浅谈大数据时代下的会计专业学生的自主学习

大数据时代的到来为会计学习提供了丰富的数据资源,也给传统的会计学习模式带来了挑战。在大数据时代背景下,面对快速发展的网络科技,会计院校的学生缺乏自主学习意识和对新知识的认知感,对数据的收集、分析处理的敏感度弱。在大数据背景下增强会计专业学生的自主学习能力,需要教师创新教学方式和内容,充分利用网络会计资源和学生数据,开展多角度、全方位的教学实践,培养学生自主学习意识和能力;学生应借助大数据,更好地了解自己的学习状况,有针对性开展自主学习。     

Internationalizing the Assessment Criteria to Build Cross-Cultural Competency

ABSTRACT

International business programs, universities with international students, and educators who seek to internationalize their teaching need to make informed decisions about teaching, testing, and assessment criteria. The infusion of American business curricula throughout the world as well as the need to train American business students for leadership roles in global contexts calls for teaching and assessment practices which explore a plurality of cognitive, affective and behavioral pedagogical strategies. This article considers traditional education and assessment in China in light of American educational practices currently used for assessment in business training. It explores how an understanding of modern Confucianist values can shape assessment choices in both American and overseas programs as an example of developing cross-cultural awareness. The authors call for an assessment process in business education which draws from a plurality of methods adapted to teaching, learning and testing for global awareness.     

Collaborative Learning Instrument in Teaching Entrepreneurship Issues

Abstract

Due to the shortcomings associated with the largely passive learning experience currently experienced by students at the University level in Central and Eastern Europe, active learning approaches have been promoted by educationalists as a more effective method for teaching business and entrepreneurship. This paper contributes to this literature by outlining a collaborative learning instrument involving active learning that can be used to teach entrepreneurship at university level in Central and Eastern Europe. This instrument illustrates the role of entrepreneurship and proprietorship in both a well-established market economy and in the post-communist economies of Central and Eastern Europe. Students outcomes should include the following: firstly, the recognition that the emerging small business sectors of the post-communist economies have much potential as a vehicle for economic growth and for developing capitalist forms of economic production; secondly, an understanding that entrepreneurial behavior is an essential element in the development of the small business sector; thirdly, an ability to identify traits common to successful entrepreneurs; and fourthly, they will develop and practice a variety of entrepreneurial skills themselves that may make them aware of their potential as entrepreneurs.     

The Founding of a Nonprofit Organization as a Teaching/Learning Experience: A Case Study in Service Learning

ABSTRACT

The present case study describes how the founding, by faculty, of a nonprofit organization has aided marketing instructors (and instructors other disciplines) in teaching students to understand and apply marketing (and other business) theories in a “real-world” environment. To that end, the case study is organized as follows. First, it offers a short discussion on the pros and cons of working with for-profit versus nonprofit organizations to add value to the learning experience for students. Second, it describes the benefits and drawbacks instructors and/or students have experienced from starting their own nonprofit organization as a teaching or learning tool to help translate marketing theory into marketing application.     

Crossing the International Teaching Divide–The Evaluation of an Internet Based Teaching Project

SUMMARY

This paper reports the results of a study which examined the use of the Internet as the means by which international business students who were engaged in a collaborative learning project could conduct their interactions at distances of many thousands of miles.

The students were surveyed after completion of the project. The difficulties, which they experienced when using this medium of communication, are reported, as are the positive aspects, which were identified. The survey also identified key areas of suggested improvement for future Internet based collaborative projects.

The paper discusses the results of the study and suggests methods by which Internet based teaching can be improved, as well as areas for further research.     

‘Tweet dreams are made of this,who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning

ABSTRACT

The paper contributes to the current debate for the need to develop creative assessment strategies designed to enhance greater collaboration and levels of engagement amongst diverse student groups lending itself to deeper learning in postgraduate marketing courses. Through an innovative use of social media (Twitter), students are encouraged to engage and comment on communication and advertising in their lived world. The paper provides a qualitative analysis of student reflections on a Twitter-based assessment activity. Reflective accounts are analysed on the basis of the Technology Acceptance Model by addressing students’ perceived ease of use and perceived usefulness of Twitter as an effective tool in creating learning and engagement opportunities as well as debate and discussion within formal and informal learning environments.     

民主政治教育与学生自我管理

大学生的民主政治教育,是思想政治课的主要内容。学生对学习政治理论课的疑问,应当在理论运用的实效中得到解答。针对目前大学生自我管理能力弱的现状,理论的运用应落实在提高大学生的民主意识、管理能力上。教师在教学过程中应当融入培养学生自我管理的能力,引领和带动班级工作的开展,解答学生遇到的实际问题,就可达到教学相长的实际效果。     

Adopting International Entrepreneurial Finance Education to a Local Context

ABSTRACT

The purpose of this article is to consider an approach to teaching entrepreneurial finance using proverbs. It explores a process framework with teaching strategies that provides prescribed guidelines on the key aspects that assist in teaching using this approach. This article demonstrates that teaching with proverbs creates the construct for linking prior knowledge (proverbs) to new entrepreneurial finance concepts in a meaningful way. It further highlights that entrepreneurial finance education in different regions around the world is most effective for students when it is tailored to the local culture of the region. The authors present five main entrepreneurial finance topics with two to three subheadings, each with proverbs accompanied by their related entrepreneurial finance concept. The article concludes that the use of proverbs in entrepreneurial finance instruction provides several benefits and that proverbs have the potential to become an effective teaching instrument in the fields of entrepreneurship and finance.     

Teaching financial literacy: a survey of community‐based educators

A nationwide online survey of financial educators in adult community‐based financial education programmes in the US was conducted to examine teaching beliefs, related curriculum and teaching strategies used to reach underserved populations. A transformative learning theoretical framework was used to discover how financial education engages learners in relation to their own lives. Survey findings indicate in community‐based settings financial educators are largely White, female, college educated and with multiple years of experience; believe their role is to provide expert information to help learners make informed financial choices; and often adapt published materials to reflect the life circumstances of learners. Learners are more racially diverse than educators, most having attended high school, who identify their own financial need to attend the programmes. Programmes do not often target specific groups, are frequently free and can take place in a variety of face‐to‐face settings. Implications indicate best practices for financial educators require inclusive, culturally responsive pedagogies.     

Use of mental models and cognitive maps to understand students’ learning challenges

Mental models and cognitive maps have been used in college business education as an instructional design technique, assessment tool, and learning strategy. The authors propose a novel use of mental models and cognitive maps as a device to elicit students’ challenges in learning the domain knowledge of a course. Such usage is illustrated in a management information systems course. This student-focused approach can help instructor to better understand students’ learning challenges and enhance teaching effectiveness.     

案例教学法在平面设计课程中的应用

随着计算机的普及，计算机的应用涉及到各个工作领域，各大高校都开设了平面广告等相关专业。随着平面广告所需人才的增多，如何培养出优秀合格的平面设计人才，威了每个平面专业教师深入思考的问题。本论文针对高职高专院校的计算机平面专业学生，在绘图、排版等软件学习过程中遇到的问题，结合自身教学工作，总结出利用案例教学法进行教学的一些方法。     

An Examination of Learning Preferences of U.S. and International Students

Learning styles and preferences are often discussed topics in educational psychology, but are less prevalent in business education. International students are another understudied segment of business education. This article reviews literature regarding learning styles and preferences and examines whether U.S. and international students have different learning preferences using the visual-aural-read/write-kinesthetic (VARK) model. The findings indicate a large percentage of both populations have multimodal learning preferences. For the students who have one preferred learning mode, differences do exist between international and U.S. students.     

Encouraging Development of a Global Mindset Among Students in Online International Management Courses

ABSTRACT

This research explores how a multiple intelligences approach can be used to build a global mindset among students in online international management courses. It draws upon research in the areas of global mindset, education, cognition and learning, and neuroscience to discuss how pedagogical tools and strategies relevant to each specific intelligence can contribute to cognitive complexity and cosmopolitanism. Suggestions are offered for online teaching methods that can incorporate the multiple intelligences in international management courses.     

Targeting the College Market for Banking Services

ABSTRACT

College students have long been recognized as a significant market for products and professional services. Their sheer number alone, estimated to reach 15.7 million by the year 2000, makes them a viable market for many companies.

However, there are many other attractions from a marketing perspective to targeting college students. They are relatively easy to locate, concentrated in reasonably well defined geographic areas, and accessible through campus newspapers and bulletin boards. And, because they are at the beginning of their careers, firms which establish business relationships with them have long-term opportunities to maintain those links.

This study examined selected banking attributes of college students, including factors affecting patronage decisions, perceptions as to the quality of services available, and sources students use to obtain information about financial services. Surveys were conducted at a large west coast university among a diverse set of students.

Results of the study found that a sizable percent of students maintain substantial balances in their checking and savings accounts. Additionally, economic factors, such as monthly charges and interest rates on deposits, weigh heavily on decisions concerning banking patronage.

The study also found that large, state-wide banking institutions appear to have the advantage in attracting the college student market. And, while bank patronage loyalties appear to be reasonably strong, a sizable percentage of students use more than one institution. Finally, the most useful source of information for reaching the college market appears to be direct mail.     

地貌及第四纪地质学精品课程建设之我见

通过几年的精品课程建设,笔者认为精品课程建设应该包括许多方面,首先要立足于教学大纲和制定周密的教学计划;要有专家认定学生认可的先进的教学理念、教学方案、内容;有能及时反映本学科领域的最新科研成果及广泛吸收先进教学经验的优秀教改成果1[1];有能运用现代信息技术,广泛加深教与学的互动,有效促进教师引导和学生自主学习的先进的教学手段。     

论多维度大学英语课程观的构建

以国家大学英语改革的取向为基点，从课程体系的角度来审视，我国各高校英语教学改革中还存在着对课程定位与设置的误读。因此，今后大学英语教改工作应在正确解读国家对大学英语改革的精神的基础上，更新教学观念，明确教学目标，转变教学重心，整合第一、第二课堂和网络信息资源，构建一个融宏观与微观为一体，“致用”为课程取向的多维度大学英语课程观，使大学英语的教学改革最终落实到学生英语综合应用能力的提高和可持续发展能力的增强上。     

浅谈如何在英语教学中的培养学生自主学习能力

大学英语自主学习能力是指非英语专业大学生掌控自己学习大学英语的能力,即能够依据自己的特点,自主确定大学英语学习目标、学习内容、学习进度、选择恰当学习策略,进行自我检测和自我评价以求自身发展的能力.本文对大学英语自主学习能力培养问题进行了分析和研究.     

大学生职业生涯规划中存在的问题与对策

针对目前大学生职业生涯规划中存在的问题,探讨在大学生中开展职业生涯规划的思路及策略,旨在帮助大学生尽早明确职业定位,并通过大学生和高校的共同努力,提高日后就业技能及竞争力.     

Attitudes of Korean College Students Towards Quick-Service,Family-Style,and Fine Dining Restaurants

Abstract

A research instrument was developed to identify attitudes of Korean college students towards quick-service, family-style, and fine dining restaurants. Of the 350 questionnaires distributed, 292 (83%) were returned and usable. Respondents had the most positive attitudes toward fine dining restaurants, followed by quick service and family-style restaurants. Family-style restaurants, however, were most frequently patronized by respondents for their regular meals. “Good taste” was found to be the determining factor in selecting a restaurant for regular meals among Korean college students. Implications for Korean restaurant operators, researchers, and restaurant operators in other countries were provided.