Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View

This article explores the US and UK literature on not-for-profit (NFP) marketing. The emphasis is on journal articles that have appeared in the area. The purpose of the review is to discover if their are any lessons that can be learnt from the US situation in order to gain a greater understanding of the UK NFP marketing. This is in the tradition of the ‘import mirror’ view of comparative research. The environment within which NFP marketing takes place is discussed. This is followed by a review which looks at journal types, research areas, type and quality of research and issues arising from the application of NFP marketing in the US and UK The review reveals that there is considerably more literature on NFP marketing in the US. Popular subjects are segmentation and health care. The UK literature is still largely concerned with the appropriateness and applicability of marketing in the NFP sector: The lesson taking is that the UK should not go down the US path but rather a) develop suitable courses for NFP managers and b) explore the use of the newer service concepts of relationship, service quality and internal marketing.     

A Scale to Assess Ethical Leadership of Indian Private and Public Sector Managers

Three hundred forty middle-level managers from two private and two public sector manufacturing companies in India rated their superiors on 22 items of ethical leadership. Factor analysis of the scores on such items yielded two dimensions of ethical leadership: (a) empowerment, and (b) motive and character. Items of the scale had high reliability, validity, and discriminative power. On two dimensions of ethical leadership, the superiors self-rated themselves more favorably than their subordinates rated them. This justified the proposal to consider the subordinates' ratings to their superiors in assessing ethical leadership. Subordinates perceived their superiors more ethical in private sector than in public sector. Subordinates' manipulative behavior, and cheating in performance and misuse of finance were less frequent in the presence of ethical superiors. Also, ethical superiors enhanced the job performance, job involvement and affective commitment of their subordinates but not their continuance commitment.     

Corporate Integrity and Public Interest: A Relational Approach to Business Ethics and Leadership

This paper approaches the question of corporate integrity and leadership from a civic perspective, which means that corporations are seen as members of civil society, corporate members are seen as citizens, and corporate decisions are guided by civic norms. Corporate integrity, from this perspective, requires that the communication patterns that constitute interpersonal relationships at work exhibit the civic norm of reciprocity and acknowledge the need for security and the right to participate. Since leaders are members of corporate relationships, their integrity will be determined by the integrity of these interpersonal relationships, and by their efforts to improve them.     

Learning,Innovation and Competitive Advantage in Not-for-Profit Aged Care Marketing: A Conceptual Model and Research Propositions

ABSTRACT

The rapid expansion and the increased commercialization of the elderly consumers market have forced not-for-profit organizations (NFPs) to adopt a competitive posture in their operations and to pursue innovative ways of delivering superior aged care to the target market. This paper attempts to model the antecedents of innovation-based competitive strategy in NFPs. Premised on the capability-based model of sustained competitive advantage and incorporating the emerging concept of social entrepreneurship, it is argued that entrepreneurial NFP organizations, in their mission to create social value to multiple stakeholders, build and nurture distinctive learning capabilities that enable them to formulate innovative strategies for superior aged care delivery. Key theoretical constructs within the model are explored and research propositions are presented.     

Increasing the Marketing Efficiencies of Nonprofit and Public Sector Tourist Destinations:

Site managers for nonprofit and public sector tourist destinations can increase the efficiencies of their marketing efforts by drawing from diffusion of innovation research as advocated in this paper. The definition of diffusion of innovation is applied to this market arena, along with a strategic adaptation of the rapid diffusion characteristics. The advantages of profiling early adopters is also addressed. In general, this paper presents a creative application of marketing principles, for the benefit of nonprofit and public sector tourist site administrators.     

Focusing Service Management Efforts: A Model for Non profit Organizations

ABSTRACT

In recent years, many nonprofit organizations have experienced significant cut-backs in support from traditional sources while demand for their services has continued to increase. Many of these organizations have attempted to bridge this growing chasm by increasing their fund raising efforts. While not without value, these activities alone will not resolve the dilemma faced by many of these organizations. The authors present a 12-step model to assist managers in nonprofit organizations in determining how to reallocate scarce human and financial resources from non-crucial to truly critical service offerings and in so doing, better meet the needs of their critical constituencies.     

A Marketing Audit for the Public Mental Health System:

This article examines the Care of the Seriously Mentally Ill; A Rating of State Programs (1990) by Torrey, E. Fuller, Karen Erdman, Sidney M. Wolfe, and Laurie M. Flynn, A Joint Publication of Public Citizen Health Research Group and the National Alliance for the Mentally Ill, as a macro-marketing audit of the public mental health system.     

A Socio-technical Approach for Group Decision Support in Public Strategic Planning: The Pernambuco PPA Case

This article describes a socio-technical approach to public strategic planning. A multi-methodological framework with decision support systems (DSS) of problem structuring, multi-criteria decision analysis and strategic thinking was used in a decision conferencing process to support the key-players of the Pernambuco State Department of Social Development and Human Rights, in Brazil, to elaborate its 2008–2011 Multi-Annual Plan (PPA). This interactive process took place in June 2007, with thirty technical and political actors meeting in 5 consecutive days to discuss what should be the fundamental objectives/development axes of the PPA and to generate, assess and classify intervention programmes to achieve the objectives. Structuring objectives and programmes started by a group causal mapping session supported by the Decision Explorer DSS. Then, a multi-criteria group value model, created on-the-spot by means of the M-MACBETH DSS, helped the politicians in evaluating the overall benefit of each programme. The doability of the programmes was also appraised with MACBETH and, finally, the programmes were classified into four benefit versus doability categories defined in a $2\times 2$ strategic graph: “pearls” (programmes with high benefit value and easy to implement), “oysters” (high benefit but difficult to implement), “bread and butter” (easy to implement but of low added value) and “white elephants” (low benefit and difficult to implement). The group agreed that at least all pearls and oysters should be selected. The programmes were prioritised based on their value-for-effort and the robustness of the selection was analysed with the PROBE DSS a posteriori.     

Competitive Tendering and Contracting in the Public Sector: A Survey

This paper is a survey of the role and impact of competitive tendering and contracting (CTC) policies in the public sector. The paper examines the theoretical rationale for introducing competition in the provision of public services and the methodology by which contracting decisions are reached. It investigates the extent of implementation and nature of outcomes in several countries. A broad sweep of the empirical findings suggests that CTC generates substantial cost savings. Lack of adequate data makes an assessment of the effect on quality more troublesome, and further research is needed     

Benchmarking Marketing Processes for Performance Improvement: A New Approach from the Chartered Institute of Marketing

Many benchmarking initiatives are driven by an academic or government desire to understand the position of industry sectors relative to each other or to those of other nations. In contrast, for managers striving to compete and drive their businesses forward, this generalised approach is secondary to their need for tools which are applicable in their own company and which give them direct benefits.

Observing that benchmarking has proved very powerful in manufacturing, the Chartered Institute of Marketing (CIM) invested in research to establish a similar approach in marketing. Benchmarking was defined as a system which incorporates three essential elements: measurement, processes, and a defined, measured, aspirational 'benchmark'.

This paper describes a unique benchmarking tool designed specifically for marketing processes (CIMBA), developed by the CIM It enables both marketers and senior executives in non-marketing functions to identify the role of marketing in their organisation and to measure the processes which convert marketing strategy into reality.

The system is driven by a model of best practice, tailored to each organisation's situation through their particular critical success factors. Analysis is software-based to provide easy manipulations of the data. CIMBA provides the measurements and the means to broker partnerships between carefully matched companies, even across sectors, if they have gone through a CIMBA assessment.     

A Speech-Act Model for Talking to Management. Building a Framework for Evaluating Communication within the SRI Engagement Process

Socially Responsible Investment (SRI) has grown considerably over the past three decades. One form of SRI, engagement-SRI, is today by far the most practiced form of SRI (in assets managed) and has the potential to mainstream SRI even further. However, lack of formalized engagement procedures and evaluation tools leave the engagement practice too opaque for such a mainstreaming. This article can be considered as a first step in the development of a standard for the engagement practice. By developing an engagement heuristic, this article offers a more transparent engagement dialog. Drawing on Stevenson’s and Austin’s speech-act theories, this article develops a classification of management’s responses to the signaling of allegations and controversies on two dimensions: a factual dimension concerning (dis)agreements on factual claims and an attitudinal dimension concerning (dis)agreements on responsibilities, values, and norms. On the basis of the distinctions this article develops, the authors provide for a synoptic table and offer a next-step heuristic for the engagement process that started with signaling a concern to management. The article uses an engagement logic that, while keeping the exit option for the investor open, allows management to address signaled concerns without having to let down or to opt out at the first setback in the dialog process between investor and investee corporation. Wim Vandekerckhove is Assistant Professor of Practical Ethics at Ghent University, Center for Ethics & Value Inquiry. Jos Leys is Sustainable Development Officer with Dexia. Dirk Van Braeckel is Head of Research with Vigeo Group S.A.     

The Effect of Management Leadership Style on Marketing Orientation,Service Quality,and Financial Results: A Cross-Cultural Study

ABSTRACT

The significance of customer and market orientation has been closely examined in the marketing and management literature. Recent research has focused on how to assess the antecedents of market orientation and the effect of market orientation on business performance via various mediating and situational variables. The present study investigates the impact of management leadership style on market orientation and collaboration between the management and the employees. Their effects on business performance are also scrutinized. The study was conducted on a sample of managers in Taiwan and the United States. A cross-country comparison yields many interesting findings and important managerial implications, as well as future research directions.     

中国共产党领导的财政事业:历史回顾与未来展望

学习百年党史,要做到学史明理、学史增信、学史崇德、学史力行.中国共产党领导的财政事业的发展是百年党史的重要组成部分.文章结合财政事业发展,谈学习百年党史的体会,并思考财政事业发展中的一些重要问题,主要内容包括四个方面:党领导的财政事业成功的原因;财政事业发展中克服困难增强信心信念;财政事业探索中的忠诚与专业能力;财政更好地服务于党和国家的事业全局.学党史、悟思想、办实事、开新局,对于财政理论工作者来说,就是要对照现实,创新财政理论,按照加快构建中国特色哲学社会科学的要求,加快构建中国财政学.     

Business and the Public Affairs of Slavery: A Discursive Approach of an Ethical Public Issue

This article aims at understanding how “ethical public issues” are created, and dealt within a public arena. Here, we view ethical public issues as social constructs, which are the results of issue framing contests. Such an approach will enable us to understand how ethical public issues emerge and are shaped by strategizing actors (including firms, NGOs, the media, and governments), in an attempt to impose their own definition and preferred solution to the issue. We also propose key factors which explain the success of a framing attempt, and evidence of such success. The empirical case of the labor conditions in West Africa’s cocoa industry is used to illustrate this theoretical framework and methodological approach.     

Strategic and Regulatory Approaches to Increasing Women in Leadership: Multilevel Targets and Mandatory Quotas as Levers for Cultural Change

While substantial evidence is emerging internationally of positive increases in the participation of women on company boards, there is less evidence of any significant change in the proportion of women in senior executive ranks. This paper describes evidence of positive changes in the number of women on boards in Australia. Unfortunately these changes are not mirrored in the senior executive ranks where the proportion of women remains consistently low. We explore some of the reasons for these disproportionate changes and examine the likely effect of the recent amendments to the Australian stock exchange’s corporate governance code designed to improve gender diversity both on boards and throughout organisations. Based on the early corporate response to these regulatory changes, it is interesting to consider whether Australia’s approach in promoting voluntary self-regulation at the corporate level may be as effective in the long run as the emerging trend in Europe to apply legislated quotas for female corporate board representation. Interview evidence is presented suggesting that the primary reasons for the lack of women in leadership are not simply lack of opportunity at the apex of the corporation, but issues at mid-management level that are unlikely to be resolved by mandatory board quotas. In some circumstances carefully monitored voluntary targets may be more effective at promoting cultural and strategic change at the heart of the corporation. In summary, mandatory quotas (set through hard law usually with sanctions for noncompliance) may achieve early and significant results in terms of female board representation. However, voluntary targets for women’s participation on boards and in executive ranks (proposed in soft regulation such as corporate governance codes and set as part of corporate strategy) may promote more effective cultural and practical change in support of greater representation of women in leadership.     

非税费补偿原理及优化分析

从经济原理角度分析非税费公共补偿的三种主要形式:公债补偿、公共企业经营补偿和慈善捐献补偿,在此基础上深入探讨其补偿机制优化的主要途径和措施.     

战略关系:理解私营中小企业竞争优势的新视角

我国私营中小企业有着很强的发展势头,但其自身也存在许多不足。本文认为,当前的主流战略管理理论并不能指导它们的发展,因此必须从交易和企业家个体去理解私营中小企业的发展,关注私营企业发展过程中的关键因素——关系。关系是非常特殊的具有中国特色的概念,将关系提高到战略层面来考虑,是理解私营中小企业构建竞争优势的新视角,为理解私营企业微观行为和宏观战略管理提供了思路,其后继的研究可集中在关系评估的量化以及关系拟合过程,私营中小企业关系实践的实证研究和关系管理技术的开发等三个方面。     

Status Differentiation and the Protean Self: A Social-Cognitive Model of Unethical Behavior in Organizations

Based on social-cognitive theory, this article proposes a model that seeks to explain why high status organizational members engage in unethical behavior. We argue that status differentiation in organizations creates social isolation which initiates activation of high status group identity and a deactivation of moral identity. We further argue that high status group identity results in insensitivity to the needs of out-group members which, in turn, results in lessened motivation to self-regulate ethical decision making. As a result of this identity activation, we demonstrate how high status individuals will be more vulnerable to engaging in unethical activities. Individual-level moderators of the relationships are also discussed.     

A Natural Resource Scarcity Typology: Theoretical Foundations and Strategic Implications for Supply Chain Management

World population growth and increased consumption stemming from economic leveling are leading to scarcity of a number of natural resources on a global scale. Scarcity of critical natural resources such as oil, water, food, and precious metals has the potential to greatly impact commercial activity as the twenty‐first century progresses. The challenge of continuing to provide needed goods and services in the face of these constraints falls to supply chain managers, who are ultimately responsible for delivering utility to customers. Unfortunately, there has been almost no research focused on supply chain strategies aimed at mitigating natural resource scarcity’s (NRS) potential effects. The current research positions NRS as a supply chain risk and proposes an NRS typology based on key resource attributes. Supply chain mitigation strategies to counter each resource status are offered, with an overall objective of improving supply chain performance. The study recommends future research aimed at further developing theory and methods for countering NRS based on resource, systems and behavioral theories. In addition, this study has critical implications for practitioners faced with the growing threat of NRS in their supply chains.