Tourism and Transport Relationships: The Suppliers' Perspective in Gateway Destinations in New Zealand

This paper provides a supply-side perspective on how tourism development might be fostered by enhancing the links between tourism and transport. This question is explored by identifying issues raised by tourism suppliers relating to the Cook Strait ferry services between Wellington and Picton (New Zealand) and examining how visitation in these two gateways might be developed so that they have more of a destination function. Five major themes emerged; “the characteristics and products of contrasting places”; “sales and marketing”; “the implications of ferry cancelations”; “fast ferry speed restrictions and environmental impacts”; and “threats and opportunities from the creation of another gateway ferry port in Clifford Bay”. The question of destination development is thus extended by focusing on ferries, a less commonly studied mode of transport, drawing on the perspectives of tourism suppliers, stakeholders whose voice is rarely heard in the transport and tourism literature; and in studying places with multiple nodal functions.     

Travel Arrangements and the Distribution Behaviour of New Zealand Outbound Travelers

This paper contributes to the literature on tourism distribution by examining the distribution behavior of 547 New Zealand outbound travelers segmented by the way in which they have made their travel arrangements: package tourists, independent travelers, and an intermediate group, package plus. The results reveal differences among the three segments in terms of travel characteristics, information search, booking, and purchase, but not profile attributes or the influence of distribution on destination or product choice. Variations are also found in channel behavior across the four different sectors examined: transport to and at the destination, accommodation, and attractions, and activities.     

Partnerships in International Travel and Tourism Marketing: A Systems-Oriented Approach Between Australia,New Zealand,Germany and the United Kingdom

Abstract

Little empirical research has been conducted about international partnerships between travel and tourism organisations, airlines and their intermediaries such as wholesalers and travel agents. Nevertheless, these partnerships are important because tourism is becoming more international and most destinations have to compete at a global level. Moreover, both producers and intermediaries are increasingly using information technology to increase their knowledge and relationship with customers. Thus this research set out to develop and empirically confirm a systemic model of these partnerships and four related research objectives. The methodology involved multiple case studies based on in-depth interviews with key players in Australia, New Zealand, the United Kingdom and Germany. The first outcome is a confirmation of the systemic model. In addition, the findings show the reasons for engaging in partnerships and the scope for further partnerships among the industry players. As well, the findings show that while ‘disintermediation’ may occur because of the advancement of communication technology, the linkages between travel and tourism organisations, airlines and intermediaries are still significant. Our framework can assist public and private travel and tourism organisations to mutually develop and manage marketing strategies and tactics for overseas markets.