Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research

In this commentary on Schembri and Boyle (2013) we offer an alternative perspective on the use of video in consumer research. The dominant modus operandi for visual research, as recently demonstrated by Schembri and Boyle in the pages of this journal, follows a paradigm typical of anthropological tradition. We propose an alternative approach: an expressive imperative in consumer videography emerging from theory on cinematography and experimental filmmaking, which emphasizes the evocative power of moving images.     

Envisioning consumers: how videography can contribute to marketing knowledge

ABSTRACT

Based on a review of the past 30 years of videographic research and outputs in the field of marketing, we highlight the key contributions that videography has made to the marketing literature and identify the key issues facing videographic research today. We develop a typology that identifies four ways that videography can contribute to theory development and verification, presenting new criteria for assessing academic videographies. We note that making theoretical contributions is one of the most difficult issues facing videographic researchers and that this is an area in need of significant developments to help the field progress. Finally, we envision what the future of videography might look like and consider the implications of new forms of videographies.     

金融危机与湖北上市公司业绩分析

金融危机给湖北上市公司的业绩带来了一定的影响,但这种影响对不同的企业不尽相同。本文根据公开的财务信息,分析湖北上市公司在金融危机中的不同表现。其中电子信息业表现最佳,零售、化工、纺织、旅游等行业的企业实现了较快发展,汽车和装备制造业表现一般,与全国先进水平相比存在较大差距,冶金行业则受到很多影响。在危中寻机、实现弯道超越目标的过程中,这些企业和行业要根据危机中的表现实行差异化战略。     

Christmas in Japan: Globalization Versus Localization

Products and services promoted on a global scale raise issues of globalism that are more superficial than the issues raised by the globalization of world holidays. It is one thing to have an Ikea and a KFC in the city, and conceivably quite another thing to have Christmas, Valentine's Day, and Halloween. Holidays like these have more complex cultural ideologies behind them. They threaten to displace traditional local holidays. And they offer a significant context in which to examine the interplay of global and local forces in the contemporary marketplace. We ask to what degree Christmas in Japan represents Western cultural imperialism, global homogenization, and a Westernization of Japan, versus local cultural adaptation, hybridization, and appropriation.     

Translation Mechanisms of International Market Shaping: The Transformation of the St. Petersburg Bread Market from 1997–2007

There is a need to understand how indigenous markets transform following foreign entry. We refer to this transformation as international market shaping—the progression of a set of cross-border activities that contribute to changes in economic exchange. Building on the markets-as-practice literature and an explorative longitudinal single-case study conducted in the St. Petersburg bread market (1997–2007), we study international market-shaping mechanisms that translate a foreign company’s idea of a market into market practices. We contribute to the literature by identifying four translation mechanisms of international market shaping: advice, demonstration, requirements, and management mobility.     

传媒上市公司资本结构与绩效相关性研究

以中国传媒上市公司为例,通过构建Panel Data模型,对其资本结构与公司绩效关系进行实证检验.实证结果表明,传媒上市公司资本结构与公司绩效存在显著的正相关关系;公司绩效与流动资产负债率和公司规模显著负相关;前五大股东持股比例与绩效正相关.针对这一结论,为改善传媒上市公司的业绩,应注重融资方式的合理选择、优化股本和资本结构、充分利用债券市场、提高资金使用效率等.     

广电传媒多元化实证研究

多元化战略与企业经济绩效的关系已成为管理界研究的重点．而就多元化对广播电视类上市企业绩效影响的研究还很少,现实中很值得探讨。选择了合适的面板数据模型,建立了个体固定影响的变截距模型,对多元化战略与经济绩效的关系进行了研究。结论显示,目前企业的多元化程度与经济绩效之间并没有显著的相关关系。     

荷兰学派的技术哲学思想初探

荷兰学派是指在技术哲学领域,以特温特大学、埃因霍温理工大学、代尔夫特大学以及瓦格尼格大学哲学部为代表的荷兰学者们及其相关研究。他们掀起了国际技术哲学界的＂经验转向＂,提出了＂技术人工物双重属性＂的技术解释学论纲,具体表现在对工程哲学、技术与社会的关系、信息技术、技术文化、技术可持续性等的关注。在国际技术哲学的舞台上,荷兰已有取代美国成为研究中心的趋势。     

基于因特网的监控录像系统的实现

介绍了一种基于因特网的监控录像系统,详细介绍了本系统的建模和软硬件模型,并阐述了本系统的软硬件实现方法。