中国绿色食品出口国的市场分析与进入战略、方式选择

中国绿色食品产业和企业出口的迅速发展,对促进“三农”发展发挥着越来越重要的作用。但企业规模偏小,AA级产品和驰名品牌少,市场定位针对性不强及进入战略、方式选择不当等问题。制约着企业向国际市场的进一步开拓和社会经济效益的提高。本文认为,我国绿色食品企业必须加强市场定位分析。提高产品质量和企业信誉,同时鉴于选择投资式进入战略的条件尚不成熟,成本较高,比较适宜选择贸易式和契约式进入方式开拓国际市场,并以渐进式拓展国际市场,其具体方式主要有五种,即在国外注册、认证方式、联盟方式、契约方式、合资方式、境外设点方式等。     

Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints

This article looks at the curriculum redesign of a master's-level program in international marketing from a UK perspective. In order to ensure that the program would be more fit-for-purpose for future managers working under conditions of complexity, uncertainty, and within regimes often very different from the home market, the team began the curriculum redesign process with the view that international programs need to have a more broad and cross-disciplinary curriculum. Both drivers and constraints for the curriculum redesign are considered as well as the rationale for including a 30-week module on political and economic risk in the program.     

Information internalisation and internationalisation—Evidence from Vietnamese firms

Previous research on internationalisation has mainly focused on the collection and use of information. In this article we examine the role of information internalisation in international business activities of Vietnamese firms. A theoretical model incorporating key antecedents and outcomes of information internalisation is developed. The antecedents are market orientation and learning orientation, and the outcomes are international orientation and foreign sales intensity. A survey of 144 Vietnamese internationalising firms was conducted to test the model in conjunction with its two competing models by means of a two-step approach to structural equation modelling. We found that both information internalisation has direct and indirect effects (mediated by international orientation) on foreign sales intensity. Further, market orientation and learning orientation underlie information internalisation. Implications for managers and directions for future research are also addressed.     

Real estate franchising: The case of Coldwell Banker expansion into China

This article discusses the Chinese real estate market, with special reference to Shanghai, and depicts an interview with Taiwan's largest real estate company, which bought the master international franchising rights of Coldwell Banker for China. As China's real estate market only recently opened to foreign investment, and since franchising in China is in its infancy, this article provides a unique examination of international franchising into a new product market area in the country. In addition, the article highlights some practices that could be adopted by professional service firms in their international expansion and discusses post-WTO implications to real estate franchising in China.     

Banking on global success: Internationalization strategy and its limitations (the case of Allied Irish Banks)

This article explores the choices and challenges facing Ireland's leading financial services corporation, Allied Irish Banks (AIB), in its strategy for international market growth. It begins with an examination of the company's internationalization strategies within the global banking context. It then considers the limitations of international market expansion and transnational management control for a company with low brand recognition outside of its home market and limited experience of international operations. Finally, it elaborates on the strategic challenges that face the organization and reflects on the lessons for other midsized international companies competing in consolidating, globalized industries.© 2006 Wiley Periodicals, Inc.     

跨国公司股东财富最大化与折算风险探讨

跨国公司折算风险的大小取决于在国外经营的程度与国外子公司所在地会计方法的选择。国际上大部分国家都根据子公司的类型选择折算方法。整体型子公司采用时态法,自主型子公司采用现行汇率法。折算方法要选择对合并利润最大化有利并设法使合并资产负债表上外币风险资产与外币负债趋于一致,以轧平净风险资产头寸,消除或减少因不可预期汇率变动而对公司现金流量与经济价值的影响。采取期货合同套期保值、远期合约套期保值、货币互换套期保值、货币期权套期保值的防范措施和规避方法,能使折算风险最小,股东财富最大化。     

国际性专业化产业区:目标模式及现实差距--基于温州打火机产业区的分析

章围绕区域性专业化产业区如何提升为国际性专业化产业区的主题，首先阐述了国际性专业化产业区的目标模式，认为它应具备国际性产品生产基地、国际市场份额的主导占有、价格形成中心、信息与知识流转中心以及研发与创新中心等五大基本功能；在此基础上，章选取了具有典型意义的温州打火机专业化产业区作为个案研究对象，具体分析了温州打火机产业区与国际性专业化产业区目标模式相比已具备的条件及存在的差距，并相应提出了强化产业区市场势力、增强要素的国际汲取，以及推进技术创新和制度创新等对策措施。     

The Brave New World of International Education

An emerging international market for education is exploding through the confluence of both new demand and supply factors. The demand factors include important and reciprocal demographic changes in both the developed and the developing world, and a new emphasis on improving ‘human capital’ as a source of national competitiveness and equity. The supply factors include the adoption of new competitive trading strategies by countries competing for students with the United States; changes in the need for ‘lifelong learning’ and the information technology revolution. This article analyses these dynamic factors and discusses remaining bottlenecks to the expansion of international trade in education. The article concludes by laying out some of the implications for the future of the national and international education markets.     

Optimal tax and debt policy with endogenously imperfect creditworthiness

This paper studies the patterns of optimal tax rates and borrowing in a developing country characterized by a costly tax collection. Its access to the international credit market is determined by the efficiency of the tax system, the relative bargaining power of creditors, and the outstanding debt. Country risk modifies considerably the pattern of taxes and borrowing in recessions. The tax rate exhibits strong counter-cyclical patterns in economies operating close to the credit ceiling, whereas the tax rate exhibits very few cyclical patterns in economies operating on the elastic portion of the supply of credit, where country risk factors are absent.     

Price Transmission in the Swiss Wheat Market: Does Sophisticated Border Protection Make the Difference?

This article discusses horizontal wheat price transmission from international markets to the domestic Swiss market. The Swiss case is peculiar due to the presence of different border policies segmenting the domestic wheat market according to its use: food or feed. Vector Error Correction (VEC) models with structural breaks are estimated. They account for these policy instruments and their adaptation during periods of market exuberance, and acknowledge linkages between the two market segments. Estimation results suggest that the border policy regime isolates the domestic wheat market for feed use, while, in the food case, the domestic price still responds to international markets.     

Doing Business in India

On its independence in 1947, India was among the two most industrialized nations in Asia. Since then it adopted a “mixed economy” approach that hindered its national growth and the optimum utilization of its immense resources (both natural and human). To re‐establish itself as an economic force in the region, India liberalized its economy in early 1990s. The adoption of the “free market economy” model has created great opportunities for foreign businesses. This article provides useful information on the complex business environment, aimed to help foreign businessmen and investors to develop a good understanding on key background knowledge for being successful in India. It reviews Indian historical development, political structure and climate, international relations, and economy and foreign trade. India's infrastructure, legal framework, socio‐cultural set‐up, competitive environment, as well as market structure and potential are also analyzed. © 2001 John Wiley & Sons, Inc.     

Does country matter in urban organic food products consumption?

The main goal of this paper is to evaluate the possibility of finding international consumer segments in the organic food product (OFP) market. For that purpose, the power of country of residence in discriminating between urban frequent, occasional and non‐consumers of OFP was evaluated; and the most appropriate international segmentation bases for that market were studied. In order to achieve this goal, a survey of organic food consumers from Lisbon (Portuguese) and Berlin (German) was implemented through a structured questionnaire. Upon this, factorial and discriminant analysis was applied to the data. The results highlight the significance of the “Country” variable when distinguishing between groups of urban OFP consumers and non‐consumers as well as between frequent and occasional urban OFP consumers. The different levels of OFP consumption are mostly explained by the level of declared “OFP knowledge”. Therefore, we can conclude that in order to increase the consumption of OFP and dilute the effect of the country variable and to be able to work with international segments, marketers should aim to increase awareness and knowledge on these products. It is important to mention that this study was based on a non‐probabilistic sample and, consequently, generalizations of its conclusions must be made with care.     

Global marketing strategy modeling of high tech products

This study considers the role of global marketing strategy and its relation to market orientation, international experience, and performance in the high tech products context. Knowledge of this important domain of global marketing strategy and performance remains limited. In this respect, the study raises a number of important questions concerning how market orientation, international experience and global marketing strategy impact performance. The study empirically tests predictions of relationships by using mail survey data from 172 business units of high tech firms. Findings from the research sample support the argument that market orientation, international experience, and global marketing strategy are the key antecedents of organizational performance. Market orientation and international experience influence global marketing. The article concludes with theoretical and managerial implications of the research findings.     

Evaluating export markets: Experienced exporters' hierarchical cognitive structures

This paper investigates experienced exporters' use of export environmental information in decision making, specifically examining the cognitive structure export managers manifest when contemplating market alternatives in the international arena. The authors develop and test a cognitive structure consisting of three levels of export market information, including (1) primary environmental constructs, (2) secondary export concepts, and (3) specific export market decision variables. Findings indicate experienced export managers do manifest a distinct cognitive export information structure, and they consider information related to exporting environments hierarchically when analyzing international markets. Implications for practicing exporters, future exporters and facilitators of exporting are drawn from the results.     

Shutting up shop: understanding the international exit process in retailing

Internationalisation is a much-studied phenomenon. Exit from international markets has been less analysed. Where it has been studied, most work has been on motives and causes, with relatively little on processes. This article explores the process of international exit in a retail context. It examines the run-up to, announcement of and fall-out from the decision by Marks and Spencer (one of Britain's leading retailers) to close its French stores. The article concludes that understanding the process of market exit is at least as important both for theoretical and practical reasons as understanding the decision to exit or divest. Further research needs to be undertaken on market exit and the processes involved, in order to contribute further to the theory and practice of internationalisation.     

跨国公司R&D组织模式及其特征研究

由于全球竞争的加剧、市场全球化,生产全球化的发展、知识经济的兴起和信息技术的进步,企业之间的竞争越来越趋向于全球化和激烈化,促使越来越多的跨国公司的研究与开发(R&D)实行国际化战略。对跨国公司R&D组织模式的研究,对跨国公司的R&D组织模式进行分类,并对其行为定向、优势和劣势及其关键成功因素进行比较研究,会对中国的跨国公司在走向R&D国际化过程提供借鉴。     

Internet marketing capabilities and international market growth

The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth. This study, based on a sample of 224 Australian firms, develops and tests, using structural equation modelling (SEM), a conceptual model of Internet marketing capabilities and international market growth. Results indicate that firms deploying Internet marketing capabilities will benefit due to the reduction of information uncertainty and increased capacity to develop international network capabilities. Moreover, Internet marketing capabilities indirectly lead to international market growth when the firm has a high level of international strategic orientation and international network capabilities. Overall, Internet marketing capabilities enhance the firm's ability to generate other internal capabilities within the firm, which in turn have a positive impact on the international market growth of the firm.     

An Examination of International Retail Franchising in Emerging Markets

There has been an urgent call from both the franchise industry and the academic community for research on world franchising markets, specifically in the retail sector. This article is an attempt to summarize the main research that has been conducted thus far on international retail franchising. The article begins with an overview of the development of the literature and then discusses the nature and scope of emerging markets, with particular reference to their impact on the stakeholders of international retail franchising. Next, the article develops a conceptual model relating international retail franchising to its stakeholders. Then, a review of the research is divided into the areas of emerging world market: Central and Eastern Europe, Mexico and South America, Asia, and other areas that include India, Kuwait, and South Africa. The article concludes by discussing the next step to developing a research base for further understanding of emerging markets in addition to the opportunities and challenges for retail franchising and future research.     

Value Innovation in Export Marketing Strategy: The Case of a Canadian Firm in Japan

Maple Leaf Foods Inc. maintains a market leadership in Canada for its food processing and export business and sustains its relatively high growth. MLF has an innovative approach to strategy as it reduces head-to-head competition with other major pork exporters in Japan and raises its premium image with an innovative food safety program. MLF is creating a new market segment in Japan's pork market by positioning itself between the domestic premium segment and the import commoditized segment and attracting consumers who are interested in both brand and price. This article illustrates how MLF innovates value in a competitive marketplace, using Kim and Mauborgne's blue ocean strategy framework.     

Distance Education

ABSTRACT

This article examines management of accountancy education in Zambia and Zimbabwe, two countries in Sub-Saharan Africa. Both programs are collaborative efforts to manage the link between the accounting profession, governments of emerging economies and in-country postgraduate training facilities. Both programs are designed to promote the study of accounting at a level recognized by the international accountancy profession.

The programs are being developed in the context of World Bank research, which confirms linkage between economic growth and an appropriately trained accounting profession, and recognizes the need for economic growth in Sub-Saharan Africa.

Six principal program characteristics are examined: the challenge facing the accountancy profession in Sub-Saharan Africa; funding sources; details of the programs; delivery of the programs; program costs, and graduation outcomes. This article reports on the struggle faced by the accounting profession in emerging economies to make the managers of the global accountancy profession, donor agencies, and multinational commercial enterprises aware of this aspect of the developing SSA market.