如何实现企业和员工之间的双向忠诚

企业通过履行组织承诺,建立良好的组织结构和设计富有竞争力的薪酬体系,创造融洽的工作氛围,提高员工的满意度,引导员工最大限度地发挥个人才能,培养员工的忠诚度。员工通过个人的创造性思维,在工作中发挥个人的主动性,帮助组织实现愿景,从而赢得企业的信任,在企业发展壮大的过程中实现个人的发展,从而实现企业和个人的相互信任和双向忠诚。本文就企业和个人之间如何实现双向忠诚展开探讨,给企业和员工提供一些参考建议。     

如何实现企业和员工之间的双向忠诚

企业通过履行组织承诺,建立良好的组织结构和设计富有竞争力的薪酬体系,创造融洽的工作氛围,提高员工的满意度,引导员工最大限度地发挥个人才能,培养员工的忠诚度.员工通过个人的创造性思维,在工作中发挥个人的主动性,帮助组织实现愿景,从而赢得企业的信任,在企业发展壮大的过程中实现个人的发展,从而实现企业和个人的相互信任和双向忠诚.本文就企业和个人之间如何实现双向忠诚展开探讨,给企业和员工提供一些参考建议.     

如何实现企业和员工之间的双向忠诚

企业通过履行组织承诺，建立良好的组织结构和设计富有竞争力的薪酬体系，创造融洽的工作氛围，提高员工的满意度，引导员工最大限度地发挥个人才能，培养员工的忠诚度，员工通过个人的创造性思维，在工作中发挥个人的主动性，帮助组织实现愿景，从而赢得企业的信任，在企业发展壮大的过程中实现个人的发展，从而实现企业和个人的相互信任和双向忠诚。本文就企业和个人之间如何实现双向忠诚展开探讨，给企业和员工提供一些参考建议。     

论企业与员工双向忠诚的非物质策略

本文分析了企业与员工双向忠诚建立的必要性,并从非物质的角度分析了要实现企业与员工双向忠诚,企业与员工各应秉持的原则和策略,以促进企业的发展和员工自我价值的实现,最终达到二者的双赢。     

如何实现企业对员工忠诚

本文主要论述企业对员工忠诚是实现企业与员工双向忠诚的先导,以及企业对员工忠诚的内涵,并对如何实现企业对员工忠诚从而实现企业与员工双向忠诚提出了建议。     

企业与员工双向忠诚关系的构建

论文分析了企业与员工双向忠诚关系建立的必要性和可行性,指出了企业与员工忠诚关系破裂的原因,为了实现共同发展的目标,企业与员工都必须责无旁贷地参与到建立、经营和巩固双向忠诚关系的工作中去。     

企业与员工双向忠诚关系的构建

论文分析了企业与员工双向忠诚关系建立的必要性和可行性,指出了企业与员工忠诚关系破裂的原因,为了实现共同发展的目标,企业与员工都必须责无旁贷地参与到建立、经营和巩固双向忠诚关系的工作中去.     

浅谈员工忠诚思想与企业人力资源管理

当今社会,在市场经济环境下,企业间的各项竞争愈发激烈,而归根结底,企业间的竞争就是人才的竞争,企业是否有良好健全的人力资源管理对企业未来发展有着决定性的影响。从某一方面来说,企业员工的忠诚思想和对企业的忠诚程度能够较好地反映出企业人力资源的整体管理水平,同时也是影响企业健康发展的一个重要因素,因此如何培养企业员工的忠诚思想,提高企业员工的忠诚度,是每个企业人力资源部门和企业管理者必须面对的问题。在此背景下,本文就员工忠诚思想与企业人力资源管理之间的关系进行了较为细致的分析,总结了企业发展中对员工忠诚度造成影响的因素,并结合实际情况提出了提升企业员工忠诚思想的具体措施。希望通过本文的研究能够给相关管理者一些启示和建议。     

浅议如何平衡知识型员工的职业忠诚与组织忠诚

社会各方面的不断发展使得商业模式发生了巨大的变革,传统会计账面上无法显示的“无形资产”在组织竞争中正日益凸显其重要作用。其中人力资源中的智力资本,尤其是知识型员工这一核心部分,在组织价值和竞争力中的重要性也越来越明显。应针对知识型员工的自身特点,探讨如何平衡其职业忠诚与组织忠诚的思路和方法。     

基于员工认知评价的员工忠诚管理研究

员工忠诚行为是指员工对所在组织表现出来的行为指向和心理归属。企业员工忠诚行为的心理动因是对自身和组织认知评价后产生的心理契约和组织承诺。加强企业员工的认知管理和组织竞争力管理是实现员工忠诚行为的关键管理途径。     

知识资本与出版企业核心竞争力

本文认为,随着读者需求的多样化与个性化,我国出版物市场竞争日益加剧,速度取代成本和价格成为出版企业争夺出版物市场的重要手段;不断创新与学习成为出版企业竞争力的核心;出版企业面临的竞争是全方位的。知识活动成为出版企业运行和发展中举足轻重的力量。文章提出,出版企业必须实现知识资本与企业核心能力的整合,一是人力资本与核心员工能力整合;二是技术资本与核心创新能力整合;三是组织资本与核心组织能力整合;四是客户资本与核心营销能力整台;五是社会资本与核心关系能力整合。     

我国政府绩效考评体系存在问题及对策研究

政府绩效考评对于规范政府行为,提高政府绩效,改善政府形象都具有现实意义。面对我国政府绩效考评中出现的问题,只有建立一套由政府考评机构、监督机构、政府、公众构成的完善的考评机制,充分调动各方面的积极性,发挥各自的作用,才能推动政府绩效考评的发展,成为一个让人民满意的服务型的有限政府。     

Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase

The use of brand rituals is a pervasive tactic in business, but the marketing effectiveness of this practice largely remains unknown. In the present research, we postulate the contingent nature of brand rituals on consumer purchase. Based on the two countervailing processes—the enhancement of perceived enjoyment and the reduction of perceived autonomy, we suggest that the effectiveness of brand rituals is determined by the interaction between the degree of brand ritual (simple vs. sophisticated) and the brand personality (excitement vs. sincerity). By means of field and laboratory experiments in various product categories (i.e., fruit tea, juice, stationery, and hand cream), we show that for a sincere brand, a sophisticated brand ritual elicits higher consumer purchase than a simple brand ritual only via the process of enhanced enjoyment because its sincerity personality weakens the salience of the process of reduced autonomy. In contrast, for an exciting brand, a sophisticated brand ritual elicits lower consumer purchase than a simple brand ritual via the process of enhanced enjoyment but reduced autonomy (the autonomy route dominates the enjoyment route) because its exciting personality intensifies the salience of the process of reduced autonomy. In simple words, a sophisticated brand ritual benefits a sincere brand, but a simple one benefits an exciting brand. Our findings extend the research on ritual and brand ritual and offer implications for marketing practice regarding how to design a brand ritual more effectively.     

Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Given the significant increase in the number of ethnic consumers, firms attempt to utilize various marketing communication strategies and tactics to promote their brands to these ethnically diverse groups. Similarly, many marketers are striving for brand crossovers by introducing ethnic offerings to new audiences. This research focuses on one such ethnic marketing communication strategy—the use of accented spokespersons. Building on a prosodic theory of accent, we propose that certain prosodic features (i.e., intonation) connote associations of sincerity and trustworthiness and thus affect brand sincerity perceptions. The current research also demonstrates that the effect of intonation depends on the degree of congruity between product ethnicity and a spokesperson's accent. Our results reveal that when these variables are congruent, consumers rely on the cues that are consistent with the advertising appeals. Thus, when a message uses a sincerity appeal, falling (versus rising) intonation leads to greater attributions of brand sincerity, whereas when a message uses a competence appeal, rising (versus falling) intonation triggers higher perceptions of brand sincerity. In the condition of incongruity, consumers aim to resolve the incongruity and rely on cues that connote the trustworthiness of a message (i.e., falling intonation). Theoretical and managerial implications conclude the article.     

事业单位工资改革存在的问题及解决措施

目前,在事业单位、事业单位与公务员、地区之间出现工资待遇不公平现象,影响到了事业单位职员的工作积极性以及和谐社会的建设与社会公正。政府应加快事业单位工资制度的立法,从制度和薪酬体系方面采取配套措施,完善事业单位职员职务等级工资制,制定差异性薪酬体系,完善相关配套制度,消除不公平现象,促进和谐社会建设。     

事业单位工资改革存在的问题及解决措施

目前,在事业单位、事业单位与公务员、地区之间出现工资待遇不公平现象,影响到了事业单位职员的工作积极性以及和谐社会的建设与社会公正。政府应加快事业单位工资制度的立法,从制度和薪酬体系方面采取配套措施,完善事业单位职员职务等级工资制,制定差异性薪酬体系,完善相关配套制度,消除不公平现象,促进和谐社会建设。     

Vertical integration and efficiency: an application to the Italian machine tool industry

This paper analyzes the relationship between firm efficiency and vertical integration in the Italian machine tool (MT) industry. The link may really be the result of a two-way causality: the effect may run from productive efficiency to the type of vertical organization (i.e. vertical integration or outsourcing), as a self-selection mechanism, or an effect from the organizational mode to the firm’s performance may (also) be at work. This relationship is empirically investigated in a novel panel dataset comprising about 500 Italian MT builders, implementing two equations and instrumental variables for the two directions of causality. The evidence clearly indicates the self-selection mechanism of the most efficient firms in vertically integrated structures, while an effect from the organizational mode to the firm’s efficiency is not supported.     

我国上市公司诚信建设的现状及改进措施

目前,虽然我国上市公司的诚信意识不断增强,但诚信建设的总体水平仍相对偏低,国内仍有相当数量的上市公司存在不同程度的失信行为,导致对证券市场规则和监管要求的直接抵触和违背。应汲取发达国家上市公司诚信建设经验,强化我国上市公司诚信建设机制,加强诚信建设环境约束,加大对失信行为的处罚,使上市公司诚信建设更加完善。     

Beyond Contracts: Love in Firms

The traditional theories of the firm leave no room for love in business organizations, perhaps because it is thought that love is only an emotion or feeling, not a virtue, or because economic efficiency and profit making are considered to be incompatible with the practice of charity or love. In this article, we show based on an approach to the human action within the organization, that love can and must be lived in firms for firms to operate efficiently, be attractive to those who take part in them, and act consistently in the long run.     

A reflection on analytical work in marketing: Three points of consensus

This article presents three points of consensus about game-theoretic work in marketing: First, equilibrium analysis is necessary for studying situations that have strategic interactions. In many cases, empirical examination of these strategic scenarios is difficult or impossible, at least without the guidance of an equilibrium model. Second, more general models are not necessarily ??better,?? because institutional details matter. Thus, the appropriate compromise between generality and specificity depends on the scope of the research question. Finally, there should be a two-way road between theory and empirics??theory is necessary to interpret empirical results, while empirical findings should guide theoretical modeling choices.