Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation

PurposeNutritional information and the visibility of healthier food products inside the store are believed to be important variables in helping shoppers to make healthy choices. However, there remain gaps in our understanding of how consumers select healthy products and how they include complex nutritional information in the decision-making process, in a stimuli rich environment. This research tests the impact of different combinations of stimuli (information and space management) on the selection of healthier products.MethodologyThrough a within-between subjects on-line experiment, a set of hypotheses relating different combinations of information provision (communication) and space management (shelf display) were tested for two different product categories: cereal bars and breakfast cereals. The sample comprised 249 participants within the UK.FindingsResults show that there is no single unique solution to encourage healthy food choices. The characteristics of the category, the frequency of purchase, the way products are displayed on the shelf and the complexity of the nutritional information provided matter.OriginalityThis paper enriches the literature about healthy food choice behaviours by exploring combined interventions in store.     

Hear what I appreciate: activation of consumption motives for healthier food choices across different value segments

Abstract

This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s different consumption motives immediately prior to making food choices, thereby drawing a direct goal-priming approach that is postulated to stimulate congruent behaviours. The twofold purpose of this experimental research is to (1) evaluate the usefulness of direct goal priming when aiming at healthier food choices and (2) to identify the boundary conditions that either favour or inhibit the emergence of motivational priming effects. This purpose contributes to the literature on consumer health behaviour in two ways. First, it reveals new motivational origins for health-goal priming effects. Second, it gleans unprecedented empirical evidence for the moderating capacity of consumers’ values. Direct priming of a health goal proved to be effective in steering consumers towards healthier food options. Surprisingly, however, responsibility and status primes also led to an increase in choices of healthy food products. Moreover, a moderation analysis showed that the consumer’s values (achievement, conservation, and universalism) play an important role in how goal priming works. Thus, the success of priming greatly depends on the underlying values of the consumers.     

Sous Vide Technology

Abstract

Sous vide is a food production process that holds the promise for cost savings and flexibility for the foodservice industry. The process was developed in the early 1970s in France, where it has received wide acceptance. The specific production process results in food that is generally of high culinary quality and requires only retherming. Use of the products can lower overall operational costs. Although the products pose some health risks, these are being overcome by die large suppliers. The early adopters in America appear to be the hotels, but the products hold much promise for the catering industry.     

Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research

ABSTRACT

Despite considerable focus on the role of country image (CI) and country of origin (COO) in international marketing and consumer behavior research over the past fifty years, several meta-analyses suggest that knowledge of the impact on consumer decision-making is limited. Even though they are among the most commonly traded items, food products (have not received as much attention from researchers as other product categories (i.e. consumer electronics, cars, apparel and footwear). Further, most of the research that focuses on food was conducted prior to the introduction of mandatory labelling requirements in many major retail markets. This critical review contributes to the literature examining the role that this information plays in food retailing within the context of international trade in food. From this critical review, a research agenda is developed, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.     

Current activites in the field of child safety within CEN aand ISO

Abstract

Many countries have implemented safety and performance requirements for children's products. There is, however, a need to harmonize existing legislation and standards to facilitate a uniform flow of trade. At the same time, it is essential to extend existing requirements to restrict certain hazards which have not been covered in the past.

In CEN, the European Committee for standardization, several technical committees are developing European Standards for products to be used by or for children. On a global level as well, within ISO, there are standardization projects covering such products.

Child safety is the main objective for the standardization work on:

?Safety of toys (CENATC 52, ISO/TC 181)

? Child use and care articles (CEN/TC 252)

?Playground equipment for children LCEN/TC 136/SC 1)

? Children's furniture (CEN/TC 207, ISO/TC 136(

?Child-resistant packaging (CEN/TC 261/SC 2, ISO/TC 122) Children's products constitute a group of consumer products with large variations between the different products. Nevertheless, since they all come in contact with children (and their parents), several hazards associated with these products are similar for the various products. This is reflected in the work of CEN/TC 252, Child use and care articles, established in 1990.

To establish a horizontal framework for the hazard-based approach, CEN/ TC 252 created a working group with the task to specify general and common safety requirements (WG 6). Five working groups started the elaboration of product standards in parallel.

The traditional concept of a standardization project was found inadequate and other solutions were sought. Finally, it was decided to combine the results from working group 6 into one guidance document, to be published as a CEN Report.     

Brands and religious labels: a spillover perspective

Abstract

With different religions mixing in many societies, religious consumer groups receive increasing attention as target segments. Trying to appeal to such religious segments, companies differentiate food products by adding religious labels (e.g. kosher or halal) to packaging. But while this makes the products more attractive to the consumers of the focal religion, adding a religious label may also impact the brand evaluation by consumers with no religious beliefs or a different religious orientation. Drawing upon social identity theory to explain the psychological basis of inter-group discrimination, and taking account of information integration theory to analyse how religious labels affect product and brand evaluations, this article aims to assess the spillover effects between religion and brand among consumers who are not part of the religious communities addressed by these labels. The findings indicate that the perception of religious labels on food packaging is influenced by the attitudes towards the religion and the brand, while the relative importance of both antecedents is dependent upon several consumer characteristics. The theoretical and managerial implications of our findings, the limitations of our work and directions for future research are discussed.     

The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products

Abstract

The Values Theory adopts a generic framework whereby a set of values is employed across consumer decision-making contexts in a manner that makes no distinction among various product categories. The present study advances this theory by exhibiting the adaptation capability of the generic values instrument (the Portrait Value Questionnaire, PVQ), demonstrating that tailor-made PVQ versions can reflect consumers' motives towards differentiated products (i.e. organic foods). A questionnaire was completed by approximately 1000 households in each of eight EU countries (N?=?8171). The organic food-relevant PVQ was developed through a preliminary qualitative phase (i.e. a means-end chain analysis), and its factorial design was validated through CFA, showing high statistical performance. PVQ-based European clusters with strong self-transcendence values comprised large numbers of organic purchasers. Moreover, results point to the fact that when a circumplex taxonomy, such as the PVQ, is applied in a real context (i.e. organic food purchases), the situation-relevant value domains merge into new hierarchical dimensions in absolute respect of the original taxonomy. This conclusion points to PVQ's robustness in adaptability to different situations of human value perspective.     

Food Safety and Consumers' Willingness to Pay for Labelled Beef in Spain

Abstract

The objective of this paper is to assess the quality/safety value for beef consumers, measuring their willingness to pay a price premium for labelled beef. From a survey conducted among food shoppers within the household, consumers are segmented according to their safety perception of specific food products. For each segment, their willingness to pay for labelled beef is calculated. Finally, the main factors explaining such a decision are considered. The results indicate that food scares, the perception of a negative impact of agricultural production on the environment and health concerns are having a major impact on the food consumer purchasing decisions for beef. However, most consumers are not willing to pay a price premium for labelled beef.     

Can consumers buy alternative foods at a big box supermarket?

ABSTRACT

While consumers in affluent countries are ever hungry for alternatives to the ‘Big-Food’ mainstream, critical scholars have raised serious questions about the meaning of ‘alternative’ food products. I explore scholarly critiques of alternative food, and argue against a binary approach that sees foods as either alternative or not alternative. Instead, I suggest the utility of taking a multifaceted, ‘family of issues’ approach that is both reflexive and materialist. The case of ethical meat is used to explore the myriad, often contradictory ideals contained within consumers’ search for alternatives to mainstream market options. Three cautionary lessons are put forward. First, the goal of producing myriad consumer alternatives is significantly hampered by the competing, and often contradictory demands of market forces. Second, the discourse of food alternatives uses a ‘win-win’ logic suggesting that consumer sacrifice or change is unnecessary; the challenge of reshaping, and even downgrading consumer expectations is a necessary, but tremendous challenge facing consumer projects for ecological and social change. Third, the search for eco-social alternatives cannot simply make consumers feel good about their purchases, but must address the material realities and limitations of niche markets, and the need for structural reform to the food system.     

Who Uses Food Label Information

Abstract

Consumer psychology suggests that fat intake and search for fat information on food labels may be mutually dependent. This study extends previous research by using a simultaneous-equation model to measure the relationship between fat intake and label use. Using the 1994–6 USDA CSII and DHKS data, our results suggest individuals who consume a higher percentage of calories from fat are less likely to report searching for fat information on food labels. We also identified the roles played by several psychological variables on information search and fat intake. These findings have important implications on nutrition education and effectiveness of food labels.     

Using qualitative research to address road transportation and safety issues in Vellore town,South India

Abstract

This study assessed the completeness of the Major Trauma Registry of Navarra (MTR-N) data and their concordance with the patients’ medical files. It retrospectively reviewed all the MTR-N cases documented in June and July of 2014 and 2015. For each case, 42 parameters’ values were taken from the MTR-N. To assess concordance between the MTR-N and medical files, the same variables values were re-recorded. Data completeness was calculated for all cases and data correctness for those documented in the MTR-N, separately for each variable. The overall average completeness rate for all variables was 92.8%. The percentages of completely missing data ranged from 0% (29 variables) to 76.8% (base excess). The overall average rate of correctness was 98.0%. Exact concordance ranged from 93.0% (7 variables) to 100% (22 variables). This study demonstrates the reliability and validity of the MTR-N data and its effectiveness for quality improvement and research in our community.     

Food Waste and Food Retail Density

ABSTRACT

This paper examines the relationship between food retail density and municipal solid waste. We test for correlations between the volume of solid waste and the number of food-at-home retailers (e.g., grocery stores) and food-away-from-home retailers (e.g., restaurants) at the county level in the state of Mississippi over 2007–2012. Since food scraps comprise the largest share of post-recycling municipal solid waste in the United States, we control for the overall level of economic activity to account for other sources of solid waste, as well as demographic factors, county, and time effects. We find that increases in food-at-home retailer density are negatively correlated with solid waste volume. Conversely, we find that increases in the number of food-away-from-home retailers lead to more waste. While we do not explicitly investigate the mechanisms, we discuss possible avenues such as increased food access in the case of food at home, and increased portion sizes and substitutability in the case of food away from home.     

Consumer Perception of Country-of-Origin Effect and Brand Effect

Abstract

Both brand information and country-of-origin information are often used by consumers to reduce the complexity of task involved in information processing. This paper investigates both effects on hi-tech products. I find that, overall, both country-of-origin effect and brand effect are statistically significant. However, the brand name product with an unfavorable country-of-origin image does not lose its advantage compared to the brand name product with a favorable country-of-origin image. The no-name product with a favorable country-of-origin image can offset the disadvantage of not being the brand name product.     

Premium generic brand (PGB) choice vis-à-vis generic and national brands: A scenario comparison for self-use,family consumption and gift giving in a food versus non-food and cross-cultural context

PurposeThe study models factors affecting brand category choice for generic as well as national brands, and next contrasts them to a new brand category: premium generic brands (PGB). PGB are a new occurrence in brand and product management, and consumer reactions to PGB are not yet well understood.Design/methodology/approachThree purchase motivation scenarios were presented to 553 consumers to test for their purchase intentions for self-consumption, family use or gift giving. A quasi-experiment was chosen where respondents were exposed to store-like presentations of actual real life products and asked for their likelihood to choose the national or generic brand over the new PGB. The study applied multivariate testing such as MANOVA.FindingsSeparate models were developed for food and non-food choice through backward deletion regression analyses, and the most parsimonious models revealed strong similarities for self as well as family consumption choices, but distinct drivers for gifts. Value for money, image and satisfaction are key factors in brand choice overall, but for gifts, ‘image’ overpowers all other predictors.Originality/valueThe study identified the Chinese as a distinct consumer segment for brand choice since they are more open to potentially consider PGB as gifts, whereas Caucasians only buy national brands for gift giving.     

Consumers' Assessment of the Food Safety Problem for Meals Prepared at Home and Reactions to Food Safety Labeling

Abstract

Public awareness and concern regarding foodborne illnesses have increased rapidly over the past decade. This increased concern may cause consumers to avoid certain stores, products or brands, particularly following a publicized incidence of foodborne illness or a large recall. Many firms have undertaken costly efforts to improve the safety of their products yet find communicating such improvements difficult because of potential alarmist responses by consumers to food safety issues. To identify if differences in food safety risks can be effectively and credibly communicated, we conducted eight focus groups. This article summarizes these focus groups and reports how consumers frame the issues surrounding the food safety problem and how consumers react to label-based communications of food safety characteristics. We find consumers have broad, moderate food safety concerns, a wide but spotty understanding of foodborne illness prevention and consequences, and a healthy skepticism concerning food safety claims. We identify two forms of labeling that show promise with regard to consumer acceptance and credibility in communicating brand-level and package-level differences in the risk of foodborne illness and discuss implications for consumer valuation of such differences.     

Counterfeit proneness: Conceptualisation and scale development

Abstract

Counterfeiting is one of the fastest-growing industries in the world across a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilisers, and machinery parts. Prior research focuses on deceptive counterfeiting in which the consumers are not aware about buying counterfeit products, with little attention to non-deceptive counterfeiting in which consumers knowingly purchase counterfeit products. Most of this research is fragmented and exploratory in nature, resulting in mixed or inconclusive findings that leave many important questions unanswered. For example, it is still not clear why some customers are more prone to buying counterfeit products compared to others. We address this important gap by conceptualising counterfeit proneness (CFP), an individual-level psychological trait that relates closely with counterfeit purchase behaviour. We also develop a scale to measure this trait and validate it through a series of empirical studies. Finally, we discuss some limitations of our approach and directions for future research.     

Territorial Food Product Perceptions in Greece and Spain

Abstract

Market orientation is the evolutionary focus of EU food policy initiatives. In the context of this study, an example of this ethos is the legislative support framework for territorial food products. Whilst quantitative studies exist which examine the perceptual determinants of such products, exploratory research exposing the importance of symbolic connotations is largely the preserve of the qualitative literature. This paper seeks to generalise these tentative qualitative findings, whilst extending the dearth of quantitativeliterature by focusing in more detail on segment profiles, employing both an improved multivariate treatment and ‘pooled data’ from two Mediterranean countries to examine the significance of ‘citizenship’ on product perception.     

New Product Introduction and Seasonality Effect in Food Products Retailing

ABSTRACT

This study aims to measure the effects of market demand and seasonality on new product introduction. Major factors contributing the variability of market demand and seasonality of new products have been discussed in reference to timing of introducing new products, variability of consumer preferences, retail sales, and product promotion. The study is based on 243 new products in selected self-service stores in Mexico, which belong to major food products sectors for the reference period 2002–2006. Results of the study reveal that market demand and seasonality factors are most important for the timing of new product introductions, as such conditions determine success of the new products in a given market.     

Consumer Perceptions of Kosher Products

ABSTRACT

The demand for kosher food has grown markedly during recent years, largely due to their perception as healthier, “safer,” more nutritionally enhanced value, and improved hygienic preparation conditions. This perception was verified by a survey conducted in Israel with 440 respondents. Both groups, younger and older age, secular and religious people, perceive the term kosher in a beneficial light, affecting the public view of food products as well as fast-food outlets. The survey, which was conducted in Israel, could be utilized as a pilot furnishing and facilitate a basis for further studies in other countries. The data highlights the vast market potential entailed in improving consumer perception of overall quality. Given the elevated perceived image of kosher food as “healthier” and of an enhanced quality, this study provides an essential marketing tool and detailed information in order to enable both manufacturers and retailers to expand the kosher segment and corner a larger share of the food market.