便利店营销优势探析

以便利店的起源、发展和特点为研究,探析便利店在中国市场上所体现出的营销优势。便利店作为一种新型业态,进入中国的时间并不长,但因其适应了消费需求的发展变化,有利于中国零售业的改革。因此从长远的眼光和经济发展的趋势看,便利商店在中国必然会有一个大发展期,这是商业销售方式变革和零售业态调整的必然趋势。     

零售生命周期理论的一个经验证明:日本便利店的发展历程

本通过对日本便利店发展过程的实证研究，描述了零售业态在不同发展阶段的特征，进而从经验上证明了零售业态生命周期理论。日本便利店目前基本进入成熟期，便利店的改革与行业重组将会持续进行下去。借鉴日本的经验，在中国便利店的导入期，政府应制定有关政策，零售企业也应及时把握市场机遇。     

7-Eleven的供应链管理及我国便利店的发展对策分析

7-11(7-Eleven)是日本零售业巨头,也是世界最大的连锁便利店集团.在中国,整个零售行业都在研究和模仿7-11的经营之道,尤其是其供应链管理.我国的便利店也在不断发展,但是都没有日本7-11便利店做得好.本文分析了日本7-11便利店的供应链管理,并结合我国便利店的发展现状,提出了我国便利店的发展对策.     

中国本土便利店如何在成长期提升竞争力

本文分析了中国便利店业态现在的发展现状:已进入快速发展期,势头良好,但竞争激烈,且本土便利店盈利率普遍不高.在此基础上,提出了本土便利店的竞争策略,主要为了解业态特点、走差异化路线、采用加盟发展模式.     

连锁加盟稳赚行业投资大盘点

连锁加盟在中国已成为发展最快、市场空间最大、投资者最关注的领域。根据英中创业实验室的调查显示，从目前各行业连锁经营的发展态势和投资人的加盟热点来看，便利店、服饰店、汽车养护、家装，房屋中介、教育培训、美容健身、餐饮、洗衣店等成为投资热门。     

浅析我国便利店发展对策

本文在综合分析国内经济发展特点、消费群体特点及便利店发展现状和出现问题的基础上,提出便利店的发展对策,为便利店的发展提供参考.     

浅析我国便利店发展对策

本文在综合分析国内经济发展特点、消费群体特点及便利店发展现状和出现问题的基础上，提出便利店的发展对策，为便利店的发展提供参考。     

DM在加油站便利店广告中的传播优势

近几年大型石油企业加油站便利店业务发展迅猛,DM直投广告作为超市便利店有效的传播形式同样适合加油站便利店,并且相对普通便利店DM在加油站便利店有着更多的传播优势,本文在论述DM直投广告普遍特点的同时也详细分析了这一特殊性。     

连锁便利店快速成长期的竞争力提升对策研究

连锁便利店在我国的发展已进入零售业生命周期中的成长期,在快速成长的同时也面临着越来越激烈的竞争。文章通过分析便利店在我国的发展背景和存在的问题,从便利店的门店开发和业务拓展、信息化建设和管理、电子商务应用、品牌培育和管理、人力资源管理及企业文化建设等六方面提出提升连锁便利店企业的竞争力的对策与方法。     

我国中小城市加油站发展便利店业务的难点和策略分析

本文在对比欧美和我国现阶段加油站便利店的发展现状的过程中,分析了我国加油站加油站便利店发展的制约因素,最后提出我国中小城市加油站便利店的发展思路     

北京城区便利店的空间布局与居民利用特征——以7-11为例

以问卷调查及实地观察获得的第一手资料为基础,以7—11便利店为例,研究北京城区便利店的空间布局及居民的利用特征。目前北京城区便利店的发展仍然比较滞后。7—11便利店通常在重点区域集中开店,并形成各具特色的布局类型。以7—11东直门店为典型样本,研究发现该店消费者主要是年轻白领和学生,中低收入人群较多。消费者多以步行和公交车作为交通方式,出行时间快捷,具有少量多次的商品购买特征。北京便利店的发展必将进一步影响到城市居民的消费行为。     

零售业态适应性的影响因素——以35个连锁零售企业为例

在文献综述的基础上,本文提出零售业态适应性概念。通过对全国35个城市限额以上连锁零售企业的实证研究发现,人口密度对超级市场适应性和便利店适应性均有显著的正向影响;就业水平对专卖店适应性有显著的正向影响;地区生产总值对超级市场适应性有显著的正向影响;工资水平对专业店适应性有显著的正向影响;人均城市道路面积对百货商店适应性有显著的正向影响。最后,对研究结果作进一步讨论,并给出了相应的政策意义。     

零售商自有品牌对市场绩效的影响研究

近年来关于自有品牌的理论研究成为学术界的一个热点.本文将零售商自有品牌的质量水平设为一个变量,结合目前国内零售商自有品牌产品质量较低的现实,在上游两家生产商下游一家零售商的分析框架下,运用博弈论方法,讨论零售商引入自有品牌对市场绩效的影响.     

Brand price differentials in retail distribution: product quality and service quality

A theoretical model is proposed to disentangle the contribution of brand quality and retailer service quality in explaining brand price differentials across retailers. Two testable hypotheses emerge: (i) for each brand type, price differences across retailers are independent of brand quality differentials and (ii) at a given retailer, price differences between different brand qualities are independent of service quality differentials. Our empirical analysis, for a sample of the U.K. grocery retailer prices, discloses that retailers that offer higher service quality sell same quality brands at higher prices. In particular, service quality premia amount to 6% for national brands and are in the range of 9–15% for low-quality store brands. Besides, at a given retailer, the price premia paid for the national brand are very large: around 150% between national brands and low-quality store brands, and around 40% between national brands and high-quality store brands. Also, the price differential between the national brand and the low-quality store brand does not increase with service quality.     

试论完善中国粮食储备调节制度的若干对策

中国现行的粮食储备调节制度存在若干不足,如库存大、成本高、储备体系不健全、调控能力不强等,完善储备粮吞吐 机制,进一步健全中央和地方两级粮食储备,完善粮食风险基金的运行机制,是实现中国的粮食储备调节制度的调节功能的有 效措施。     

How store format choices and market structure affect agglomeration economies and competition among chain stores in the US supermarket industry

This article studies how store format choices and market concentration affect agglomeration economies and competition among chain stores. Using data on supermarket chains in Arizona, Georgia and Illinois, we decompose a store’s sales into parts stemming from local market conditions, such as demographics, and parts stemming from competition measures, which can be of its own chain’s stores or of other chains’ stores. Our results show that local market conditions are still a key factor in generating store sales. In more concentrated markets of Georgia and Illinois, a supermarket chain suffers from business-stealing among its own stores – agglomeration economies not sufficient to offset competition among its stores – but ironically tolerates the presence of other chains’ stores. Can a retail chain favourably tip the balance of agglomeration economies and competition? We find the answer by looking at the two big corporations in Arizona – Bashas Markets Inc. and Kroger Co. – which own two and three store formats, respectively, catering to distinct consumer segments, and thus promoting agglomeration economies while minimizing competition among their own stores.     

Evolutionary macroeconomics: a research agenda

In this article, the goal is to offer a new research agenda for evolutionary macroeconomics. The article commences with a broad review of the main ideas in the history of thought concerning the determinants of economic growth and an introduction to the evolutionary perspective. This is followed by a selective review of recent evolutionary approaches to macroeconomics. These approaches are found to be somewhat disconnected. It is argued that the ‘micro-meso-macro’ approach to economic evolution is capable of resolving this problem by offering an analytical framework in which macroeconomics can be built upon ‘meso-foundations’, not micro-foundations, as asserted in the mainstream. It is also stressed that the economic system and its components are complex adaptive systems and that this complexity must not be assumed away through the imposition of simplistic assumptions made for analytical convenience. It is explained that complex economic systems are, at base, energetic in character but differ from biological complex systems in the way that they collect, store and apply knowledge. It is argued that a focus upon stocks and flows of energy and knowledge in complex economic systems can yield an appropriate analytical framework for macroeconomics. It is explained how such a framework can be connected with key insights of both Schumpeter and Keynes that have been eliminated in modern macroeconomics. A macroeconomic framework that cannot be operationalized empirically is of limited usefulness so, in the last part of the article, an appropriate methodology for evolutionary macroeconomics is discussed.     

农产品网店经营特点分析

电子商务的快速发展改变了人们的生活方式,为人们带来更为便捷、可靠、及时的产品服务。农产品作为人们生活的基本要素,其电子商务的发展却起步较晚。介绍现行农产品网络零售的模式和依托平台,针对网店形式的农产品经营方式,分析总结农产品网店经营现状和特点,指出目前农产品网店经营存在的缺陷和不足,为农产品网店经营发展提供借鉴经验。     

店铺形象对顾客品牌忠诚的影响分析——基于药品零售业的实证

如何建立和优化消费者信任的店铺形象并赢得顾客的忠诚是零售企业获得竞争优势的关键。以药品零售消费者为调查对象,基于综合视角构建模型并实证检验店铺形象各维度对顾客品牌忠诚的影响。经研究发现:除便利形象对顾客满意没有显著的直接影响外,店铺形象其他维度对感知价值和顾客满意均具有显著的直接影响;感知价值、顾客满意对品牌可靠性和意图具有显著的直接影响;品牌可靠性和意图对品牌忠诚具有显著的直接影响,而且品牌可靠性对品牌忠诚的影响作用更大。以上研究发现对药品零售企业优化市场竞争战略具有重要的理论指导意义。     

视觉营销理论建构及其核心技术研究

视觉营销是市场营销的一个新概念与新领域。它建立在市场营销学和心理学基础之上,科学地将视觉识别设计与视觉传达设计原理、终端卖场设计与商品展示技术运用于产品设计、传播策划和空间设计领域,由此对目标顾客及潜在顾客形成强大的视觉冲击力,并对其产生心理层面的影响,从而带动商品的销售,达到营销目的。市场营销学和心理学是它的基础理论,视觉识别设计与视觉传达设计、终端卖场设计与商品展示是它的核心技术。