Agricultural Marketing in Belgium and the Netherlands

Agriculture in Belgium and the Netherlands has a strong export tradition and has been market oriented for a long time. In this article agricultural markeling in Belgium and the Netherlands is analyzed on the basis of the concepts structure, conduct and performance. In our review of market structure attention is paid to the structure of agriculture, the food consumer, food retailing, government policies, competition and marketing channels. Afterwards market conduct with respect to product, price, promotion and distribution is discussed. Finally some qualitative observations are made on marketing performance. It is concluded that agricultural marketing policies in Belgium and the NeIherlands are increasingly focusing on value added to the agricultural product. As a result vertical marketing systems/food chain and marketing management become familiar concepts to agicultural marketing.     

Agricultural Marketing in France

French production is based on a large agricultural area with a large number of farmers. They work with co-operatives which are very near to them and collect their product. Protectionism has led to a disequilibrium with the economic system in this sector. Actual CAP's orientations and the increase in competition, has forced farmers and co-operatives to concentrate and restructure. The number of farmers has decreased while many co-operatives have started to process raw production materials. One goal of the food industry is to become more international. French food industry made a lot of acquisitions abroad but the increasing place of Italians in French companies also has to be noticed. Distribution plays an important role in agricultural marketing where 66% of food products are sold through about ten companies. This market structure allows them to have a favored position. However, it's a very dynamic sector which now faces some difficulties.     

Agricultural Marketing in Spain

The paper deals with the analysis of marketing in the Spanish agrofood sector. The methodology follows the industrial organization paradigm: structure, conduct and performance. It gives a first analysis of market environment, monetary fiscal policies, and consumer's demand. Market structure shows a dominance of minifundia at farmer and retail level. A concentration process is going on at wholesale and industrial level. Conduct and performance of agrofood marketing are being studied, with special attention to competitiveness and rice evolution. Finally some observations are made on marketing characteristics in some of the traditional food sectors.     

Agricultural Show Awards: A Brief Exploration of Their Role Marketing Food Products

ABSTRACT

Drawing on interviews with 12 agriculture show winners across a range of different food industries, this report provides a preliminary analysis of the role that agricultural show awards play in branding and marketing food products for commercial sale. In keeping with findings from previous studies, show awards were found to be regarded by producers as prestigious, signifying product excellence. Further, the assessment of the quality of products, the opportunity to receive expert feedback on new products, and a comparative, competitive effect of the show system was found to provide a mechanism to improve quality, helping to support industry standards and foster a culture of innovation. Show awards were identified as especially important in supporting small-scale entrepreneurial endeavors that depend on niche marketing strategies. However, winning awards was shown to contribute more to perceived brand equity of products rather than actual economic gain. To strengthen the impact of show success, participants indicated the need for increased consumer awareness of the meaning of the awards. The authors identify key future directions research could take to maximize the impact of agricultural award systems on the businesses of competitors.     

入世与绿色食品营销

入世把中国市场与世界市场紧密的连为一体 ,许多行业都会感受到国际市场极富挑战性的冲击。绿色食品业作为国民经济新增长点的新兴行业历经十几年的发展 ,在这与国际市场接轨的时机 ,应如何面对入世的机遇与挑战。本文着重从市场竞争方面分析入世对绿色行业造成的影响 ,认为绿色食品企业要不断地提高自己的市场竞争力 ,要从产品、定价、销售渠道、促销等方面制定有效的绿色食品营销策略 ,全方位拓展绿色食品市场     

Strategic Marketing and the Dynamics of Food Consumption

Patterns of food consumption shift as countries develop, incomes increase, and lifestyles change. Strategic marketing in this dynamic environment involves aiming at moving targets. Fortunately, some of these changes in demand for food products can be anticipated by understanding those that have already occurred. We consider changes in consumption over time for selected nations as they have developed and also compare a cross section of countries at different levels of development. Seeking and retaining markets in high-, middle-, or low-income countries requires an appreciation of the stages, dynamics, and nature of heir economic development and the implications for food demand.     

United Kingdom residential price expectations and inflation

Summary

Investment in residential real estate provides both a durable and non‐durable asset which is eroded by inflation. Fisher hypothesized that if man had perfect foresight he would adjust the interest rate to counterbalance the effect of changes in inflation. Although performing creditably in the long run, residential property does not respond instantaneously or regularly to changes in the level of inflation in most places.     

Marketing Sustainable Farming Food Products in Europe

Abstract

There is no specific market for sustainable farming food products. Sustainability is inconceivable to consumers. In eating behaviour, the principle of precautionary results in a need for safety and authenticity. Consumers search for organic, native tang, regional or typical products. Food with Designation of Origin gives a meaning to taste. For sustainable farming, the future will be dependent on the valorisation of these products. Arrival of highly technological products should result in a compensatory demand for food with Designation of Origin. Sustainable farming food products must use a specific marketing mix. Marketing approach is not far removed from sustainable farming: respect the consumer as we should respect the Earth.     

Marketing Premium Food Products in Emerging Economies

Abstract

Developing branded food products, that signal higher standards, presents a challenge to processors in newly emerging markets. Many studies have been conducted to learn about consumer awareness and willingness to pay for higher quality products with particular attention to local origin, organic, or environmentally friendly products in developed countries. This study focuses on attributes that may increase demand for domestic cheese in Macedonia. We find the willingness to pay to premiums for higher quality, taste, consistency and certified “safe” cheese is relatively high, and with respect to determining target markets, income, region, shopping behavior and various other demographics all help to delineate potential consumers of premium cheese.     

菲律宾的农业市场信息系统建设及其对我国的启示

一、菲律宾的农业市场信息系统建设　　菲律宾政府高度重视农业市场化问题 ,其建设农业信息系统的主要目的是 :通过提供及时有效的市场信息服务 ,不断提高独立的市场经营个体的市场观察判断能力和市场销售技能 ,积累市场知识和经验 ,从而构造并加强初级农产品生产者与农业市场之间的有机联系。按我们的说法 ,实际上就是帮助农业生产经营者成功地进入市场。下面 ,从五个侧面介绍菲律宾农业市场信息系统建设的大体情况 :(一 )领导机构的设置及其主要职责　全国顾问指导委员会是菲律宾农业市场信息系统建设的最高权力机构 ,由国家贸易及工业委…     

Evolving Marketing Channels for Beef and Lamb in the United Kingdom-

This paper investigates the effects of: (1) recent changes to food safety legislation; (2) increasing consumer concerns over animal welfare; and (3) further market integration in the European Union on British agribusiness firms involved in marketing beef and lamb. It is hypothesized that these changes will alter the transaction costs associated with marketing these products. As a result, there is likely to be a reduction in the number of animals sold for slaughter through traditional auction markets and an increase in direct contracting or strategic alliances between supermarkets and farmers' marketing cooperatives.     

Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry

The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign).     

Supply and Marketing Organization for Agricultural Processing in the Developing Countries

In many developing countries the processing of agricultural and fishery products is a major contribution to development. However, projects to set up such enterprises there have often failed. Inadequate attention to arrangements for obtaining raw material and marketing the processed product bears much of the responsibility. The systems used by enterprises that have been successful are examined and the advantages and limitations of alternative forms of enterprise assessed.