How “green” are North American hotels? An exploration of low-cost adoption practices

This study analyzed the so-called “green,” or environmentally friendly, practices of American hotels. As such, it examined how green hotels in the United States are regarding no-cost or low-cost practices. Respondents included 166 hotels, which were identified through a random sample of hotels from the American Hotel & Lodging Association and included chain and independent properties as well as properties of various sizes (based on the number of rooms). The study findings show that chain hotels were at the time of the study stronger adopters of green practices than independent hotels were, likely due to leveraging economies of scale through uniform corporate practices. In addition, hotels in the Midwest were found to be the most environmentally friendly in terms of their use of no-cost or low-cost green practices. Additional results indicated that size (classified by number of rooms) had little effect on the extent to which hotels were trying to manage energy consumption.     

Responding to the bed bug crisis in social media

The increasing trend in social media changes the landscape of crisis communication and thus, calls for innovation in hotel crisis management practices. This research examined how New York City hotels responded to recent issues surrounding the bed bug crisis on the social media site TripAdviosr. This study adopted a mixed methods research design. The quantitative findings revealed that hotels’ response behaviors were associated with organizational factors (e.g. hotel's popularity, average rating, and star rating) and the rating of online reviews. The qualitative findings indicated that hotels employed various types of strategies in the response, which were dominated by strategies of bolstering and enhancing. In conclusion, this study addressed the need for a proactive approach in hotel crisis management and provided practical implications.     

Enhancing business performance of hotels: The role of innovation and customer orientation

Innovation management and customer orientation have been widely recognized as key factors in enhancing the business performance of hotels. Our research investigates the interplay between customer orientation, innovation, and business performance in the Alpine hospitality industry. The study contributes to current innovation research by jointly investigating hotel innovativeness and innovation behavior as two distinct dimensions of the innovation concept. Analyzing data from 203 hotel managers, this study shows that the effect of hotels’ customer orientation exceeds the effects of innovativeness and innovation behavior on financial and non financial business performance. Mediation analysis shows that innovation behavior partially mediates the effect of customer orientation on business performance. The results of the study provide hotel management with relevant insights into the customer orientation innovation performance chain.     

How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

Despite the growing popularity of green hotels, there remains a dearth of research examining travelers’ intentions to choose green hotels. The study addresses this research gap by developing and testing an integrated model of green hotel behavior in an emerging market of India. We use a sequential approach of SEM and fuzzy set qualitative comparative analysis on 347 responses collected from Indian travelers to gain a more in-depth understanding of the role of biospheric value, green trust, willingness to pay premium, attitude, subjective norms, and perceived behavioral control in determining green hotel intentions. The findings show that presence of green trust is a significant and necessary condition for green hotel choice. Additionally, absence of willingness to pay premium, biospheric value, attitude, and subjective norm were found to deter travelers from choosing green hotels. These findings offer unique insights for managers in developing marketing strategies to enhance travelers’ green hotel adoption.     

Modeling a green supply chain in the hotel industry: An evolutionary game theory approach

Despite extensive discussion of environmental management for hotels, little research has been done on the hotel industry’s green supply chain management. This study uses the evolutionary game approach to examine the generation of green behaviors and a green supply chain by hotels. Results show that most hotels do have an incentive mechanism for green growth; hotels with green behaviors are more profitable than those that are not. Furthermore, governments and hotel customers are critical in the “greening” of traditional hotel supply chains. The findings can assist governments in formulating effective environmental policies, provide a theoretical avenue in governing green practice, and guide stakeholders to understand the formation and evolution of green development in the hotel industry.     

Hotel Employees' Perception of Green Practices

This study examined how hotel employees perceive green practices. Data was collected from 220 employees working in eight green certified hotels in Orlando, Florida. Study results from an importance–performance analysis revealed that the surveyed employees rated their hotels' performance in green practices lower than the importance levels. A positive correlation was found between the employees' organizational commitment and their perception on the company's green practices. The relationship between the respondents' key demographic characteristics and their perception of green practices was also investigated. Lastly, implications for hotels are discussed to assist the companies to promote and train green practices among their employees.     

Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle

By analyzing longitudinal data of more than 51,000 hotels operating in the United States during the previous economic cycle, it is possible to draw conclusions regarding the performance of branded hotels compared to independent operations under various economic conditions. The results of the study indicate that while branded properties experience significantly higher occupancy rate during the different phases of the economic cycle, independent hotels experience significantly higher average daily rate (ADR) and rooms revenues per available room (RevPAR) during the same time period. While branded hotels are faced with various payments attributable to the brand, such as royalty payments and other franchise fees, those fees do not have a deleterious effect on net operating income (NOI) compared to NOI for independent hotels, suggesting that independent hotels are unable to bring their ADR and RevPAR premiums to the bottom line despite their savings in franchise expenses. Instead, the results indicate similar NOI for branded hotels and independent hotels during economic expansion, but significantly higher NOI for branded hotels during economic recession. The results of this study suggest that the intangible asset value of hotel brands may not be a static construct, but may vary by time. Sources of such intangible value of brands may include shared resources, guest loyalty programs, and yield management systems. These results contribute insight into the complex hotel owner decision of choosing between a brand affiliation and independent operation.     

Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns

With the increasing concern for ecological issues among hotel customers, this study pursues an investigation of customers' perceptions of hotels' core business in association with green practices and the resulting purchase-related loyalty (i.e. intentions to visit, accept price premiums, and recommend). In addition, the study examines the moderating role of environmental concerns in the relationships among perceptions of hotels' green practices and loyalty components. A survey of tourists using hotels showed that customers related hotels' core businesses and green practices positively, which consequently affected customers' purchase intentions toward the hotels. This study is unique in academia in that it investigates the fit theory for the hospitality industry by considering the impact of environmental concerns, while employing environmental practices as an emerging social cause, which is, increasingly, important for the society. This study is beneficial by providing hotel managers with insight into hotel customers' decision-making processes regarding green practices.     

Designing lifestyle hotels

Art creates irreplaceable added value and serves as a source for satisfying the spiritual needs of hotel customers. To provide customers with memorable services, hotels not only need to continue improving their services (exploit), but also have to design artistic new services (explore). Thus, customer willingness to return to the hotel could be increased, enhancing customer loyalty. However, few hotels simultaneously implement these two types of trade-off activities (i.e., exploitation and exploration). According to the ambidexterity perspective, this study applied a case study approach to investigate the process through which hotel operators design lifestyle hotels. Moreover, this study involved constructing an operational framework that adopted art as the basis for differentiation. The research results revealed that in introducing art concepts into a hotel service system, hotels operators must attach a high level of importance to several key activities, including hiring a full-time executive artistic manager in the top management team to engage in innovation, integrating local culture and the natural environment into the design of an artistic servicescape, catering to customers’ needs, and adopting high-performance human resource practices. These activities enable hotels to enhance their service capability in simultaneously implementing the two mutual trade-off activities, specifically designing new artistic services (explorative innovation) and continually improving their services (exploitative innovation).     

Key drivers of innovation capability in hotels: implications on performance

Innovation capability is critical for the modernization and competitiveness of the hotel industry. This work analyzes the role of hotels' innovative culture, market orientation, and internal marketing as forerunners of innovation capability in hotels, as well as the effect of innovation capability on hotels' performance. The proposed conceptual model is evaluated through structural equation modeling using a sample of 256 Spanish hotels. The results reveal that innovative culture by itself is not a key driver of the hotels' innovation capability. However, internal marketing and market orientation mediate the innovative culture-innovation capability relationship. Innovation capability proves to enhance hotels' market results directly and indirectly through customer equity. Our findings offer hotel managers useful guidance to understand how innovation capability is built within the firm by combining the right organizational culture and practices. Additionally, our study reinforces the financial and non-financial benefits of innovation capability in hotels.     

Solid waste management in small hotels: a comparison of green and non-green small hotels in Wales

Solid waste generation and disposal is one of the most negative impacts of small hotels on the environment. Small hotels often pay little attention to their environmental responsibilities. This research builds upon an earlier work by the same authors considering solid waste management (SWM) issues in small Welsh hotels. It considers the Welsh Assembly Government's Green Dragon Environmental Standard (GDES) as an environmental management system developed specifically to target small and medium-sized enterprises and help them with aspects of environmental management, such as SWM. It explores SWM practices in green (i.e. GDES-accredited) and non-green small hotels and develops a best practice SWM model for them. Semi-structured interviews were used to investigate hoteliers’ attitudes and the barriers to implement sustainable SWM practices. The findings revealed that most non-GDES small hotels were highly reliant on landfill for the disposal of solid waste and felt negatively about the implementation of more sustainable SWM alternatives. In contrast, GDES small hotels used landfill as a last resort and targeted other waste hierarchy options in preference. The study develops a best practice model for policymakers (local authorities and UK central government) to influence and encourage better SWM practices in small hotels.     

Innovation activity in the hotel industry: Evidence from Balearic Islands

The paper provides empirical evidence on technological activity in the Spanish service sector, in particular for the tourist accommodation in the Balearics. The study wants to fulfil the lack of analyses in the field of tourism. Commonly, the study of innovation activity has been carried out from a manufacture perspective, for that reason the paper discusses the precise definition of innovation in accommodation services. The data refer to a large representative sample of hotels in Balearic Islands (Spain), providing a homogeneous set of information. The results show as higher-categories hotels are more innovative than lower-categories hotels; an aggregated measure of technological innovation presents a rate over the average for hotels that belong to a chain, and that for hotels under management contract. Half of innovative companies adjust the human capital skills and abilities. The hotel industry is a supplier-driven sector that innovates introducing R&D embodied technology rather than undertaking internal R&D activities.     

Evaluation of Hotels to Accommodate Disabled Visitors

ABSTRACT

The study presents an initial investigation result of the disabled consumer group. The research aims to highlight deficiencies in existing provision and helps hoteliers to understand best practices for disabled guests and makes suggestions for implementation. The research studies the five star hotels in Cairo. While disability covers a wide range of quite different impairments, the study concentrates on wheelchair users. The findings of the research will help hoteliers to maximize business from this valuable market, develop best practices through a greater understanding of disabled people, and implement policies and strategies to attract the market. By providing the right facilities and services with appropriate communications, hotels can inform and encourage the disabled to use the facilities and services that were developed for them.     

Hotel guests’ perceptions of environmental friendly practices in social media

Despite hotels’ managers spend substantial time and money on environmental initiatives; they are not sure whether their guests perceive their green efforts appropriately. The purpose of this study is to analyze guests’ perceptions of hotels’ environmental practices expressed through social media. Main results suggest that even though customers perceive green efforts regarding six items: Energy, Water, Purchasing, Waste, Site and Education & Innovation, they do not discern hotels' level of environmental commitment. Moreover, guests' perceptions of hotel efforts in environmentally friendly practices do not significantly differ by the mode of travel nor by the reviewer's experience in travel platforms. A relevant implication is that the communication about environmentally friendly practices needs to be redesigned and intensified by hotel managers in order to take advantage of these efforts.     

Capsule hotels: Offering Experiential Value or perceived as risky by tourists? An optimum stimulation level model

Capsule hotels are a novel Japanese approach to accommodation that arose in 1979. For most travelers outside Japan, however, the concept of capsule hotels is relatively new. They provide experiential value to the traveler; they also pose some risks. Travelers seeking familiarity view unfamiliar environments as riskier, and perceived risk has a negative influence on consumer behavior. This study aims to establish a behavioral model of capsule hotel visitors by incorporating optimum stimulation level (OSL), perceived risk, and experiential value into its analytical framework. A total of 276 respondents who stayed in a capsule hotel participated in the study. Findings suggest that the OSL has a positive effect on experiential value and perceived risk. Experiential value, in return, negatively affects perceived risk. Experiential value further plays a mediating role between perceived risk and OSL. We discuss theoretical implications and offer recommendations for capsule hotel operators.     

Promoting innovation in hospitality companies through human resource management practices

In this study, we investigate how hospitality companies can promote incremental and radical innovation through human resource management practices (i.e., selection and training). Data from 196 independent hotels and restaurants operating in the People's Republic of China show that hiring multi-skilled core customer-contact employees and training core customer-contact employees for multiple skills both have significant and positive effects on incremental and radical innovation among hotel and restaurant companies. The two human resource management practices are also found to have a negative joint impact on incremental but not radical innovation. The implications for promoting innovation in hospitality companies are discussed.     

Environmental knowledge and consumers’ intentions to visit green hotels: the mediating role of consumption values

ABSTRACT

The aim of this research is to explore the effect of environmental knowledge on consumers’ intentions to visit green hotels through consumption values. The research data was collected using the questionnaire survey. The results showed that environmental knowledge is significantly related to consumption values of consumers, which in turn has significant impacts on the visiting intentions. Moreover, this study also found that consumption values mediate the relationship between environmental knowledge and the intentions to visit green hotels. According to the results, the implications, limitations, and the directions of follow-up research were discussed.     

Scale development for the practices involved in creating value propositions in the exhibition industry: Service-dominant logic with a mixed-methods approach

Building on a mixed-method approach, this study examines the practices engaged in creating value propositions in the exhibition industry from the perspective of service-dominant (S-D) logic, which regards the offering of value propositions as service innovation and an essential prerequisite for value cocreation. Consequently, a five-factor structure with 40 measures underlying the practices of offering value propositions is developed and validated. The extant tourism literature on the meetings, incentives, conventions, and exhibitions (MICE) industry mainly examines value cocreation issues while overlooking the concept of value propositions. This study contributes to the S-D logic literature by extending the theoretical understanding from value cocreation to value proposition. The findings of this study present important dimensions and attributes that are involved in creating value propositions for service innovation. Exhibition service providers can use these findings as a blueprint for service innovation project management and as a checklist for assessing their innovation competency.     

What drives employees’ intentions to implement green practices in hotels? The role of knowledge,awareness, concern and ecological behaviour

This study investigates the effects of three green triggers – environmental knowledge, environmental awareness and environmental concern – and employees’ ecological behaviour on their intentions to implement green practices in hotel companies. Data was collected through a survey from 438 hotel employees in Hong Kong and structural equation modelling (SEM) was used to test the research hypotheses. The results indicate that the three green triggers are positively associated with ecological behaviour and ecological behaviour is positively associated with intention to implement green practices in hotels. Additionally, ecological behaviour mediates the relationship between the three green triggers and intentions to implement. Theoretical and practical implications are also discussed.     

Types of agglomeration effects and location choices of international hotels in an emerging market

When international chain hotels are seeking new locations in which to establish new properties, local knowledge of those locations is essential for success. By incorporating agglomeration and internationalization research, this study investigates how international hotels can acquire that local knowledge from the existing hotels. The study presents two different kinds of hotel agglomerations (same-country-of-origin and higher-differentiation agglomerations) as sources of local knowledge and shows how international hotels might select their locations based on types of agglomerations and their entry strategies. The study employs conditional logistic regression, using a sample of international hotels in China. Results indicate that international hotels, especially those with franchising, are more likely to choose a location where the hotels from the same country of origin are highly located. Because they share the same culture and business practices, new hotel entrants may more easily assimilate the local knowledge that compatriot hotels have accumulated.