The Impact of Culture on Self-Service on Technology Adoption in the Hotel Industry

Abstract

Increasingly technology based solutions are being used to deliver customer service within the international hotel sector. Frequently, these are being driven by cost and operational efficiency concerns, rather than customer service concerns. The argument is presented in this paper that the undifferentiated use of these solutions across international hotel chains without consideration of the diversity of national cultures that may utilize these services may impact negatively on customer service and organizational performance. A number of propositions are suggested both for further academic research and as factors for consideration by hotel managers in this sector.     

VONNA(HBP)

ABSTRACT

In this paper, a new learning package, VONNA(HBP), which provides an interactive and online environment for novices to study and practice hotel budget planning, is introduced. Its design philosophy will be discussed thoughtfully with special focus on how to make use of the multimedia and Internet. According to literatures, learning packages are faced to be more effective in delivering teaching material. Researchers indicate that students using a self-paced learning package score higher than in a traditional classroom setting. Moreover, the learning package provides different scenarios for students to explore themselves in a practical environment and is more cost effective and systematic than lectures. Currently, most learning packages in hotel education are not implemented using multimedia with Internet access. Our paper describes a new learning package that fills the gaps.

VONNA(HBP) requires participants to investigate operational budgets on various areas such as sales levels, payroll, inventory level, promotion strategies, and facilities planning, etc. Eventually, the students/novices are required to practice their skills in a comprehensive case about a hypothetical hotel. They need to solve managerial problems by a combination of budgetary planning on human resources, staff training programmes, facilities' maintenance and replacement, or promotion schemes. Analytical tools are available for students/novices to judge an appropriate decision in handling constrained resources.     

Knowledge-based resources and innovation in the hotel industry

Although the study of innovation in the hotel industry is a key issue, little is known about the determinants of innovation in this sector, as most innovation research has focused on manufacturing firms or knowledge-intensive services. Furthermore, although research suggests that knowledge is a critical asset for achieving innovation performance, few studies have explored how knowledge operates in the hotel industry. This paper aims to provide empirical evidence about the role played by a set of knowledge-based resources in determining innovation activity in tourist accommodation firms. Data from 109 companies operating hotels in Spain suggest that intangible assets should be considered in this sector when attempting to explain the innovation capacity of firms.     

Climate change adaptation in Cambodia's coastal hotel sector: An analysis of adaptation measures and hotel characteristics

After decades of profound challenges Cambodia has seen twenty years of stability and a flourishing tourism industry, however, it has also been identified as highly vulnerable to climate change thus putting the country's long-desired economic development at risk. Sustainable Development Goal 13 ‘Climate Action’ is critical for the continued economic success of Cambodia's vulnerable coastal tourism sector, but little is known about the hotel sector's adaptation responses and the differences between key hotel characteristics such as star rating, size, ownership and length of operation. This article examines the adaptation actions by 50 Cambodian coastal hotels by distinguishing between five adaptation categories. Subsequently, the analysis is deepened through a comparative analysis of key hotel characteristics. Although adaptation measures varied considerably between hotels they were more comprehensive and numerous than expected. Furthermore, patterns emerged that saw large hotels apply high levels of adaptation while budget and Khmer-owned hotels reported limited adaptation measures.     

The hotel sector in Tanzania: A comparison of operating performance

A survey of international hotel accounts for 1976 in Tanzania shows considerable revenue and cost differences between town and holiday hotels. These differences are confirmed by comparisons of equivalent occupancy levels which show that higher revenue and profit are associated with higher operating costs. Town hotels generate more employment and value added, than holiday hotels, and as much foreign exchange, but at a greater use per unit of materials and services. There are also significant differences between state sector and non-state sector hotels. Should hotel-investment policy concentrate more on optimizing returns from town-hotel investments, rather than seeking to maximize returns from more risky holiday-hotel investments? These results should be of interest to tourism planners in several African countries.     

Commitment to Environmental Management in Hotels in Accra

The sporadic development of hotel facilities in a developing West African city like Accra in Ghana, coupled with their consumption of natural resources and generation of waste has implications for environmental sustainability. This article therefore seeks to ascertain hotel managers’ attitude towards environmental management and to examine their commitment to environmental management through the implementation of environmental policies and programs. The study took the form of a survey of managers of 200 hotels, ranging from budget to four-star rated, employing the stratified random sampling procedure. Though a greater number of hotel managers had a positive attitude towards environmental management, it was the upscale and larger hotels that were more committed to environmental management especially in terms of having; a designated officer responsible for environmental management, written environmental policy statement, environmental action plan, a history of implementing environmental programs and ecolabelling or environment related certification. The article proposes interhotel collaboration in environmental management so that smaller hotels could profit from the experiences and resources of larger hotels.     

Exploring the Factors Affecting Hotel Outsourcing in Taiwan

Two studies were conducted to examine factors affecting hotel outsourcing in Taiwan. In study 1, interviews with senior hotel managers were analyzed to explore the factors determining a hotel's outsourcing of different services. The results of the questionnaire survey used in study 2 indicated that the current and desired percentages of outsourcing for international tourist hotels in Taiwan were very low, indicating that strategic outsourcing has not received much attention in that part of the Taiwanese hospitality sector. The hotel departments that were most often outsourced were housekeeping, security, maintenance and information systems. Study 2 also showed outsourcing decisions were based only on a hotel's resources. The effect of predicting outsourcing was not significant for transaction costs. The results of this study provide both hotel management and outsourcing service providers with insights into hotel outsourcing in Taiwan.     

Growth of Budget Hotels in China: Antecedents and Future

The Chinese hotel industry is undergoing brisk growth, particularly in the budget hotel segment. Thus, an exploratory study was conducted to determine the factors facilitating growth of the budget hotel market. A strengths, weaknesses, opportunities and threat analysis was undertaken to identify future trends and to assess market potential. Relevant implications and suggestions were made to the industry so as to remedy the identified weaknesses and overcome the threats. Some regression models about the expansion of different star-rated hotels in China were also developed. It was found that overall disposable income was the most significant factor in explaining and predicting the number of budget hotel rooms.     

Economic aspects of hotel and catering industry changes

Changes in the hotel and catering industry are analysed within the context of technical change and economic growth in the economy. The implications of economic growth for the industry depend on the causes of economic growth and the disposition of increased output through the changing pattern of demand. Increasing relative demands on the service sector will lead to increasingly capital-intensive and standardised production away from the point of service. The greater flow of market goods relative to household time resources causes adjustments in household activities, with more market-oriented consumption. In the restaurant sector, less on-site more off-site large-scale production will necessitate a new approach to the organisation of labour. There will be a continuing upgrading of consumer demands. The development of pub catering is seen as just one aspect of this. The hotel sector will face increasing competition from self-catering accommodation facilities, and customers will rely less on the catering facilities provided.     

Determining factors in entry choice for international expansion. The case of the Spanish hotel industry

The hotel sector, as a service industry where it is possible to separate capital investment from management skills, is a clear example of how internationalisation can be modelled without shareholding involvement through foreign direct investment. This paper is an empirical examination of the key factors influencing the decision process carried out by Spanish hotel companies in choosing an entry mode for international expansion. The main objective is to verify whether the concepts derived from the transaction-cost, agency and the strategic theories of organisational capability and knowledge in companies can really explain the mode of foreign expansion employed by the Spanish hotel sector. This study will allow comparison of findings on holiday resort hotel chains with other analyses on the international hotel industry.     

Public Financing of Headquarter Hotels in the United States

Abstract

The past decade has seen a dramatic shift toward public sector financing of large hotels in the United States. This dialectic analysis examines trends in public participation in hotel development and examines why governments are investing in these projects. It looks at the different types of public participation and considers the market implications of these subsidies on private sector hotel development. The case is made that there is a need for accountability and more thorough review of these public investments. The paper proposes various ways that this can be achieved and discusses barriers to such reforms.     

Skills and Competencies Needed for the Hong Kong Hotel Industry

ABSTRACT

The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service, Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital, but views on the value and the type of training vary amongst the stakeholders. This study of the views of hotel human resources managers revealed that they considered that people who were interested in developing their career in the hospitality industry must be prepared to start at the bottom. The hotel human resources managers strongly believe that employees must have a positive service-mind and commitment to the industry with a certain degree of working experience. Employers perceived these were important components to success for every member of staff, rather than having a good educational background. Such qualifications will raise the status of the hotel industry in general and enhance the status of the service providers as professionals.     

Information technology capability and organisational agility: A study in the Canary Islands hotel industry

Investments in information technology (IT) by the hotel sector are becoming increasingly important. However, it is necessary to analyse the extent to which IT contributes to hotels being ‘agile’ in responding to changes in the environment. The paper analyses the mediating and moderating role of IT capability in the relationship between IT uses and hotel agility. Results demonstrate the mediating role of IT capability, confirming IT uses affect organisational agility not only directly but also indirectly by improving the ability to manage technological resources. However, the role of IT capability as a moderator is not confirmed in this research. Such findings provide guidance to hotel managers to improve IT management and applications, suggesting future lines of research.     

The Importance of Hotel Attributes in Contributing to Travelers' Satisfaction in the Hong Kong Hotel Industry

Abstract

This study surveyed 402 international travelers to explore their satisfaction levels towards service and facility quality in three Hong Kong hotel market segments, High-Tariff A, High-Tariff B and Medium Tariff. Six perception dimensions were extracted from 33 hotel attributes by a factor analysis. All six dimensions had a significant impact on the overall satisfaction of travelers with service quality and facilities in the three Hong Kong hotel market segments. Quality of Staff Performance was the most influential factor followed by Quality of Room Facilities, Value for Money, Variety and Efficient Services, Business Related Services, and Safety and Security respectively. It was found that travelers had the lowest satisfaction level towards the Medium-Tariff hotel segment. By identifying the most influential hotel dimension in influencing travelers' satisfaction levels, hoteliers will be in an advantageous position to formulate tactics to meet the changing needs and expectations of travelers. Implementing human resources training that emphasizes the fact that service quality is part of each employee's job should have a significant impact on guest re-purchase intention. The importance of value segmentation cannot be overlooked by hoteliers. Travelers will continue to expect hotels to provide more value-for-money services and facilities and they are expected to shift their purchasing decision to an economic value basis.     

Energy conservation in large-sized hotels: Insights from a developing country

Tourism can drive positive, transformative changes in modern societies, but also becomes a source of significant environmental externalities. This is often the case for developing economies where the problem is exacerbated by immature national sustainability agendas. Targeted research, accounting for the local context, is necessary to enable transition of developing countries towards more sustainable patterns of tourism development. This study targets the hotel sector in Iran, one of the most energy inefficient hotel sectors around the world, to explore its pathway towards environmental sustainability. The dominance of domestic ownership and control and the prevalence of international economic sanctions are the distinctive features of the Iranian hotel sector. The study pinpoints reconfigurations in technology, knowledge, legislation and behavioural norms as the determinants of the sector’s environmental sustainability quest. Domestic hospitality companies should champion transformative pro-environmental changes in the Iranian hotel sector until international economic sanctions are lifted.     

Energy benchmarking in support of low carbon hotels: Developments,challenges, and approaches in China

Achieving effective and objective energy benchmarking for hotels is integral in fostering the sustainable development of the lodging sector. In this work, we reveal the major and minor streams of hotel energy benchmarking and ascertain that the most popular approach in benchmarking is normalized energy use intensity (EUI) based on floor level. Previous efforts to establish EUI indicators using subsystem average, data envelopment analysis (DEA), and regression technique are also studied. We propose that hotel energy benchmarking based on floor area is useful from the top-down management perspective. However, on a practical perspective, energy benchmarking based on facilities should be the first priority for hotel management or owners. Compared with the general energy benchmarking in the building sector, we find that the hotel sector lags behind in the adoption of computer modeling for benchmarking.     

Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain

Customer Relationship Management (CRM) can bring many benefits to the hotel business, though there are some associated challenges. Such challenges often bring a significant risk of failure, and these risks become more significant in budget hotels. This study considers the changes that have emerged in the last decade as regards customer expectations when staying in budget hotels. We use qualitative approaches to investigate the overlaps between customer expectations and managers’ perceptions of CRM applications. The findings reveal that regardless of all changes, value for money and core products continue to play a critical role in customers’ overall satisfaction with budget hotels.     

New energy benchmarking model for budget hotels

Hotels in some countries or regions can not currently establish the energy benchmarking model based on statistical analysis due to the lack of building data. In this case, it is a question how to define an energy benchmarking model with fairness and comparability. To alleviate this problem, this paper, taking the budget (limited service) hotel as an example, develops an energy benchmarking model with composite indicator. At first an energy efficiency indicator is defined as EEUI (Equivalent Energy Use Intensity), which is indicated by energy consumption of unit hotel characteristics. The hotel characteristics involve both the business characteristics and energy use characteristics. The proposed energy benchmarking model is expressed by the weighted sum of major factors impacting on energy use, where EEUI is regarded as the dependent variable while the major factors are regarded as the independent variables. The coefficients of the independent variables are determined by the optimization model built in this paper. In the optimization model, the benchmark value of EUI (energy use intensity) provided by the nation or hotel industry is used as the benchmarking target. Finally the proposed energy benchmarking model is tested on the budget hotels. The purpose of this paper is to provide a simple energy benchmarking model with fairness and comparability to support the macro planning and management of energy saving and emission reduction urgently required by the hotel industry.     

The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience

This study aims to better understand how one particular personal capacity—psychological resilience—may help consumers adapt to the ‘new normal’ provoked by the COVID-19 pandemic in the hotel context, which is characterized by high uncertainty. We conducted a quantitative empirical study among consumers of hotel services, which showed that their psychological resilience has a negative effect on their perceived health risk and emotional risk. This negative effect on risk helps increase tourist intention to return to consuming hotel services despite the on-going pandemic. The findings are of value to the literature and the professional sector alike, as they demonstrate both relationships jointly for the first time. The work can help hotel firms to design more effective strategies for approaching customers in the ‘new normal’.     

基于顾客价值的经济型酒店顾客满意度测评研究

培育和维护满意的顾客是经济型酒店获得和保持竞争优势的重要条件,而顾客对酒店产品感知利得和利失的比较对顾客满意度的形成具有重要的影响。该研究以现有的顾客满意度理论为基础,结合经济型酒店的顾客需求和产品服务特征,从顾客价值获得的角度构建经济型酒店的顾客满意度测评模型,建立了顾客满意度测评指标体系,并进行了实证分析。研究表明,经济型酒店的卫生状况、支持系统、交通便利程度以及价格等方面的顾客满意度较低。最后,根据实证分析结果提出了经济型酒店提高顾客满意度的建议和对策。