企业慈善捐赠行为影响因素的实证分析——以广东省民营企业为例

以利益相关者理论为基础,从企业内部的资源和能力、外部的政府行为两个角度出发来考察广东省民营企业慈善捐赠行为的影响因素。运用Logistic回归模型,通过对273份有效问卷的实证分析,发现民营企业慈善捐赠行为与企业现金流的多寡没有显著关系,但企业形象、企业慈善决策机制、企业规模大小、企业所处的生命周期阶段对民营企业是否进行慈善捐赠有显著影响。我国民营企业应结合其资源能力和外部环境。开展战略性慈善捐赠,这是关乎其健康持续成长的重要要素。     

企业社会责任的实现--基于消费者选择的分析

本文建立了一个基于消费者选择的分析框架。分析企业社会责任标准、消费者补贴政策对企业策略的影响及其社会经济效果。研究发现：在市场可有效分割的前提下，企业实行无差异市场策略更能规避经营风险；若无政策干涉．企业无论采取差异化市场策略或无差异市场策略，最终提供的社会责任总量相等：实施企业社会责任标准不一定会提高企业社会责任总体水平，若同时辅以消费者补贴政策，最终可以从经济、制度两方面动因促使企业承担社会责任；影响企业策略的主要变量是责任市场规模及消费者对责任产品的偏好强度，消费者企业社会责任教育、企业社会责任信息的显性化是影响消费者选择，促使企业改善社会责任绩效的有效途径。     

企业社会责任观的演进与发展:基于综合性社会契约的理解

利益相关者理论与主流企业理论在企业社会责任fq题上存在着根本的分歧，但从历史的视角来审视企业社会责任观的演进可以发现，企业社会责任与利益相关者的利益要求是紧密结合在一起的。企业在履行其囊括显性契约与隐性契约在内的综合性社会契约时，必须考虑其利益相关者合理的利益要求，进而主动承担起应有的社会责任。     

How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies' Twitter Accounts

Research summary : The importance of firm‐stakeholder relationships is gaining increasing attention. Although a theory of the drivers and consequences of stakeholder pressure has been developing, it focuses on pressures from organized stakeholders such as shareholders, NGOs, and activists, and does not incorporate the emerging possibility that individual voices may matter. By exploring corporate Twitter, which facilitates movement of individual stakeholders such as customers to a higher stakeholder class by providing them with a greater sense of power and urgency, we study the circumstances under which customer voices significantly affect analyst stock recommendations. We find that favorable reactions to firm‐initiated messages matter, directly or indirectly, depending on the messages' growth implications. Customer‐initiated negative messages have a significant impact only with high volume and formal institutions that support customer opinions. Managerial summary : Social media is increasingly used by firms for disclosing information and engaging stakeholders. Yet, we know little about whether and how social media usage matters. We show how corporate Twitter usage may influence analyst stock recommendations. Our interviews of securities analysts suggest that social media is not institutionalized yet, but increasingly used as a source of channel checks, especially for vibes, validations, and so on. Our analyses of corporate Twitter accounts show that both firm‐initiated and customer‐initiated tweets can have significant impact on analyst recommendations under certain conditions. For firm‐initiated tweets, the extent of retweets is an important factor, along with the content of tweets, in particular, growth implications. For customer‐initiated tweets, negative tweets matter, but only with high volume and regulatory structure that supports customer protection. Copyright © 2017 John Wiley & Sons, Ltd.     

With greater power comes greater responsibility? takeover protection and corporate attention to stakeholders

Using takeover protection as an indicator of corporate governance, this study examines how an exogenous shift in power from shareholders to managers affects corporate attention to non‐shareholding stakeholders. Two competing hypotheses are entertained. The shareholder view predicts that stronger takeover protection will lead to a decrease in corporate attention to shareholders and non‐shareholding stakeholders alike, as managers divert resources from shareholders to the pursuit of their private interests. The stakeholder view, in contrast, predicts that stronger takeover protection will increase corporate attention to non‐shareholding stakeholders. Because catering to non‐shareholding stakeholders contributes to the long‐term value of the firm, managers will be more likely to attend to those stakeholders when relieved from short‐termism triggered by the threat of hostile takeovers. Using a sample of 878 U.S. firms from 1991 to 2002, the study finds that an exogenous increase in takeover protection leads to higher corporate attention to community and the natural environment, but has no impact on corporate attention to employees, minorities, and customers. Additional analyses show that firms that increase their attention to stakeholders experience an increase in long‐term shareholder value. These findings provide additional evidence that relief from short‐termism is a likely source of the increase in corporate attention to non‐shareholding stakeholders following the increase in takeover protection. Copyright © 2008 John Wiley & Sons, Ltd.     

企业社会责任的均衡模型

本文探求社会责任与经济利益的平衡机制,以期在实现二者良性互动的基础上,企业能有效履行其社会责任。本研究尝试构建现实可行的企业社会责任模型．一方面．为企业履行社会责任提供一种可操作性的平台．避免泛泛而谈的道德判断对企业提出过高的要求而影响企业的整体目标;另一方面．为督促试图逃避社会责任的企业履行其应当承担的责任提供一种切实可行的依据。并结合我国对企业社会责任研究的现状．指出社会责任模型对我国企业社会责任的意义．展望我国企业履行社会责任的前景。     

Does it pay to be really good? addressing the shape of the relationship between social and financial performance

Building on the theoretical argument that a firm's ability to profit from social responsibility depends upon its stakeholder influence capacity (SIC), we bring together contrasting literatures on the relationship between corporate social performance (CSP) and corporate financial performance (CFP) to hypothesize that the CSP‐CFP relationship is U‐shaped. Our results support this hypothesis. We find that firms with low CSP have higher CFP than firms with moderate CSP, but firms with high CSP have the highest CFP. This supports the theoretical argument that SIC underlies the ability to transform social responsibility into profit. Copyright © 2012 John Wiley & Sons, Ltd.     

中外钢铁联合企业社会责任信息披露案例比较研究

本文基于企业的规模、竞争力和知名度,从国内和国外分别选择了一家具有代表性的钢铁联合企业进行企业社会责任信息披露方面的比较研究,包括企业基本情况比较、企业社会责任信息披露形式比较以及企业社会责任信息披露内容比较.