农村超市发展初探

超市近年在大中城市悄然升级并超常规模发展，加上中国入世所带来的国际零售集团步入中国市场，给原本有限的竞争空间雪上加霜。与其在林立成群的城市超市夹缝中寻求生存并发展，还不如把经营触角伸向竞争相对缓和的农村市场，以促进超市持续健康有序发展。     

江苏零售企业成长特征研究

江苏零售企业在不同的经济环境下,其成长演变呈现出不同的特征。扫描其成长过程发现,江苏零售企业实际上是受经济体制转变的推动、江苏制造业高速发展的拉动、社会资本进入的驱动以及外资零售企业的震动下逐步发展起来的,表现出挤压型、推动型、学习型与探索型并存性的成长性特征。     

Concentration in Retail Distribution: Measurement and Significance

Given the lack of economic studies of market structure in retail distribution there is a need to repair some 40 years of neglect. Concentration in UK retailing is here systematically measured for the first time, not using Census of Distribution or other government sources, but based on the identification of the leading 150 or so companies, and the clear identification of turnover and profits derived from UK retailing. The paper discusses the significance of these findings related to the years 1970–78 but the true importance lies in the establishment of a comprehensive, computerised data base, which can be up-dated, and on which long-term trends can be established in conjunction with behavioural studies of mergers, innovatory activities and pricing behaviour. In this way, a structure-behaviour-structure model may lay the foundations for a theory of competition in retailing, besides various policy implications.     

Customer perceived value,satisfaction, and loyalty: the role of willingness to share information

This study proposes and tests an integrative model to examine the relationships among customers’ willingness to share information, satisfaction, perceived value, and loyalty in a retailing context. This study extends research on customers’ willingness to share information from trust and privacy concerns toward key outcome measures such as perceived value, customer satisfaction, and loyalty, and is thus among the first to model customers’ willingness to share information with companies in robust theoretical retailing frameworks. The proposed relationships were tested using data from two retailing contexts – groceries (N = 429) and do-it-yourself (DIY) (N = 895). Findings from the two samples suggest that both perceived value and satisfaction are significant determinants of customers’ willingness to share information with a company. Although some differences emerge in the two studies, structural modeling largely supports the hypothesized framework and positions customers’ willingness to share information as an important antecedent of their loyalty intentions and behavior. This study provides practitioners with preliminary insight into the relationship between willingness to share information and perceived value, customer satisfaction, and customer loyalty. This study advances retailing research, as it is one of the few empirical studies investigating the role of customers’ willingness to share information in driving loyalty and its relationship with perceived value and satisfaction in a retailing context.     

Analysing technical and allocative efficiency in the French grocery retailing industry

This paper focuses on the innovative two-stage procedure developed by Simar and Wilson to estimate the determinants of French retailing efficiency. During the first stage, the technical and allocative efficiency of French retailers will be assessed using the DEA (Data Envelopment Analysis) methodology to identify the best companies, in order to serve as peers for improving the performance of weaker companies. The companies analysed have therefore been ranked according to their total productivity over the period 2000–2004. During the second stage, the Simar and Wilson model will be used to bootstrap DEA scores via a truncated regression. The economic and managerial implications arising from this study will also be considered.     

中外零售企业中国市场的跨区域扩张——基于58家连锁企业店铺布局的比较研究

本文应用35个中国跨区域经营的零售企业和23个在中国市场跨区域经营的跨国零售企业店铺布局的调查数据对中外零售企业在中国市场的跨区域扩张战略进行了比较研究.研究结论表明,中外零售企业都选择了大型超市和超市作为跨区域扩张的主导业态,而本土企业的业态组合更加复杂;本土企业的市场覆盖率高于跨国企业,但其店铺网络呈现出"广泛覆盖,局部密集"的特征;跨国企业在跨区域扩张过程中的战略布局意图比本土企业更为明显.     

Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers

The objective of this research is to develop a framework for competitive strategies in food retailing. Managers of food retail channels were surveyed in order to derive the basic dimensions of competitive advantages that companies attempt to achieve in this industry sector. In a second study based on consumers, the central dimensions of retail store perception were investigated. Both studies reveal that three basic types of competitive advantage seem to prevail in food retailing: (1) price, (2) quality (with a comprehensive set of quality-orientated instruments, including customer service), (3) convenience. We find quality leadership and price leadership to be independent factors which can be achieved without conflicting with one another.     

“Service” in Luxury Retailing in the Twenty‐First Century: An Exploratory Look at the Pleasure Boating Sector

This study explores the most effective retailing strategies with which luxury retailers can achieve a competitive advantage. The central role of services in enhancing the consumption experience in the luxury segment has been analyzed considering the pleasure boating sector, with a focus on the role that the dealer may have, both in the integration of different services and in the development of a durable competitive advantage. A qualitative study has been carried out through semistructured, in‐depth, one‐to‐one interviews with representatives of companies that deal with the pleasure boating sector. The results show that in the luxury pleasure boating sector, the introduction of a better‐defined retail strategy focused on services and its integration within the entire distribution channel may be crucial but also difficult to achieve in contexts that lack a marketing orientation. The contribution to extant literature on service in the pleasure boating sector and in luxury retailing in general is outlined. The managerial implications for practitioners in the pleasure boating sector are also discussed.     

Segmenting the growing UK convenience store market for retail location planning

Branded convenience grocery stores have become commonplace in UK retailing, increasingly adopted by retailers traditionally associated with superstore retailing. This paper initially explores the conditions in which this shift has occurred, looking at supply-side changes, planning policy, and changing demographics and consumer behaviour. Subsequently, this paper quantifies the geographical market share of a number of prominent convenience grocery retailers at the postal area level across the UK in 2012. Finally, the paper offers a segmentation of the convenience market into a series of clusters by location type. By understanding the drivers of trade in different locations, through the cluster analysis outlined in this paper, a more powerful set of location strategies can be adopted by companies expanding in this market.     

An Application of Porter's Strategic Management Framework to Fast Food Retailing Performance

This study critically examines the link between strategy and performance of several major companies in foodservice retailing. Porter's framework for gaining sustainable competitive advantage is applied to assess the firms' strategic behavior. Our findings indicate that success in this industry typically hinges on five strategic factors: concept, personnel, adaptation, growth, and location.     

Key Account Management in information-intensive services

Key Account Management (KAM) is surprisingly little known marketing approach in retailing and consumer services context, however it has much to offer to companies in these industries. It provides an effective, practical and rather simple method for companies interested in increasing their profits by right customer and relationship management. Indeed, KAM is a business-to-business marketing approach, however most retailers and service companies can greatly benefit from it. A large number of retailers and service companies operate both in the consumer and business-to-business market. Few retailers or service providers have never invoiced another company. Moreover, most consumer goods and services are influenced by business-to-business services. The availability and quality of consumer goods and services often essentially depends on various business-to-business services in the earlier phases of marketing channels. Furthermore, by understanding the logic of KAM, retailers and consumer service providers can develop their own key supplier management. Information is one of the most important resources of goods and services in post-industrial economy. Information-intensive services are based on knowledge and refining of information. Increasing number of information-intensive services emerge both in the consumer and business-to-business market. This paper describes the nature of KAM and information-intensive services, and suggests a framework for KAM practices in information-intensive services.     

Towards a framework for the study of franchising as an operating mode for international retail companies

In recent years franchising has become a popular operating strategy for companies competing in the global marketplace. In particular, international retailing companies have increasingly been adopting franchising as a marketentry mechanism. While this growth in the popularity of franchising has led to increased research interest in the topic, there has only recently been a recognition of the need to consider franchising within the wider context of retailer internationalization activity. This paper attempts to provide a framework for the study of franchising as a strategy for retailers expanding into international markets. The discussion examines key findings to date from the established literature on international franchising concerning the motivations underlying internationalization, the internationalization process itself and the operating problems encountered. It is argued that a careful examination of findings from the international franchising literature can provide further development of retail internationalization conceptualization.     

International retailing operations: downstream entry and expansion via franchising

In this paper, the shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift from upstream wholesaling and subcontracting activities to downstream involvement in retailing activities. Preceding establishments of foreign subsidiaries and company-owned retail operations seemed to be important in facilitating the move into franchising.     

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

The purpose of this research is to contribute to a better knowledge about the impact of retailing loyalty programmes on repeat purchase behaviour. It is based on the BehaviorScan single-source panel which has been crossed with the store data base of a French retailer. We implemented the multinomial Dirichlet model, in order to test the impact of loyalty programmes on the general market structure. The double jeopardy phenomenon is present and loyalty programmes do not substantially change market structures. When all companies have loyalty programs, the market is characterized by an absence of change of the competitive situation.     

Developing competence in retailing: strategic advantages

Since the late 1980s, the UK Government has invested significant levels of funding in the development of national competence-based qualifications in an attempt to improve skill levels and therefore international competitiveness. The paper provides an overview of the progress which has been made by the UK retailing industry and presents the implementation experiences of five major retail companies. The paper concludes with an analysis of the strategic implications.     

Career development of female managers in retailing: Inhibitors and enablers

In the retail industry “women are highly visible” as employees and customers, but managers are predominantly male [Traves et al., 1997. Service Industries Journal, 17(1), 133–154]. To shed light on this anomaly, this article investigates inhibitors to and enablers of the career development of female managers in retailing in theoretical and empirical terms. The primary work comprises interviews and focus groups in three case companies, exploring career development experiences and practices. The evidence discussed supports the contention that active enabling factors, such as organisational values supporting gender equity and people-centred management styles, are pre-prerequisites for females’ career progression.     

Does Gibrat's law hold for retailing? Evidence from Sweden

Gibrat's Law predicts that firm growth is a purely random effect and therefore should be independent of firm size. The purpose of this paper is to test Gibrat's law within the retail industry, using a novel data-set comprising all surviving Swedish limited liability companies active at some point between 1998 and 2004. Very few studies have previously investigated whether Gibrat's Law seems to hold for retailing, and they are based on highly aggregated data. Our results indicate that Gibrat's Law can be rejected for a large majority of five-digit retail industries in Sweden, since small retail firms tend to grow faster than large ones.