Commercial B2B Web Site Attributes Within the Perishable Sector

ABSTRACT

This study examines the factors determining the quality of a business-to-business web site using data from the perishable industry. Data from two time periods are used to identify the persistent trends in web features that support customer interaction. A binomial probit model is used to assess the contribution that various features have on the probability of a web site being included in the Forbes listing of prominent web sites. The results indicate that features such as customer support, promotion, proprietary software availability, and the duration of web site operation play an important role in determining the probability of a website being listed in the Forbes list.     

The Effect of Internet Expertise on Offline Expectations

ABSTRACT

Because the Internet enhances consumer control over online marketing transactions, more expert web users are hypothesized to generalize this web expertise to their expectations of offline service encounters. This hypothesis is supported for consumers with moderate web expertise as compared to those with little web expertise. However, web users with high levels of expertise have lower expectations of offline encounters than those with moderate expertise. The lower expectations of the most expert web users are likely to be due to a lower level of involvement with offline service encounter, a greater awareness and use of online information by the most expert, and possibly a greater propensity to distinguish between online and offline encounters.     

Online Shopping Carts: The State-of-the-Art

ABSTRACT

“Shopping cart” is a term that has come to mean one of two things: first, an online ordering system that is separate from an e-commerce website, and second, a store-building system that can be used to build and manage both an e-commerce site's web pages and its ordering system. We first describe the feature typically included in all carts-an ordering system. Next, we discuss the additional features included in store-building systems. Finally, we briefly review the shopping cart market itself through an examination of the types of systems vendors were offering at the time this paper was written.     

Key quality factors affecting users' perception of social networking websites

PurposeThe main aim of the present study is to evaluate the quality factors of websites and their effect on users' perceptions about quality in the context of social networking websites.Design/methodology/approachThis is an applied study conducted as a field survey. A conceptual framework of website quality is proposed and empirically tested that combines quality factors and users' overall perception about quality. Based upon conceptual frameworks in the areas of information systems and using responses from 300 users, a seven factors scale has been validated and data were used to test the conceptual model. To test validity of conceptual framework, confirmatory factor analysis was conducted and regression analysis was performed to examine the suggested hypotheses in the conceptual framework.FindingsIn this study, six different significant factors namely efficiency, entertainment, community drivenness, privacy, user friendliness, efficiency and navigability were identified to be significant for the service quality of social networking websites. Using the survey conducted in the statistical sample, only the factor of web appearance was identified as less important for social networking website users.Practical implicationsFindings from this research provide a set of essential and desired quality factors that social networking website developers can use to improve the quality of existing websites in turn increasing its numbers of users, thus bringing benefits to the company. Second, this study shows how perceived quality has a direct and profound effect on the degree of consumer perception about website quality.Originality/valueThis study, expanding a conceptual model, tries to identify the set of service quality factors for social networking websites. The information of these quality factors as a major predictor of consumers' quality perception provides social networking websites management an initial point for making successful quality management practices for their e-commerce.     

Website quality and users' intention to use digital libraries: Examining users’ attitudes,online co-creation experiences,and eWOM

This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.     

A proposed model of online consumer behavior: Assessing the role of gender

This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women differed in web navigation behavior, with men engaging in less exploratory behavior and developing less website involvement than women. However, across the two sexes, entertainment, challenge, and effectiveness of information content were the key drivers of website attitudes. The findings provide several guidelines for online communication strategy.     

Is Background Music Effective On Retail Websites?

Web designers often advise online retailers against incorporating background music on websites. However, the effect of music in brick-and-mortar retail settings has generally been found to be favorable. The research on the effects of music has been mixed. Our study aims to examine whether congruent music on the website homepage influences online consumers. Using the responses of 290 visitors to two different commercial websites, we test the influence of background music on consumers’ arousal and pleasure perceptions. The results indicate congruent background music on a website's homepage will generate positive affective responses of arousal and pleasure within users, and will enhance users’ perceived usefulness and perceived enjoyment as well. The findings reveal the effects of respondent’ affective responses to the music differed by gender. Website music produces significant affective and cognitive responses in high web skill/low web challenge users and explains more of website enjoyment.     

Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China

Although the study of flow has recently received a lot attention, little is published about what factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge between the relationship of website atmospheric cues and flow experience. Using a stimulus–organism–response framework (S–O–R framework) as the theoretical basis, this study examines the impact of consumer perceptions of website atmospheric cues (informativeness, effectiveness and entertainment) on the development of flow and its subsequent impact on purchase intention and satisfaction. A self-administered online survey was used for data collection through an internet market research firm which randomly selected individuals from its online panel. Our results support the validity of the S–O–R framework in the context of online tourism and indicate that flow fully mediates the three site atmospheric cues with regards to purchase intention and satisfaction with the travel website. This study enhances our understanding on the determinants of online purchase intention and satisfaction as well as on how a proper web atmospheric design alters consumer shopping experience which entices favourable purchase intention and generates satisfaction.     

Trust Promoting Seals in Electronic Markets

Abstract

In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers' trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill the tasks they have promised has remained unexplored. This study empirically examines the influence of trust-promoting seals on consumers' online purchasing decisions. The results show that the trust-promoting seals are generally effective in promoting web sales, and some seals enhance promotion better than others.     

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking

Ad blocker proliferation threatens the revenue streams of many websites and raises fears about the viability of digital advertising as a whole. Although industry initiatives have increasingly aimed to mitigate ad blocking, surprisingly little research addresses the problem. It remains largely unknown which factors drive ad blocking or help unblocking or “whitelisting” of select websites. This article presents an exploratory survey study of 1,634 ad blocker users and uncovers the main factors driving ad blocking and conditions for unblocking select websites. The conditions suggest changes to online advertising in line with current industry initiatives, as well as opportunities for direct appeals to ad blocker users. A field experiment with 294,331 users tests whether banner appeals can reduce ad blocking. The results show that these appeals reduce ad blocking among 1% of the ad blocker users, and among frequent visitors who encounter repeated banner appeals, this percentage increases to 2%. However, repeated banners also lead to fewer website visits of users not conforming to the appeal, which suggests a trade-off between reducing ad blocking among some users and further increasing avoidance behaviors among others.     

Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience

This study investigates the impact of three-dimensional (3D) product presentation quality (3D-Q) on attitude toward presented product and attitude toward website, which in turn affect users’ satisfaction. Therefore, this research developed a hypothetical online retailer website, which presents a variety of 3D laptops that allows users to control the content and form of the 3D flashes. We measured 3D-quality based on a multi-dimensional construct. In other words, we define and operationalize 3D-quality based on information quality, system quality, authenticity, and enjoyment (second-order). We employed a non-student sample (n=410) to collect the data. We find that 3D-quality determines perceptions of attitude toward presented product and attitude toward website, which in turn influence users’ satisfaction. Furthermore, we find that virtual product experience moderates the relationships between attitude toward presented product, attitude toward website and users’ satisfaction. Our study provides important implications for e-tailers.     

Private label: Turning the retail brand threat into your biggest opportunity

Avatars are now appearing as online assistants on transactional websites, yet their scope is still limited. This paper explores their potential roles in providing assistance, a friendlier interface and purchase recommendations. As avatars are at early stages of implementation, the conceptual framework draws upon human-computer interaction research, plus cognate literature on salesperson roles and the use of synthetic characters in other contexts.

The empirical study involved two longitudinal panels of online buyers and an international, online survey of 2114 internet users. Following split-sample principal components analysis and k-means clustering, four categories of role preference are identified. The results inform decisions on the appropriateness of avatars, their adaptation to customer needs and buying contexts, and their possible roles. Hypothesised relationships with age, gender and online buying experience are tested, suggesting scope for avatar role segmentation. Suggestions are offered for marketers and website designers, considering deploying avatars, and for future research directions.     

How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach

ABSTRACT

Nearly one-third of the business-to-team (B2T) websites in China closed down in 2011—the casualties of the intensified competition in the group-buying market. To investigate the critical factors to the survival of online B2T businesses in an overcrowded buyer-side market, we propose a model that links convenience, price, product/service, personalization, and website security/safety to customer satisfaction of B2T websites in light of the related literature. A two-stage approach is applied to validate this model. In Stage I, according to the results of an empirical analysis based on questionnaire responses from 157 B2T website users, we found that convenience and product/service are the top two contributors to the success of B2T business, as measured by customers’ repurchase intentions. In Stage II, topic classification and sentiment analysis are applied to 3046 review comments related to 58 B2T websites. The results from the Stage II study confirm the validity of the Stage I results with further evidence to support our arguments.     

Website Interaction Network

The websites-based social network, as a social media, provides and shares abundant information via organizing users’ content and contacts, whereby users’ activities in the real world can be imaged to the websites. However, users’ content and contacts in real-world social networks cannot be detected easily. Herein, we construct a website interaction network to reflect the online social network, based on mapping relationships among websites, webpages, and attributes of a social event. This network reflects the social association relationships between websites of an event, which can be mapped to the users’ relationships in the real-world social network. In this article, we study the structural features of a website interaction network and, then, mapping of these features to the real-world social network. Further, we discuss implications for human behaviors, human relationships, and structure of human society. Experimental results show that the website interaction networks concerning popular social events have power-law scaling in degree distribution and exhibit small-world properties.     

Web-Based Promotions

Abstract

Numerous business and popular articles continue to appear to stress the importance of the Internet as a powerful and interactive means of communication. As with other media, the web affects viewers' product evaluations and behavioral intentions. This article attempts to understand how students (recently admitted freshmen) form opinions about their school through interaction with the university web site. Multiple studies are conducted using website variables. The results of study one suggest website vividness, interactivity, and entertainment value are crucial in the formation of positive evaluations of and word of mouth behaviors directed toward the university. In study two, these same predictors helped explain word of mouth intentions but contributed little to evaluations.     

A discourse analysis of pilgrimage reviews

ABSTRACT

This article is the first to provide an account of the discursive features of online consumer reviews of pilgrimage sites. Drawing from pilgrimage studies and narrativity theory in consumer research, the authors explore how consumers communicate the spiritual and material aspects of pilgrimage experiences by examining a corpus of 833 consumer reviews on TripAdvisor of the most sacred pilgrimage sites of the world’s major five faith groups. Pilgrims include analytical discursive features to communicate the material aspect of their consumption experience. They reserve narration for spiritual transformation and the experience of strong emotions. Moreover, review ratings are only reflective of the spiritual aspect of their consumption experience. As such, this research complements previous studies by highlighting the material, physical aspect of this extraordinary consumption experience.     

本土网站品牌资产及其形成机制——基于网站内容视角的实证研究

This study develops a research model that can be used to evaluate website brand equity from the perspective of web contents. To evaluate the model and to examine the effects of web contents on brand equity, a SEM analysis is conducted on twenty Chinese websites which could be classified into four different types. The results show that the website brand equity model, which is composed of five dimensions, namely brand loyalty, perceived quality, brand relationship, brand experience and brand attraction, is useful for measuring website brand value, and also applicable to different web types. Web contents factors, such as recourses, design, service and interactivity, are found to be the antecedents of website brand equity, and they all affect dimensions of website brand equity. However, the effects vary according to web types. The results also demonstrate that portal websites’ brand equity value is the highest while shopping websites’ brand equity value is the lowest among the four web types. Suggestions and implications are provided for website brand management.     

Factors Influencing Web Customers’ Willingness to Engage in Online Shopping with an Internet Retailer

This study is an effort to identify and analyze the factors that could potentially influence web customers’ willingness to engage in online shopping with an Internet retailer. Using the primary data collected from a large sample of a web-based consumer survey, researchers developed a structural Equation model that embodied those factors that potentially influenced web customers’ willingness to engage in online shopping with an Internet retailer. Seven constructs were considered to study the effects of those factors on the web customers’ willingness to engage in online shopping with an Internet retailer, including quality of service, inertia to change, economic value, stress reduction, enjoyment in doing business, comfort level with website, and aesthetic appeal. The proposed model is largely supported and validated by several statistical measures and tests.     

The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention

ABSTRACT

Although e-commerce is evolving at an incredible speed, asymmetric information and opportunism have increased online purchasing risks and market inefficiencies. The lack of face-to-face contact and the inability of the customer to touch and feel tangible products necessitate that online business must provide customers with reliable information and convince customers of their trustworthiness. While the research on Third-Party Assurance Seals (TPAS) is not new, the effectiveness of TPAS has not been persuasively addressed by empirical studies. Our study is different from previous efforts in that it is comprehensive because it combines consumer trust, perceived risk, and influences of TPAS in the B2C e-commerce context. The results of the study show that (1) the effects of TPAS on perceived risk are channeled through perceived trustworthiness, thus demonstrating the mediating role of perceived trustworthiness in B2C e-commerce, (2) perceived risk, perceived usefulness of website, and subjective norm appear to be significant predictors of intention to purchase from the website, (3) a third-party assurance seal strongly affects online shoppers' perceived trustworthiness toward online retailers, while the seal appears to have little effect on perceived risk directly; perceived risk is strongly associated with intention to purchase from the website.     

Measuring the role of factors on website effectiveness using vector autoregressive model

Behavioral actions of online customers play an important role in influencing the website's effectiveness for online retailers and online business entities. The leading web analytics software measures the customers' behavior on a website using many key web metrics. However, the role of key metrics in measuring the dynamics nature of website effectiveness has largely been unexplored, especially for the non-transactional website. The study builds on flow theory to fill this gap. It presents a methodology to predict the website's effectiveness by examining the impact of three metrics (average session duration, repeat visit, and bouncing rate) on consumers' online behavioral outcomes witnessed through goal completion (GC) and goal conversion rate (GCR). Vector autoregressive (VAR) method is adopted to analyze the dynamic relations and effect among the metrics. The study provides an in-depth insight into the time-varying effect of each variable on website performance. The findings reveal that an engaged customer with high ASD (average session duration) or who revisits (RV) the site positively impacts GC and GCR. A negative effect of bouncing rate (BR) was found on goal conversion rate and goal completion. Interestingly, the study found granger causality between GC and GCR & ASD, and RV. Based on the findings, the study provides vital theoretical and managerial implications.