new-generation’ workers in China: a hierarchical linear modelling approach

This article investigates the effects of communication and recreation on ‘new-generation’ workers' performance, as well as the underlying mechanism and boundary condition. Using data from 1256 ‘new-generation’ workers in 109 firms in labour-intensive industries in China, a hierarchical linear modelling approach reveals that the more co-workers with whom workers frequently communicate, the better their performance. Recreation departments also facilitate individual work performance. Social support mediates these two relationships. In addition, gender moderates the effects of the recreation department and the number of frequent communicators on work performance, such that the effects are stronger for male workers than for female ones.