Application of Telemarketing in University Foodservices

Abstract

One of the downsides of university foodservice operations is that non-mandated students are less likely to participate in the meal plan program. This paper discusses the development and use of telemarketing as a means of increasing student participation in non-mandated meal plans. Three goals were established for the telemarketing program: Increase revenues; define student participation factors; and generate goodwill. An analysis of revenues and costs attributed to the program showed that telemarketing was an effective means of increasing sales and generating profits.     

Internationalising the Business Student

SUMMARY

This paper reviews approaches to internationalising business education and describes an alternative approach to designing an international business degree program. The paper goes on to describe two competing paradigms of international business education. The paper recommends that rather than develop strategies to internationalise the business curriculum, course designers attempt instead to internationalise the business student.     

Delivering International Management Education in China Using Tutored-Video Instruction Technology

ABSTRACT

This paper presents the results of a study of classroom performance and student attitudes of (on-site vs. the off-site) students enrolled in a distance education international management program leading to a MBA degree. The program was developed by the McLaren School of Business at the University of San Francisco and involves two large Hong Kong-based Chinese corporations. The off-site students of this distance education took classes at Hong Kong, Beijing, Shenzhen, and Guangzhou via Tutored-Video Instruction methodology. The students were highly satisfied with the program and its delivery. However, their performance was less than anticipated.     

Managerial Perceptions of Organizational Planning Benefits

Abstract

The last two decades have witnessed an increase in the number of business organizations which have recognised and adopted formal measures for undertaking strategic planning in industrialised countries. Notwithstanding the volume of pedagogical literature concerning strategic planning practice, there is limited evidence on issues relating to the planning process in developing nations. Although executives in transition developing economies may be stimulated to adopt a robust approach to planning their commercial activities, the justification for such an orientation has tended to rely upon intuitive thinking and conceptual contributions to knowledge. It is suggested that empirical tests or the anticipated benefits of planning might be more revealing and provide a grounded approach to assessing the utility of strategic planning for businesses operating in an emerging developing market. For this reason, the focus of this article is a discussion of the findings from an empirical study that investigated the perceived attitudinal and behavioural consequences of strategic planning, with the aim of determining the significance of such effects on planning among firms operating in Ghana's transition economy. A number of favourable outcomes are identified in managerial perceptions of planning. The implications     

Formation of Organizational Citizenship Behaviors in Students Employed in University Dining Services

Abstract

Organizational citizenship behaviors (OCBs) have been associated with consequences such as favorable performance evaluations, improved organizational performance, and reduced actual employee turnover. The impact of managers and co-workers work behaviors on the formation of OCBs towards individuals (OCBI) and OCBs towards the organization (OCBO) in student employees was investigated in this study. Hierarchical regression results indicate that there is a significant positive relationship between managers' and coworkers' exhibition of OCBI, and student employees' exhibition of OCBI, after accounting for several control variables. Path analysis results indicate that exhibition of certain transformational leadership behaviors by managers indirectly impact exhibition of OCBO by student employees. A weak, but significant, negative relationship was found between student employees' exhibition of OCB and intent to turnover. Managerial implications are discussed.     

Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

ABSTRACT

It has been suggested that motivations of an individual and the quality of a service-learning program can affect service-learning outcomes such as being a concerned citizen of the community. Previous studies have examined these issues using measures of actual behavior after the program and program characteristics. This article uses a longitudinal research design with measures of intended behavior and perceptions of the program to examine the relative effects of program characteristics and motivations to volunteer on participants' future intentions to be active citizens. The results indicate that motivations and program perceptions work in concert to influence the service-learning outcomes. Intrinsic motivation was found to be the strongest predictor of the outcomes.     

Ocko,Judy Young,and Rosenblum,M. L. The Specialty Store and its Advertising. New York: National Retail Merchants Association, 1976

Abstract

The authors report the findings of an experiment that investigated the influence of television programs on viewers' perceptions of television commercials. Specifically, program arousal and program pleasantness were examined as potentially important determinants of viewers' emotional responses to advertising. The experiment used a two (levels of program arousal) by two (levels of program pleasantness) design to assess the effects of the independent variables on viewers'perceptions of commercial pleasantness for a pod of four commercials. As hypothesized, an assimilation effect occurred in the high arousal condition and a contrast effect occurred in the low arousal condition. Implications of these results for researchers and practitioners are discussed.     

College eBusiness Programs

Abstract

With eBusiness becoming the norm for many business-to-business (B2B) and business-to-consumer (B2C) transactions, companies are eager to hire trained eBusiness specialists and/or to locate in areas which can provide a pool of skilled eBusiness professionals. Schools of Business all over the country are beefing up their eBusiness offerings to fulfill student and industry demands. This paper describes the burgeoning need for eBusiness professionals and provides an overview of eBusiness programs offered by colleges and universities. The paper also compares the way three different institutions of higher learning in a midwestern community are answering the call for eBusiness programs and describes in more detail the program that is currently the most complete.     

Internationalising Professional Skill Development

ABSTRACT

Internationalisation of education, and more specifically tertiary education, all over the world has contributed to a significant overhaul in student composition. Parallel to this runs the need for graduates to leave university with a range of professional skills. In response to this, universities actively encourage the development of such skills in their programs by integrating the teaching and assessing of professional skills into academic programs. This paper reports on the efficacy of a professional skills program and its support structures as used in the Bachelor of Commerce degree program of a university. The paper outlines how the skills were taught and assessed in the International Management 375 unit and presents data on the changes in students' perceptions of their skill levels. The interpretation of the data is further differentiated on the base of gender, language and country of origin.     

A Perspective on Marketing Planning and Its Essentiality for the Entrepreneurial Restaurateur

ABSTRACT

The objective of this paper is to demonstrate the essentiality of a marketing plan for a small restaurant and offer a framework for its development. Though much has been written on the subject of strategic marketing and marketing planning, little is directed specifically to the entrepreneur operating an independent restaurant establishment. The purpose of this paper is to help bridge this gap. Sample marketing plan excerpts are presented and discussed at the conclusion of the paper demonstrating how the process can be implemented.     

Producing and Consuming Gendered Representations: An Interpretation of the Sydney Gay and Lesbian Mardi Gras

The Sydney Gay and Lesbian Mardi Gras is considered to be one of Australia's "hallmark" consumption events. This paper draws from anthropological literature on carnivalesque festivals, postmodern streams of thought, and original participant observation data in order to construct a new theoretical interpretation of the Mardi Gras. The festival is a contested event with meanings associated with the carnivalesque and gay and lesbian politics, executed with an attention to serious political issues. Findings include insights about contemporary manifestations and embodiments of the carnivalesque, the "frivolous" approach to serious political issues and negotiating "Australian-ness" and the perils and pitfalls of marketing an oppositional sensibility. Findings are discussed in light of advancing a "spiral" model of appropriation and resistance with respect to oppositional gendered representations and meanings.     

Determination of Export Channel Strategies–The Experience of New Zealand Firms

ABSTRACT

There are many issues which need to be considered when businesses decide to internationalise their operations. One of the issues is the choice of export channels. The choice of export channels has a decisive impact on a firm's international marketing program. Export channel decisions are well researched in many countries However little attention has been made to investigate the choice of export channels by New Zealand international marketers This study examines the factors influencing the choice of export channels of 115 New Zealand firms conducting business with Taiwan. The results suggest that marketer's choice of export channels is influenced by the host market's business system, market size of the industry in the host market, and the degree of produce differentiation. The host market's business system is revealed for the first time to be a factor influencing the choice of export channels.     

Image Repair: Research,Consensus, and Strategies: A Study of the University College of Cape Breton

ABSTRACT

The University College of Cape Breton is located in Nova Scotia, Canada and is the only university college in the region. This unique model has created somewhat of an identity crisis for the institution, which in turn has fuelled a negative image in its local community. Image restoration, research, consensus building, and strategic planning will be discussed theoretically, with application to the university college experience. Benoit's theory of image restoration is tested and utilized within this post-secondary educational construct.     

Sustainability Issues in Transnational Education Service: A Conceptual Framework and Empirical Insights

ABSTRACT

Many transnational education (TNE) services have been operating successfully to export education. However, many other TNE programs and partnerships have also been terminated. TNEs' sustainability is under-researched; specifically, its sustainability from the contexts of strategic partnership considerations, all recognized TNE activities, and its sustainability indicators. This conceptual article analyzes literature on TNE partnership issues, the standardization-adaptation (StandAdapt) concept of international business strategy and sustainability issues, with an aim to establish an initial route to develop TNE services that would sustain business viability, centered on transnational market-specific conditions. The analysis suggests that there is a consistent interrelationship between different sustainability indicators and market orientation, which has implications for incorporating sustainability issues into TNE services and transnational strategies. An initial framework is proposed to develop TNE services in order to sustain TNE businesses. Some empirical insights are developed in support of this conceptual framework. Further research areas are discussed.     

Perceptions and Preferences of Study Abroad

Abstract

This research compares the study-abroad perceptions and preferences of business and non-business majors. The results suggest that the two groups have somewhat different motivations for studying abroad. On balance, business students appear more pragmatic than their non-business counterparts, expressing greater concern for financial issues, and the effects of study abroad on both graduation dates and future job prospects. However, the two groups expressed virtually unanimous agreement when asked to describe their specific preferences regarding a study-abroad program. The results suggest that although the two groups seem driven by different motivations, their study-abroad needs may be satisfied by a single, carefully designed program.     

Project-Based Learning in International Financial Management

ABSTRACT

This exploratory study measures the effectiveness of the signature project-based learning model to assess the enhancement of student engagement. The goal of the signature project is to prepare students to apply critical thinking and collaborative skills; making connections between global financial issues and textbook concepts in application to a significant project completed across the semester. Undergraduate International Finance students were used to describe the impact of the signature project through actions, feelings, and thought. This study provides an initial validation of the signature project in finance, especially, replacing the research written report with a documentary film. Overall, the analysis indicated that three distinct factors were underlying students’ responses to the expected learning outcomes and that these factors were internally consistent.     

Advertising and the Department of Energy's Campaign for Energy Conservation

Abstract

Motivating consumers to conserve energy has proven to be a difficult task in the United States. One tactic that has been used on a limited basis by the Department of Energy is paid advertising. This paper examines the role of conservation within the country's broader energy problems, delineates several consumer issues that affect the success of government conservation programs, discusses the controversy surrounding the use of paid advertising to promote consumer conservation efforts, and describes those DOE programs that have used paid advertising as an integral component of conservation program strategy.     

Factors Affecting Students’ Preferences to Study Abroad Programs: A Case of Indian Business School Students

ABSTRACT

This study makes an attempt to explore the factors affecting Indian students’ preferences to study abroad programs. A survey administered in one of the leading business schools of India and subsequent analysis reveals the significance and importance of study abroad for Indian students. Result shows that the top-ranked factors affecting students’ preferences to study abroad are: quality of education in the host country, safety issues in the host country, and reputation and ranking of the host institution. Also, USA was found to be the most preferred country for study, and students belonging to a family business prefer the USA for study. However, no significant relationship was found between country choice and gender of the student. Similarly, specialization of the study was not found to be a significant factor of country choice.