Challenges of AACSB international accreditation for business schools in the United States and Europe

The Association to Advance Collegiate Schools of Business International (AACSB International) is committed to its role in setting worldwide standards to enhance the quality of management education. The organization is expanding its brand presence in Europe, where business schools are beginning to seek AACSB International accreditation. In the United States, an increase in the number of business schools seeking AACSB International accreditation is also occurring. Business school leaders not only see the transcendent importance of AACSB International accreditation; they also realize the challenges that are involved in the accreditation process. The focus of our discussion is on the challenges confronted by business schools in both the United States and Europe. We compare and contrast the challenges on both continents. © 2005 Wiley Periodicals, Inc.     

Curriculum Internationalization at AACSB Schools: Immersive Experiences,Student Placement,and Assessment

This article presents results from a survey of AACSB-accredited business schools’ progress in internationalizing their curricula in view of a recent AACSB report. We present data on the use of immersive experiences, degree of success in student placement in internationally oriented careers, and assessment of internationalization efforts. The results indicate growth of internationalization activities at virtually all schools as expected, but these efforts may not always match AACSB recommendations. For instance, AACSB criticized business programs for not coordinating internationalization activities in a strategic manner to improve courses and develop skills needed by international managers. Our survey finds that many schools do not attempt to tie their international experiences to specific courses, but they report the experiences are used to build skills students need. Most institutions also do not examine job placement as a measure of curriculum internationalization success. We find that many schools do not assess the outcomes of their internationalization efforts in a way that can demonstrate whether or not recent AACSB suggestions are being met.     

Globalizing Historically Black Business Schools: A Case Study of the Application of Modern Pedagogical Theories of Internationalizing Higher Education

The AACSB and AIB have each issued reports aimed at ensuring the internationalization of business schools. Historically Black Colleges and Universities (HBCUs) – as underresourced entities serving an underprivileged constituency – may need additional attention. Unfortunately, neither the AACSB nor AIB reports mention HBCUs. The broader literature is similarly silent with respect to importance of ensuring that HBCUs, and the black business leaders they produce, are not left behind. Thus, the purpose of this paper is to highlight the importance of globalizing business schools at HBCUs, and to offer the Memphis Center for International Business Education and Research (CIBER)-related efforts as a real-world case study of the application of broad pedagogical theory on “internationalizing business schools” in an HBCU setting.     

A Modular Approach to Business Ethics Integration: At the Intersection of the <Emphasis Type="Italic">Stand-Alone</Emphasis> and the <Emphasis Type="Italic">Integrated</Emphasis> Approaches

While no one seems to believe that business schools or their faculties bear entire responsibility for the ethical decision-making processes of their students, these same institutions do have some burden of accountability for educating students surrounding these skills. To that end, the standards promulgated by the Association to Advance Collegiate School of Business (AACSB), their global accrediting body, require that students learn ethics as part of a business degree. However, since the AACSB does not require the inclusion of a specific course to achieve this objective, it may be satisfied by establishing a stand-alone course in ethical decision-making, by integrating ethical decision-making into the existing curricula, by some combination of the two strategies, or through some alternative mechanism. Notwithstanding the choice of delivery process, though, the institution must ensure that it is able to demonstrate the students’ achievement of learning with regard to ethics, a bar that was raised, or arguably simply modified, in 2003. With learning objectives designed precisely to measure the student delta based on content, process and engagement in a particular class, those programs that have opted for stand-alone ethics courses may be (though not necessarily are) more prepared to respond to assessment-related inquiries regarding their programs or satisfaction of the standards. The relevance of the AACSB standards modification to the current efforts at ethics integration in business programs is instead a re-examination of how to create a program of integration that is designed to ensure the most effective learning results possible, while responding to the challenges presented by the integrated approach. The purpose of this article is to explore some of those challenges that may be somewhat universal to business school programs implementing the integrated approach, and to share one large university’s response to those challenges, along with lessons learned.     

Innovation,engagement, and impact measures: Two exploratory studies on the processes and outcomes development

The authors examine the development and implementation of measures for the 2013 Association to Advance Collegiate Schools of Business (AACSB) thematic dimensions of innovation, engagement, and impact (IEI) at two AACSB-accredited business schools. Agreement exists among faculty in Study 1 that IEI should be viewed as interrelated and overlapping concentric circles rather than separate dimensions. Study 2 findings suggest the importance of dialogue with faculty during the implementation process to further clarify the conceptual IEI boundaries. Overall, the authors' findings can assist schools in ensuring that the development and implementation of IEI themes in their institutions are consistent with the AACSB standards.     

A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels

This research presents a case study of a joint business degree program between an Association to Advance Collegiate Schools of Business International (AACSB‐I) accredited business school in the United States and a Chinese PhD granting partner university. The case investigates the impact of a U.S.‐based curriculum, taught by U.S. instructors and which uses all English instruction on Chinese student perceptions of program emphases and satisfaction. It compares these perceptions with those of U.S. sister students. The comparison reveals program dissatisfaction among Chinese students when contrasted to U.S. students and for the most part a failure to attend to the program emphases of the West. Reasons for the departures are explored and strategies for improvement are developed.     

Developing an Interdisciplinary Major in International Business

ABSTRACT

Since the change of the accreditation standards by the American Assembly of Collegiate Schools of Business (AACSB) requiring internationalization of the business school curriculum about twenty years ago, different models of internationalization have been developed and tried by different types of business schools across the nation. However, no single model has emerged as an ideal model suitable for all kinds of institutions, large or small, urban or rural. At small and rural universities, internationalization efforts pose some extra challenges because of the general lack of global exposure and practices among its faculty and students, lack of adequate resources, financial crunch and locally centered vision of its leadership. This paper describes how a small and rural university has successfully implemented its own model to internationalize its business programs in spite of all the financial and non-fiscal challenges. Such a model could be emulated by similar small and rural institutions across the country.     

Designing an International Business Curriculum

ABSTRACT

Recently, the American Assembly of Collegiate Schools of Business (AACSB) called for more interaction between business schools and the business community. This is in partial response to the growing perception of U.S. businesses that business schools are out of touch with the needs of the business community. The authors of this paper document a market driven approach to international business curriculum development-one which includes the business community from the onset. To provide a high-quality international business education, the collegiate schools of business can no longer afford to remain aloof from their customers. The conceptual framework used here broadens curriculum design norms. Academic leaders interested in internationalizing the education of professionals in all academic disciplines will find this paper useful.     

BOOK REVIEWS

ABSTRACT

The paper examines Africa's progress towards AACSB accreditation, especially to satisfy the 5 strategic management standards. Sadly, although there are 515 accredited business schools (as of January 2006) in 28 countries, Africa-with 54 nations-does not have a single AACSB accredited school. Many African business schools (ABSs) have the capacity to meet Standard 1 (mission statement), Standard 3 (student mission), and Standard 4 (continuous improvement objectives). But they have limited capacity to meet Standard 2 (mission appropriateness) and Standard 5 (financial strategies). Therefore, if AACSB-International wishes to truly become the accrediting agency for business schools worldwide, the agency and its members will need to play a more proactive, facilitative and enabling role in assisting business schools in Africa tackle these significant obstacles to accreditation.     

A retrospective of international business education in the United States over the past fifty years

International business relationships are almost as old as mankind, but the idea that people needed to be educated to manage global business enterprises is less than 50 years old. The American Graduate School of International Management (Thunderbird), established in 1946 was the first school to provide languages, international studies, and business management as a basic education in international management. Business schools in America have been slow to realize and to promulgate courses and curriculums in the field. It has only been in the last ten years that the American Assembly of Collegiate Schools of Business, composed of over 700 colleges and universities in the country, has become an advocate through a revision in its standards. After the words “and worldwide” were inserted in the AACSB standards of accreditation, international business education began to permeate the offerings of American business schools.     

Challenges and Opportunities of Business Education in Southeast Europe: The Case of a Balkan Business School

In 2004, the United States Agency for International Development (USAID) concluded a 4‐year, 10 million dollar contract with the University of Delaware to create the Sarajevo Graduate School of Business, the first Association to Advance Collegiate Schools of Business [AACSB]‐accredited business school in Southeast Europe. This case study examines inconsistencies in the school's mission and goals, the structure and operation of the joint venture between Delaware and the University of Sarajevo, the fit between Delaware's MBA program and the local environment, pricing in an emerging market, the impact of the school's business model on its sustainability, challenges of market estimation and new product introduction, and the realism of USAID's goal of cultural change. The article concludes with an up‐to‐date epilogue and summary of conclusions that pertain generally to organizational strategies in emerging markets.     

Do Collegiate Business Students Show a Propensity to Engage in Illegal Business Practices?

This paper looks at the impact of the Business &; Society Course on student's attitude towards and awareness of both ethical and illegal behavior. Business students were surveyed on the first and last day of the semesters on 11 ethical and legal scenarios. The population included three sections of the Business and Society course and three sections of other business courses as a control group. Though generalizability is limited, the courses show some potential to positively impact student's attitudes. Currently, ethics is of great concern at business schools in this country. Accreditation standards of both the AACSB and ACBSP both require an ethical component to a business curriculum as a condition of accreditation. A majority of business schools at both the undergraduate and graduate level have required or at least elective courses in ethics. But how does this concern and use of resources translate into results? Do ethics courses change student attitudes? More specifically, do such courses have and impact on not only students' attitudes towards ethics but what impact, if any, do they have on students' awareness of both ethics and legality as well as their attitude towards violating the law?     

Are corporations institutionalizing ethics?

Very little has been done to find out what corporations have done to build ethical values into their organizations. In this report on a survey of 1984 Fortune 1000 industrial and service companies the Center for Business Ethics reveals some facts regarding codes of ethics, ethics committees, social audits, ethics training programs, boards of directors, and other areas where corporations might institutionalize ethics. Based on the survey, the Center for Business Ethics is convinced that corporations are beginning to take steps to institutionalize ethics, while recognizing that in most cases more specific mechanisms and strategies need to be implemented to make their ethics efforts truly effective.Established in 1976, The Center for Business Ethics at Bentley College is dedicated to providing a nonpartisan forum for the exchange of ideas on business ethics in an industrial society. Special emphasis is placed on these ideas as they relate to the activities of corporations, labor, government, special interest groups, and the professions. The Center sponsors National Conferences on Business Ethics, publishes their proceedings, works with academic institutions and corporations to set up business ethics courses and programs, and generally serves as a clearing house for ideas and materials on business ethics.The report and survey were prepared by the following people from the Center for Business Ethics: W. Michael Hoffman, Director; Ann Lange, Research Associate; Jennifer Mills Moore, Research Associate; Karen Donovan, Graduate Assistant; Paulette Mungillo, Aileene McDonagh, Paula Vanetti, Linda Ledoux, Staff Assistants.     

International Accreditations as Drivers of Business School Quality Improvement

Business schools are under pressure to implement continuous improvement and quality assurance processes to remain competitive in a globalized higher education market. Drivers for quality improvement include external, environmental pressures, regulatory bodies such as governments, and, increasingly, voluntary accreditation agencies such as AACSB and EFMD. A case study based on French management schools is presented to demonstrate this impact, and globally, management education is shown to have benefited from specific accreditation standards. Future challenges include the risk of standardization and institutional isomorphism, research relevance and quality, and the consequences of globalization on accreditation criteria.     

Globalization of Management Education

A new study, sponsored by the Association to Advance Collegiate Schools of Business, presented a comprehensive new perspective on the globalization of management education, (AACSB International, 2011). Its findings are sobering: with regard to emerging global trends in higher education and cross-border business, the report reveals a sizable gap between what the world needs and what management educators generally do. Key areas for attention include the expansion of mechanisms for quality improvement and assurance globally, strengthening the use of international partnerships, more intentional internationalization within the curriculum, and connecting various global activities to one another through a comprehensive globalization strategy.     

International Marketing (14th edition), by Philip R. Cateora,Mary C. Gilly,and John I. Graham

Abstract

The trend toward internationalizing business curriculum at American colleges and universities should be incorporated as a strategy throughout the United States. The catalyst that has led most business schools to adopt a systematic acceptance of the internationalization of their curriculum was the American Assembly of Collegiate Schools of Business (AACSB) 1984-1985 Standards and Guidelines for business school accreditation. Most would agree that without AACSB mandates, the transition would be slower, but inevitable, due to the focus on worldwide business issues. The global economy is rapidly evolving and the needs for competencies in international business are becoming very important to the U.S. and its economic well-being. Because of this, industry is looking for a new kind of employee, the kind that understands both the importance of international business and how to operate within it successfully. The halls of academia must respond to this pressing need by going much further than providing a sporadic array of “elective” international topics. Their response has to be synergistic with university presidents, deans and faculties fully supportive of an organizational design change that promotes a new way of thinking. The new organization is one in which there must be an international focus throughout the business school. With that synergy in place, the process of internationalizing students, the university, curriculum and faculty can move forward.     

Evaluation of Computer Based Information Sources for International Business

Faculty swggle to keep abreast of quick-paced technological change which has generated an unprecedented number of computer-based information sources. Four such sources are evaluated by students/faculty of the undergraduate International Business course. An on-line library catalogue system; Mobac; the National Trade Data Bank (NTDB) and a recent simulation, providing export information, Export To Win! are evaluated. Student open-ended evaluations are content analyzed by the authors and the results of a survey rating the sources on four criteria are reported. Suggestions are provided to aid teachers of International Business to effectively and efficiently integrate computer data sources into their course.     

Business ethics: A classroom priority?

“Schools of business are being blamed for much of the unethical behavior in business today” (Harcourt, 1990: p. 17); “Ethics can and should be integrated into coursework throughout students' college careers” (Spencer and Lehman, 1990: p. 7); “... business schools have been charged with inadequate attention to ethics” (Bishop, 1992: p. 291); “The American Assembly of Collegiate Schools of Business (AACSB) encourages schools of business to incorporate business ethics throughout the curricula” (Davidet al., 1990: p. 26). These quotations indicate the concern for providing ethics education in today's business curriculums. In 1976, the AACSB urged business educators to include ethics in their course curricula, however, over 15 years later there is still concern as to whether the coverage of this topic in the business curriculum is adequate. A review of the literature indicates that professors are beginning to integrate this topic into its curriculum. But what are the techniques that work? And is the topic of ethics truly being integrated into the entire business curricula? This research assesses the integration of ethics into the business curricula today. Graduating seniors in the college of business of several universities were questioned to determine: (1) the courses in which the issue of ethics was addressed; (2) how much time was devoted to the issue by the professors; and (3) the methods employed to address the issue, and students' perceptions of their effectiveness.