Modeling Willingness to Pay for Coastal Tourism Resource Protection in Ko Chang Marine National Park,Thailand

The value of non-market resources is important information for the nature-based park investment and management. In this paper, we estimate visitors' willingness to pay (WTP) an entrance fee for beach resource protection of the Ko Chang Marine Park in Thailand using a standard contingent valuation method of a single-bounded (SB) and double-bounded (DB) dichotomous choice format. An on-site stratified sampling survey of 409 beach visitors was conducted at the park along the White Sand Beach shoreline. By comparing the two survey methods, the average WTP for a Thai beach visitor is about $12.01 under the SB elicitation survey and $7.27 per adult per visit under the DB elicitation method, respectively. It turns out that the foreign visitors' WTP is twice as much as that of Thai visitors' WTP. These can be translated to the lower and upper bounds of an aggregated value ranging between $10.33 million and $17.41 million per annum. The policy implications for the park management are addressed.     

Management of estuarine beaches on the Amazon coast though the application of recreational carrying capacity indices

The purpose of this paper is to determine the Recreational Carrying Capacity of three estuarine beaches (Colares, Marudá and Murubira) on the Amazon coast of Brazil, based on the combined assessment of natural conditions and visitor facilities. In the final analysis, the carrying capacity of Colares beach was estimated to be 1089 visitors per day, and that of Murubira beach, 238 visitors per day. At Marudá beach, however, the inadequate quality of the water resulted in an RCC of zero, indicating that the beach should not be visited for recreational use. The results of this study may provide a valuable diagnostic tool for the development of future state and municipal coastal management programs. We believe that the procedures adopted in this study are applicable to other estuarine beaches on the Amazon coast, as well as in other estuarine beaches elsewhere with similar natural characteristics.     

Blue Flag or Red Herring: Do beach awards encourage the public to visit beaches?

Surveys of beach visitor motivation in Ireland, Wales, Turkey and the USA indicate that beach awards play an insignificant role in motivation to visit beaches. However, a number of criteria closely identified with awards, notably cleanliness and water quality, are revealed to be very important. Aesthetic and emotional factors such as scenic setting and general ambience, and practical concerns such as proximity and range of activities available are much more important than beach awards in attracting visitors to beaches. The merits of beach awards are critically reviewed and it is concluded that any benefits that might accrue are in areas other than attracting visitors.     

Environmental Interpretation in the Great Barrier Reef Marine Park: An Assessment of Programme Effectiveness

This study sought to determine how visitor environmental interpretation programmes in the Great Barrier Reef Marine Park could be assessed to determine their effectiveness in educating visitors about the reef environment and conservation issues. A self-administered visitor questionnaire was designed to identify changes in visitor knowledge and understanding of the reef's basic ecology, human impacts, health and tourism. The study used an independent sample design in which visitors aboard a large reef-trip vessel were surveyed over one week before exposure to the operation's interpretive programme. A second set of visitors was then surveyed following completion of the interpretive programme. The survey identified significant changes in visitors' self-reported knowledge of the reef environment as a result of the trip. Additionally, visitors' self-reported knowledge and understanding of basic reef ecology and human impacts on the reef environment differed significantly in relation to the number of interpretive activities in which they participated. These findings suggest that (1) reef-based visitor interpretation programmes can effectively change visitor understanding of key reef topics and issues, and (2) methods of evaluating reef-based interpretive programmes can be undertaken through self-administered questionnaires.     

Exploring a theme park's tourism carrying capacity: A demand-side analysis

To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results.     

Marginal economic impacts of inbound tourism to Taiwan and policy evaluation†

This paper presents the economic impact estimation for international visitors to Taiwan using an Input–Output Model to demonstrate the differences of economic contribution by market segments. Economic impacts are compared based on visitor segments by country of residence and travel purpose. The results indicated that high spenders contributed two to three times more expenses in Taiwan than low spenders. In 2000–2001, excluding airfares, business visitors from North America (US$1,360), Japanese sightseers (US$1,323) and Singapore/Malaysia sightseers (US$1098) were the top three segments in terms of per person per trip expenditure, whereas tourists from Korea with a purpose of visiting friends and relatives spent approximately US$314 per party per trip. Type I multipliers on sales, personal income and value added were similar across all visitor segments. Type I jobs to sales multiplier, however, had stronger variation by segments, depending on the relative composition of different items/services that visitors consumed during the trip. Policy implications are proposed for the Taiwan national tourism policy, “Doubling Tourist Arrivals Plan”, which aimed to increase inbound tourism from 2.7 million person visits in 2002 to 5 million person visits by 2008. It is suggested that multiple indicators, such as length of stay, segment shares, and daily spending by individual visitor segments, should be concurrently incorporated in the policy formulation and evaluation process. Relying on one measurement objective, such as 5 million yearly visits, is inadequate in determining the overall achievement and efficiency of tourism policies.     

Putting tourists in harms way – Coastal tourist parks and hazardous unpatrolled surf beaches in New South Wales,Australia

This study investigates relationships between coastal tourist parks in New South Wales (NSW), Australia and the hazard rating and extent of lifeguard patrols of their nearest surf beach. The vast majority (91%) of NSW coastal tourist parks are closest to surf beaches rated as hazardous to swimmers. Of these beaches, 35% are completely unpatrolled by lifeguards while another 61% are only partially patrolled (<25% per year). Visitors to tourist parks in the Southern Region of NSW are at greater risk when bathing due to a higher percentage of unpatrolled beaches. These findings raise important questions regarding the provision of lifeguarding services on these beaches, the availability and dissemination of beach safety material, and the duty of care of tourist park operators. It also highlights the need to further incorporate human usage and interaction variables into existing beach hazard rating systems.     

National destination pledges: Visitor management through emotional engagement,commitment and interpretation

National destination pledges are a destination and visitor management intervention that seeks to positively influence visitor behaviour. They have been used since 2017, and the earliest and most prominent among these are the Icelandic Pledge, the Palau Pledge, New Zealand's Tiaki Promise, and the Sustainable Finland Pledge. Using semi-structured interviews with 17 destination managers and marketers, covering all aforementioned pledges, this paper demonstrates that national destination pledges are a new and innovative soft visitor management intervention. In comparison to other soft visitor management techniques, national destination pledges strategically connect with the emotions of visitors, require (often public) action from visitors, and engage visitors in a process of interpretation to build their own understanding of their role in destination management. As such, this paper outlines how these pledges offer a unique approach to destination management by engaging with demand side stakeholders (visitors).     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

Who Goes to Metropolitan Parks? A Latent Class Analysis Approach to Understanding Park Visitation

This study aimed to identify typologies of park visitors and to examine associations among these typologies and socio-demographic characteristics. In 2013, intercept interviews were completed with 794 adult park visitors at two large parks located in Melbourne, Australia. Latent class analysis identified three classes of visitor: physically active visitor, with dog (12.4%); physically active visitor, with no dog (35.7%); and infrequent, low active, social visitor (51.9%). Respondents who were older and owned a dog had higher odds of being in Class 1 and Class 2. Respondents who had children had higher odds of being in Class 3. Respondents who reported poor health were less likely to be in Class 2 than in Class 3. Park users can be distinguished by the behaviors in which they engage. Understanding typologies of visitors will assist with the development of intervention strategies to optimize park visitation and park-based physical activity.     

A new visitation paradigm for protected areas

Current “second generation” approaches to visitation in higher order protected areas are based on biocentric management and monitoring that positions visitors as an inherent threat. The result is suboptimal sustainability outcomes of coexistence and possibly increased conflict in an era of escalating demand, reduced public funding and growing threats to global and local biodiversity. A “third generation” model is therefore required that repositions visitors as an inherent opportunity, and augments management and monitoring accordingly with visitor motivation and mobilisation for mass participation in on-site park enhancement activities. Strategies and issues for implementation - including the model's dialectical underpinnings and its relationship to a broader context of people-focused park management -are considered, toward achieving optimal sustainability outcomes of park/visitation symbiosis.     

Not quite paradise: Inadequacies of environmental impact assessment in the Maldives

The Maldives, a Small Island Developing State (SIDS), has seen a rapid development of its tourism industry over the last 35 years with visitor numbers rising from 1062 visitors per year in 1972 through to over 600,000 today. Both in popular conception and reality the Maldives relies on its marine life and beaches to sustain a tourism industry that contributes over 30% of total GDP.     

Visitors to Litchfield National Park,Australia: A Typology Based on Behaviours

Litchfield Park is located in the Northern Territory, Australia, and attracts over 280,000 visitors a year. The paper reports results derived from a visitor monitoring system established by the Parks and Wildlife Commission of the Northern Territory in 1997. Specific attention is paid to the development of clusters of visitors. Five such clusters were identified and the paper reports not simply the results of a cluster analysis, but additionally provides an importance–satisfaction matrix for the total sample. These five clusters were described as 'day visitors', 'hedonists', 'generalists', 'four-wheeldrive enthusiasts' and 'information seekers'. It was found that there was a desire to limit commercial activities within the park. It is suggested that the Parks and Wildlife Commission might have to view advertising parks as a series of complementary attractions linked to specific usage patterns rather than simply regard each park as an isolated unit. The paper also provides background data about the park, and the activities undertaken by visitors.     

The beach as a strategic element of governance for Spanish coastal towns

Governance models and future strategic visions for Spain's beach social–ecological systems are assessed using an online questionnaire. Beaches continue to represent the most valuable attraction for Spanish coastal towns, but their strategic vision regarding the beach consists more of it being a profitable attraction and of maintaining the traditional “sun and sand” model, rather than of planning strategically. There are three trends looking to 2020. First, beach resorts are becoming linked with culture and heritage, gastronomy, events and ecotourism to enhance their attraction capacity and competitiveness. Second, the coastal towns plan to reduce the strain on beaches by increasing the number of square metres of sand per user. Third, they plan to reduce the strain of the seasonal population compared to the year-round population. Two indices (Beach Quality and Governance Quality) and two factors (Beach Management Proximity and Tourist Resource Expectations) were developed to assess municipal beach governance frameworks, enabling us to construct a typology of four municipal governance models. The country follows a classical public hierarchical model of beach management. Other than at the local scale, beaches are not strategically managed. There is a lack of implementation of adaptive measures, collective actions, integrated management, or policy learning.     

Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park,China

ABSTRACT

Smartphone technology has the potential to change the nature of a tourists’ experience in a protected area. A smartphone running an augmented reality (AR) app may contribute to the protection of national parks while enhancing a visitor’s experience. This paper examined potential visitors’ to Potatso National Park, Shangri- La, China, their preferences for seven such AR experiences and the effect of visitors’ acceptance of technology on the perceived value of visiting the park. An online questionnaire (n?=?323) identified results and provided insights for enhancement of national park experiences using AR.     

Surfers as Environmental Stewards: Understanding Place-protecting Behavior at Cape Hatteras National Seashore

Resource-based adventure activities have a unique potential to foster connections to place that may assist park managers in simultaneously promoting enjoyable visitor experiences and achieving environmental sustainability. Our study examined links among recreation, conservation, and place attachment by comparing the pro-environmental attitudes and behaviors of surfers (n = 52) and other types of recreationists (n = 56) at Cape Hatteras National Seashore (CAHA). Intercept surveys during 2016 revealed that when compared to nonsurfers, surfers were more frequent visitors to CAHA and reported significantly higher levels of place attachment. When controlling for other variables, surfers were also more likely than other recreationists to engage in both high-effort (e.g., participating in environmental groups) and low-effort (e.g., picking up litter on the beach) forms of place-protecting, pro-environmental behavior at CAHA. Managers should consider the potentially powerful role that surfers and other adventure recreationists may play as environmental stewards and park advocates.     

EXPLORING EXPENDITURE‐BASED SEGMENTATION FOR RURAL TOURISM: OVERNIGHT STAY VISITORS VERSUS EXCURSIONISTS TO FEE‐FISHING SITES

About three fourths of new small tourism businesses fail within the first few years of operation mainly due to poor identification and lack of knowledge of their markets. While understanding visitor spending pattern is critical for the market to be economically viable and successful, research on rural tourist spending behavior is lacking in the literature. Therefore, the purpose of this study was to explore a visitor segmentation approach based on rural visitor spending behavior. Multiple regression analysis suggested accommodation attribute as the most useful predictor for visitor spending. Two subgroups were developed using accommodation type as a segmentation criterion—overnight stay visitors versus short excursionist. Comparative analyses were done using socio‐demographic variables, trip behavior, recreational motivation, and activity preferences. Overnight stay visitors and short excursion group showed significant differences on several behavioral and motivation variables. Practical suggestions are provided for attracting tourists to rural tourism destinations.     

Perceptions of crowding and resource quality by early and more recent visitors

Abstract

Previous literature suggests that a recreationist's current evaluations of a natural setting are influenced by the conditions that existed during the individual's initial exposure to the environment. Given the rapid growth in backcountry use and the ecological impairments associated with this use, it follows that each new generation of visitors will experience a different set of initial conditions. This paper explores the relationship between the year boaters made their first trip to the Apostle Islands National Lakeshore and their current evaluations of the resource. Results indicate that those who made their first trip prior to the area's national designation, when use levels were lower, perceived significantly greater levels of environmental damage to the islands and evaluated perceived increases in visitor numbers more negatively than the more recent boaters. The implications of these findings for managing the recreational experience are discussed.     

Visualizing theme park visitors’ emotions using social media analytics and geospatial analytics

Despite the popular use of social media analytics to scrutinize customer emotions, less scholarly efforts have been invested in visualizing theme park visitors' emotions. Employing the convergence of social media analytics and geospatial analytics, this paper visualized cohesive places where Disneyland visitors express distinct types of emotion in social media messages. Among 226,946 collected tweets, this study used 19,809 tweets containing one or more emotion words listed in Russell's Circumplex Model of Affect. Text mining analysis and GIS-based exploratory spatial data analysis showed that tweets reflecting each quadrant of emotions have considerable spatial variations and different topics related to visitor emotions. The research approach enabled displaying particular spots in theme park zones and areas of riding attractions where emotions of each quadrant are significantly clustered. This study highlights methodological implications of visualizing spatial patterns of visitors' emotions and provides practitioners with a useful guide to develop routes evoking pleasant emotions.     

Crossing the Cultural Divide: Western Visitors and Interpretation at Ayutthaya World Heritage Site,Thailand

In 1991, Ayutthaya, the former capital city of Thailand and now an archaeological park, was inscribed on the World Heritage List. Currently, it receives some one million international visitors a year, mainly day-trippers from Bangkok. Despite this, the on-site interpretation put in place in 1992 (largely signage in Thai and English) has never been assessed in terms of the content of the signs and the reactions of visitors. This paper pertains to one part of the first extensive study of the interpretation employed at Ayutthaya, a study that included a visitor survey that was both a demographic study and an initial investigation into the cross-cultural dimension of interpretation at Ayutthaya. The international visitation to this World Heritage Site is overwhelmingly Western and, therefore, a critical issue arises: what do non-Asian, non-Thai and non-Buddhist visitors gain from the experience? If the visitor is not of the same culture being experienced, and if cross-cultural translation itself is a highly complex and sometimes contentious and problematic process, then it is likely that the deeper cultural significance of the site cannot be well understood in a one-day visit. If the deeper meanings of Ayutthaha remain elusive, does it follow that appreciating the cultural and heritage values of the site is, in direct proportion, an unattainable goal? The study points towards what may be possible when heritage interpretation, in an age of unprecedented global travel, is regarded as a negotiation of a cultural divide.