微型茶企社会网络对茶叶营销渠道绩效的影响

根据社会资本理论,从社会网络视角,探讨微型茶企社会网络对茶叶营销渠道绩效的影响机制。通过实地调研与深度访谈收集问卷,运用结构方程模型与层次回归分析法对微型茶企社会网络影响茶叶营销渠道绩效的机制进行实证研究。研究结果表明:社会网络维度中网络中心性、网络异质性、网络关系度均对营销渠道绩效有显著的正向影响;渠道稳定性在社会网络对营销渠道绩效的影响中起中介作用;社会信任在渠道稳定性对营销渠道绩效影响中具有调节作用。据此,从构建关系网络维护体系,实现信息资源的高效传递与利用;拓展异质性社会网络,实现信息资源的有效开发和重组;占据社会网络中心位置,实现信息资源的快速交换与整合等方面提出建议。     

水环境治理PPP项目合同柔性对项目融资风险的影响

为降低水环境治理PPP项目融资风险,结合合同柔性、PPP项目预期收益、信任与融资风险构建理论模型,探究合同柔性对项目融资风险的影响机理。研究结果表明:合同价格柔性、再谈判柔性、激励柔性均显著负向影响融资风险;PPP项目预期收益在价格柔性与融资风险关系中起完全中介作用,在再谈判柔性、激励柔性对融资风险影响中起部分中介作用;善意信任能增强价格柔性与激励柔性对融资风险的负向影响,但会减弱再谈判柔性的负向影响;能力信任在价格柔性与再谈判柔性对融资风险关系中起负向调节作用。研究从优化合同条款、创新回报机制、评估信任水平等方面为降低项目融资风险提供可行性建议。     

Facilitating collaboration in forest management: Assessing the benefits of collaborative policy innovations

Collaborative governance and landscape approaches have become a more prevalent in public land management in the United States in the face of increasing ecological and societal complexity and decreasing government resources and capacity. In this era of devolution and social-ecological change, there is a growing need for policy approaches that facilitate partnerships and participatory approaches to land management. One unique policy that emphasizes collaboration and large-landscape restoration on US federal forestlands is the Collaborative Forest Landscape Restoration Program (CFLRP), established in 2009 to accelerate the pace and scale of forest restoration. The policy included novel characteristics such as a decade-long commitment to landscapes and formal requirements for collaboration. This program presented an opportunity to assess how this policy affected collaboration and the factors that led to differential policy implementation. We conducted 89 interviews across all 23 CFLRP projects with internal agency staff and external collaborators on each project. We found that the CFLRP generated a variety of benefits related to collaboration, including increased trust and stronger relationships, increased collaborative partner influence, decreased litigation and conflict, and increased capacity to accomplish work; however, there were also challenges associated with the program, including thetime-intensive nature of collaboration and the lack of industry or contractors. Various local factors affected collaborative outcomes under the policy, including staff turnover and capacity, local leadership, and collaborative history. Successful collaborative outcomes were widespread under the CFLRP, and from this, we draw implications for the broader environmental governance literature about the policy characteristics that facilitate collaboration and the other institutional variables that may require attention in this context.     

组织信任与组织绩效：内部营销视角

基于内部营销视角探讨组织信任的方向性特征如何影响组织绩效。依据内部营销的理论逻辑,提出组织信任三个方向对组织绩效的影响假设和组织信任方向对组织绩效影响的差异性假设。实证结果证实了组织信任中对直接上司的信任和对高层领导的信任对企业绩效有显著的影响,而对同事的信任对企业绩效影响不显著;组织信任的三种方向中,对高层领导的信任对组织绩效的作用最高,对直接上司的信任作用次之,对同事的信任作用最低。     

Supplier-Retailer Relationships in the UK Fresh Produce Supply Chain

Abstract

Over the past decade, the UK fresh produce (fruit, vegetables, and salads) supply chain has undergone numerous changes, with retailers becoming increasingly powerful. The overall trend is towards the industry being dominated by a few large corporations operating on a national level, with some corporations even operating on a European or global scale. This process, which could significantly impact on the supplierretailer relationships, is examined in this study using indepth interviews with participants from the fresh produce supply chain. Amongst the findings are the following: Supply chain advancements, including backhauling, and factory gate pricing are causing some controversy because suppliers feel that these initiatives do not benefit their relationships with retailers. There is room for supplierretailer relationship improvement in areas such as trust, co-operation, and collaboration. Retailers, who have significant supply chain power, are starting to acknowledge the importance of suppliers in the gaining of gaining retail market share. Lastly, the intense process of supplychain rationalisation that we have seen in recent years appears to be leveling out in the UK fresh produce supply, such that there is less anticipated further rationalisation. The study outlines a series of recommendations for how suppliers (retailers) can improve their relationships with retailers (suppliers).     

The Role of Guanxi Networks in Vegetable Supply Chains: Empirical Evidence from P.R. China

This study attempts to empirically investigate how the concepts of relationship marketing affect market performance in Chinese vegetable sector. We interviewed 167 vegetable farmers and 84 processing and exporting companies to test our conceptual relationship model. Results demonstrate that personal relationships (called guanxi in China) significantly improve interpersonal trust and transaction-specific investments, which eventually show a significant impact on market performance. Results imply that the impact of guanxi networks differ on farmers and on companies. The study also reveals that transaction-related attributes (such as risk, channel requirements, and transaction conditions) influence trust, investment behavior, and market performance together with guanxi networks. The article ends with several managerial implications regarding the development of relationship marketing in China.     

互联网使用对专业苹果种植户农地转入的影响研究 ——基于信息搜寻、社会资本和信贷获得中介效应视角

研究目的：从信息技术使用视角探究互联网使用对专业苹果种植户农地转入的影响及其机制,进而探索互联网能否成为激活农地流转市场的重要媒介。研究方法：内生转换Probit模型和中介效应模型。研究结果：（1）互联网使用对专业苹果种植户农地转入具有显著正向影响。基于反事实假设,使用互联网的专业苹果种植户若未使用互联网,其农地转入概率下降17.6%。（2）互联网使用主要通过提高信息搜寻能力、增加社会资本、提升信贷获得水平三条路径影响专业苹果种植户农地转入。（3）互联网使用对低收入组和自有地面积为小规模的专业苹果种植户的农地转入作用更大。研究结论：要重视以互联网为代表的信息技术对农地流转的促进作用,不断提升农村地区的互联网覆盖率,加快农地流转市场化进程。     

Forester networks: The intersection of private lands policy and collaborative capacity

Privately owned forestland provides abundant ecosystem goods and services to society at scales beyond the individual forest parcel. However, successful mechanisms to encourage broad-scale management in privately owned, multifunctional, landscapes are relatively limited. In the United States, state agency and private foresters may be poised to help facilitate landscape-scale management given their role as gatekeepers to private landowner incentive programs or emerging markets for ecosystem goods and services. A key question remains as to the collaborative capacity of public and private sector foresters, especially in the face of evolving private forestry incentive programs, some of which have shifted toward public–private partnerships (PPP's). We used qualitative interviews and a social network survey with professional foresters in Northern Wisconsin, an area with a high demand for diverse forest ecosystem services, to identify the structure of current business networks among land managers in the region and characteristics of these relationships that may influence collaboration. Of the nearly 300 different individual professionals identified, most (86%) were state, consulting, or industry foresters, suggesting a relatively homogeneous network of professionals and potential need for other types of natural resource professionals to tie into existing foresters’ networks. We found that central network positions were occupied by all three types of foresters, while the qualitative analysis suggested the private forestry incentive program is likely driving, in part, network configuration. Interviews yielded a nuanced understanding of foresters’ relationships, including the impact of forest policy changes on public–private partnerships and specifically the growing role of private foresters in providing private lands forestry services and the need for successful mechanisms to reduce conflict and improve collaborative capacity among professionals.     

Drivers of Interorganizational Trust in Seafood Exporter-Importer Relationships

The article presents structural equation modeling analysis of survey data from 181 buyer-seller relationships in the seafood industry. Relational investments, relationship length, and sharing of strategic information are identified as the key drivers of interorganizational trust (measured for the whole exchange relationship and not as either buyer or supplier trust). Contrary to common assumptions, international experience and sharing of logistical (operational) information show no association with interorganizational trust. Hence, previous successes are no guarantee that exchange relationships will work well in the future. As the nature of business changes and new challenges arise, managers must always be alert to new approaches and develop new recipes to be successful.     

社会资本对桃农生产技术效率的影响及对策研究——基于陕西省铜川市桃业的调查

利用铜川地区桃农调研数据,构建随机前沿生产函数模型,将社会资本各维度加入技术效率损失项,测算桃农生产技术效率水平,分析社会资本对桃农生产技术效率的影响。结果表明:桃农的平均生产技术效率为79.38%,存在着一定程度的技术无效率;在社会资本各维度中,关系网络,集体行动以及信息交流的改善能够显著提高桃农生产技术效率,而干群关系、信任与团结对桃农生产技术效率的影响未通过显著性检验。因此,改善桃农关系网络,集体行动,信息交流状况,是提高桃农生产技术效率的有效途径。     

Co-creating Value in the Dyadic Relationships of Small and Large Firms in the Agri-food Sector

Given the increasing interest in the process of how value is co-created through interaction in business relationships, this paper examines the areas of collaboration, value co-creation practices and the respective co-created value in the dyadic relationships. Multiple case studies design involving in-depth interviews were undertaken with small and medium-sized suppliers (SMEs) of organic food in South West England with the dyadic relationship being the unit of analysis. The findings suggest that SME suppliers and their larger customers collaborate in many areas including: innovation, corporate social responsibility, planning and interactive learning. The collaboration led to co-creation of monetary and non-monetary values. This research advances the extant literature on value co-creation in business relationships by examining this complex phenomenon in the context of small and large firms’ dyads in the organic food sector. It is novel in identifying the linkage of the co-created value to the respective value co-creation practices and collaborative areas.     

干部经历会影响农户选择电商销售渠道吗?——基于荔枝种植户的实证分析

基于印记理论,选取2020年广东和广西两省荔枝主产区的964户种植户作为调研对象,运用logit模型进行实证分析,探索干部经历对农户选择电商销售渠道的影响。结果显示:干部经历对荔枝种植户采用电商销售具有显著的正向影响,而农户自身具有的销售渠道资源也是荔枝种植户选择电商销售的动力之一,其与干部经历带有的政治资本共同推动种植户选择电商销售。因此,要发挥具有干部经历的农户在农产品电商发展中的带头人作用,培育当地的销售服务团队与提供更多的销售渠道资源,并联合社会多方力量加大对农产品电商销售的培训力度。     

从三层博弈关系看土地征收制度改革——基于某大学城征地案例的分析

本文以某大学城征地过程为个案，从地方政府和被征地农民、地方政府之间以及地方政府和上级政府间的三层博弈关系出发，探讨博弈过程中农民、地方政府、上级政府间的利益关系及由此产生的行为选择以及几者能否取得多赢的可能性，运用完全信息静态博弈，完全信息动态博弈，不完全信息静态博弈等模型分析我国土地征收的博弈模式，指出了从纳什均衡角度来优化现行征地制度的改革方向。     

获取披露信息能提高食品信任水平吗——基于湖南省长沙市生鲜品信息公示的调查数据

缩小主体间信息差距是提高食品市场信任水平的重要途径。为了研究食品安全信息披露环境中,消费者获取信息对食品信任的影响,本文通过问卷调查长沙市1050位消费者,搜集消费行为和个人特征的数据,并使用内生处理效应模型和倾向得分匹配方法进行实证分析,结果发现:虽然样本中只有17%的消费者主动搜寻公示信息,但是获取披露信息能够缓解不对称程度并提高满意度,进而显著正向影响信任程度;同时,获取披露信息在女性组中有显著正向影响,而在年龄组间的影响为倒U型;另外,信息获取行为的选择受到食品安全、干净卫生和对新鲜程度关注度的显著影响。结果说明,在信息披露后,帮助和引导消费者主动获取信息,能够更好地提升食品市场的信任水平。     

Information sharing as a safeguard against the opportunistic behavior of South African Karoo Lamb farmers

Misconduct in global meat supply chains are omnipresent and even more so in differentiated chains where credence attributes such as origin and taste are used to differentiate the product. By definition, these attributes signal asymmetric information which implies that in the presence of bounded rational individuals with conflicting interests, misconduct in the form of opportunistic behavior is bound to prevail. Increased information exchange through farmer networks is, however, expected to reduce opportunistic behavior. In the case of a differentiated meat product, such as Karoo Lamb, the article studies the farmer‐abattoir transaction with the purpose of recommending strategies that can be implemented to reduce the farmer's tendency to behave opportunistically. The article employs the PLS approach to SEM and reveals a significant negative relationship between information shared and opportunistic behavior. The results indicate significant positive relationships between trust in the abattoir and information shared as well as between farmer networks and information shared. These results are indicative of the support provided to the information shared construct by higher levels of trust between farmers and abattoirs and established farmer networks. It is, therefore, recommended that differentiated meat supply chains, through their various associations, concentrate their efforts to promote information sharing by building stronger, trust centered relationships and by supporting farmer networks.     

协同治理框架下黄河流域河南段水环境治理

为推进黄河流域河南段水环境善治进程,通过对水环境主要特征以及质量现状的分析,结合协同治理理论,构建了由党、政府、企业、社会组织、公众等多元主体参与,基于利益协调机制、信息公开机制、制度信任机制和政策协同机制这4个影响机制而形成的黄河流域河南段水环境协同治理分析框架。基于该协同治理分析框架,针对目前黄河流域河南段水环境治理过程中存在的问题,提出优化职权范围、推动多元主体参与以及完善影响机制等政策建议。     

农药包装废弃物多元共治的协同机制与实现路径——基于河北省3个村庄的案例观察

目的 凝炼总结河北省农药包装废弃物多元共治的模式,剖析其协同机制与实现路径,为深入推进农药废弃物治理工作提供建议。方法 文章基于协同治理理论,采用多案例研究法,从协同环境、协同结构、协同过程3个维度,探究了海市村、李营村、柳林屯村农药包装废弃物多元共治的实践模式与协同机制。结果 （1）案例村形成了政府合同外包、党建引领、经营主体带动3类多元共治模式。（2）政府政策驱动、多元关系网络构建、资源要素共享融通,协同实现了治理目标,但不同模式下协同治理机制不同。（3）协同环境的政策效力方面,海市村制度的刚性约束增能效果显著,李营村、柳林屯村的非正式制度更好稳定了协同秩序;协同结构的联结机制方面,政府合同外包中委托—代理机制保障了高回收率及低监管成本,党建引领模式中信任关系使主体间协同治理效率较高;经营主体带动模式中关系嵌入与合约治理增强了农户履约能力;协同过程的要素配置方面,海市村专项资金及数字技术支撑作用强,李营村及柳林屯村则侧重于培养协同治理人才。结论 政府应健全协同治理制度、培育协同治理组织载体、畅通协同治理资源渠道、提升协同治理空间聚合效能、增强多元主体文化认同。     

流域水污染的协作治理研究

根据流域污染现状和协作治理理论的内涵,进而分析二者的适应性、流域水污染的治理现状及存在的困境,针对治理的碎片化困境,从培育协作理念、公开治理信息、建立以流域为单元的综合管理体制、构建流域水污染治理多元化机制和完善制度供给、强化执行与监督等方面提出进一步加强流域水污染协作治理的路径选择,以期为我国流域污染问题的进一步改观提供参考。     

Principles of partnership schemes: Theory and practice

Summary

The paper assesses the dominant influences in partnership schemes for town centre redevelopment. The analysis of policy development in the public and private sectors is drawn together into an interorganizational framework, stressing joint approaches to action. Much development activity requires co‐operation by the public and private sectors, and the principal areas examined are the procedures adopted to implement partnerships, the linkages used and the actors involved at each stage. Original research was undertaken, notably case studies of Newcastle, Droitwich and Solihull. These investigations illustrate the diversity of working relationships, wherein individual responsibilities are directed towards collective action, and proper communication between development partners is essential. Although partnership operation is partly dependent on a reticulist who can co‐ordinate and initiate action, the most important aspects are the established procedures, which offer little opportunity for innovation, and the attitude of individual actors, which tends to reinforce current thinking rather than challenge it. Among those influences with an external origin, finance and politics have the greatest impact. Nevertheless, decision taking still operates in an ad hoc way, responding only as issues arise and thus contributing to the incremental development of policy and the maintenance of the status quo within the land market.     

Optimising adaptation decisions in macadamia production using contingent claim valuation

Altering production systems and land management of tree crops is a costly, disruptive and ultimately irreversible decision. Using traditional valuation methods to appraise long‐term land management outcomes ignores the full impact of irreversible or delayed decisions. We employ a variant of the real options decision process to examine uncertainties around climatic effects on macadamia growers and the explicit decision to adapt via cultivar replacement. We examine the trade‐offs between the timing of the decision to replace macadamia cultivars by considering both the value of flexibility as well as the value of new information that can be used to resolve uncertainty. We compare the relative responses that generate the most value for growers across four geographical locations. We show that simple switching decisions using traditional valuation methods are found to be suboptimal and initiate poor decisions, potentially undermining adaptation efforts. As the rate of orchard degradation increases, the need to transition to higher‐yielding cultivars becomes greater, especially for Hawaii, California and Australia where gross margins are leaner. Investment decisions are thus highly dependent on both local conditions and the economic structure of existing production systems.